Consumption Propensity Research Articles

The Effect of Theory of Planned Behavior (TPB) Factors on Purchasing Behavior Intention of Cosmetic Consumers: Mediating Effect of Information Seeking Behavior, Moderating effect of consumption tendency

This study applied the Theory of Planned Behavior (TPB) to identify the factors of TPB that influence the purchase behavior intention of cosmeceutical consumers and examined the mediating effect of information-seeking behavior in these relationships. The study was conducted over a three-week period, from the first to the third week of August 2024, targeting women aged 20 and above residing in the Seoul metropolitan area. A total of 325 respondents were used for statistical analysis. The summary of the results based on hypothesis testing is as follows. First, among the sub-factors of the Theory of Planned Behavior, attitude, subjective norms, perceived control, and purchase experience were found to have a significant positive influence on purchase behavior intention. Second, the TPB sub-factors of attitude, subjective norms, perceived control, and purchase experience were also found to significantly positively affect information-seeking behavior. Third, information-seeking behavior was found to have a significant positive impact on purchase behavior intention. Fourth, a mediating effect of information-seeking behavior was confirmed in the relationship between the sub-factors of TPB and purchase behavior intention. Fifth, the moderating effect of consumption propensity was confirmed. It should be noted that the results of this study are limited to the female respondents aged 20 and above residing in Seoul and the surrounding metropolitan area, thus caution should be exercised in generalizing the findings.

Research on Marginal Consumption Tendency of Urban Residents in Yangtze River Delta Region

One of the important research matters is the marginal consumption propensity of urban residents. A great many Chinese scholars have investigated the marginal consumption propensity of residents in a single province and city, but there is still a certain gap in the comparative study of marginal consumption tendency among different provinces and cities nationwide. The research theme of this paper is to explore the marginal consumption tendency of urban residents in the Yangtze River Delta region and compare the differences among them. We select the per capita disposable income and per capita consumption expenditure of urban residents in the Yangtze River Delta region from 2004 to 2022, dividing the Yangtze River Delta region into four cities, and calculate the marginal consumption tendency of urban residents in each city by establishing the ELES model. The study found that the marginal consumption tendency of food and housing has become the highest value of urban residents in each region, reflecting people's attention to food and continuous pursuit of improving living experience. And in the case of different cities in the Yangtze River Delta region, there is a relatively distinct difference in the marginal consumption propensity of residents.

How Do Socio-Demographic Factors, Health Status, and Knowledge Influence the Acceptability of Probiotics Products in Hong Kong?

In recent years, due to growing interest in gut health, the potential benefits of probiotics on the gut have received much attention. Probiotics, now readily available in both dietary supplements and a variety of foods, have become a focal point of consumer health choices. This study aims to explore the impact of consumer-related factors, including socio-demographic profiles, health status, and probiotics knowledge, on the acceptance of probiotics products in Hong Kong. A total of 385 participants engaged in a survey, providing data for an in-depth analysis of how these factors influence attitudes toward probiotics. Findings revealed a general confidence in the safety of probiotics products among respondents; however, there was a noticeable gap in probiotics understanding. The study highlighted a correlation between probiotics knowledge and specific socio-demographic attributes, with higher educational attainment positively linked to greater probiotics awareness. Furthermore, the research indicated that women exhibit higher health consciousness and a greater propensity for probiotics consumption compared to men. Consequently, promoting enhanced probiotics education and fostering increased health awareness are crucial steps to prevent the misuse of probiotics and optimize health outcomes.

Impact on Consumption Propensity and Satisfaction According to MZ Generation Lifestyle: Focused on Skin Care Users

Impact on Consumption Propensity and Satisfaction According to MZ Generation Lifestyle: Focused on Skin Care Users

The Effect of the Consumption Propensity of Customers Using the Skin Care Room on the Satisfaction of Using the Skin Care Room

This research was conducted to investigate the overall tendencies that consumers exhibit when choosing and purchasing skin care services at skin care clinics based on their basic consumer preferences, with the aim of understanding how these tendencies influence satisfaction with skin care clinics. The specific methods used to achieve this research objective were as follows: The study targeted women who use skin care clinics. Specific analytical methods included frequency analysis, factor analysis, and reliability assessment using Cronbach’s alpha coefficient. Descriptive statistics, t-tests, correlation analysis, and multiple regression analysis were conducted, with statistical processing performed using the SPSSWIN 21.0 program. The results of this study are as follows: Firstly, differences in consumer preferences according to the general characteristics of the respondents were investigated, revealing that practical consumer tendencies significantly varied based on age, marital status, education level, and monthly income. Secondly, differences in satisfaction with skin care clinics according to the general characteristics of the respondents were examined. The consumer tendencies were ranked in order as practical, ostentatious, impulsive, and thrifty, with higher income correlating significantly with greater satisfaction with skin care clinics. Thirdly, the impact of consumer tendencies on satisfaction with skin care clinics was investigated. It was found that practical, ostentatious, and thrifty consumer tendencies all significantly influenced satisfaction with skin care clinics. Therefore, higher levels of practical tendencies and lower levels of ostentatious tendencies were significantly associated with higher satisfaction with skin care clinics. The research findings indicate that consumers prefer high-quality care at lower prices when using skin care clinics. By understanding these consumer tendencies, designing customized programs tailored to consumer preferences can improve customer satisfaction and encourage repeat visits, leading to wiser consumer choices when selecting skin care clinics. It is hoped that this information will be utilized effectively and contribute positively to the industry.

The Effect of Female College Students’ Perfume Consumption Propensities on Brand Attitudes and Brand Equity

The purpose of this study is to analyze the effects of female college students’ perfume consumption propensities on their brand attitudes and brand equity and to provide the fundamental data essential to establish a perfume brand marketing strategy. From August 14 to 28, 2023, an online questionnaire survey had been conducted with female college students who experienced any purchase of perfume. A total of 316 data were used for a final analysis. The results are as follows. First, regarding the effects of female college students’ consumption propensities on their brand attitudes towards perfume, more propensities for resource saving, planned purchase, and impulse buying-which are sub factors of consumption propensities-indicate higher brand attitudes. Second, regarding the effects of their consumption propensities on their brand equity for perform, more propensities for planned purchase, resource saving, and impulse buying indicate higher brand equity. Third, the impulsive buying tendency was the highest in the consumption tendency, and the resource saving tendency and planned buying tendency were high in the brand equity and the brand attitude. Based on the study results, it is considered that the study will be able to help to make reliable brand products in consideration perfume consumption propensities and to activate the perfume market.

Causal relationship between household consumption transition and CO2 emission in China: a dynamic panel model.

The mitigation of carbon dioxide (CO2) generated from household consumption, accounting for 52% of China's total greenhouse gas emissions, plays a pivotal role in China's pursuit of reaching a carbon peak by 2030. The study used three waves of nationally representative longitudinal data, energy statistics data, and input-output table to estimate household CO2 emissions (HCEs) in China at the micro-scale. The dynamic relationship between household consumption pattern transition and HCEs per capita was explored by applying maximum likelihood and structural equation modeling (ML-SEM) with panel data. The results indicate that per capita HCE level in a given year appears to be positively associated with HCE level for the same household in the previous year. A U-shaped relationship between consumption pattern transition and HCEs per capita was confirmed, as well as the reinforcement effect of income on the impacts of consumption pattern transition. The increase in consumption propensity, household income, share of wage-income, household asset values, and house space results in higher HCEs per capita. The family size and dependency ratio have a negative relationship with HCEs, whereas households that are female-oriented and more Internet-dependent tend to produce more CO2. Exploring the consumption transition of households is crucial for reducing CO2 emissions at the household level in China.

Could ancient Yamnaya dairying explain the environmental component of multiple sclerosis?

On January 10th, 2024, Barrie et al. published a landmark paper identifying the ancestral European origin of the high-risk, multiple sclerosis (MS) allele, HLA-DRB1*15:01. The authors hypothesize that Bronze Age, Yamnaya migration to, and their population of Scandinavia and the British Isles, accounts for the high incidence of MS in these regions, stemming from the geographical spread of HLA-DRB1*15:01 as evidenced by their data. These data further indicate that this immune-related allele likely underwent positive-selection pressures, suggesting that HLA-DRB1*15:01 may have conferred increased immunological resistance to zoonotic pathogens that the Yamnaya would have been exposed to from a lifestyle of sheep, goat, and cattle herding, as well as from the prevalent consumption of dairy products harvested from these animals. We wish to expand the scope of the Barrie et al. hypothesis to include the other gene that emerged in their extensive genomic analysis; the lactase persistence allele, LCT/MCM6, which allows adults to consume milk beyond childhood without adverse physical effects. We propose that, in addition to the Yamnaya spread of HLA-DRB1*15:01, their spread of LCT/MCM6 engendered a cultural propensity for milk consumption that may play a significant role in the present-day, global distribution of MS. Specifically, we hypothesize that lactose tolerance, and the prominent dairy consumption it enables, may expose individuals to the enteric, dairy-animal pathogen, Clostridium perfringens type B/D and its Epsilon neurotoxin that targets the precise brain tissues damaged during each MS relapse.

Medical marijuana laws and mental health in the United States.

The consequences of legal access to medical marijuana for individuals' well-being are controversially assessed. We contribute to the discussion by evaluating the impact of the introduction of medical marijuana laws across US states on self-reported mental health considering different motives for cannabis consumption. Our analysis is based on BRFSS survey data from close to eight million respondents between 1993 and 2018 that we combine with information from the NSDUH to estimate individual consumption propensities. We find that eased access to marijuana through medical marijuana laws reduce the reported number of days with poor mental health for individuals with a high propensity to consume marijuana for medical purposes and for those individuals who likely suffer from frequent pain.

The household resource efficiency and its economic determinants in China: A DEA and dynamic panel model

Identifying the level of household resource efficiency and its determinants is paramount, given its significant implications for resource governance and national-scale domestic resource planning. This study assesses household resource efficiency in China from 2016 to 2020, employing a super-SBM model alongside three waves of nationally representative longitudinal data. The investigation further delves into the intricate dynamics connecting household income, consumption propensity, and resource efficiency, utilizing maximum likelihood and structural equation modeling (ML-SEM) with dynamic panel data. Findings reveal an overall decrease in household resource efficiency levels, accompanied by diminished variation among surveyed households. Notably, a noteworthy non-monotonic relationship between household income and resource efficiency emerges, confirming a U-shaped pattern. Additionally, consumption propensity exhibits a negative influence, a trend that is further accentuated by increasing income, on household resource efficiency. These insights shed light on the complex interplay between household income, consumption, and resource efficiency, advocating for targeted policies to enhance resource management within households and on a national scale.

Regionally differential water pricing strategy: An example from Karst region of China

Abstract The study objective is to analyze the water expenditure of 4315 rural households in the Karst region of China. The empirical results have been analyzed by using the extended linear expenditure system model. The study has been based on water expenditure, which provides a feasible differential water pricing strategy in the karst region of China. The result shows that (1) the coefficient for water expenditure has been examined as low. The coefficient of water expenditure in the Karst region ranges from 0.534 to 1.025%, the average value is 0.723%, and the modified coefficient ranges from 0.814 to 1.508%, with an average value of 1.070%. (2) The marginal consumption propensity of rural residents in the Karst region is 0.2%, and the marginal consumption propensity in each province ranges from 0.1 to 1%. (3) The per capita basic water demand has 3 m3. In this scenario, the study recommended that basic water prices range from CNY 2.091 to CNY 3.468 per cubic meter. If the water consumption exceeds basic demand (3 m3 per month), then the bearing water price shall not be lower than CNY 2.091 to CNY 3.468 per cubic meter and not higher than CNY 7.122 per cubic meter.

Exploring the Viability and Acceptance of Nudge in Public Policies for Health Promotion.

Behaviorally informed interventions, such as nudging, encourage actions intended to promote longer and healthier lives. Holding significant potential for influencing health policies and healthcare practices, these interventions are partaking of a shift in governance and public health policymaking. However, a substantial knowledge gap remains regarding the feasibility and appropriateness of implementing policies that draw on nudge. Ae survey on nudge's acceptability) was adapted to the Portuguese context to access attitudes towards 16 nudge measures. The research focused on evaluating attitudes among political science and public administration BSc and MSc students from nine Portuguese universities, and analyzing the relationship between these attitudes, sociodemographic characteristics, and sociopolitical attitudes. The data analysis involved the application of descriptive and inferential statistics. The participants exhibited a moderate-to-high level of approval for various nudge measures, particularly those related to nutrition and public education/awareness raising. The study identified a nuanced relationship between the level of intrusiveness of nudges and their public approval, indicating that interventions preserving the architecture of choice gathered higher acceptance compared to more intrusive approaches. Notably, approval was associated with a high level of trust in social groups and a low propensity for risk-taking and alcohol consumption. This study not only sheds light on the types of nudge measures that are likely to be more acceptable for promoting healthy behaviors, but also establishes a crucial link between behavioral interventions and healthcare policies. Understanding the nuanced factors influencing the public acceptance of nudges contributes to the discourse on the implementation of behaviorally informed health policies and emphasizes the importance of tailoring interventions to align with public values and preferences.

Innovation-Driven E-Commerce Growth in the EU: An Empirical Study of the Propensity for Online Purchases and Sustainable Consumption

The e-commerce sector has experienced significant growth in the past two decades, outpacing other economic sectors and contributing to sustainable consumption, increased labour productivity, competitiveness, consumer incomes, and GDP growth. This trend is expected to continue, making e-commerce a key driver of sustainable economic growth in Europe. This study aims to explore the relationship between a nation’s innovation level and its population’s inclination towards online shopping in various EU member states. It hypothesizes that higher innovation levels within a country lead to a greater tendency for online purchases. This study conducts a thorough analysis of the interplay between European economies’ innovation levels and the e-commerce market’s evolution. A composite innovation index was created using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methodology, and panel data models were utilized to examine the dependencies, with data from Eurostat and the Global Innovation Index. The focus is on the period from 2019 to 2021, which was marked by unique market dynamics and the impact of the COVID-19 pandemic. The findings confirm the significant role of innovation in driving e-commerce expansion within the context of sustainable consumption, supporting the main hypothesis. This research also highlights the pandemic’s positive effect on the e-commerce sector. The pandemic-induced changes in consumer behaviour, particularly due to social isolation and crises in certain economic sectors, have emphasized the importance of online shopping. Notably, the most active online shoppers are identified in the 25 to 54 age group, revealing a key demographic trend.

Decoupling Dopamine Synthesis from Impulsive Action, Risk-Related Decision-Making, and Propensity to Cocaine Intake: A Longitudinal [18F]-FDOPA PET Study in Roman High- and Low-Avoidance Rats.

Impulsive action and risk-related decision-making (RDM) are two facets of impulsivity linked to a hyperdopaminergic release in the striatum and an increased propensity to cocaine intake. We previously showed that with repeated cocaine exposure, this initial hyperdopaminergic release is blunted in impulsive animals, potentially signaling drug-induced tolerance. Whether such dopaminergic dynamics involve changes in dopamine (DA) synthesis as a function of impulsivity is currently unknown. Here, we investigated the predictive value of DA synthesis for impulsive action, RDM, and the propensity to take cocaine in a rat model of vulnerability to cocaine abuse. Additionally, we assessed the effects of cocaine intake on these variables. Rats were tested sequentially in the rat Gambling Task (rGT) and were scanned with positron emission tomography and [18F]-FDOPA to respectively assess both impulsivity facets and striatal DA synthesis before and after cocaine self-administration (SA). Our results revealed that baseline striatal levels of DA synthesis did not significantly predict impulsive action, RDM, or a greater propensity to cocaine SA in impulsive animals. Besides, we showed that impulsive action, but not RDM, predicted higher rates of cocaine taking. However, chronic cocaine exposure had no impact on DA synthesis, nor affected impulsive action and RDM. These findings indicate that the hyper-responsive DA system associated with impulsivity and a propensity for cocaine consumption, along with the reduction in this hyper-responsive DA state in impulsive animals with a history of cocaine use, might not be mediated by dynamic changes in DA synthesis.

Effects of common prosperity on China's education expenditure—Empirical analysis based on CFPS quasi-micro panel data

What effects do decreased income gaps have on promoting a high-quality economy under gradual common prosperity in China? The work initially answered the question by focusing on education expenditure. It is a form of consumption that has great significance to the future development of residents and overall social and technological innovation. The impact mechanism and pathway of income gaps on education expenditure were systematically analyzed from a theoretical level in the work. The nonlinear relationship between the two was empirically verified based on CFPS quasi-micro panel data. The law of diminishing marginal propensity to consume in mainstream economics could be challenged when high-income families focused on the investment effects of education and social status-seeking of consumption. The same could be true when low-income countries focused on the investment effects of education and the catch-up effects of consumption. Consequently, changed income gaps had an inverted U-shaped impact on social education expenditure. The consumption propensity of high-income families was higher than that of low-income ones if income gaps were smaller than the fixed consumption distance. Widened income gaps increased social education expenditure at this time, and vice versa. The empirical analysis further found that income gaps in most districts (counties) in China exceeded the critical value during the sample period based on the verification of an inverted U-shaped relationship. Therefore, narrowed income gaps by common prosperity had no significant inhibitory effect on education expenditure and human capital accumulation. The critical value would maximize overall education expenditure to promote a high-quality economy in China.

Design of TAM-based framework for credibility and trend analysis in sharing economy: Behavioral intention and user experience on Airbnb as an instance

Sharing economy redefines the meaning of share. Thanks to it, products provided by suppliers may have rather different standards due to their subjective consciousness. This situation brings high pre-purchase uncertainties to consumers, therefore, trust between suppliers and consumers then becomes a key to succeed in the era of sharing economy. Airbnb, one of the platforms that best describes the concept of sharing economy, is taken as an example in this study. Our team designs a series of scenarios and assumptions that follow the criteria of the Technology Acceptance Model (TAM) to find out various factors that affect customer behavioral intentions and prove that trust is the most important factor in the Sharing economy. Both parties, including host and user on the platform, are considered as subjects, and a three-year-long questionnaire test is implemented to collect data from end-users in order to reach an objective conclusion. Partial Least Squares-Structural Equation Modeling is then applied to verify the hypothesis. In addition, consumption is a continuous action, personal experience may also affect trust in the Airbnb and even consumption propensity. Therefore, Multi-Group Analysis (MGA) is used to explore the impact of consumer experience differences on trust and purchase intention. Finally, the results show that the ease of use of the Airbnb Platform has a greater impact on consumer attitude than all of the information on Airbnb, and then have a positive impact on overall behavioral intentions.

Special features of institutional environment of the Kaliningrad Oblast's innovative development

Subject. The article addresses the institutional environment of innovative development of the Kaliningrad Oblast. Objectives. The aim is to identify basic parameters of institutional environment of the Kaliningrad Oblast as a model region, representing a virtual cluster of administrative-territorial entities of the Russian Federation with low level of innovative development. Methods. The study employs methods of economic-statistical, cluster and logical analysis of basic parameters of the institutional environment of regions in the context of their innovative development. Results. The paper presents results of logical interpretation of economic and statistical (cluster, correlation and regression) analysis of the state and dynamics of basic parameters of model region’s institutional environment, representing a virtual group of administrative-territorial entities of the country, characterized by low level of innovation activity. Conclusions. The results of innovative activities of the region, estimated by the share of innovative goods, works, services in their total volume during 2010–2022, demonstrate formally unstable growth. However, fluctuations in values between 0.1 and 1 per cent actually mean consistently low values. The state of institutional environment of the region does not contribute to its innovative development due to low values of propensity for innovation and consumption, unstable dynamics of propensity to consume and to materialize assets.

염색장소에 따른 주관적안녕감 및 모발염색만족의 차이 연구

These days, with the growth of beauty market, the colors which are harmonized with the unique color of a human body are applied to human hair, expressing individual personality. Hair coloring allows customers and beauty salons to take care of their hair without spending too much time and money. Recently, proactive response for consumer benefits has been popular. Therefore, it is required to recognize customers’ taste, consumption propensities, health and mood instead of just meeting their needs. Under these circumstances, this study attempted to provide proper services and make customers visit a beauty salon for hair coloring by preventing them from doing it on their own at home through marketing with a goal of suggesting a plan to make a contribution to the growth of beauty industry. For this, a self-administered questionnaire survey was performed against married people in Seoul. The collected data were analyzed, using SPSS 22.0. Specifically, frequency analysis was conducted to examine subjects’ general characteristics and place of hair coloring. For analysis of validity and reliability of subjective wellbeing and hair coloring satisfaction, factor analysis and reliability analysis were carried out. To examine subjective wellbeing and satisfaction by place of hair coloring, one-way ANOVA was performed. For post-hoc testing, Duncan’s test was implemented. It is anticipated that the above results would suggest a direction for marketing on consumers’ tastes, consumption propensities, stability and satisfaction, making sure that hair coloring at a beauty salon is better than self-hair coloring. It is also expected that they would be effective in enhancing consumers’ beauty consumption.

Empowering Women in Consumerism: Insights on Consumption Behavior and Motivations in the Age of Online Media

This research paper explores the diverse backgrounds, motivations, and mindsets of female groups, while also delving into the distinctive characteristics and marketing strategies employed by luxury brands, and how online media responds to these dynamics. The purpose of this study is to provide valuable insights that empower women to approach consumerism with a rational perspective and gain a nuanced understanding of the influence wielded by online media. The research gathers a significant portion of the relevant literature, followed by a meticulous classification and summarization of similar literature and journals. The findings reveal that women born in the 1980s, possessing higher levels of education and middle-to-upper income, tend to assign significant value to the symbolic aspects of goods. Furthermore, societal attention, online media accolades, and personal vanity emerge as crucial contributing factors to the propensity for irrational consumption of luxury items among this demographic.

The Effect of Hair Salon Consumers Conspicuous Consumption Tendency and Desire for Self-expression on Psychological Happiness

For the empirical survey, a total of 360 questionnaires were distributed from May 13, 2023 to June 15, 2023 to beauty consumers living nationwide, and 330 copies were collected, and 300 copies were used as the final analysis data, excluding 30 copies with insincere responses. This study used SPSS 24.0 to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis of a total of 300 questionnaires for beauty consumers living across the country to provide information for sales improvement and marketing by providing services tailored to consumer characteristics. As a result, conspicuous consumption tendencies were extracted in four dimensions : pursuit of individuality orientation, pursuit of fashion orientation, high price orientation, and brand orientation, and desire for self-expression needs were extracted in two dimensions : individuality, image management, and psychological happiness extracted in a single dimension. The more conspicuous the consumption tendency and the desire for self-expression brought out the higher the psychological happiness. In future studies, if various consumption propensity categories are subdivided and conducted, it is expected that it can be used as useful marketing data to identify the consumption propensity of beauty consumers and encourage the development of the beauty industry.