Consumption Propensity Research Articles

Cross‐country study on food consumption patterns and rice away from home: The case of Bangladesh

AbstractAs with most Asian countries, rice dominates Bangladesh in terms of food production and consumption. However, with sustained increase in income, persistent commendable GDP growth, urbanization, and significant reduction in poverty, people tend to consume more diversified food, ready to eat food, and food away from home. The findings from this study, based on data from Bangladesh Bureau of Statistics, lend support to this consumption propensity and indicate that with time rice is becoming cheaper and animal and plant foods are getting dearer and expensive. This implies that the national agricultural policy of Bangladesh must recast to match the future food demand of people and to meet the increasing challenge of reversing the rising prices of non‐staples including animal foods. Nested studies on “rice and food away from home” and estimation of demand elasticity and formulation of food demand equations to determine dietary choices and to find nutritional implications of movements in relative food prices and other exogenous variables, to this effect, will have important policy implications for Bangladesh agriculture–food and health paradigm.

소비성향, 모바일 간편 결제서비스 선택속성과 행동의도에 관한 실증적 연구 : 중국 소비자 중심으로

오늘날 모바일 간편 결제는 스마트 폰, 아이패드와 같은 모바일 장치를 통해 비즈니스 및 금융기관에서 지불 서비스를 제공하는 데 가장 자주 사용되는 방법 중 하나가 되고 있다. 이러한 배경 바탕으로 본 연구는 모바일 간편 결제서비스 이용하는 소비자의 소비성향에 대한 구성요인이 모바일 간편 결제 서비스의 선택속성에 미치는 영향을 분석하고자 한다. 여기에서 소비성향은 계획적, 충동적, 과시적 그리고 타인의식적으로 구분하여 모바일 간편 결제 서비스의 선택속성을 실증 분석하고자 한다. 소비성향을 분석하여 어떤 요인이 모바일 간편 결제 서비스의 선택속성에 유의한 영향을 미치는 지를 파악하고 난 후, 모바일 간편 결제 서비스의 선택속성이 행동의도에 미치는 영향을 분석하고자 한다.BR 본 연구의 실증적 결과는 소비성향에서 제안하는 네 변수인 계획적, 충동적, 과시적 그리고 타인의식적 소비성향이 모바일 간편 결제 서비스의 선택속성에 미치는 영향에서 긍정적인 영향을 미친 것으로 검증하였으며, 모바일 간편 결제 서비스의 선택속성은 행동의도에 긍정적인 영향을 미친 것으로 나타났다. 이러한 연구의 검증결과를 토대로 모바일 간편 결제 서비스를 이용하는 소비자의 소비성향의 학문적 발전을 도모하는 차원의 이론적 시사점과 모바일 간편 결제 산업의 활성화 방안 등의 기초자료로 활용될 수 있는 차원의 실무적 시사점을 제공하였다.

The Effects of Cosmetics Consumption Propensity on Purchase Determinants in College Women

The goal of this study is to make a contribution to the growth and development of the cosmetics market by investigating the effects of cosmetics consumption propensity on purchase determinants in college women and suggesting future directions for cosmetics manufacturers’ success and prosperity. For this, a questionnaire survey was performed among college women in Seoul. For data analysis, 337 copies out of the 350 copies distributed were used. The results confirmed that college women are very interested in their appearance and sensitive to trends. In addition, they are very concerned about what others think of them. Since they don’t yet have a great amount of disposable income, their monthly spending for cosmetics was low. Such college women’s cosmetics consumption propensity can be divided into two categories: planned buying based on consciousness of others and impulse buying. In ‘planned buying based on consciousness of others’, college women want to buy high-quality cosmetics at low prices. They buy them when they are on sale. In ‘impulse buying’, they buy cosmetics when they like their designs in advertising. Therefore, cosmetics manufacturers need to carefully watch product quality and design. They are able to increase consumption by exposing their products to consumers through continued advertisements and increasing discount rates during special offers.

Propensity of contracting loans services from FinTech’s in Brazil

PurposeGiven the large global investments made in FinTechs and the context of Brazilian credit (which has been suffering from the effects of the crisis in the last decade), the purpose of this paper is to study the propensity of consumption of credit services offered by FinTechs of loans. In order to discover the factors that influenced the propensity to apply for FinTech loans, a theoretical model was designed, which was tested by means of a survey given to individuals who might contract loans.Design/methodology/approachThe final sample consisted of 507 individuals whose data were analyzed through structural equation modeling (SEM), with estimation of partial least squares.FindingsFrom the results of the research, it was possible to draw a profile of the FinTechs of Brazilian loans and also to estimate the antecedents of the propensity to utilize this type of service.Research limitations/implicationsThe model proposed in this work was developed to measure the propensity to consume in relation to the credit services offered by lending FinTechs.Practical implicationsThe consumer should intensify the use of these channels to shape financial products and services to their needs, thereby democratizing access to credit, which is often restricted in quantity and quality by policies of institutions that dominate the Brazilian lending market.Originality/valueAspects such as trust, personal innovation, perceived utility, ease of use and social influence, as well as the constructs that precede them like privacy, stigma and transactional distance, explain 41.5 percent of the propensity to use services from lending FinTechs in Brazil.

Enhancing visitor return rate of national museums: application of data envelopment analysis to millennials

ABSTRACTMillennials, who are different from the older generations in leisure and consumption propensities, constitute more than 30% of the global population. The increase in the proportion of millennials in the population has motivated national museums in Korea to implement a new operational strategy for attracting this generation. Using data envelopment analysis, this study reveals that Korean millennials are more interested in special exhibitions and participatory events compared to the earlier generations. The results also indicate that enhancing the overall revisit rate significantly improves the overall performance of national museums. This study is expected to help museums and event organizers to establish differentiated operational strategies according to visitor types for “what service should be provided for whom.”

Before game over: a study on the experiences, prediction and values of consumption of players of seventh-generation videogame consoles

This paper presents an exploratory qualitative analysis of the elements that influence the consumption behaviour of users of seventh-generation videogame consoles. It aims to improve comprehension about consumers' preferences and intentions related to brand devotion, technology convergence, hedonism versus utilitarianism, ease of use, innovation, social positioning and social interaction of videogame users in order to understand which factors are likely to motivate the adoption process of this type of technology. The categories were derived from theories of consumer behaviour and marketing that deal with the use and adoption of technology products, focusing on consumers' usage symbols and values. The study method used was netnography, with the data collected from blogs/discussion forums on the internet. For data analysis, thematic categories were used to describe types of users in relation to their consumption propensities on videogaming platforms such as the Xbox 360, PlayStation 3 and Nintendo Wii. The results show that factors related to consumer culture and behaviour, such as social positioning (status), influence the preferences of users of seventh-generation videogames.

Relation Among Consumption Value, Consumption Propensity and Customer Behavioral Golf Golf Participates in Consumption

Relation Among Consumption Value, Consumption Propensity and Customer Behavioral Golf Golf Participates in Consumption

Before game over: a study on the experiences, prediction and values of consumption of players of seventh-generation videogame consoles

This paper presents an exploratory qualitative analysis of the elements that influence the consumption behaviour of users of seventh-generation videogame consoles. It aims to improve comprehension about consumers' preferences and intentions related to brand devotion, technology convergence, hedonism versus utilitarianism, ease of use, innovation, social positioning and social interaction of videogame users in order to understand which factors are likely to motivate the adoption process of this type of technology. The categories were derived from theories of consumer behaviour and marketing that deal with the use and adoption of technology products, focusing on consumers' usage symbols and values. The study method used was netnography, with the data collected from blogs/discussion forums on the internet. For data analysis, thematic categories were used to describe types of users in relation to their consumption propensities on videogaming platforms such as the Xbox 360, PlayStation 3 and Nintendo Wii. The results show that factors related to consumer culture and behaviour, such as social positioning (status), influence the preferences of users of seventh-generation videogames.

대학생의 문화소비 유무에 따른 문화소비성향과 한국무용 관람의도의 관계

대학생의 문화소비 유무에 따른 문화소비성향과 한국무용 관람의도의 관계

여성의 주류소비성향과 주류선택속성

본 연구는 현대 여성 소비자들의 주류 소비성향을 파악하고 제품선택시 중요시하는 속성등을 분석함으로서 여성 주류소비문화를 이해하고 향후 여성을 대상으로 한 주류 소비시장을 전망하는데 도움이 되고자 하였다. 본 연구의 주요 연구결과는 다음과 같다. 여성 주류소비의 일반적인 특징은 가장 선호하는 주류는 맥주로 나타났으며, 주량은 소주 1병-1병반이 가장 많았으며, 주로 사교나 친목을 위해서 마시는 것으로 나타났다. 주류소비 성향은 6가지유형 중 관계지향형이 가장 높았으며, 향유형, 심리적 안정형 순으로 나타났고, 제품선택 시 중요시하는 속성은 맛, 향, 도수 순으로 나타났다. 제품선택 속성 중 맛과 향은 모든 소비성향에서 유의한 상관관계를 나타냈으며, 소비성향 및 제품속성 중요도에 따라 주류소비행동에 차이 있는 것으로 나타났다. 음주정도에 영향을 미치는 주요 요인은 주류소비 성향 중 충동형, 심리안정형, 관계지향형인 것으로 나타났다. 이러한 연구결과들은 여성의 주류소비문화를 이해하고, 향후 여성 주류소비시장을 전망하는데 중요한 단서가 될 것으로 보인다.

대학생의 소비성향, 관광가치지각 및 관광 참여의도와 참여의 영향관계

This study tested relationship among the consumption propensity, the perception of tourism value, and tourism participational intention, tourism participation. The consumption propensity affected tourism participational intention. Tourism participational intention had a significant impact on quantitative and qualitative participation. These results are thought to provide the following implications. First, travel agency managers will be able to realize relatively high performance if they analyze consumption propensity and implement marketing and inducement strategies. Second, travel managers suggest that it will be effective to use strategies and tactics to stimulate emotional aspects. Third, a low-price strategy rather than quality would be more effective on a people of economical consumption propensity and rational consumption propensity. Fourth, the government and travel operators will need to uniqueize the value of tourism products and use the value of tourism in their possession as a publicity tool.

A Study on Consumption Propensity of University Students in Consideration of their Smartphone Use Patterns

A Study on Consumption Propensity of University Students in Consideration of their Smartphone Use Patterns

The Effect that Consumption Propensity of Chinese Consumers, and Consumer Emotion for Convenience Stores have on Using Attitude and Loyalty: Focusing on the Moderating Effect of Price Sensitivity

The Effect that Consumption Propensity of Chinese Consumers, and Consumer Emotion for Convenience Stores have on Using Attitude and Loyalty: Focusing on the Moderating Effect of Price Sensitivity

문화소비성향과 한국무용인식 그리고 무용이미지의 인과관계 분석

문화소비성향과 한국무용인식 그리고 무용이미지의 인과관계 분석

Effects of Franchise Mass-prestige Characteristics and Consumption Propensity on Purchase Behavior

Effects of Franchise Mass-prestige Characteristics and Consumption Propensity on Purchase Behavior

웰빙인식이 라이프스타일과 외식소비성향에 미치는 영향 : 부산지역 특1급 호텔 식음료 이용객을 중심으로

The results of the empirical analysis are as follow: First, the causal relationship between well-being awareness and lifestyle (health-centered lifestyle and self-centered lifestyle) showed a significant positive effect. Second, the causal relationship between well-being awareness and foodservice consumption propensity (foodservice-loving type, health-seeking type, ambience-enjoying type, and planned consumption type) did not have any significant positive effect. Third, the causal relationship between lifestyle and foodservice consumption propensity was partially adopted. Health-centered lifestyle had a significant positive causal relationship with foodservice consumption propensity including foodservice-loving type, ambience-enjoying type and planned consumption type. In addition, self-centered lifestyle had a significant positive causal relationship with foodservice consumption propensity including health-seeking type, ambience-enjoying type and planned consumption type. However, health-centered lifestyle did not have a significant positive causal relationship with health-seeking type foodservice consumption propensity, and self-centered lifestyle did not have a significant positive causal relationship with foodservice-loving type foodservice consumption propensity. This study is significant in that its results suggest implications for lifestyle and foodservice consumption propensity related to well-being awareness.

크루즈관광객의 소비가치와 소비성향이 행동의도에 미치는 영향

크루즈관광객의 소비가치와 소비성향이 행동의도에 미치는 영향

Quantitative analysis of climate change impact on Zhangye City’s economy based on the perspective of surface runoff

Zhangye City is a representative agricultural city in China where agriculture depends heavily on precipitation in the Heihe River Basin; water use for agriculture plays a key role in the sustainable development of total water resources. This study, based on the predicted surface runoff by GCM, uses a CGE model with a water-land resources account, to analyze the impact of climate change on Zhangye City’s economy and agricultural water consumption. The results show that climate change increases surface runoff by 8.84%. The increasing surface runoff contributes most to the total water consumption, increasing by 8.11% accompanied by a small GDP expansion of 0.12%. Relative to the industrial structure, agricultural sectors benefit most. Contrarily, export-oriented industrial sectors see a decrease in benefit, resulting in employment migrating to lower value-added agricultural sectors. From the water types, the consumption for underground and other water also rise by 6.69% and 5.73% respectively, due to the economic scale expansion effect of the agricultural sectors. For varieties of crops, grain crops consume more water because of its greater water intensity. And the land is mostly transferred from economic crops to grain crops. Therefore, the government should pay attention to changes in the consumption propensity of water resources, continue to promote agricultural water-saving measures and the adjustment of agricultural planting structure.

Housing, Wealth, Income and Consumption: China and Homeownership Heterogeneity

AbstractImpacts on consumer spending in urban China associated with housing value, housing equity, financial assets and household income are evaluated using longitudinal data from the China Family Panel Studies (CFPS) survey. Findings suggest that the housing wealth effect on household consumption in China is much larger than has been shown for developed economies. The larger impact is prospectively related to structural limits on investing which favor real estate ownership, along with the dominant position of housing in total household wealth. We also find that a household's consumption varies across housing tenure. Homeowners having joint ownership of property on average have the highest consumption propensity, while those having sole ownership of property consume the most in response to appreciation in housing wealth.

Material Excess and Deadly Dwelling in E.L. Doctorow’s Homer and Langley

Abstract In Homer and Langley, E.L. Doctorow’s 2009 novel of New York City, the author focuses on past Manhattan, which he sees as the epitome of his own self-destructive modern and contemporary society. I would argue that Doctorow acts here mainly to denounce excessive material culture in the context of egotistic, upper-class Manhattan dwelling at the end of the nineteenth century. I would also like to show that the novelist criticizes the idea of material progress along more than a hundred years, from the end of the nineteenth century, when the plot starts, to the beginning of the twenty-first century, when the novel was written. The self-contained, isolated world in the novel is the result of our society’s propensity for excessive production and consumption. At the same time, Homer and Langley brings to mind ideas of exhaustion of the human, who agrees to be literally replaced by objects. The fact that such a phenomenon occurs already at the end of the nineteenth century suggests that there might have never been a plenary moment of being human, as we have long entertained the closest possible relationship and even synthesis with the non-human world of objects and tools.