The article considers the problem of political cynicism. The content of the relevant construct and its components, as well as potential factors of the spread of political cynicism, were analyzed. An analysis of social, political (political system, ideology, political activity of the population and its attitude to politics and power) and media (distribution of scandalous, conflict-causing information about politicians, moving the focus to the affective component, nature of dissemination and consumption of such information by voters, etc.) was carried out. Particular attention is paid to the analysis of psychological factors in the formation of political cynicism (the presence of certain cognitive attitudes and prejudices regarding politics, the level of political activity, individual psychological characteristics of voters). The results of the own research of socio-psychological factors in the formation of political cynicism are presented. The general indicators of the sample were analyzed according to the scales that most represent the construct "political cynicism": interest in politics, level of trust in politicians, level of political knowledge, personal cynicism and cynical attitude towards political objects, and it was found that the sample is generally characterized by average level of political cynicism (tendency to oppose politicians to a certain extent, show distrust and disdain for them). The results of the analysis of the sample according to other psychological indicators (a measure of political participation, political identification and motivational component in politics, the ratio of external and internal locus of control, conformity and dominance) are presented, as well as the results of the analysis of the intensity and manner of the respondents' consumption of political information disseminated in the media. The relevant indicators were reflected in the regression model, which demonstrates the most likely factors in the formation of political cynicism, the most significant of which are: specifics of political and ideological self-determination (low level of authoritative self-affirmation, predominance of normative intransigence and positional competitiveness), intense, indiscriminate and uncritical consumption of political news (mainly televised), features of political activity (developed verbal-communicative component of political participation and political interest with a low behavioral-volitional component), conformism and external locus of control.
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