El consumo de información y de conversación política interactiva en las actitudes y la participación política de los jóvenes en la zona metropolitana de Monterrey, Nuevo León, México. Escenario preelectoral 2018

Abstract

Traditional media (print media, radio and television) or those represented by the digital age (Internet and social networks) are suitable channels for the process represented by political communication; in turn, this is a factor that impacts on political attitudes and political participation of citizens. In correlation to the above, the main objective of this research is to determine the explanatory level of the consumption of political information and interactive political conversation against the political attitudes and participation of young people. The research design is quantitative, since an opinion poll was applied in the pre-electoral scenario 2018 in the Metropolitan Area of Monterrey, Nuevo León, Mexico. The main results indicates that the consumption of political content online is the variable that has a higher level of explanation about the interest in the policy of the participants of the study, There is also evidence that could bring the results of the research closer to the theories of political mobilization. On the other hand, in relation to political attitudes there is a very important contrast since there is a political interest and a feeling of openness of the relatively high political system in opposition to a very marked political cynicism on the part of young people.