Consumption Of Green Products Research Articles

Exploration of Green Materialism Framework: A Review

The current research explored how the relationship between marketing and materialism had evolved with the increasing environmental concern. The research puts forth the concept of Green Materialism as a notion that spawns from green marketing and builds affinity towards the consumption of green products. The paper explicitly studied the association between materialism, marketing and environmental concern. It followed an inductive approach that exploreed the relationship pattern among the variables under study. The concepts of materialism, environmental concern, and green marketing were reviewed and analysed to contribute to developing a conceptual framework of green materialism. The current research presented the conceptual framework of green materialism. The research had implications for policymakers and marketers who need to communicate and execute strategies to boost green consumption.

Consumer Green Consumption Behavior

The objective of the current study is to assess research activities in green consumption behavior where the flow of information is helping consumers to mold their minds towards green consumption. Bibliometric analysis has been applied for the current study using 1447 research papers on green consumption behaviors from Scopus Indexed journals for the 2015 to 2020 period. The document with the maximum citation “Predicting green products consumption using the theory of planned behavior and reasoned action” is the article with the highest citation of 338. Further, the keywords co-occurrence analysis indicates that the maximum occurring keywords are “Green Consumption”, “Sustainability”, “Sustainable Development”, “Green Consumption Behavior”. This research adds to the current literature on the behavior of green consumption in the edge where information is floating in many ways. The current study will provide the first baseline data on this subject, which will be used for future comparisons and policymakers to develop green consumption plans.

Consumers' Perception of Food and Agriculture Education in Farmers' Markets in Taiwan.

Following the trend of green product consumption, farmers’ markets sell green products and have gradually developed the promotion of environmentally friendly knowledge of food and agricultural education. However, past research on farmers’ markets has rarely been combined with the function of food and agricultural education. Therefore, this study explores the relationship between product knowledge, green perceived value, and purchase intention from the perspective of farmers’ market food and agricultural education. Furthermore, research and investigation were conducted with trust and local attachment as multiplicative adjustment variables. This study adopted structural equation modeling (SEM) to examine the structural relationship among local attachment, product knowledge, green perceived value, purchase intention, and model fit. We distributed 396 surveys at three large farmers’ markets in Taiwan, of which 88.6% were used in this study. The research results showed that product knowledge and green perceived value had a significant positive impact on purchase intention; trust positively affected product knowledge and purchase intention; the multiplication of local attachment and trust also positively impacted product knowledge and purchase intention. Based on the research results of this study, it is suggested that while transferring knowledge, the farmers’ markets can incorporate trust and emotional relationships, which will serve as stimulating factors that can increase consumers’ purchase intentions. Although the findings are local to Taiwan, its characteristics are typical of food and agricultural education, as well as farmers’ markets worldwide, especially in Asia.

Factors Influence Green Product Consumption Intention in Malaysia: A Structural Approach

The issue of optimal size of the general government sector is analyzed by researchers using various methods, most often through the prism of a specific goal. The article is an attempt to determine the optimal size of the general government sector from the perspective of EU economies. To achieve this goal, the innovative decision tree technique - the c5.0 method was used. The study covered data describing 28 EU member states in the years 2000-2017 and 16,632 input data were analyzed. The results of the conducted research showed that despite the fact that there is no single optimal and universal solution, a series of dependencies can be observed. Knowing the impact of individual actions on the economy, you can choose such instruments, as well as such a configuration that will help in a given area without harming others. Thus, the technique used, combined with specific priorities in terms of impact on the economy, may show which values of specific variables in the general government sector level should be pursued in order to model the desired effect.

Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers

Natural resource depletion, increase in global population, climate change, and unsustainable consumption behaviors have all wreaked havoc on the ecosystem around the world. Increased consumption of green products is among the most effective strategies in adoption of sustainable consumption. The purpose of current research is to investigates the effect of shopping motivation (utilitarian) antecedents’ impact on utilitarian motivation and also discussed the mediating effect of utilitarian motivation on the association between utilitarian motivation antecedents and intention to purchase green products. Online survey was used to collect the data and SEM(structural equation modeling) was used to analyze data. The antecedents of shopping motivation (utilitarian) influence the intention of consumer about green buying. Four out of five hypothesis were supported. The findings of current research enable practitioners and managers to formulate strategies for sustainable consumption.

Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market

PurposeConsumers are becoming increasingly concerned about ecological degradation and are getting conscious of the potential advantages that environmental sustainability can offer, which is also driving them towards the consumption of green products. In view of this, the purpose of this study is to operationalize and test the conceptual model of green purchasing behaviour by incorporating consumers’ perception towards green marketing stimuli including eco-label, eco-brand and environmental advertisements with perceived environmental knowledge in an emerging sustainable market.Design/methodology/approachThe proposed model is based on an integrative and cognitive approach to consumers’ environmental beliefs-behaviour relationship. The 549 valid responses were received from selected metropolitan regions of India and analysed by direct path coefficients along with a bootstrapping method for testing indirect effects.FindingsThe results revealed that perception of eco-label and environmental advertisements had a positive influence on green purchasing behaviour, however, the direct relationships of eco-brand and environmental knowledge were not supported in the model. While environmental advertisements and environmental knowledge posed an indirect influence on green purchasing to some extent.Research limitations/implicationsThe generalizability of the findings needs to augment an extensive approach of a cross-sectional survey. Theoretical, managerial and policy implications were recommended to promote green products towards sustainable consumption.Originality/valueThe operationalization of green purchasing behaviour using marketing stimuli has remained scant in the Indian setting. The insights gained from this study contributes to the knowledge domain of green consumer psychology in the backdrop of an emerging market.

Green product awareness effect on green purchase intentions of university students\u2019: an emerging market\u2019s perspective

The indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awareness of green products on their green purchasing intentions. The specific objectives were to identify whether awareness, price, availability, value and quality influence university students’ intention to purchase green products, and to investigate how awareness, price, availability, value and quality predict university students’ intention to purchase green products. A structural equation modeling was used to analyze data collected from an online survey of 478 students. Results show that green perceived quality has the utmost significant positive impact on university students’ green purchase intentions; however, green perceived availability had the slightest impact on university students’ intention to purchase green products. The study is the foremost to conclude that green product awareness impact on university students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is not a critical influencing factor when it comes to green purchase intentions of university students. The implications of study, limitations and further research are discussed.

Generation Z: The Purchase Intention of Green Skin Care Products

The cosmetics and toiletry industry has growing up very fast. In 2016, the total global revenue cosmetics industry amounted to USD$444 billion. According to Lee, Goh, & Noor ( 2019), the skincare products dominated the cosmetics and toiletry market with a market value of approximately USD$ 120 billion. Between 2012 and 2019, the global skincare market expanded by 41.8 percent, and by 2025, it is expected to be worth $189 billion (Ledesma, 2020). The skin is the largest organ in the body, hence, many people will find ways to protect it, one of the way people are using to protect the skin is to apply any supplement on skin to keep the good condition of the skin. However, according to Cunningham (2014), the used of chemical items in the cosmetic skin care industry is extremely unregulated. For example, Parabens that cause breast cancer are found in cosmetics. The chemical used in the skin care products had rise the attention of the users to start to pay attention on the ingredient of the skin care products. One of the way people are using in order to avoid the harmful chemical in skin care products is to to choose skin care with natural ingredient (Espitia, 2020), this happend especially among the younger consumers (Boon et al., 2020; Hsu et al.,2017). The green skincare industry is growing rapidly. Green skin care, according to previous studies (Fauzi & Hashim, 2015; Hsu et al., 2017), is any skin care products which can preserve or enhance the natural environment by conserving energy or resources and decreasing or eliminating the usage of harmful agents, pollution, and waste. Studies showed there is an increasing in the consumption of green skincare products and toiletries by 45%, from a peak of RM 1.6 billion (in 1998) to RM 2.2 billion (in 2010), with sales estimated to exceed $1.1 billion in 2010 among young people (Boon et al., 2020). Keywords: Green Skin Care, Generation Z, Theory Of Planned Behaviour

The Effect of Attitude in Mediating Environmental Knowledge towards the Purchase Intention of Green Cosmetic Product

The existence of public awareness of environmental preservation today, makes many companies, especially cosmetics, try to put forward the ecological aspects and raise environmental issues as one of their marketing strategies. This study aims to explain attitudes and environmental knowledge in determining the purchase intention of a green cosmetic product. This study uses a purposive sampling technique for determining samples. The samples used were 100 people, all consumers who had never bought green cosmetic products domiciled in Denpasar City. The data obtained were analyzed by descriptive analysis and PLS. The results found that environmental knowledge and attitudes had a positive and significant effect on purchase intentions. Furthermore, the attitude mediates a portion of environmental knowledge towards the purchase intention of a green cosmetic product. Therefore, it was expected the consumer who already have knowledge of the environment has the potential to become customers for green cosmetics producers. In addition, the companies need to increase the intention of potential consumers to switch to green cosmetics products by highlighting the added value of consumption of green products and further research can add construct alternatives that affect the purchase intention of green cosmetics products such as environmental awareness and increase references related to this study.

Green Marketing : A Systematic Literature Review

Firms’ marketing strategies and consumer perception towards green products have been evolving quickly, and the emergence of the 'green world' is a reality now. This paper summarized an in-depth study of research papers, articles, and reports since 1990 and also provided insights into the consumer behavior in responding to, adopting the green products, and identifying the factors (whether personal factors or environmental factors) which are responsible for the significant inclination and rise in consumption of green products. The literature review highlighted that the benefits of using green products and their association with others like environment, biodiversity, and ecological sustainability were not successfully and effectively communicated to the consumers. It was also observed that competition in creating a brand in their respective categories, environmental values, and economic objectives are almost in sync with the green marketing philosophy and environmental values, but since green products are perceived as premium category products, consumers’ buying decisions in favor of them was doubtful. The study also shed light on the future course to be adopted by the marketers in formulating sustainable green marketing strategies with the help of functional and emotional ‘green positioning.’ The review of studies suggested that the rise of ‘green brands’ in developing nations has begun. The paper’s uniqueness is that it summarized the works of some of the most prominent authors, and it also captured the classification of articles based on source, country, time, and theme. It would help the readers understand the evolution of green marketing.

Green Marketing in South-South Nigeria Consumer Sustainability: The Distribution and Physical Practice on Polythene Manufacturing Companies

The main aim of this study was to articulate the green distribution and physical evidence practices required by polythene manufacturing companies for consumers’ sustainability in South-South Nigeria. The descriptive survey research design was adopted for the study. The study was conducted in the six States of South-South Nigeria. The population for the study was 323 comprising of 35 Marketing Lecturers, 60 Managers of polythene manufacturing companies, and 223 polythene consumers in South-South Nigeria. Due to the manageable size of the population, no sample was drawn. A structured questionnaire and focus group discussion (FGD) guide were the instruments used to collect data. The research instruments were validated by five experts. The reliability of the instruments was ascertained by the use of Cronbach Alpha reliability method. The total reliability yielded a co-efficient of 0.89, which indicated that the instruments were highly reliable. The questionnaire was administered directly to the respondents with the help of five research assistants. The data collected for this study were analyzed using mean, standard deviation and Analysis of Variance (ANOVA) statistics. The study found 18 green distribution and 17 green physical evidence practices that are highly required by polythene manufacturing companies for consumers’ sustainability. Based on the findings of the study, it was concluded that the adoption of green distribution and physical evidence practices is highly required by polythene manufacturing companies to ensure consumers’ sustainability. It was recommended, among others, that polythene manufacturing companies should maintain high ethical standard in their marketing practices in order to ensure sustainable consumption of green products.

Environmental awareness and green products consumption behavior: A case study of Sabah State, Malaysia

Abstract. Surianshah S. 2021. Environmental awareness and green products consumption behavior: A case study of Sabah State, Malaysia. Biodiversitas 22: 2685-2692. The severe weather changes in the Sabah state of Malaysia have raised a great concern for us to address it through environmental awareness. Addressing the problem is important because Sabah is one of the main tourist destinations in Malaysia with its beautiful biodiversity, flora and fauna. Hence, this paper examines the level and relationship between environmental awareness and green product consumption behavior in Sabah. Here, we mainly measure environmental awareness using proxies of awareness towards climate change issues. A systematic questionnaire survey was conducted to 300 respondents of Sabah, including Tawau, Lahad Datu, Sandakan, and Kota Kinabalu. The descriptive statistics results show that people in Sabah have a high level of environmental awareness and green product consumption. In particular, they aware to conserve and preserve the tropical rainforest ecosystem and consume green products for future generations benefits. However, to note that there is still a low Sabahan's awareness about impact of overuse of natural resources and the importance of consuming green products in daily life. The estimate of the relationship between both variables shows a positive and statistically significant effect, especially in Kota Kinabalu. Also, the effect is pronounced when we address potential endogeneity bias in the baseline model. This study suggests that the government, policymakers, and youngsters continuously spread the benefits of green product consumption. This is because an increase in environmental awareness possibly helps mitigate environmental issues and lead to better biodiversity conservation and economic improvement in Sabah and Malaysia.

Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh

The present study aims to determine critical factors affecting the green product purchase intention of Bangladeshi young consumers. In order to investigate the relationship, a formal questionnaire survey has been conducted targeting young Bangladeshi consumers, aged between 18 and 32 years old. A total of 400 responses have been finally screened out for analysis. Data analysis was carried out through partial least square structural equation modeling (PLS-SEM). The findings show that young consumers’ green purchase intention (GPI) is largely determined by their attitude, environmental concern (EC), and willingness to pay (WTP). However, the impact of perceived moral obligation (PMO), on green purchase intention has been found insignificant. The study leaves specific implications for the strategic marketing decision-makers who strive to promote green product consumption in Bangladesh.

Consumer awareness, practices and purchasing behavior towards green consumerism in Kenya

Sustainable consumption and production are related to maximizing natural resource use while minimizing waste generation to reduce the environment's negative impacts. There has been limited research on consumer approaches to Kenya's environmental concerns, and their consumption behaviours remain unknown. This study sought to assess the Kenyan consumers' knowledge of green products, their sustainable practices (SCP), and eco-labels influence on their purchasing decisions. A semi-structured questionnaire was administered to 205 participants randomly selected in five constituencies within Nairobi County. The consumer's educational level significantly (p<0.01) correlated with the knowledge of sustainable consumption and production (39%) as compared to 61% who are not aware of SCP practices. However, SCP knowledge was not significantly different (p=0.76) among the male and female respondents. The prices (86.3%) and product quality (79.5%) were the most considered during purchase than only 40% of the consumers who preferred environmentally friendly products during purchase. Even though only 27% agreed that eco-labelling plays a key role when purchasing products, most (70%) of the respondents would buy green products if green credentials were emphasized. The respondents' trust levels on eco-labels were not significantly different among male and female respondents (c2 = 5.89, p=0.47) and regardless of the educational levels (c2 = 5.51, p=0.99), However, the high costs (69.8%), lack of adequate information (44.4%), and unavailability (39.5%) were the primary constraints to buying green products. While environmental activists were found to be the most important (66.1%) sources of information, increased awareness (98%), environmental education (90.7%), and provision of monetary incentives (78%) would help promote sustainable consumption and production. In conclusion, there is a need for creating more awareness on the consumption and production of green horticultural food products to sensitize the public on sustainable environmental practices among Kenyan consumers to promote green consumerism.

Green Marketing: The Distribution and Physical Evidence Practices Required by Polythene Manufacturing Companies for Consumer Sustainability in South-South Nigeria

The main aim of this study was to articulate the green distribution and physical evidence practices required by polythene manufacturing companies for consumers’ sustainability in South-South Nigeria. The descriptive survey research design was adopted for the study. The study was conducted in the six States of South-South Nigeria. The population for the study was 323 comprising of 35 Marketing Lecturers, 60 Managers of polythene manufacturing companies, and 223 polythene consumers in South-South Nigeria. Due to the manageable size of the population, no sample was drawn. A structured questionnaire and focus group discussion (FGD) guide were the instruments used to collect data. the research instruments were validated by five experts. The reliability of the instruments was ascertained by the use of Cronbach Alpha reliability method. The total reliability yielded a co-efficient of 0.89, which indicated that the instruments were highly reliable. The questionnaire was administered directly to the respondents with the help of five research assistants. The data collected for this study were analyzed using mean, standard deviation and Analysis of Variance (ANOVA) statistics. The study found 18 green distribution and 17 green physical evidence practices that are highly required by polythene manufacturing companies for consumers’ sustainability. Based on the findings of the study, it was concluded that the adoption of green distribution and physical evidence practices is highly required by polythene manufacturing companies to ensure consumers’ sustainability. It was recommended, among others, that polythene manufacturing companies should maintain high ethical standard in their marketing practices in order to ensure sustainable consumption of green products.

Investigating influencing factors on consumers’ choice behavior and their environmental concerns while purchasing green products in Pakistan

This study aims to investigate the influencing factors on consumers’ choice behavior for green products by applying the theory of consumption values in Pakistan. It also studied the mediating effects of consumers’ environmental concerns among the associations of multidimensional consumption values and choice behavior. The data was collected from the consumers of green products in four metropolitan cities of Punjab Province (e.g. Lahore, Islamabad, Multan, and Faisalabad) using a structured self-administered questionnaire. The random sampling technique was employed. Based on the 480 responses, the empirical findings revealed that functional value-quality, emotional value, conditional value, and epistemic value have a positive impact on consumers’ choice behavior and their environmental concerns. Contrary to this, the functional value-price, social value, and environmental concerns have a negative impact on consumers’ choice behavior. Relating to mediation, environmental concerns have partially mediated between the associations of functional value-quality, functional value-price, emotional value, epistemic value, and consumers’ choice behavior. Practitioners and managers can use the study findings to reach out to their target audiences to increase the consumption of green products in the mainstream market.

Factors affecting Brand Loyalty on Green Product Consumption

Objective - This study aims to investigate the importance of brand trust affecting green product repeat purchases using a statistics program with structural equation modelling (SEM) to conduct confirmation factor analysis and correlation analysis between the independent and dependent variables. Methodology/Technique – This study collected data from 820 green-product consumers in the northeast region of Thailand. Samples were recruited from 20 local department stores across 20 provinces. The study used a stratified sampling technique to stratify each province’s residents. Findings - SEM analysis shows that brand trust has a positive correlation to brand engagement and loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.68 and 0.54. The study also found that brand engagement has positive correlation to loyalty with a statistical significance value of 0.05, together with a beta coefficient value of 0.75. These results mean that when the customer trusted the brand, it would lead to brand engagement and being big a fan of the brand. This is because the customer is unfamiliar with green products, and there are some critical factors such as price and quality. Thus, building brand trust would decrease customer apprehension. When customers feel safe, they will feel engage to the brand. Accordingly, when customers are engaged to the brand, they become loyal to the brand leading to repeat purchasers, word of mouth, and brand advocacy. Novelty – This paper contributes to the understanding on green product consumption and customer behaviour and can be used to formulate the right strategies for promoting green products, based on critical factors that influence the customer buying process. Type of Paper: Empirical. JEL Classification: M31, M39 Keywords: Brand Engagement; Brand Trust; Green Products; Loyalty; Structural Equation Modelling; Customer Buying Process; Brand Loyalty Reference to this paper should be made as follows: Khamtanet, Jitkuekul, P. (2021). Factors affecting Brand Loyalty on Green Product Consumption, Journal of Management and Marketing Review, 6(1) 16 – 23. https://doi.org/10.35609/jmmr.2021.6.1(2)

What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

AbstractThe current study utilises the time‐tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels. The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitations and future research directions are identified accordingly. The main novelty of the study lies in the development of a unified framework of consumer adoption and consumption of green hotel products and services that calls for a multitheoretic examination of the issue. This review is among the first to consolidate the growing literature on consumer adoption and consumption of green hotel products and services.

Antecedents of Green Consumption Attitudes and Consequences for Intentions and Buying Behavior of Non-Pesticide Vegetable and Fruit Products

Research on the sustainability of consumption or consumption of green products has become the focus of academics and practitioners. The focus of the study is on the consumption of green products, especially agricultural products such as non-pesticide vegetables and fruits in Yogyakarta. To test the hypothesis using SEM (Structural Equation Modelling) Analysis bases on PLS (Partial Least Square) Technique. The data collection technique was carried out by distributing questionnaires to members of the green community or non-pesticide vegetables and fruit consumers in the many modern markets, and the sample size is 244 green consumers. The test results produce empirical evidence that the three antecedents of green consumption attitudes are proven to have a positive and significant effect, but the effectiveness of green consumption variable is the most dominant factor. The consequences of a better green consumption attitude have also been shown to have a significant effect on the buying intentions or behavior of green products. The practical implication of the results of this study is to provide input for research partners namely the Women Farmers Group (KWT) that is aiming at green product segments as an appropriate step in marketing their agricultural products. Effective marketing communication efforts need to be built through advertising and product packaging programs that are able to increase green trust.

RETRACTED ARTICLE: Analysis of household green food consumption behavior based on machine learning prediction

The development of green agricultural products is the best choice to reduce the safety risk of agricultural products. At the same time, it can protect the health of consumers, and the key to promote the development of green agricultural products market is to stimulate consumers' demand for green agricultural products. The development prospect of green agricultural products mainly depends on the development of consumers. Therefore, the focus of research is the main body of demand, that is, the motivation of consumers to buy. By analyzing the limiting factors of the consumption of green agricultural products in China, the formation of green consumption market is promoted. The survey results show the actual demand for green agricultural products. Consumers of green agricultural products are generally more sensitive to quality and price. This shows that quality and price satisfaction are also the key factors affecting consumer consumption. It also shows that the age of sample group and its purchasing habits affect the purchasing activities.