In recent years, the surge in rural air-conditioning (AC) electricity consumption has led to an overall increase in peak loads in both winter and summer, presenting a major challenge to the reliability and stability of low-voltage distribution networks. Demand response (DR) strategy not only relieves the peak load, but also reduces the energy consumption and achieves the purpose of energy saving and emission reduction. Among the many DR strategies, direct load control (DLC) stands out as an effective way to quickly reduce building AC loads. Meanwhile, the building envelope is also one of the important factors affecting the AC load. A typical rural house in the Xi’an area of Shaanxi Province was used as a case study. A ground source heat pump system was developed, installed and used as an experimental platform in order to aid the study. Therefore, in this study, the combination of external envelope and DLC strategies was investigated to establish a simulation model of energy consumption in rural building complexes. Two DLC load control strategies were implemented under different external envelope conditions for annual AC energy simulation. The results show that the thickness of the external insulation layer has the greatest impact on the AC load of the building compared to the window-wall ratio and orientation. With a thickness of 0 mm–75 mm insulation, the DCCM strategy can effectively reduce AC energy consumption by 16%–18%; With a thickness of 0 mm–75 mm insulation, the TSCM strategy can effectively reduce AC energy consumption by 5%–8%.
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