Consumption Behavior Research Articles

The Influence of Consumer Behavior and Electronic Word of Mouth (E-Wom) on the Decision to Purchase Pizza Hut Products in Generation Z in Depok City from a Maqosid Syariah Perspective

This research aims to analyze the influence of consumer behavior and electronic-word of mouth (e-WOM) on the decision to purchase Pizza Hut products among Generation Z in Depok City from a Maqosid Syariah perspective. The importance of this research lies in understanding how these two factors influence purchasing decisions in the context of sharia which focuses on prosperity and balance. The background to the problem includes the increasing influence of digital and social media in the consumption behavior of Generation Z, as well as the lack of literature that discusses the influence of consumer behavior and e-WOM specifically in the fast food industry in Indonesia. This phenomenon is increasingly relevant considering that Generation Z is a significant target market. The novelty of this research is the integration of the Maqosid Syariah perspective in the analysis of consumer behavior and e-WOM, which has not been widely discussed in previous research. The method used was quantitative with a questionnaire as the data collection instrument, involving 150 respondents from Generation Z in Depok City. The research results show that consumer behavior and e-WOM simultaneously have a significant effect on purchasing decisions, with a calculated F value of 137.28 which is greater than the F table of 3.06 at a significance level of 0.05. The t test shows that the coefficient value for consumer behavior is 0.482 and e-WOM is 0.567, with a coefficient of determination (R²) of 0.652, indicating that 65.2% of the variability in purchasing decisions is explained by these two factors. So, consumer behavior and e-WOM have a significant influence on purchasing decisions for Pizza Hut products, and it is important for the company to develop an ethical and transparent marketing strategy in accordance with Maqosid Syariah principles.

THE INFLUENCE OF THE SOCIAL ENVIRONMENT ON ATTITUDE RATIONAL ECONOMY THROUGH LIFESTYLE FOR STUDENTS OF VOCATIONAL SCHOOL 2 BLITAR

This study explores the influence of social environment on the consumption behavior of vocational school students, which is also influenced by their lifestyle. This study uses a quantitative approach with correlational techniques and path analysis, assisted by SPSS 19.0 and Smart PLS programs. The findings show that the social environment has a significant influence on lifestyle, which then affects students' rational economic attitudes. Lifestyle acts as a mediator between the social environment and economic attitudes, indicating the importance of a holistic approach in understanding and improving students' economic well-being. The results of this study provide guidance for educational institutions and policy makers to develop more targeted strategies in improving students' financial literacy and economic behavior, by considering non-academic factors and encouraging healthy living habits and a strong understanding of financial management.

Pengaruh Gaya Hidup dan Literasi Ekonomi terhadap Perilaku Konsumtif untuk Produk Fashion Mahasiswa Pendidikan Ekonomi FKIP UNS Angkatan 2021-2023

This research aims to determine (1) Testing the influence of lifestyle on consumptive behavior for fashion products for FKIP UNS Economic Education students class 2021-2023 (2) Testing the influence of economic literacy on consumptive behavior for fashion products for FKIP UNS Economic Education students class 2021-2023 (3) Testing the influence of lifestyle and economic literacy simultaneously on consumer behavior for fashion products of FKIP UNS Economic Education students class 2021-2023. This research is quantitative research with a survey method. The population used in the research were FKIP Economics Education students class 2021, 2022 and 2023. The data collection method used was using a questionnaire distributed via Google Form with a population of 380 students and a sample of 195 students. The sampling technique uses purposive sampling. The analysis in this research uses multiple linear regression. The results of this study prove that (1) lifestyle has a positive and significant effect on consumptive behavior for fashion products (2) economic literacy has a negative and significant effect on consumptive behavior for fashion products (3) lifestyle and economic literacy has a positive and significant effect on consumptive behavior for fashion products.

Unconscious Drivers of Consumer Behavior: An Examination of the Effect of Nature-Nurture Interactions on Product Desire.

Both biological and environmental factors can affect consumer behavior. Consumer behavior can also be a product of an interaction between one's evolved biology and environmental factors. If marketers aim to increase healthy consumption behavior and decrease unhealthy behavior, they need to identify whether the behavior is a product of one's evolved biology or environmental factors acting in isolation, or if the behavior is a product of a biology-environment interaction. Therefore, the purpose of this study is to examine the effect of biology-environment interactions on product desire. This study comprises two experiments that used a repeated-measures design. The first experiment included 315 females and examined the effect of perceived physical safety, economic well-being, and social support on the desire for beautifying and wealth-signalling products. The second experiment included 314 men and examined the effect of perceived physical safety, economic well-being, and social support on the desire for products that are used to signal wealth and toughness. The results showed that under harsh economic conditions, product desire generally decreased. However, there were significant differences in the amount of decrease between product categories in different environmental conditions.

Community-based elderly home care services policy and household consumption enhancement: Evidence from China

The influence of elderly consumption is increasing, and community-based elderly home care service (CEHCS), as an important social security system, will have a significant impact on household consumption levels and consumption structure. This paper utilizes data from five batches of CEHCS pilot policies implemented in China from 2016 to 2020, combined with data from the China Health and Retirement Longitudinal Study (CHARLS) from 2011 to 2020, to design a dynamic difference-in-differences model to systematically evaluate the dynamic effects and mechanisms of CEHCS on elderly household non-durable goods consumption. The study found that after the coverage of CEHCS, the consumption levels of non-durable goods such as clothing, daily necessities, and cultural and entertainment products in middle-aged and elderly households significantly increased year by year, while consumption of durable goods significantly decreased. Moreover, the impact of CEHCS was more pronounced in households with lower housing assets and rural households. Mechanism analysis suggests that CEHCS promote the increase in non-durable goods consumption by alleviating children's labor constraints, reducing the family's caregiving burden, and diminishing precautionary savings. This paper provides further empirical evidence on the pathways through which elderly care services influence household consumption behavior, which holds significant implications for proactively addressing population aging and unlocking household consumption potential through micro-institutional design.

PENGARUH LITERASI KEUANGAN, GAYA HIDUP, DAN ELECTRONIC MONEY TERHADAP PERILAKU KONSUMTIF MAHASISWA GENERASI GEN-Z

The purpose of this study was to determine the effect of financial literacy, lifestyle, electronic money on the consumptive behaviour of generation z students at Prima Indonesia University. Consumptive behaviour can be explained by looking at the habits of the subject, in this case students, who more often buy goods to meet their wants rather than needs rather than saving or investing. Good financial literacy is expected to help all individuals carry out good financial behaviour. The reality that is often encountered today is the tendency of students who are late adolescents to imitate a consumptive lifestyle that is all up to date. Excessive use of e-money can trigger consumptive behaviour. Consumptive behaviour is associated with excessive consumption patterns of goods or services, beyond the limits of one's needs. The research method uses a quantitative method with a sample size of 100 students. Data collection was carried out through interviews, questionnaires and documentation studies. Data testing was carried out by conducting classical assumption tests, regression tests and hypothesis testing using SPSS. The results of the study showed partially and simultaneously that financial literacy, lifestyle, electronic money had a significant effect on consumptive behaviour.

Changes in People's Habits From Conventional Shopping to Shopee E-commerce In Padangpanjang City, West Sumatra Province

This research is entitled Changes in Community Habits from Conventional Shopping to Shopee E-commerce in Padangpanjang City, West Sumatra Province. The purpose of this study is to explain the factors that cause changes in shopping activities and how the form of change that occurs due to shopee E-commerce shopping habits. The theory used in this research is the modernization theory of Talcott Parsons. Talcott Parsons defines that the development process carried out by developing countries today can be achieved when following the process carried out by developed countries, distinguishing between "modern" and "traditional" where technology plays a key role in this theory. The method used is a qualitative method with data collection techniques of observation, interviews and documentation. The results of this study discuss the factors that cause changes in conventional shopping activities to shopee e commerce shopping, namely E-commerce as a shopping forum for the community, people's consumptive behavior, and people's hedonism style. The occurrence of factors that cause changes in E-commerce shopping has an impact on forms of change such as changes in shopping activities, changes in shopping places, and changes in payment procedures.

Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan’s postmillennials

PurposeThe main objective of this study is to identify the variables influencing consumers' perceptions of sustainable purchasing intentions and the effects such perceptions have on actual sustainable purchasing behavior. This paper aims to develop an understanding of the postmillennial generation's consumption of sustainable products.Design/methodology/approachA structured questionnaire was used to collect data for quantitative analysis. It involved sampling a total of 251 respondents, which were postmillennials belonging to the twin cities of Pakistan. A series of tests were applied through Smart PLS4 for all the variables, including descriptive statistics and structural equation modeling.FindingsThe results revealed that there is a significant relationship of social value and electronic word of mouth with digital media usage (DMU). Whereas, link of functional and emotional value with DMU was insignificant. The results also portrayed that there exists a positive link between DMU and sustainable consumption behavior (SCB). Moreover, green purchase intention moderated the relationship between DMU and SCB.Originality/valueThere exists a research gap on the role of postmillennial behavioral regulation and digital media use, as potential influences on their purchase behavior. Despite the fact that digital media has been shown to influence millennials' purchasing decisions in the past, there is still a reluctance among postmillennials to engage in environmentally friendly practices. Consequently, research is necessary to comprehend sustainable consumer behaviors; especially from an unaddressed Pakistani perspective.

Sustainable Biopolymer Composites From Perlite, Plasticized and Unplasticized Poly(Lactic Acid)

In recent years, ecological pollution has reached critical levels and that has been experienced as climate change by all living organisms. Slowing down the negative effects of climate change depends on changing our consumption behavior. Based on that, people tend to prefer more environmentally friendly, sustainable raw materials, products and processes. Since polymers are one of the most widely used raw materials in the world, any improvement regarding their recycling or biodegradation process can significantly reduce the damage to nature. Considering this fact, manufacturers are taking initiatives to develop such products in line with the demand from consumers. As known, Poly(lactic acid) (PLA), one of the most consumed biodegradable polymers in the market, however there are various problems especially in film production due to its rigid structure. Plasticization is the easiest route to minimize this disadvantage. The aim of this study is to produce and characterize PLA composites with increased flexibility by using sustainable natural materials. In this context, glycerol-plasticized PLA and unplasticized PLA composites were prepared using perlite, a natural additive, and their morphological, thermal, and mechanical properties were investigated.

Food insecurity and the consumption of plant-centered meals and high sodium foods among students at three large state universities

Objective: To examine the associations between food insecurity and plant-centered meal consumption and other sodium-related dietary behaviors among university students. Methods: A web-based survey of students at three California state universities was conducted between August 2018 to May 2019. Multivariable logistic regressions examined the associations between food insecurity and four sodium-related dietary behaviors. Interaction terms were introduced to assess if race/ethnicity moderated these associations. Results: High food insecurity was associated with increased odds of reporting ‘likely to order’ plant-centered meals (AOR = 1.55, 95% CI = 1.16–2.05). Moderate food insecurity was associated with increased odds of frequently eating processed foods (AOR = 1.40, 95% CI = 1.13–1.74). No moderation effects were found for race/ethnicity. Conclusions: University students with high food insecurity appeared receptive to ordering plant-centered meals, whereas those with moderate food insecurity consumed more processed foods. State universities should encourage and offer more low-sodium, plant-centered meal options in their food venues, on- and off-campus, to promote student health.

The Impact of Chinese Public Environmental Awareness on Environmental Behavior: An Analysis Based on China National Surveys in 2003, 2010 and 2021

Environmental awareness and behavior play a crucial role in the improvement of the environment. Five dimensions of environmental awareness are considered here including environmental values, environmental knowledge, environmental responsibility, environmental ability and environmental concern while we also distinguish between private and public environmental behaviors. Based on data from the China General Social Survey (CGSS) in 2003, 2010 and 2021, this research investigated changes in Chinese residents’ environmental awareness and environmental behavior and the relationship between them. The relevant empirical methods were the MV-Probit model, the Poisson model and a mediating effect model. The results are as follows: (1) From 2003 to 2021, environmental awareness of the public has improved significantly. Among them, environmental values, environmental knowledge and environmental concern have increased by 24.5%, 12.6% and 12.77%, respectively, while environmental capacity has decreased by 7.27% from 2010 to 2021. The eastern region of China has the highest score of environmental awareness, while the western region has the lowest one. (2) From 2003 to 2021, the public’s green consumption behavior changed from more than half of the public never consuming green products in 2003 to nearly 75% always or often consuming green products in 2021. Increases in recycling were also found over time. However, the participation rate in public environmental behavior declined. In 2021, environmental behaviors were lowest in the eastern region and highest in the western region. (3) Environmental responsibility, environmental concern and environmental capacity direct and indirectly affect private and public environmental behaviors and the number of environmental behaviors through the willingness to protect the environment, which plays a semi-mediating role. Environmental knowledge only has a direct impact on private green consumption behavior. (4) There is a correlation between public and private environmental behaviors. Given the results of this study, a series of policy implications and recommendations are provided.

Understanding Green Consumption Behaviors in an Emerging Market: The Influence of Environmental Concern, Health Consciousness, and Product Availability in Vietnam

Understanding Green Consumption Behaviors in an Emerging Market: The Influence of Environmental Concern, Health Consciousness, and Product Availability in Vietnam

International Workers' Day: Consumption Patterns of Morphine, Codeine, and Methamphetamine in Urban and Rural Areas Based on Wastewater-Based Epidemiology.

Wastewater-based epidemiology (WBE) is a reliable means to estimate drug consumption in a specific population. By measuring the concentration of drug residues or metabolites in wastewater, the consumption behavior pattern of a specific population can be deduced. Using the WBE method, the present study, for the first time, continuously monitored the differences in the consumption of morphine (MOR), codeine (CODE), and methamphetamine (METH) in three wastewater-treatment plants in a city and two surrounding villages in Xinjiang, China during International Workers' Day and the following week. The wastewater samples were pretreated by solid-phase extraction and then analyzed by high-performance liquid chromatography-tandem mass spectrometry. Methamphetamine was not detected in rural areas and was detected only on International Workers' Day in urban areas. According to the estimation of per capita consumption, the per capita consumption of MOR, CODE, and METH in urban inhabitants was 12.04 to 23.39, 10.44 to 16.39, and 1.31 mg/day/1000 inhabitants. The per capita consumption of MOR and CODE in rural areas was 5.19 to 8.35 and 2.56 to 3.52 mg/day/1000 inhabitants. The consumption of MOR in urban and rural areas was significantly higher than that of CODE and METH. During International Workers' Day, workdays, and weekends, the consumption of MOR and CODE in urban areas is significantly higher than that in rural areas. Compared with those on weekends, the consumption of urban MOR and CODE increased more during International Workers' Day. The consumption of MOR in urban areas showed a weekend effect. The present study can provide information for subsequent research and government departments. Environ Toxicol Chem 2024;00:1-9. © 2024 SETAC.

Using the Theory of Planned Behavior to Explore Factors Associated with the Behavior of Consuming Blood Booster Tablets Among Adolescent Girls in Bantul Regency

Background: Providing iron and folic acid through the ingestion of blood booster tablets is an intervention to lower the prevalence of anemia in adolescents. However, just a small percentage of adolescent girls have consumed blood booster tablets as prescribed. Aims: To identify the factors related to the behavior of consuming blood booster tablets among adolescent girls in Bantul Regency based on the Theory of Planned Behavior. Methods: The cross-sectional study was conducted in Bantul Regency, a Special Region of Yogyakarta Province, between March and May 2023. A total of 381 adolescent girls aged 16-18 years participated in filling out questionnaires to collect data. The questionnaire includes socio-demographics, knowledge about blood booster tablets and anemia, attitudes, subjective norms, intentions, and behaviors of consuming blood booster tablets. Path Analysis was used to analyze the data with statistical significance (p) at 0.05. Result: As a result, intention directly influences the behavior of consuming blood booster tablets (p=˂0.001). Subjective norms have a direct influence on the behavior of consuming blood booster tablets (p=0.023) and have an indirect influence through attitudes (p˂0.001) and intentions (p˂0.001). Attitude has an indirect influence on the behavior of consuming blood booster tablets through intention (˂0.001), then the level of knowledge has an indirect influence on intention (p=0.037) and attitude (p=0.032). Conclusion: Adolescent girls will have good consumption behavior of blood booster tablets if they have a positive attitude, a high level of knowledge, subjective norms, and high intentions. These findings can be used to design health promotion models useful for increasing the consumption behavior of blood booster tablets. Further research is needed to find the right educational model to increase knowledge, attitudes, subjective norms, and intentions to consume blood booster tablets.

Factors affecting individual sports consumption motivation towards sports consumption behavior: A bibliometric analysis

The purpose of this research is to present a bibliometric analysis of the literature on the ways in which the motivations of individual sports consumers impact the creation of sports infrastructure and the creation of sports-related policy. Design/methodology/approach: Based on the PRISMA approach and information gleaned from the Scopus database, 2605 publications were found to be pertinent to the subject. We conducted a literature analysis of trends and patterns using VOSviewer-based knowledge mapping. Findings: Recent years have seen a proliferation of scholarly publications on the topic of individual sports consumption motivation and its influence on policy formulation and infrastructure development. This suggests that interest in this field is expanding. The list of eminent journals, decision-makers, and organizations involved in this issue demonstrates its global influence. The interdisciplinary nature of the subject is reflected in the study’s emphasis on the most widely published authors and key research terminology. Originality/value: This study closes significant knowledge gaps regarding the complex interactions between societal, environmental, and individual factors that affect the motivation to consume sports and how these motivations influence decisions about sports infrastructure and policies. It does this by using bibliometric techniques and the most recent data. The project aims to create a more thorough picture of how public health policy, sports governance, and urban planning are impacted by the motivations behind sports consumption. Policy implications: Policymakers, planners, and sports organizations can use the results to generate more targeted and effective strategies for the development of sports infrastructure and policy formulation. The study highlights how important it is to make well-informed policy decisions and participate in customized involvement in order to improve public welfare and the overall sports consumer experience.

Electricity behaviors anomaly detection based on multi-feature fusion and contrastive learning

Abnormal electricity usage detection is the process of discovering and diagnosing abnormal electricity usage behavior by monitoring and analyzing the electricity usage in the power system. How to improve the accuracy of anomaly detection is a popular research topic. Most studies use neural networks for anomaly detection, but ignore the effect of missing electricity data on anomaly detection performance. Missing value completion is an important method to improve the quality of electricity data and to optimize the anomaly detection performance. Moreover, most studies have ignored the potential correlation relationship between spatial features by modeling the temporal features of electricity data. Therefore, this paper proposes an electricity anomaly detection model based on multi-feature fusion and contrastive learning. The model integrates the temporal and spatial features to jointly accomplish electricity anomaly detection. In terms of temporal feature representation learning, an improved bi-directional LSTM is designed to achieve the missing value completion of electricity data, and combined with CNN to capture the electricity consumption behavior patterns in the temporal data. In terms of spatial feature representation learning, GCN and Transformer are used to fully explore the complex correlation relationships among data. In addition, in order to improve the performance of anomaly detection, this paper also designs a gated fusion module and combines the idea of contrastive learning to strengthen the representation ability of electricity data. Finally, we demonstrate through experiments that the method proposed in this paper can effectively improve the performance of electricity behavior anomaly detection.

PENGARUH LITERASI KEUANGAN, DAN UANG SAKU TERHADAP PERILAKU KONSUMTIF COSPLAYER DI JABODETABEK

The focus behind this research is students who still receive an allowance from their parents and don’t understand about financial literacy. Because this low literacy is supported by consumptive behavior as a cosplayer. This consumptive behavior can be seen from their expenses as cosplayers. Starting from buying merchandise, renting costumes, or attending cosplay events or exhibitions. Because of this low financial literacy, this has led to consumptive behavior among young cosplayers. This study's primary goal is to determine whether pocket money and financial literacy have an impact on cosplayers' consumption habits in the Jabodetabek region.This study's primary goal is to determine whether pocket money and financial literacy have an impact on cosplayers' consumption habits in the Jabodetabek region. The method used in this research is quantitative, using path analysis. The data collection method uses a Likert scale questionnaire with the sample criteria used being students who have done cosplay and gone to cosplay events as many as 85 people. The allowance and the financial literacy variable have a positive, if weak, association that points in the same direction. The research results show that financial literacy has a significant and positive influence on consumer behavior, whereas it is known that allowance doesn`t have a positive and significant influence on consumptive behavior. Simultaneously, it is known that financial literacy and pocket money variables influence consumer behavior.

Knowledge and Behaviors of Dietary Supplement Consumption: A Survey of Gym Attendees in Amman

Knowledge and Behaviors of Dietary Supplement Consumption: A Survey of Gym Attendees in Amman

A step closer towards active and flexible consumers: enhancing involvement through energy consumption feedback

The level of consumer awareness and comprehension, during a period of abundant energy services, has a crucial role in their initial adoption and later engagement with the services. Digital energy platforms bring the ≫intangible electricity≪ closer to people’s daily lives and encourage new ways of thinking about and consuming energy. Energy feedback connects consumer’s consumption to their daily activities and provides insights. It enables them to learn about the consumption, learn how to reduce or optimise it and later, learn how to be flexible when needed. Besides investigating how familiar are the Slovenian households with their own consumption and energy related behaviour, the goal of this paper is also to investigate their preferences in visualizing their electricity consumption. The consumption estimation was validated on real case study using data from 642 Slovenian households. Results show that consumers that use electricity for space and water heating, underestimated their consumption up to 22.5%. A categorization of households based on their water and space heating systems is also presented.

Pengaruh Trend Fashion dan Gaya Hidup terhadap Perilaku Konsumtif pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

The aim of this research is to determine the consumptive behavior of IAIN Kerinci Islamic Economics and Business students as consumers in relation to fashion trends and lifestyle choices. The quantitative data collection procedure for this research is in the form of a questionnaire. Participants in this research were students from the class of 2020 from the 2020 sharia economics study program. The analysis method used traditional hypotheses, t tests, coefficients of determination, and the use of multiple linear regression analysis. The results of this research show that simultaneously and partially there is a significant influence between fashion trend and lifestyle variables on the consumptive behavior of students at the Faculty of Economics and Islamic Business, IAIN Kerinci, amounting to 80.3%.