Consumption Behavior Research Articles

Towards green hospitality: exploring the consumer perceived value of pro-environmental star-graded accommodation

PurposeThis paper explores the effect of pro-environmental measures and green behaviour of star-graded accommodation establishments on the consumer perceived value that domestic tourists associate with them. From our study’s perspective, value creation via green hospitality may promote more responsible and environmentally friendly consumptive behaviour amongst domestic tourists.Design/methodology/approachDesigned as a cross-sectional deductive study, data were generated from an online panel sample of 440 South African domestic tourists. The hypotheses were tested using SmartPLS 4 via partial least squares–structural equation modelling. Further, multi-group analysis assessed and exposed gender-based differences.FindingsThe findings imply that green hospitality positively influences the value perceptions of tourists. More in-depth analyses indicate gender-based heterogeneity in the effect of green hospitality aspects on consumer perceived values. Our findings establish pro-environmentalism within the accommodation sector as an approach to initiating pro-environmental behaviour change through value creation.Originality/valueOur study extends the theory around pro-environmental behaviour and provides empirical evidence from domestic tourists as an under-researched population within the debate around tourism sustainability and green hospitality. The study sheds new light on the importance of supply-side green interventions in tourist behaviour and highlights the potential influence of gender differences. It explores this in the context of an emerging tourism destination in the Global South.

Impact of climate change on Chinese college students’ consumption behavior: A case study of Jilin University

This study investigates the impact of climate change on the consumption behavior of Chinese college students, especially their daily expenses. Using a survey method, data were collected and analyzed to understand the correlation between climate change awareness and consumption choices among students at Jilin University. The findings indicate that over 70% of respondents believe climate change significantly affects their daily lives and consumption habits. Particularly, changes in transportation choices were most prominent, with 68% of students opting for greener travel options. However, less willingness was observed in reducing online shopping or paying carbon taxes. These insights highlight the need for tailored educational interventions to enhance climate change awareness and promote sustainable consumption practices among college students.

Air travellers’ attitudes towards carbon emissions: evidence from the Google Flights interface

Reducing carbon dioxide emissions in the aviation industry is a formidable challenge. Understanding airline travellers’ willingness to pay for emission reductions could lead to impactful changes in flight pricing and government policies. In this study, we employ a discrete choice experiment to more accurately gauge this willingness to pay. The experiment features a comprehensive analysis of both leisure and business traveller categories, utilising a realistic interface mirroring Google Flights for journeys between Los Angeles and New York. The findings demonstrate that, on average, business flyers exhibit a significantly higher willingness to pay for emission reductions compared to leisure flyers. Notably, a subset of emissions conscious leisure flyers also exhibits a markedly higher willingness to pay. Latent class modelling indicates that this emissions conscious group accounts for about 42% of the leisure flyer sample. The larger group of price focused leisure flyers does not display any significant willingness to pay for emission reduction. Another key finding is that ethical consumption behaviour, not just stronger perceptions related to climate change, is linked to emissions-reducing preferences among both types of flyers. These results provide valuable insights for policy and pricing strategies, emphasising the heterogeneity across and within the business and leisure flyer segments.

The Influence of Social Environment and Halal Awareness on Halal Food Purchasing Decisions with Halal Lifestyle as an Intervening Variable

This study aims to Assess and analyse the influence of social environment and halal awareness on purchasing decisions through halal lifestyle. The object of this research is the Islamic community in Toba Regency. Data collection using area sampling, then questionnaires were distributed to 100 respondents spread across 16 sub-districts in Toba Regency. This research method uses a quantitative approach with associative methods. The data analysis used is statistical analysis in the form of SEM PLS which is tested through outer model analysis and inner model analysis. The results showed that the direct influence of the social environment and halal awareness on purchasing decisions for halal food products had a positive and significant effect. Meanwhile, the indirect effect of the social environment on purchasing decisions for halal food products through a halal lifestyle has a positive and insignificant effect. However, the indirect effect of halal awareness on purchasing decisions through a halal lifestyle has a positive and significant effect. This means that a halal lifestyle cannot intervene in the relationship between the social environment and purchasing decisions, but can intervene in the relationship between halal awareness and purchasing decisions. The implications of this study are the importance of the role of the community in shaping halal consumption behaviour, strengthening education about the concept of halal and the importance of consuming halal products needs to be improved, especially among the younger generation

Fish feeding behavior quantification and automatic acoustic event detection: algorithmic optimization with deep learning

In recent years, the integration of sensor processing technologies with intelligent feeding control systems has become crucial for enhancing recirculating aquaculture systems (RAS). Intelligent feeding control significantly improves profitability and animal welfare in aquaculture by accurately monitoring feed intake and reducing waste. Acoustic methods have proven effective in automating feed monitoring, particularly in assessing feeding intensity. Automatic Audio Event Detection (AED) holds promise for identifying sound events associated with feeding activities, enabling precise monitoring of feeding behavior and estimation of feed consumption through frequency-based feeding signatures. Advancements in sensor technologies and computational capabilities enable real-time collection, processing, and analysis of acoustic data. However, handling high volumes of data with minimal latency and high accuracy poses challenges. To address these challenges, we propose a systematic approach: (1) Data preprocessing using wavelet transforms enhances efficiency and reduces computational overhead. (2) Data pruning focuses on informative features and reduces input data dimensionality, improving classification accuracy. (3) We adopt a weakly-labeled semi-supervised learning model with Convolutional Neural Networks (CNNs) to detect feeding events, improving classification performance. (4) Ensemble learning combines multiple classifiers to mitigate overfitting and enhance model generalization. Our methodology shows promise in accurately quantifying fish feeding behavior using acoustic signals.

Effect of educational intervention based on the theory of planned behavior (TPB) on amount of salt intake in pregnant women with PreHypertension

BackgroundPrehypertension is one of the common disorders during pregnancy. Reducing salt intake is among the best cost-effective interventions to reduce the risk of hypertension. The present study aimed to explore the effect of an educational intervention based on the Theory of Planned Behavior (TPB) on amount of salt consumed by prehypertensive pregnant women.MethodsThe present quasi-experimental study was conducted in 2022 on 61 prehypertensive pregnant women visiting the Comprehensive Health Services Centers in Birjand, Iran. Pregnant women were selected through a convenience sampling method and randomly assigned to intervention and control groups. A blood pressure test and a 24-hour urine test were taken in 3 stages (before, immediately after, and one month after the intervention). A reliable and valid questionnaire based on the TPB was used to measure the cognitive variables. The intervention program included three training sessions based on the TPB held on an online platform (WhatsApp social network). Data were analyzed using repeated measures ANOVA and longitudinal marginal model with the GEE approach in SPSS19. The significance level for all statistical tests was set at p < 0 0.05.ResultsAfter intervention, the mean score of perceived behavioral control (p = 0.02), intention (p = 0.004), and salt consumption behavior (p = 0.03) increased significantly in the intervention group, and the mean score of systolic blood pressure (p < 0.001) and diastolic blood pressure (P < 0.01) decreased significantly in this group. In the control group, a statistically significant difference was observed in the systolic and diastolic blood pressure of the subjects (p < 0.01). However, the score of attitude, subjective norms, perceived behavioral control, intention, salt consumption behavior and the daily salt intake did not show a statistically significant difference over time (P < 0.05).ConclusionThe present findings showed that the perceived behavioral control, intention, behavior, systolic and diastolic blood pressure can be modifiable variables to improve the amount of salt consumed by pre-hypertensive pregnant women. Therefore, we recommend that the present model be used to develop interventions to improve health indicators in pregnant women as a highly susceptible group in society.

Comparative Analysis of E-commerce, E-wallet and Friend Environment on Student Consumptive Behavior

General Background: The rise of technology has made online shopping convenient for university students, but this can lead to prioritizing wants over needs, resulting in excessive consumer behavior. Specific Background: This study examines the influence of e-commerce convenience, e-wallet promotions, and peer environments on the consumptive behavior of accounting and management students at Universitas Muhammadiyah Sidoarjo, addressing conflicting findings in previous research. Knowledge Gap: Previous studies yield inconsistent results regarding the impact of e-commerce ease on consumptive behavior and lack comprehensive analysis on e-wallet promotions and peer influence. Aims: The research aims to evaluate how these variables affect consumptive behavior and to identify differences between accounting and management students. Results: Findings indicate that e-commerce convenience does not affect accounting students but does influence management students. E-wallet promotions and peer environments significantly impact both groups, with notable differences in their effects. Novelty: This study enhances understanding of consumer behavior among Indonesian university students by emphasizing the varying impacts of technological and social factors. Implications: Insights from this research can guide e-commerce platforms and e-wallet providers in crafting targeted strategies that promote responsible consumerism among students. Highlights: E-commerce convenience significantly affects management students' consumptive behavior but not accounting students. E-wallet promotions and peer environments positively influence consumptive behavior in both student groups. The study highlights differences in the impact of promotional strategies and peer dynamics on students' shopping habits. Keywords: Ease of E-Commerce, E-Wallet Promotions, Peer Influence, Consumptive Behavior, Friend Environment

THE CONSUMPTION EFFECT OF 2007–2008 FINANCIAL CRISIS: EVIDENCE FROM COMMONWEALTH OF INDEPENDENT STATES

To analyze the demand shock effect, we concentrated on the 2008 Financial Crisis, relying on the data from the European Bank for Reconstruction and Development’s “Life in Transition Survey” conducted in 2010. This survey offers detailed information on how households reacted two years after the crisis. Regression models were developed to analyze the measures that households took during the economic decline and their implications for consumption. Such measures entailed alterations in spending patterns, saving practices, and other mechanisms of survival. The empirical investigation of the paper gives an understanding of the effects of demand shock such as the 2008 Financial Crisis on households’ consumption behavior and their ability to cope with the shocks. The results show that Financial Crisis affect negatively the labor market, which had a negative impact on consumption. Moreover, we explored how government tried to help households, what they used, etc.

Has the Development of Broadband Infrastructure Improved Household Energy Consumption in Rural China?

Digital infrastructure plays a crucial role in shaping household energy consumption behaviors, especially in the context of achieving carbon peaking and carbon neutrality goals in China. In this study, we explored the impact of broadband infrastructure on household energy consumption and clean fuel choices, using data from the China Health and Retirement Longitudinal Study (CHARLS). In a difference-in-differences (DID) framework, our findings indicate that the promotion of broadband infrastructure significantly increases rural household energy consumption and facilitates a transition to cleaner energy sources. Notably, households with better socioeconomic status, particularly those with higher education and income levels, benefit more from enhanced broadband internet access. Mechanism analysis reveals that the “Broadband China” policy can positively influence household consumption through several potential channels: fostering technological innovation, enhancing energy efficiency in cities, and improving overall environmental awareness. These findings contribute to our understanding of the role of broadband infrastructure in shaping household energy consumption patterns and have important implications for policymakers, particularly in the context of sustainable development and energy transition efforts.

Self-Control and Emotional Maturity Reduce Consumptive Behavior in Women

Abstract: This research investigates the relationship between self-control and emotional maturity with consumptive behavior among women in Sumorame Village, Indonesia. General Background: Globalization has increased consumptive behavior, particularly among women reliant on branded goods and online shopping. Specific Background: Previous studies show significant levels of consumptive behavior among women, but few focus on rural communities like Sumorame. Knowledge Gap: This study addresses this gap by analyzing the impact of self-control and emotional maturity on consumptive behavior. Aims: The objective is to determine how these psychological factors influence purchasing tendencies. Results: A sample of 301 women revealed a significant negative correlation (rx1y = -0.368, p &lt; 0.05; rx2y = -0.527, p &lt; 0.05), indicating that higher self-control and emotional maturity lead to reduced consumptive behavior. Novelty: This research enhances understanding of economic behavior in rural contexts. Implications: Findings highlight the need for educational programs to improve self-control and emotional maturity, promoting better financial practices among women in Sumorame Village. Highlights: Higher self-control correlates with lower consumptive behavior in women. Emotional maturity significantly influences purchasing tendencies among women. Educational programs can enhance self-control and emotional maturity to improve financial practices. Keywords: Self-Control, Emotional Maturity, Consumptive Behavior, Women

Assessment of Water Consumption Behavior in Single Households Using Smart Water Meters

Smart meters monitor hourly water consumption patterns while reducing the cost and inconvenience of traditional meters. This study comprehensively analyzes 1871 households that previously used traditional meters from the distribution point to the distribution area. All the households were equipped with smart meters and the data collected were used for analysis. On the basis of the total estimated water consumption, 227 households were classified as single households. These households were further classified into single-worker and -nonworker households. This study analyzed smart meter data to evaluate the timings and amounts of water consumption peaks. The results indicate that worker households peaked at 8:00, with 29 L/h of consumption on weekdays, and peaked again on evenings at 20:00–21:00, averaging 32 L/h. For nonworker households, the peak occurred at 9:00, with 20 L/h, with no major changes in the afternoon, and a second peak occurred at 19:00–20:00 in evening, with an average of 19 L/h. Moreover, worker households peaked at 8:00 and 20:00 on weekdays, and at 9:00 and 19:00 on weekends. It was revealed that worker households consume 10% more on weekends than on weekdays, and 262% more from 13:00 to 16:00. These findings may assist in water supply planning by supporting distribution schedules on the basis of peak household consumption, leading to more helpful resource management.

Selling sustainability: making green advertising more concrete with circular economy message framing

Advertising for green products is often deemed too abstract, limiting some consumers’ interest in purchase. Examination of how to reduce this perceived abstractness is scant. Drawing on construal level theory, conceptual metaphor theory and the circular economy, we propose that circular economy message framing can reduce the perceived abstractness of green advertising because it is based on the conceptual metaphor of a circle. This reduced abstractness, in turn, increases green advertising effectiveness. Two studies demonstrate that circular economy framing of green advertising claims on laundry detergent packaging elicits more concrete interpretation, particularly for consumers in a more concrete mindset who previous research shows are unaffected by green advertising’s perceived abstractness. This more concrete interpretation leads to a willingness to pay more for the advertised brand. A third study shows that when consumers are exposed to an educational video that frames sustainability as the circular economy, they perceive sustainability as more concrete and are more willing to engage in sustainable consumption behaviors than consumers who are exposed to an unrelated video. Findings offer insights for theory and practice to increase green advertising’s effectiveness and improve the uptake of sustainable consumption.

The Relationship Between Self-Concept and Consumptive Behavior of Early Adult Caffe Visitors in Payakumbuh City

The Relationship Between Self-Concept and Consumptive Behavior of Early Adult Caffe Visitors in Payakumbuh City

Potential and Challenges in Adapting Green Behavior Towards Energy-Efficient Educational Building (Case Study: i-CELL FTUI)

Abstract The amount of energy consumption in the building sector has led to the concept of green buildings. This concept is more familiar with focusing on technical aspects, where, in fact, the factor that causes the amount of energy consumption comes from the human factor. This paper aims to examine green behavior in the consumption of electrical energy in green buildings. The case study used is the FTUI i-CELL Building, which is a green building. The method used is a literature study and a questionnaire to find the potential for behavior change, savings, and challenges or obstacles from the perspective of users and managers. Based on the study’s results, the building users’ role can provide potential savings in the coverage of cooling, lighting, and electrical equipment that is greater than that of the manager. it was found that green behavior by users of the building could save 26.60%-36.55% of the energy consumption, whereas behavior by building managers only saved 8.73%-23.67%. Even so, both of them still have to work together to achieve savings in electricity consumption through green behavior. This is because the manager has an important role, such as equipment maintenance, which can affect electricity consumption. In addition, in achieving potential savings, both users and managers experience challenges or obstacles in terms of knowledge, norms, and perceptions of control that shape green behavior in electricity consumption. Suggestions for further development are adding simulation to determine the amount of savings and identify the correlation and significance of knowledge, norms, and perceptions of control that play a role in shaping green behavior.

Mobility and sexually transmitted infections: Exploring intersectional axes of alcohol consumption and risky sexual behavior among Indian men.

Studies in India and other low-income countries find an inconsistent association between mobility/migration and sexually transmitted infections (STIs) among men. This study comprehensively examined the association between mobility and STIs among men in India. It also assessed heterogeneous associations of mobility, alcohol consumption, and risky sexual behavior with STIs using interaction analysis. We utilized a sample of 71,128 sexually active men aged 15-54 years from the 2019-21 National Family Health Survey-5. Binary logistic regression models were employed to study the associations. Among the study participants, 16% were mobile and away from home for a month or more in the last 12 months. Around 29% of men reported alcohol consumption and 6% had risky sexual behavior (sexual intercourse with a non-marital/non-cohabitating partner). Regression results suggest that mobility (AOR: 1.41, 95% CI: 1.29-1.55 [short-duration]; AOR: 1.95, 95% CI: 1.77-2.13 [long-duration]) and alcohol consumption (AOR: 1.32, 95% CI: 1.24-1.40) were significantly associated with an increased risk of STIs, even after controlling for socio-demographic covariates. Interaction analysis further reveals that mobile men who consumed alcohol and engaged in risky sexual behavior had a significantly higher likelihood of contracting an STI-twice as high in cases of short-duration mobility and three times higher in cases of long-duration mobility. Our study indicates that both short and long-duration mobility are significantly associated with an increased risk of STIs among men. Alcohol consumption and risky sexual behavior further exacerbate the risk of STIs in mobile men. Initiatives for STI/HIV prevention among men must pay particular attention to temporary mobile men for both short and long durations.

Automated workforce, financial precarities and family consumption: The importance of demand-side policies under the background of automation applications

The continuous innovation of automation technology is expanding its application in the workplace, with wide-ranging implications for the economy and society. However, it is not yet clear how workplace automation changes people’s consumption behavior. This paper conducts an empirical analysis in this regard based on the Chinese General Social Survey. The main results are shown as follows: (1) One standard deviation increase in automation contributes to an average reduction of 7.073 % in family consumption. This finding is validated by conducting several robustness and endogeneity checks using various measures of automation and consumption, instrumental variable approach, placebo analysis, etc. (2) The mechanism is that automation decreases family income and work-related social capital, resulting in a decline in families’ socioeconomic status and increased financial precarities. In addition, financial uncertainties brought about by automation decrease people’s subjective well-being, expectations for future life and risk appetite, thus prompting them to lower consumption as a precautionary measure to prepare for potential risks caused by the technological change. (3) Automation has greater negative effects on hedonic and developmental consumption, which are about three times the impact on non-hedonic and basic living expenses respectively, thus leading to a downgrade in families’ consumption structure. In addition, its effect is more pronounced for families with lower economic status, having no houses and living in urban areas. This study also highlights the importance of demand-side policies in the application of automation technology by finding that better labor protection is needed to mitigate automation’s adverse consequences for family consumption. In the context of automation’s increasingly profound impact on the society, this research has important policy implications.

Commercialization of Hip-Hop Culture and the Evolution of Youth Consumption Patterns from Symbols of Rebellion to Fashion Trends

This paper explores the commercialization of hip-hop culture and its profound influence on fashion and youth consumption patterns. Originally a symbol of rebellion and a voice for marginalized communities, hip-hop has evolved into a mainstream cultural force, reshaping global fashion trends. The transition from underground streetwear to luxury fashion is analyzed through key moments in hip-hop’s history, including collaborations with major brands like Adidas, Nike, and Gucci. The rise of streetwear brands such as Supreme, Off-White, and Yeezy exemplifies how hip-hop’s commercial success has transformed it into a powerful influence on youth identity and social status. However, this commercialization presents a double-edged sword, raising concerns about the loss of authenticity and cultural roots. The paper examines how social media and digital platforms have amplified hip-hop’s reach and discusses the ongoing tension between its original rebellious spirit and its role as a commercial enterprise. The study also highlights the global impact of hip-hop on consumption behaviors, focusing on the rise of exclusive product drops and the commodification of streetwear.

Research on the Development Strategy of Cultural and Creative Products of Libraries from the Perspective of Consumer Behavior

ABSTRACTIn recent years, there has been a notable trend and exemplary practice among libraries in effectively developing cultural and creative products. This endeavor not only foster the creative transformation and innovative development of culture, but also meets the escalating demand for high‐quality cultural consumption. Focusing on the consumption behavior of library culture and creative products in China, underscores the critical consideration for libraries, including the evolution of the consumption themes, addressing the symbolic consumption demands, creating new consumption scenarios, enhancing product quality, and augmenting consumer service awareness. Our findings highlight the importance of product diversity and aesthetic appeal, the fulfillment of commemorative value and social value, and the balancing of emotional and cognitive satisfaction in consumer demand. Moreover, the effective integration of both online and offline channels and leveraging the influence of Key Opinion Leader (KOL) are recommended marketing strategies. Regarding pricing, consumers are sensitive to price, preferring products of high quality and originality within reasonable price ranges. Finally, the study highlights the significance of enhancing the overall purchase experience and service quality, which significantly influence subsequent consumption behavior.

Exploring Podcast And Videocast Consumption: A Construct Development And Validation Study Using TPB

Digital content consumption, particularly through podcasts and videocasts, is rapidly reshaping media engagement patterns globally. While existing research has explored general online behavior, there remains a gap in understanding the psychological drivers specific to digital audio and video content consumption, especially in emerging markets. This study aims developed and validated a Digital Content Consumption (DCC) scale within the Brazilian context, integrating it with the Theory of Planned Behavior (TPB) to enhance our understanding of consumption behavior. A cross-sectional survey was conducted among Brazilian consumers during thew month May of 2023. Participants were recruited through a convenience sample of adult internet users who had consumed podcasts or videocasts within the past month. The primary exposure was the consumption of digital audio and video content. The study employed Exploratory Factor Analysis, Confirmatory Factor Analysis, and Structural Equation Modeling (SEM) to analyze the data and validate the DCC scale. The final sample comprised 223 participants, with a mean age of 32 years and an even gender distribution. The SEM analysis demonstrated a strong model fit for the DCB scale within the TPB framework. Attitudes emerged as a significant predictor of both intention and behavior in digital content consumption. Utilitarianism was found to mediate the relationship between attitudes and consumption. The DCCB scale showed high internal consistency and construct validity across different demographic subgroups. The development and validation of the DCC scale provide a robust tool for measuring digital content consumption behavior. This study extends the application of the Theory of Planned Behavior to the specific domain of podcast and videocast consumption, offering valuable insights for content creators and marketers. Future research should explore the scale's applicability in diverse cultural contexts and its potential for predicting long-term engagement patterns with longitudinal studies

Genetically-predicted effects of lifestyle factors on frailty: Evidence from Mendelian randomization study

ObjectiveTo evaluate the causal relationships between genetically predicted lifestyle factors and frailty using Mendelian randomization(MR). MethodsWe extracted summary data from genome-wide association studies conducted among individuals of European ancestry, examining lifestyle factors such as smoking, alcohol consumption, physical activity, and sedentary behaviors. The outcomes were assessed using Fried Frailty Score (FFS) and Frailty Index (FI). We conducted 2-sample single-variable Mendelian randomization (SVMR) and multivariable Mendelian randomization (MVMR) to simultaneously assess the independent causal effects were primarily estimated using inverse variance weighted methods. Multiple sensitivity and validation analyzes were used. ResultsThe IVW analyzes indicated that smoking increased frailty risk (FFS: β = 0.107, 95 % CI = 0.057 to 0.156, P < 0.001; FI: β = 0.899, 95 % CI = 0.016 to 0.191, P = 0.020.), this effect was amplified in the MVMR analysis after adjusting for alcohol consumption. Strenuous sports or other exercise(SSOE) reduced frailty risk (FFS: β = -0.473, 95 % CI = -0.646 to -0.299, P < 0.001; FI: β = -0.423, 95 % CI = -0.692 to -0.154, P = 0.002). Vigorous and moderate-to-vigorous physical activities were significantly related to lower FFS, although no effects were observed on FI. Increased television watching was linked to higher frailty incidence (FFS: β = 0.227, 95 % CI = 0.197 to 0.257, P < 0.001; FI: β = 0.297, 95 % CI = 0.249 to 0.346, P < 0.001), the impact remained persistent in MVMR adjusting for driving and computer use. ConclusionThis study suggests that modifications in smoking, alcohol consumption, and physical activity may help prevent or manage frailty.