Consumer E-commerce Research Articles

Chinese Market Research on VR’s Loyalty to Cross-Border E-Commerce Consumers

The main purpose of this study is to investigate its innovative technology VR (virtual reality) and its application in consumer shopping on e-commerce platform. We investigated their consumers’ shopping behavior in e-commerce platform through the survey method, and whether the introduction of VR will further enhance their consumers’ shopping and application on the platform. The application of VR is mainly to help consumers simulate the effect in the process of shopping. Our research mainly understands consumers’ perception, purchasing behavior and purchasing intention, which are the main targets of this research. Our research focuses on the survey of Chinese consumers in 2020. The reliability of the questionnaire was investigated mainly through questionnaire survey.

A q-Rung Orthopair Cloud-Based Multi-Attribute Decision-Making Algorithm: Considering the Information Error and Multilayer Heterogeneous Relationship of Attributes

The representation and aggregation of attribute information is the key to address the multi-attribute decision-making (MADM) problems. Based on the error problem of attribute information given by experts and the heterogeneous relationship between attributes, a new MADM method based on q-rung orthopair cloud interaction weighted Maclaurin symmetric mean (q-ROCIWMSM) operator is proposed. In it, this method firstly considers the randomness of evaluation information given by experts, integrates the q-rung orthopair fuzzy (q-ROF) set and cloud model and define the new concept of q-rung orthopair cloud (q-ROC), so as to betray the error distribution characteristics of membership and non-membership information caused by randomness. Then, to investigate the multi-layer heterogeneous relationship among membership functions and different quantitative attributes, the interaction operator and Maclaurin symmetric mean (MSM) operator are introduced into q-ROC information, and the q-ROCIWMSM operator is proposed to aggregate q-ROC information with multi-dimensional parameter characteristics. Thirdly, a framework of MADM based on q-ROCIWMSM operator is established. Finally, a cross-border e-commerce consumption decision-making case is used to test the effectiveness of the proposed method. At the same time, robustness analysis and method comparison analysis further show the advantages of our approach. The study results show that the proposed method can accurately describe the error distribution characteristics of attribute information and eliminate the adverse effects of extreme values in the evaluation information on the decision-making results. In addition, the method proposed in this paper can flexibly reflect the multi-layer heterogeneous relationship between attributes, and has strong flexibility and applicability.

Vigilancia de la publicidad de productos químicos para piscinas comercializados por internet

Introducción: La comunicación de los peligros asociados a los productos químicos es un aspecto fundamental para mejorar la confianza de los consumidores en el comercio electrónico. Objetivo: Examinar las indicaciones de peligro reglamentarias asociadas con productos químicos para piscinas puestos a disposición de terceros a través de su publicidad por internet. Metodología: Se seleccionaron aleatoriamente 40 productos químicos peligrosos de piscinas comercializados en tiendas online a través de internet procedentes de 8 empresas con sede social en Andalucía. Resultados: Predominaron los productos sin indicaciones de peligro visibles junto a su publicidad (n=25). Las indicaciones de peligros en las etiquetas de los productos en la web resultaron ilegibles. Únicamente 3 productos mostraron los códigos y frases de peligro visibles en el sitio web. Conclusión: La protección de consumidores y usuarios de comercio electrónico en materia de seguridad química puede verse comprometida debido a la falta de información relevante sobre la peligrosidad de los productos comercializados a través de internet.

Satisfaction is a function of users of logistics services in e-commerce

ABSTRACT Customer satisfaction in e-commerce directly depends on diverse dimensions of logistics services. In the market, there is a constant dilemma which logistics service dimensions affect customer satisfaction in e-commerce. The aim of the paper is to determine how certain dimensions of logistics services affect customer satisfaction in e-commerce. Thus, a methodological approach has been developed, as well as an original measuring instrument with eight dimensions: availability, delivery time, shipping costs, delivery reliability, product quality and condition, consumer complaints and return policy, information quality, and e-customers’ perception and satisfaction, with 31 items in total. The model is based on Confirmatory Factor Analysis (CFA) and Partial Least Squares method (PLS) and has been applied on the market of Serbia. A web survey was conducted on a sample of 425 respondents, i.e. final consumers who have used e-commerce services significantly in recent years. The obtained results clearly indicate that the satisfaction of e-commerce consumers directly depends on the observed dimensions of logistics service. The developed procedure and measuring instrument represent a concrete scientific contribution to better understanding of the dimensions of logistics service and customer satisfaction in e-commerce. The measuring instrument can be used to increase the satisfaction of e-commerce clients.

WITHDRAWN: E-commerce consumer behaviour perception based on FPGA and machine learning

Abstract E-Commerce Consumer an extraordinary ground in the most recent couple of many years, on account of the beginning of innovation in every cross-segment. Individuals have begun tolerating any mechanical development at a lot quicker rate than any time in recent memory. Web invaded individuals' lives in various circles and even made changes in the manner in which the customer purchases the item. Electronic Commerce (internet business) can be one of the significant financial upsets in this century. More online clients currently become the 'purchaser' instead of just a 'window customer'. Field Programmable Gate Array (FPGA) first came into the picture at the beginning of PLD. This was a created rendition. After PLD'S is modifying and fabricating, it has restricted programmability. Field programmable doors can be actualized in any advanced circuit. This gives a comprehensive exhibit of engineers at the most reduced expense to make a coherent structure online security and absence of customer assurance are the significant worries for E-business food. As we move a more generous amount of our carries on with on the web, misrepresentation dangers follow intently behind. The clients are ignorant of the best approach to battle digital extortion. It is necessary to develop a model for defending the clients from the outcomes. A two-factor validation cycle might be utilized to make sure about the online exchange. It is where more than one secret word is needed to confirm the user. The onus is on the advertiser to grasp best practices and the most recent advances to keep one stride ahead to assemble purchaser certainty. Utilization of cutting edge validation measures or blended models like on the web and disconnected conveyance, installment through banks may help organizations cause the client to feel safe while purchasing items on the web. The business which can make a useful model to address this hazy situation will have a feasible development.

Protecting the interests of consumers in E-Commerce according to Vietnamese law

Consumers’ rights protection is the guarantee of consumers in the commercial trasaction process in order to improve the efficiency of commercial transactions, creating a driving force for the development of national production. E-commerce is an effective but still relatively new form of civil transactions in our country and easy to infringe on consumers' interests, so to promote e-commerce transactions, the interests of Consumers in e-commerce are protected not only through the activities of consumer associations, but also through legal documents of the State such as the Law on Protection of Consumer Rights 2010, Law on Electronic Transactions 2005,… However, the practical research results show that, in the past time, the acts of violating consumer interests in e-commerce have tended to increase such as violations of goods information, personal secrets of consumers. The article analyzes the current situation of protecting consumers' interests in e-commerce according to Vietnamese law related to these aspects: (1) the information provided by businesses; (2) online payment security, data protection and privacy, dispute resolution and redress; (3) the right to obtain documents relating to e-commerce transactions,… proposing a number of recommendations to improve the efficiency of law enforcement on consumer protection in e-commerce, contributing to promoting goods exchange and business activities of the economy.

The Influence of Brand Equity and Brand Trust on E-Commerce Consumer’s Loyalty (Zalora Consumer Research)

This research aims to analyze the influence of brand equity and brand trust on e-commerce consumer’s loyalty. This research is also titled as hypothesis test research which undertaken test on hypothesis with Zalora’s consumer in Malang city as a source of this research. Data analysis method used multiple linear regressions with variable t and variable t. The result shows that brand equity and brand trust have an influence on Zalora’s consumer loyalty. It indicates that the increasing of brand trust followed by increasing of consumer’s loyalty.

Personalized Pricing Using Payment Data: Legality and Limits under European Union and Luxembourg Law

With the transposition of Directive (EU) 2015/2366 (PSD2) into Luxembourg law, payment service providers may have access to consumer payment data and share these data with third parties for the purposes of personalized pricing. In this article, the author analyses the legality and the limits of personalized pricing using payment data under European Union and Luxembourg law, focusing on consumer e-commerce markets. To this end, the author reviews economic studies on personalized pricing and consumer behavior and analyses the application of consumer protection, data protection, anti-discrimination and competition rules to the practice. Subsequently, the author investigates the limits imposed on personalized pricing in certain circumstances and proposes to adopt a data-driven approach to the regulation of the practice. Pricing, payment services, data protection, personal data, discrimination, algorithms, consumer protection, personalization, profiling, economics

Turkish Consumer Participation in E-Commerce

This study investigates socio-economic factors affecting participation by Turkish individuals in electronic commerce. By exploiting a nationally representative household survey data from Turkey, non-linear probability models are employed to quantify the factors influencing participation decision of consumers in e-commerce. Empirical findings indicate that income level, education level, being employed, variety of internet use, technology skills and trust in internet have positive relationships with both use of e-commerce and amount of online expenditures. While relatively younger and older individuals are less likely to engage in e-commerce activities, middle-aged individuals are more likely to participate. Although females are more likely to participate in e-commerce, they tend to spend less in their e-commerce activities compared to males. Research findings imply that policies to encourage use of technology and online marketing strategies of businesses should employ different approaches which specially target sub-groups of society with respect socio-demographics.

Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective

E-commerce consumers often face complex product choices and have to make decisions at various times of the day. Extant research has primarily focused on providing decision aids and eliminating “distracting” features to help consumers' conscious thought when making complex decisions. Our research adopts a novel perspective that consumers' unconscious thought may have some advantages and be exploited to help consumers make complex purchase decisions, especially when one's circadian preference (optimal time of day for decision-making, e.g., morning vs. evening) is not met. Drawing on the Unconscious Thought Theory (UTT), we developed two hypotheses regarding the effects of consumers' unconscious thought and its interaction with consumer circadian preference on decision quality. A controlled experiment was conducted to test our hypotheses. The findings show that unconscious thought outperforms conscious thought for making complex product choices in general and such effects are amplified when there is an asynchrony between one's circadian preference and the time of decision. The new circadian synchrony perspective enriches our understanding of the effects of unconscious thought on decision-making, helps explain the somewhat mixed findings in prior work on UTT, and thus contributes back to the UTT literature. The findings have implications about how unconscious thought can be leveraged to facilitate online shopping, and underscores the importance of considering consumer's circadian preference and time of decision.

Legal regulation of functionality of the trade aggregators online

The object of this research is the public relations in the area of functionality of the trade aggregators online. The subject of this research is the normative legal acts regulating these public relations. A definition is provided to the trade aggregators, with emphasis on the key disadvantages of e-commerce for consumers from the perspective of application of such tools. The author examines foreign experience of legislative regulation of e-commerce, as well as underlines one of the crucial problems in regulation of e-commerce relations consisting in responsibility for the quality of information, published by the seller within the framework of indicated aggregators. As evidenced by practice, online purchase of goods involves various risks and conflict situations, which should be taken into account by all e-commerce participants. It is noted that the activity of aggregators intensify competition in e-commerce. Thus, the author suggest to enshrine a universal definition of Internet aggregators not in the sectoral legislation, but in Law No. 149-FZ of July 27, 2006  “On Information, Information Technologies and Information Protection". Only then would be possible to establish responsibility of the trade aggregators in sectoral legislation (for example, in the area of transportation services, communications, commerce, etc.).

The business analysis on the home-bias of E-commerce consumer behavior

This paper discusses consumer behavior in Taiwan to both domestic and cross-border E-commerce service providers based on the literature review and field research, conducting the empirical analysis through the survey. The results are 1. Taiwan consumers have had much of online shopping experience from domestic and cross-border E-commerce service providers. 2. The individual variables of customer would affect the buying behavior from domestic and cross-border E-commerce service providers such as the difference of gender, age, daily web browsing time, the stickiness of E-commerce website or applications and the frequency of recurring purchase according to the product category of shopped merchandise. 3. The Home Bias of consumer E-commerce might exist: When domestic and cross-border E-commerce platform provides a similar product, consumers would be more willing to engage in the domestic E-commerce service providers.

Reflection on consumers in e-Commerce

This paper presents a reflection on the ideal requirements that a provider should offer to the consumer. Traditionally, studies are made to improve products and/or services, but the consumer's point of view is disesteemed. This work approaches the commerce scenario from an approach where the consumer is the protagonist. The context of analysis is electronic commerce (e-commerce), however, the approaches can be extended to traditional commerce. It should be noted that commerce can be classified as traditional or electronic. In the specific area of ecommerce, it is known that the relevant defining characteristic is the use of information and communication technologies (ICT). Due to the above, the consumer has some particularities that are considered to present the approach. It is about identifying the elements for ecommerce improvement. Improving the sale-purchase cycle that includes improving marketing, improving consumer service, improving the product and/or service offered, and the improvement of the WEB portal.

전자상거래 벤더에 대한 소비자 신뢰의 영향과 신뢰 선행 요인: 중국시장에서 탐색재와 경험재를 중심으로

Trust plays an important role in many socio-economic interactions, including uncertainty and dependence. Since uncertainties exist in transactions over the Internet, trust is a critical factor influencing e-commerce. This study considers the characteristics of the trustee(vender) and trustor(consumer) as factors leading to the consumer trust. We also considered product types(experience goods and search goods) at the time of purchase, and examined attitudes, intentions(willingness to buy), and perceived risk about purchases as factors and consequences of consumer trust. The survey was conducted on e-commerce consumers in the China and the research model was tested by PLS-SEM. The results show that e-commerce market in the China, perceived reputation, system assurance and propensity to trust are positively related to consumer trust, regardless of product type. Consumer trust is positively related to attitudes and intention, and negatively related to perceived risk in the search goods. In the case of experience goods, the perceived risk was negatively effecting attitude and willingness to buy.

Key influencing factors of consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency in Beijing, China

PurposeVegetable e-commerce is of great significance for improving the efficiency of vegetable circulation, and for solving the problems of high circulation cost and poor connection between production and marketing. The purpose of this study is to explore the key factors that influence consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency.Design/methodology/approachA total of 427 valid questionnaires were collected from 16 districts of Beijing in 2019 via the internet, yielding a response rate of 94.9%. Bivariate probit and binary logistic regression were used for analysis.FindingsThe results show that 62.84% of vegetable e-commerce consumers have the same willingness and behavior, and 37.16% of consumers have a deviation of willingness and behavior; the key factors influencing the willingness, behavior, and willingness-behavior consistency of vegetable e-commerce consumers are different. The three variables of usefulness perception, logistics service quality perception, and nearest vegetable market distance have significant effects on and are positively correlated with the adoption willingness, behavior, and willingness-behavior consistency of vegetable e-commerce consumers.Research limitations/implicationsConsumers in Beijing, a first-tier city, were taken as the research object in this study. Second-tier and even third-tier cities can be investigated as comparative studies in a follow-up study. In addition, the key factors that affect the differences in the willingness and behavior of vegetable e-commerce adoption can be studied.Originality/valueThe results obtained in the present study and their implications could aid in vegetable e-commerce optimization, and contribute to the understanding of how to improve consumers’ awareness and participation in vegetable e-commerce. The suggestions of this study could also be used for the improvement of vegetable e-commerce in other cities facing similar issues.

Current Cross Border e-Commerce Companies Developmental Problems AND Countermeasures

The development of cross border e-commerce industry is one of important global trends. From eMarketer (2019), the global sales of e-commerce in 2018 was 2.5 trillion US dollars and will reach 7.5 trillion US dollars in 2020. In this number - 7.5 trillion US dollars, the cross border e-commerce consumers will occupy 44.6% of e-commerce’s. Due to the quick development, companies will encounter problems by the way. The research purposes of this study was to discuss problems found through Osterwalder and Pigneur’s business model canvas analysis and provide suggestions. In this sense, During the time of one-year industry-academic cooperation program with Company A, the exploratory case study is relying on several sources of data collections through interviews, case analysis, site-visiting observations and secondary data collection (internal and external data) to analyze Company’s A cross order e-commerce business model and Taiwan’s cross border e-commerce ecosystem. The research subject (Company A) who locate in the vehicles components industry was a Taiwanese SEM and would like to transform into a cross border e-commerce company. The study aimed to explore the cross border e-commerce business model to answer the research question of What is Company A’s recent business model canvas ? If Company A would like to transform into cross border e-commerce, what are the problems? What is Taiwan cross border e-commerce ecosystem which Company A is located ? The research results and suggestions of this cross border e-commerce company are the following. Firstly, the problem is business opportunities are difficult to catch recently and the amount of each order earned is becoming smaller. The suggestion for this problem is to suggest adapting multiple cross border e-commerce portals operations on budgets and “Software Key activities” for decision making. The second problem is the cost of cross border e-commerce logistic is high. The suggest for this problem is to use Big Data Analysis and artificial intelligence (AI) technology to calculate exact oversea inventories. The third problem is lack of trust. The suggest for this problem is localization strategy, to systematically recruit and train the talents who are familiar with the culture, products and markets. And also The study also has some practical implications for cross-border e-commerce companies.

Modelling consumers’ acceptance for the click and collect service

This study investigates possibilities for developing a click and collect service in the context of e-commerce and attempts to identify the consumer characteristics that determine the acceptance of this service. Data of 285 e-commerce consumers were collected through an online questionnaire using banners uploaded in seven online retailers' sites. Binary logit models are developed to analyze the data and relate consumer characteristics to their intention to use and pay for the click and collect service. Perceived environmental contribution of the click and collect service, perceived time pressure, car use in the city center and frequency of online shopping significantly affect consumers’ intention to use the service. The model results provide information that can be used to choose location points and design marketing and pricing policies that will make the click and collect service attractive to customers.

Interactive Music for Multisensory E-Commerce: The Moderating Role of Online Consumer Involvement in Experiential Value, Cognitive Value, and Purchase Intention

Background music adds a multi-sensory element to marketing and e-commerce. Applying interactive sensory-enabling technologies (SETs) to online shopping websites is an area of interest of sensory marketing. This research examines interactive background music in ecommerce and investigates how online consumer involvement moderates the effects of interactive music. Single-factor experiments with three conditions (interactive music, static background music, and control) were conducted to investigate its impact on experiential value, cognitive value, and purchase intention of high- and low-involvement consumers among both students (Study 1, N = 251) and non-student samples (Study 2, N = 218). Different music genres were applied to stimuli of the two studies to demonstrate generalizability of the findings. Results find that interactive music enhances the experiential value of e-commerce for low-involvement consumers. By contrast, high-involvement consumers show greater purchase intention under the interactive music condition due to a heightened level of perceived cognitive value. Involvement is an effective predictor of elaboration and purchase intention under the interactive music condition, but not under the other two conditions. The contribution is twofold: 1) it shows the impact of music as an interactive SET and, 2) demonstrates the moderating role of consumer involvement in the context of multi-sensory integration in e-commerce. Theoretical and practical implications are discussed along with limitations and directions for future research.

Effects of E-Marketing and Social Media Marketing on E-commerce Shopping Decisions

This research analyzes how marketing through electronic media, marketing through social media, and purchasing decisions on e-commerce sites; testing whether marketing through electronic media has a positive effect on buy decisions at e-commerce sites; testing whether marketing through social media has a positive effect on buy decisions at e-commerce sites; and test whether marketing through electronic media and social media marketing has effect on buy decisions at e-commerce sites. The survey method was used in this study. The population of e-commerce consumer research in Bandung. The sample size used was 125 samples. Path analysis used to analyze data. Findings, marketing through electronic media, marketing through social media, and consumer decisions were in the high category. Marketing through electronic media has effect to buy decisions at 45.35%; Marketing through social media has effect to buy decisions at 35.73%. Marketing through electronic media and social media has effect to consumer decisions at 81.08%.
 Keywords: E-marketing; Social Media Marketing; Purchase Decision

Personalized Pricing Using Payment Data: Legality and Limits Under European Union and Luxembourg Law

With the transposition of Directive (EU) 2015/2366 (PSD2) into Luxembourg law, payment service providers may have access to consumer payment data and share these data with third parties for the purposes of personalized pricing. In this article, the author analyses the legality and the limits of personalized pricing using payment data under European Union and Luxembourg law, focusing on consumer e-commerce markets. To this end, the author reviews economic studies on personalized pricing and consumer behavior and analyses the application of consumer protection, data protection, anti-discrimination and competition rules to the practice. Subsequently, the author investigates the limits imposed on personalized pricing in certain circumstances and proposes to adopt a data-driven approach to the regulation of the practice.