Consumer Sensibility Research Articles

TBSS를 기반한 디저트 카페 메뉴의 푸드디자인속성이 소비자 감성과 심리적 행복감에 미치는 영향

The purpose of this study is to investigate the relationship between the food design attributes of the TBSS-based dessert cafe menu, consumer sensibility, and psychological happiness. The analyzed research results are as follows. First, it was found that the form supportability, experience, and symbolism of food design attributes had a statistically significant positive (+) correlation with functional sensitivity, emotional sensitivity, and cultural sensitivity by sub-factor of consumer sensitivity. Second, it was found that the food design attributes also had a statistically significant positive (+) correlation with self-acceptance, autonomy, and positive interpersonal relationships for each sub-factor of psychological happiness. Third, functional sensibility, emotional sensibility, and cultural sensibility for each sub-factor of consumer sensibility were found to have a statistically significant positive (+) correlation with self-acceptance, autonomy, and positive interpersonal relationships for each sub-factor of psychological happiness.

Factors Determining where to Buy Olive Oil on the Tunisian Local Market: The Importance of Quality Attributes Perception

The aim of this paper is to investigate the extent to which factors determining the purchase of olive oil within Tunisian consumers also determine their choice of its place of purchase. Based on an exploratory survey carried out with Tunisian household heads, an exploratory factor analysis was conducted to determine the principal dimensions of quality attributes and indicators. To evaluate factor determining olive oil purchase decision and its place of purchase choice, a binomial and a multinomial logistic regressions are respectively used. Consumer sensibility to brand and price have a negative impact on buying decision and on the choice of mills, relatives, and store retail, as suppliers of olive oil. Originating from a production area encourage consumers to buy olive oil from friends and relatives. Tunisian olive oil industry is therefore able to adopt product and distribution policies based on consumer expectations, to improve local market consumption.

Development and Characterization of Blue-Colored Mg2Si-Based Recycled Alloys Using Scrap Light Metals

Currently, major issues in the mobile and information and communications technology industries are consumer demands stimulated by emotion and environmental pollution issues. In the case of such consumer demand, many companies are using a demand increase model that involves the application of success stories through the convergence of design and technology, and a significant improvement has been realized. The environmental pollution caused by various dyes or resins used to realize a specific color of metal exterior materials to stimulate consumer sensibility has reached a serious level. In this study, we tried to minimize the environmental pollution that occurs due to external painting by realizing the color for the metal itself rather than through an external color coating. In addition, in the case of metal materials, the desired metal atomic ratio was similarly realized by utilizing waste scraps of the Al alloy ADC12 and the Mg alloy AZ91 that had already been used, and a study on realizing a specific color of the metal itself through recycling was conducted. Through this study, we tried to solve both environmental and consumer demand issues through recycling of metal waste materials and development of ecofriendly metal materials that do not use paint or resin.

Parsing religiosity and intention to use Islamic mobile banking in Indonesia

Although mobile banking is one of the online banking services that makes it easy for consumers to conduct financial transactions, research on Islamic mobile banking in developing countries with a Muslim majority is still relatively insignificant. Not all Muslim consumers are interested in or intend to use conventional mobile banking services. Therefore, the aim of this study is to integrate the TAM theory and the construct of religiosity to examine consumer intentions to use Islamic mobile banking services. Data were collected through a survey questionnaire of 482 Muslim consumers in Indonesia using convenience sampling techniques. The collected data were then analyzed using structural equation modeling (SEM-AMOS). The results of this study showed that perceived ease of use cannot influence the perceived usefulness and attitudes of variables towards Islamic mobile banking. While perceived usefulness has been proven to influence attitudes toward Islamic mobile banking and may be the largest contributor to increased intentions to use Islamic mobile banking. On the other hand, this study reveals that the influence of religiosity can positively and significantly foster consumer sensibility and intention to use Islamic mobile banking.

북 스토어 판매 공간 경험디자인(SSED) 특성 사례 연구

The recent consumption environment focuses on spatial marketing based on customer sensibility and experience and aims to approach consumers. Consumer confidence will pick up gently after the difficult situation of the pandemic. Thus, in the sales space, companies need strategies to build a new sales environment. This study focuses on the so-called sales space experience design and examines its importance according to its correlation with experience marketing. The research method finds examples of spaces for book sales based on experience design and spatial marketing for various promotions. We look at the book store as a cultural space based on book sales from a marketing perspective. In particular, we find and analyze the case from the perspective of Sales Space Experience Design (SSED) in the sales exhibition space of the book store. We then investigate its characteristics and importance with qualitative and quantitative evaluation of cases and diagram analysis. The results of the case analysis are as follows: First of all, in terms of components of empirical design, the characteristics of the elements were high in the order of sensory stimulation, interaction, informational and dynamic, non-daily, and associative. And the components of hands-on marketing were high in order of complex, behavioral, sensory, cognitive, emotional and relational factors. This shows that experience design based on consumer sensibility and experience needs to be re-aware of the importance of correlation between sensory stimulation in the store space and complex factors that include various elements of experience. As such, it is necessary to look into the complex components based on consumer experience and experience from an empirical design perspective in the sales space.

온라인쇼핑몰에서 상품착장사진 배경에 대한 감성반응이 쇼핑몰에 대한 태도에 미치는 영향

Abstract As the online shopping mall market faces severe competition, marketers have focused on visual factors that generate positive consumer responses in ord er to induce more consumers. Although product photos are crucial in the communication of product information as well as in the development of positive images of online shopping mall, there was little intention the effect of diverse types of product pho to. In this study, three types of backgrounds (i.e., no background, indoor background, street background) are compared in order to explore whether consumer sensibility factors are di fferent according to photo backgrounds. Moreover, it investigates the effect of sensibility toward photo backgrounds on consumer attitude. A total of 222 consumers participated in the experiments. As a result, six sensibility factors were generated from online mode l photos, including structure, upscale, uniqueness, interest, simpleness, and easiness factors . Among these factors, simpleness and structure showed the highest means; simpleness was the factor indicating the differences according to photo backgrounds. Sensibility fa ctors affecting attitude toward online shopping malls were uniqueness in the case of no background, interest in the case of indoor background, and upscale in the case of stree t background photo. Key words : online shopping mall(온라인쇼핑몰), photo background(사진배경), product photo(상품사진), sensibility response(감성반응), visual factor(시각요소) Corresponding author: Yoh Eunah, Tel. +82-53-620-2222, Fax. +82-53-620-2130 E-mail: yoheunah@kmu.ac.kr This thesis was released in the Fall event of 2013 Korean Society of Fashion Business.

Physical and compressional characteristics of a novel 3D fibrous structure – application in comparison between PU foam and 3D fibrous structure

The question of the recycling of the polyurethane (PU) foam, especially in the automotive industry represents one of the main technology thrust and challenge of the car manufacturers and the Original Equipment Manufacturers’ (OEM) since 2000. Indeed, it is nowadays necessary for car industry to promote ecological methods of development in regard to new consumer sensibility. New textile products present the best alternative solutions to answer this issue of replacement of the PU foam. Based on this fact, a new three-dimensional (3D) fibrous structure made of polyester (PET) material has been developed in order to replace PU foam in automotive trim. These new manufactured 3D fibrous structures are laminated with needle-punched and spun-bonded sheets. The sheets are made of 100% PET, in order to obtain a mono component product. Characterization of physical and mechanical properties of these new 3D fibrous structures, testing methods have to be developed. Based on the automotive specifications, a methodology has been set up to test the compression behavior of these new products. In order to answer the issue of replacement, some PU foam products have also been characterized, and comparisons with alternative products have been conducted. The results of this study show interesting properties of the new 3D fibrous structure in terms of compression behavior when compared to the PU foam.

Effect of facial makeup style recommendation on visual sensibility

As ubiquitous commerce using IT convergence technologies is coming, it is important for the strategy of cosmetic sales to investigate the sensibility and the degree of preference in the environment for which the makeup style has changed focusing on being consumer centric. The users caused the diversification of the facial makeup styles, because they seek makeup and individuality to satisfy their needs. In this paper, we proposed the effect of the facial makeup style recommendation on visual sensibility. Development of the facial makeup style recommendation system used a user interface, sensibility analysis, weather forecast, and collaborative filtering for the facial makeup styles to satisfy the user's needs in the cosmetic industry. Collaborative filtering was adopted to recommend facial makeup style of interest for users based on the predictive relationship discovered between the current user and other previous users. We used makeup styles in the survey questionnaire. The pictures of makeup style details, such as foundation, color lens, eye shadow, blusher, eyelash, lipstick, hairstyle, hairpin, necklace, earring, and hair length were evaluated in terms of sensibility. The data were analyzed by SPSS using ANOVA and factor analysis to discover the most effective types of details from the consumer's sensibility viewpoint. Sensibility was composed of three concepts: contemporary, mature, and individual. The details of facial makeup styles were positioned in 3D-concept space to relate each type of detail to the makeup concept regarding a woman's cosmetics. Ultimately, this paper suggests empirical applications to verify the adequacy and the validity of this system.

Research Related to the Effect of Fruit-Type Vegetable & Fruit Juice of Package Container Design toward Consumer Sensibility

Research Related to the Effect of Fruit-Type Vegetable & Fruit Juice of Package Container Design toward Consumer Sensibility

Wheat Bread Enrichment with Hard‐to‐Cook Bean Extruded Flours: Nutritional and Acceptance Evaluation

This study describes the enrichment of wheat bread with hard-to-cook black bean (BBEF) and cowpea (CEF) extruded flours. Breads containing 10% BBEF and 10% CEF presented increase of, respectively, 9% and 10% in protein content. In addition the fiber content was 2.6 higher in 10% BBEF bread and 2.2 higher in 10% CEF bread in comparison with standard bread. Despite protein and fiber increasing, the energetic value of substituted breads remained unchanged. An increase in the substitution to 15% resulted in decrease of specific volume and density of the breads. Results of sensory analysis to 10% BBEF bread presented overall appearance scores higher than standard bread and overall flavor acceptance very similar to standard. A total of 10% CEF bread presented similar appearance to those standard bread and 73% overall flavor acceptance. It is interesting to point out that distribution of 10% CEF bread overall flavor scores showed 3 distinct levels of consumer's sensibility. Practical Application: Breads enriched with extruded bean flours presented fiber and protein content improved and a very good consumer's acceptance. These results indicate that extruded bean flours constitute ingredients nutritionally and economically viable for technological application in breads elaboration, conferring improvement of nutritional characteristics without changing sensory attributes.

상황 센서정보를 이용한 감성공학적 메이크업 추천 시스템

메이크업 스타일이 고객 중심으로 다변화 되어가는 생활환경 속에서 감성과 선호 정도를 파악하는 것은 화장품 판매 전략의 중요한 성공요소가 되고 있다. 본 논문에서는 사용자의 감성과 선호도를 중심으로 메이크업 스타일을 개발하는 방법의 하나로 협력적 필터링 기법을 응용하여 상황 센서정보를 이용한 감성 공학적 메이크업 추천 시스템(MakeupRS)을 제안하였다. 협력적 필터링 기법에서, 사용자들간의 유사도 가중치를 계산하기 위해서 상태 강조를 적용한 피어슨 상관계수를 사용한다. 메이크업 스타일에 따른 감성을 조사하기 위해서, 메이크업 스타일을 6가지 스타일 요소(파운데이션, 컬러렌즈, 아이섀도, 속눈썹, 볼터치, 립스틱)에 따라 분석하였다. 감성공학적 메이크업 추천 시스템을 개발하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다. It is important for the strategy of cosmetic sales to investigate the sensibility and the preference degree in the environment that the makeup style has been changed focusing on the consumer center. We proposed the human sensibility ergonomics makeup recommendation system (MakeupRS) using the context sensor information applying the collaborative filtering technique as one of methods in the makeup style development centered on the consumer's sensibility and the preference. In the collaborative filtering technique, the Pearson correlation coefficient applying to the case amplification is used to calculate similarity weights between the users. To investigate the sensibility according to the effect of makeup styles, the makeup styles were analyzed in terms of 6 style factors, such as, the foundation, the color lens, the eye shadow, the eye lash, the cheek brusher, and the lipstick. Ultimately, this paper suggests empirical application to verify the adequacy and the validity with the human sensibility ergonomics makeup recommendation system.

The eight principles of strategic authenticity

PurposeAs more companies wrap their offering with “an experience,” it is important that experience authenticity is understood to be a critical consumer sensibility. This paper aims to address this issue.Design/methodology/approachThe authors have studied experience marketing and found that consumers often choose to buy or not buy based on how genuine they perceive an offering to be. The authors warn that fakery, phoniness, or manipulation that becomes associated with your offering will harm your brand.FindingsThe paper finds that executives must learn to understand, manage, and excel at delivering authenticity. So how can leaders tell the difference between bogus and authentic business opportunities?Research limitations/implicationsA short case study of the Walt Disney Company shows that authenticity will not result when a company strives for a strategic position that is inimical to its traditions.Practical implicationsThe execution zone is the set of decisions and actions that a company can make and still be perceived as true to self. For companies that try to operate outside their execution zone there is little likelihood that the resultant offerings will be perceived as authentic. Managers can learn to use eight principles to guide them in delineating where exactly your own “execution zone” lies, and thereby stake out viable, powerful, and compelling competitive positions.Originality/valueTo discover your company's authentic opportunities, use the eight principles to peer into your future until you determine where you should go. And then treat that future not as a destination but as a guide to the path before you.

캐릭터 티셔츠에 대한 패션감성과 소비감성 분석

The purpose of this study is to understand consumer needs through fashion sensibilities on Character T-shirts. This study suggests the basis of planning effective design of Character T-Shirts by categorizing. The results were summarized as follows: 1. Fashion sensibility factors such as aestheticism, visibility, cutesiness, flexibility occupied 57.2% of the total. 2. The types of the Character T-Shirts were classified into four groups. The four types showed significant differences in all fashion sensibility. Aestheticism had its highest and lowest values in types 3 and 4, respectively; visibility in types 4 and 1, respectively; cutesiness in types 2 and 4, respectively; and flexibility in types 2 and 1. respectively. 3. As for the relation of consumer sensibility to fashion sensibilities, impulse related to eight adjectives; buying to nine adjectives; and recommendation to twelve adjectives. Impulse, buying and recommendation related to aestheticism and visibility.4. In the demographical aspect of fashion sensibilities and consumer sensibilities, significant differences found in age, gender, job and academic level. Therefore, the results of this study can be used as criteria of improving fashion sensibility consumer sensibility of Character T-Shirts. Especially, enhanced comsumer sensibility is expected by the elimination of texts and the choice of preferred character actions and vivid warm colors.

A Study on the Development of Avatar Fashion Item as Cultural Industries Using Digital Contents- Focused on the Off-Line Fashion Brand -

Many off-line fashion brands currently has construct hompage in the form of digital contents at the website. The purpose of this study is to confirm that fashion item of avartar can be applicate to react for consumer desires by a process of construction for hompage digital contents of fashion brand, and develop various avartar fashion item to satisfy consumer's wants using the computer graphics. The results of this study are as followings. First, it should be the first to decide whether hompage contents can be used for any purposes. And it will offer initial brand concept, followed by the contents of event, blog, avatar, fashion information. Second, portal sites currently service avatar fashion item, but it just bounds the limit of indirect effect. Many fashion brands face a challenge to differenciate themselves, so avatar fashion item should be planned to coordinate the contents and brand concept. Also it is certainly possible that fashion brand communicates larger consumers with a avartar fashion item that appeal to a consumer's sensibility. Third, this study propose design development and application as 3 of the avartar fashion item using the computer graphics. Avatar Fashion item using the computer graphics was presented by application as promotion through event garment, item coordinate, cellular phone service.