Effect of facial makeup style recommendation on visual sensibility

Abstract

As ubiquitous commerce using IT convergence technologies is coming, it is important for the strategy of cosmetic sales to investigate the sensibility and the degree of preference in the environment for which the makeup style has changed focusing on being consumer centric. The users caused the diversification of the facial makeup styles, because they seek makeup and individuality to satisfy their needs. In this paper, we proposed the effect of the facial makeup style recommendation on visual sensibility. Development of the facial makeup style recommendation system used a user interface, sensibility analysis, weather forecast, and collaborative filtering for the facial makeup styles to satisfy the user's needs in the cosmetic industry. Collaborative filtering was adopted to recommend facial makeup style of interest for users based on the predictive relationship discovered between the current user and other previous users. We used makeup styles in the survey questionnaire. The pictures of makeup style details, such as foundation, color lens, eye shadow, blusher, eyelash, lipstick, hairstyle, hairpin, necklace, earring, and hair length were evaluated in terms of sensibility. The data were analyzed by SPSS using ANOVA and factor analysis to discover the most effective types of details from the consumer's sensibility viewpoint. Sensibility was composed of three concepts: contemporary, mature, and individual. The details of facial makeup styles were positioned in 3D-concept space to relate each type of detail to the makeup concept regarding a woman's cosmetics. Ultimately, this paper suggests empirical applications to verify the adequacy and the validity of this system.