The use of Internet and other information communication technologies leads to a new era of tourism economy. Social media, as one of most powerful online networking tools, has been integrated into a part of social and economic life in the real world. Wikipedia defines social media as the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. It includes social networking sites, blogs, microblogs, consumer review sites, content community sites, wikis, internet forums and location based social media. Social media has emerged as the new way in which people connect socially, by integrating information and communication technology (such as mobile and web-based technologies), social interaction, and the construction of words, pictures, videos and audio. It is actually more than a new way to communicate, but refers to an entire online environment built on people’s contributions and interactions.