Consumer Purchase Preferences Research Articles

뮤지엄 샵 제품에 대한 소비자의 구매 선호 특성 융합 연구 – 중국 고궁박물관을 중심으로

뮤지엄 샵 제품에 대한 소비자의 구매 선호 특성 융합 연구 – 중국 고궁박물관을 중심으로

Microfluidic formulation of food additives-loaded nanoparticles for antioxidation

Browning has many important implications with nutrition and the shelf life of foods. Mitigating browning is of particular interest in food chemistry. The addition of antioxidants has been a common strategy to extend shelf life of drug and food products. In this work, we report a microfluidic technology for encapsulation of three common food additives (potassium metathionite (PMS), curcumin (CCM), and β-carotene (β-Car)) into nano-formulations using low-cost and readily available materials such as shellac. The food additives encapsulated nanoparticles provide a microenvironment that can prevent oxidation during daily storage. The results showed that the produced nanoparticles had a narrow size distribution with an average size of around 100 nm, were stable at conventional storage conditions (4 ºC) for 18 weeks, and had sustained release ability at 37 ºC, pH= 7.8, 160 rpm. In addition, further experiments showed that the formulation of hydrophobic additives, such as CCM and β-Car did not only improve their bioavailability but also allowed for the encapsulation of a combination of ingredients. In addition, the antioxidants loaded nanoparticles demonstrated good biocompatibility, low toxicity to human cells. The longer release time of encapsulated food additives increases shelf life of foods and enhances consumer purchase preferences, which not only saves costs but also reduces waste. In summary, this study shows that such antioxidant-loaded nanoparticles provide a promising strategy in extending the shelf life of food products.

2D gradient and correlation FTIR analyses for optimizing thermal curing process of commercial-grade polyurethane coatings for automotive interior parts

Soft-feel coatings for automotive interior parts are a crucial factor in consumer purchase preferences owing to the growing awareness of human sensibility ergonomics. Herein, the thermal curing of commercial-grade polyurethane (PU) coatings was optimized using advanced spectroscopic tools. Conventional FTIR spectra were collected at various curing temperatures and times, and analyzed using two-dimensional (2D) gradient maps and 2D correlation spectroscopy (2D COS); while the former demonstrates the spectral variation trend with curing time, the latter provides whole spectral sequences that inform the cure reaction mechanism. The thermal curing continued for 50 min at 60 and 70 °C, and was halted after 30 min above 80 °C. According to the 2D COS and kinetic model fitting, the cure reaction was initiated by solvent evaporation and followed nucleation and growth mechanisms. PUs cured at lower temperatures were ductile owing to incomplete reactions, whereas PUs cured above 80 °C exhibited brittle features. Consequently, the optimal curing process was determined to be at 80 °C for 30 min. The 2D FTIR analytic tools can be useful in the development of high-quality soft-feel coatings for automotive interior parts.

The Effect of Marketing Effectiveness, and Consumer Behaviour on Consumer Purchase Preference for Unilever Products in Jordan

The Effect of Marketing Effectiveness, and Consumer Behaviour on Consumer Purchase Preference for Unilever Products in Jordan

Exploring the promotion of green technology innovation in the new energy vehicle industry: An evolutionary game analysis.

This paper aims to explore how to promote green technology innovation (GTI) among new energy vehicle (NEV) manufacturers and the strategic changes among the government, manufacturers, and consumers. From the perspective of evolutionary game theory, a tripartite evolutionary game model is established to analyze the influence of key factors on the tripartite strategies in the context of the government's willingness to subsidize gradually decreases. The main findings are as follows: (1) government subsidies provided to manufacturers better promote their willingness to participate in GTI. The relationship between government subsidies and GTI is not linear, and the government cannot blindly increase the level of subsidies. (2) The willingness of NEV manufacturers to engage in GTI is influenced by price and consumer purchase preferences. The higher the price of new energy vehicle using green technology (NEVG) is not better, and lowering the price of NEVGs can promote manufacturers' participation in GTI and consumers' purchase of NEVGs. (3) Increasing the mileage of NEVGs and consumers' green consumption preferences will effectively increase consumers' willingness to purchase. Accordingly, this study suggests that to enhance manufacturers' participation in GTI, the government should increase subsidies and encourage green consumption among consumers. In addition, manufacturers should focus on improving the mileage of NEVGs and reducing their prices to make them more accessible to consumers.

Drivers of Purchase Decisions Among Consumers of Dried Flower Cannabis Products - A Discrete Choice Experiment.

Cannabis was legalized for non-medical use in Canada in 2018. However, with a long-established illegal market, it is important to understand cannabis consumers preferences in order to create a market that encourages purchasing cannabis through legalized channels. A survey including a discrete choice experiment was conducted to estimate preference weights for seven attributes of dried flower cannabis purchases (price, packaging, moisture level, potency, product recommendations, package information and regulation by Health Canada). Participants were at least 19 years of age, lived in Canada, and purchased cannabis in the last 12 months. A multinomial logit (MNL) model was used for the base model, and latent class analyses to identify sub-groups preference profiles. 891 participants completed the survey. The MNL model showed that all attributes significantly influenced choice, except product recommendations. Potency and package information were most important. A three-group latent class model showed that ~30% of the sample were most concerned with potency, while two groups, jointly making up the remaining ~70% were most concerned with package type ( ~40% preferred bulk packaging, ~30% preferred pre-rolled joints). Consumer purchase preferences for dried flower cannabis was influenced by different attributes. Preference patterns can be grouped into three groups. About 30% of the population appeared to have their preferences met by the legalized market, while another 30% appeared to be more loyal to the unlicensed market. The remaining 40% represented a group that may be influenced through regulatory changes to simplify packaging and increasing availability of product information.

Evaluating Consumer Behavior, Decision Making, Risks, and Challenges for Buying an IoT Product

Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ‘smart’ since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not even realize that smart devices require an interaction of hardware and software since the smart device software is not immediately apparent. In this paper, we explore how providing additional information on these misunderstood smart device features (such as lists of sensors, software updates, and warranties) can influence consumers’ purchase decisions. We analyze how additional information on software update warranty (SUW) and the type of sensors in smart devices (which draw attention to potential financial and privacy risks) mediates consumer purchase behavior. We also examine how other moderators, such as brand trust and product price, affect consumers’ purchase decisions when considering which smart product option to buy. In the first qualitative user study, we conducted interviews with 20 study participants, and the results show that providing additional information about software updates and lists of sensors had a significant impact on consumer purchase preference. In our second quantitative study, we surveyed 323 participants to determine consumers’ willingness to pay for a SUW. From this, we saw that users were more willing to pay for Lifetime SUW on a smart TV than to pay for a 5-year SUW. These results provide important information to smart device manufacturers and designers on elements that improve trust in their brand, thus increasing the likelihood that consumers will purchase their smart devices. Furthermore, addressing the general consumer smart device knowledge gap by providing this relevant information could lead to a significant increase in consumer adoption of smart products overall, which would benefit the industry as a whole.

The impact of packaging design products on purchasing intentions: Empirical research of consumers' purchases in Ho Chi Minh City, Vietnam

Packaging design has developed into one of the most powerful tools for influencing consumer purchase preferences in today’s competitive product retailing market. The purpose of this study is to determine whether consumers’ interest in product packaging (i.e. color, image, material, printed information, and typography) correlates with their purchasing intention. The paper surveyed a focus group of 18 to 35-year-olds in Ho Chi Minh City to learn about their interest in product packaging. Before applying regression, a preliminary statistical investigation was conducted that included reliability and normality analyses. According to focus group research, product packaging has a sizable impact on consumer purchase intentions. Finally, the study concluded that businesses can not afford to overlook the impact of product packaging on consumer purchasing behavior and must establish a package design standard in order to conduct more effective marketing campaigns.

An ISM modeling for factors affecting the purchase of green products

PurposeDynamic changes in the marketing scenario lead to the changes in consumer purchase preferences and it is often observed that consumers get more inclinations for the purchase of green products. This paper aims to focus on the influence of factors affecting the purchase of green products.Design/methodology/approachThis study has used two different research phases. The first phase includes identification of factors from the extensive review of the literature followed by the second phase entailing the interpretive structural modeling (ISM).FindingsThe identification phase led to 20 factors after the literature review and in consultation with 3 academicians and 2 industry experts. In the second phase, ISM is applied to establish a hierarchical paradigm for the factors affecting the purchase of green products and to develop the contextual relationships among those factors.Research limitations/implicationsThis study can be used by researchers, academicians, marketing practitioners and environmentalists for filling the academic gap and to increase the usage of green products among consumers to a higher extent.Originality/valueThis study is based on the ISM providing significant insights related to factors affecting the purchase of green products. It provides valuable knowledge to marketing researchers and practitioners.

Consumer profile and purchase preference of GI Pharmacies in San Mateo Atenco, State of Mexico

The pharmaceutical industry is currently one of the most viable businesses nationally and internationally. There is a growth in investment for the creation and expansion of pharmacies, as well as in research and development of treatments; The expansion of large patent medicine pharmacies, similar pharmacies, and interchangeable generic pharmacies has led Mexico to occupy second place in Latin America in this sector. This research studies the business model of GI pharmacies, a growing concept, which has made it position itself in the market in any region of the country. The research is descriptive, and the objective is to know the profile of the consumer, which helps to understand the purchasing behavior, to increase the degree of satisfaction and thus achieve a better position in this widely competitive market. The variables considered for this study are: demographic, geographic, psychographic and behavioral. All of them make up the consumer profile, where a description of the selected client is established as an objective that will help us determine the purchase preference.

Consumer Motives and Purchase Preferences for Organic Food Products: Empirical Evidence From a Consumer Survey in Bangalore, South India

ABSTRACTConsumer organic food choice motives and purchase preferences were studied in a structured quantitative survey (N = 201) in Bangalore, with the aim of identifying consumer segments based on these motives and preferences. Further, sociodemographic differences between the clusters were studied. Face-to-face interviews were used to sample the data, which were analyzed with factor and k-means cluster analysis (SPSS 16.0). Five latent factors were identified based on the motives, representing a set of consumer concerns labeled here as “food phobia” (health),” “environment,” “humanity,” “healthy eaters,” and “control.” Further, three clusters emerged from these motives representing 38%, 37%, and 25% of the sample size. The factors differ in terms of variance. Here, the records of perceived healthiness (food phobia) were the most important element, explaining 18.37% of the total variance. These clusters were differing in terms of the level and order of motivations. The health factor was a most important motive in two clusters, followed by environment. Further, humanity was the most important motive for the third cluster. This may reflect a heterogeneous nature of consumers in study area. Additionally, five clusters were identified based on the preferences, and profiles of these clusters differed in terms of sociodemographic factors and consumption pattern. Segments were identified based on motivating factors and preferences, and linking them with food choice motives and products preference provides the input needed by marketing professionals and policy makers to calibrate more efficient marketing strategies to better focus and position their products and design their communication strategies for target segments.

Country of Parts, Country of Manufacturing, and Country of Origin

In response to the dominance of hybrid and multinational products in the U.S. textile and apparel marketplace, and the increasing consumer demand for product origin information, the study examined the relationship among multi-level COO displays, consumer purchase preferences, and perceived price. The results of 76 responses through a 2 × 2 randomized block, repeated measures research, using the United States and China as country of parts (COP) and country of manufacturing (COM), showed that the two-level COO impacted consumers’ purchase preferences and perceived prices, based on their perceived value of sustainability. However, consumers' purchase preferences significantly decreased as a result of unusually high perceived prices. These findings have important implications for textile and apparel businesses and policy makers as adding COP along with COM to declare the product’s COO would increase consumer purchase preferences and perceived values, if applied along with careful pricing strategies.

Consumer Trade-Off Analysis and Market Share Estimation for Selected Socially Responsible Product Attributes for Cotton Apparel

In light of the growing interest in socially responsible apparel consumption, this study examined the effect of fiber origin, fiber production method, and price on consumer purchase preferences for cotton apparel. Using data collected from a nation-wide telephone survey and conjoint analysis, the relative importance of product attributes and the potential market shares for products with different levels of each attribute were estimated. Analyses based on the average of each respondent’s part-worth utilities indicated that price is the most important criterion for cotton apparel with a relative importance value of 58.5%. The importance values for U.S.-grown fibers with transparency and fibers grown with sustainable farming methods were 30% and 11.5%, respectively. Cotton apparel with the combination of the aforementioned attributes was estimated to garner 32% of market share among U.S. consumers. Cotton apparel made from U.S.-grown fibers with transparency, using sustainable farming methods and offered at a medium price level accounted for a 7% market share. In general, the results indicated that consumer placed greater importance on fiber transparency relative to sustainable farming.

The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society

In this article, the authors examine the impact of status orientations on consumer purchase preferences for foreign products, an emerging disposition in Vietnam. Both qualitative (in-depth interviews and focus groups) and quantitative methods (survey with urban Vietnamese consumers) were employed in this investigation. The results of structural equation modeling (SEM) provided empirical evidence for the positive influence of modern status orientation (MSO) on willingness to buy imported products. Traditional status orientation (TSO) was found not to be a predictor of willingness to buy. Consistent with the findings from literature, consumer ethnocentrism was negatively related to willingness to buy imported products. Implications for public policy and marketers pertaining to the emerging proclivity of status-seeking foreign purchase and the social motives underlying this phenomenon are provided.

Effects of vitamin E on color stability and palatability of strip loin steaks from cattle fed distillers grains

The objective of this study was to determine the effect of preslaughter antioxidant supplementation to cattle fed wet distillers grains on carcass yield and quality grade, and on the color stability and consumer acceptability of steaks. Two hundred five crossbred steers were fed 35% wet distillers grains with the supplementation of 4 different levels of α-tocopheryl acetate: 0, 125, 250, and 500 IU•animal(-1)•d(-1) for 97 d. Chuck rolls (n = 69) and strip loins (n = 185) were collected and processed at 4 and 7 d postslaughter, respectively. Chucks were ground and separated into 0.23-kg samples. Strip loins were faced and cut into 2.54-cm steaks and packaged in a polyvinyl chloride overwrapped (PVC) package, a vacuum package, or modified atmosphere packages (MAP) for further color, α-tocopherol, objective tenderness, palatability, and proximate analysis. Color was measured objectively using a HunterLab Miniscan XE spectrophotometer (HunterLab Associates Inc., Reston, VA) and subjectively by a trained color panel, and a consumer panel was used to indicate which treatments affected retail acceptability and purchase decisions. Warner-Bratzler shear force measurements were used for objective tenderness, and a trained panel assessed subjective palatability characteristics. Instrumental color measurements revealed little difference for ground beef in both PVC and MAP packages, but diets with 500 and 250 IU•animal(-1)•d(-1) of vitamin E had a longer (P < 0.05) retention of redness and yellowness in steaks as compared with steaks from animals receiving less vitamin E. Subjective color evaluation for strip steaks indicated that greater vitamin E was more likely (P < 0.05) to maintain color stability, overall acceptability, and consumer purchase preference while decreasing percentage of discoloration. No significant differences (P > 0.10) were observed for objective tenderness and sensory attributes of strip steaks, and no differences (P > 0.10) were observed in protein, fat, and moisture percentages of ground beef. Lipid oxidation analysis indicated that steaks packaged in PVC for 7 d and MAP for 1, 3, and 7 d, and ground beef packaged in MAP and PVC for 0 and 7 d of retail display required greater inclusion of vitamin E (500 and 250 IU•animal(-1)•d(-1)) to remain below the 2.28 mg of malonaldehyde/kg threshold. Ultimately, 500 IU•animal(-1)•d(-1) of vitamin E should be supplemented to cattle fed wet distillers grain-based diets when products are packaged in MAP to maximize retail shelf life.

Corporate branding effects on consumer purchase preferences in Serbian telecom market

This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This paper discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study are Belgrade University students which is the most of Serbian youth segment and is a valuable source that gives precise information with high probability about market preferences according to the Research of Serbian republic statistical office. Primary data are obtained by collecting data from questionnaire and interview, while the secondary data are collected from various reliable sources. Primary data provide reliable content in accordance with a secondary data obtained by Serbian republic statistical office and with a Research of competitor and consumer preferences insight provided by Telenor Company. The analysis of the data has been performed in accordance with the chosen theories and summarized in a table, which serves as a tool for deriving reliable and relevant conclusions. The sample size was determined by conducting a primary study and defining the variance of primary sample and the intended number of samples was selected carefully and randomly from the population. Then the validity and reliability of the questionnaire was determined. The used questionnaire in this research consisted of 7 common, and 30 specialized questions which were supporting the hypotheses of the research. Data was analyzed using the frequency percent techniques, and in the chapter related to the deductive statistics, one-sample t test was used to analyze and approve/disapprove the questions supporting the research hypotheses. The analysis of this study reveals different set of results while making comparison between literature and empirical. It investigates the relative importance of the corporate branding to the customers in mobile phone telecommunication industry while making purchase decision. The findings of this study provided useful information which is helpful not only for the students but also for the brand managers of mobile telecom operators that how they can improve their company’s strategic position for longer period of time through corporate branding to trigger more customers and for a good brand.

Brand names on packaging and their impact on purchase preference

AbstractThis study examines whether appearance of corporate, product and dual brand names (or a combination of brand names used together) on packaging influence consumer purchase preference. The face‐to‐face survey consists of consumers rating their purchase preference on a 7‐point scale sixteen random brand names, and combinations of brand names on packaging along with three different prices, each for two product categories: chocolate and cereals – a total of 4032 observations are examined. Hypotheses are tested using multiple linear regression models. The findings show corporate, product and dual brand names have little impact on purchase preference per se, instead brand category dominance influence consumer choice, and corporate names do not add value as previously thought. The study suggests trends and contexts in which, a corporate name and a product brand name may be extended to optimise consumer brand associations and influence purchase, as well as strategies for extending in remote product categories. Future research needs focusing on international consumers' response on brand linkages in the international arena, and the issues of brand building and brand equity maintenance in international markets. The study makes contribution to brand extension, brand portfolio management and strategic brand management research. Copyright © 2011 John Wiley &amp; Sons, Ltd.

Corporate branding effects on consumer purchase preferences in Serbian telecom market

This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This paper discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study are Belgrade University students which is the most of Serbian youth segment and is a valuable source that gives precise information with high probability about market preferences according to the Research of Serbian republic statistical office. Primary data are obtained by collecting data from questionnaire and interview, while the secondary data are collected from various reliable sources. Primary data provide reliable content in accordance with a secondary data obtained by Serbian republic statistical office and with a Research of competitor and consumer preferences insight provided by Telenor Company. The analysis of the data has been performed in accordance with the chosen theories and summarized in a table, which serves as a tool for deriving reliable and relevant conclusions. The sample size was determined by conducting a primary study and defining the variance of primary sample and the intended number of samples was selected carefully and randomly from the population. Then the validity and reliability of the questionnaire was determined. The used questionnaire in this research consisted of 7 common, and 30 specialized questions which were supporting the hypotheses of the research. Data was analyzed using the frequency percent techniques, and in the chapter related to the deductive statistics, one-sample t test was used to analyze and approve/disapprove the questions supporting the research hypotheses. The analysis of this study reveals different set of results while making comparison between literature and empirical. It investigates the relative importance of the corporate branding to the customers in mobile phone telecommunication industry while making purchase decision. The findings of this study provided useful information which is helpful not only for the students but also for the brand managers of mobile telecom operators that how they can improve their company’s strategic position for longer period of time through corporate branding to trigger more customers and for a good brand.

Mining customer knowledge for direct selling and marketing

Direct marketing is an effective marketing method. To compare with the expensive media advertisements, direct marketing could provide exclusive products and services for specific consumers. Also, this method could reduce transaction costs. The communication channel is diverse because virtual shop stores and online shopping are springing up. Therefore, this study proposes the application of Internet marketing to the direct selling industry and the cosmetics market in Taiwan. This study implements association rules and cluster analysis as approaches for data mining. By doing so, we analyze consumer adumbration, lifestyle habits and purchasing behavior. Finally, this study finds some models including cluster consumer purchase preference and demand in order to generate different marketing alternatives for decisions. These research results can help attract more direct marketing firms to open up broader markets and earn higher profits for direct selling.

Reconciling the duplicity of consumer attitudes to carbon footprints

There is little research evidence of carbon footprints becoming a decisive factor when making product purchase decisions. Consumer attitudes towards disposal methods of returned items as a predictor of their intention to continue patronising the products was used as a proxy to assess the influence of carbon footprints in consumer purchase preferences. There is evidence in this study that consumers accept the reconstitution of returned appliances and clothing items, but they themselves are not prepared to repurchase from mainline stores those brands that are known to be selling as reconstituted items in alternative stores or charity shops. Notwithstanding manufacturers' attempts to build brand equity with smaller carbon footprints by responsible disposal of returned items, it may be prudent for producers not to publicise the availability of their reconstituted brands in alternative/charity stores, because prime consumers might be inhibited from patronising the pristine brands in mainstream stores. Reconciling the double-mindedness of consumer attitudes towards smaller carbon footprints may foreshadow major changes to the way products are positioned in future.