Consumer Involvement Research Articles

THE STATE OF POLISH ORGANIC AGRICULTURE COMPARED TO OTHER EUROPEAN COUNTRIES

The study aims to assess the situation of Polish organic farming compared to selected European countries. Due to the complexity of these issues, a holistic approach to the topic was used. The research methodology is based on data obtained from three main sources: Research Institute of Organic Agriculture (FiBL), Central Statistical Office and literature studies. The results of the presented research indicate the development of the organic production sector in Poland, which is a positive phenomenon in the context of ensuring food security and promoting the culture of healthy food. Nevertheless, the analyzes conducted showed that Poland, although it has a significant area of organic products, has a small share of the area of these products in the total area of agricultural land, i.e. at the level of 3.5%, which is over 10 times smaller than the leader in this respect (Liechtenstein). Therefore, this result places Poland only at 27th position in the ranking compared to other European countries. At the same time, it indicates the need to promote organic farming practices in order to increase its importance in agricultural production in Poland. The analyzes conducted allow us to draw conclusions about the growing importance of agriculture and the organic market in Poland. The increase of expenses on organic food, trade, and involvement of producers and consumers in the organic sector is a promising trend, suggesting increased interest in and trust in organic products.

The effect of consumer participation during the new product development process on consumer brand identification: A gaming industry study

AbstractThis study examines the role of consumer participation in the new product development process within the gaming industry, focusing on its impact on Consumer Brand Identification (CBI), with brand attractiveness as a mediating factor. Using a between‐subjects experimental design, we tested three scenarios of consumer participation and analyzed the data with one‐way ANOVA and mediation analysis. The findings reveal that although consumer involvement enhances brand attractiveness, it does not significantly increase brand identification. This research provides new insights into the limited effects of consumer participation on deepening brand connections despite its positive influence on brand perception. This study is one of the first to empirically explore the varying impacts of consumer participation on CBI within the gaming sector, offering a nuanced understanding of its role in shaping brand perception. Practical implications suggest that while consumer involvement is beneficial for enhancing brand attractiveness, its effectiveness in fostering brand identification is limited, and marketers should temper expectations when employing this strategy.

Exploring the Relationship Among Service Satisfaction, Motivation and Purchase Intention in Malaysia’s Online Banking

Customer satisfaction plays a vital role in service marketing, especially for online banking, due to the advancement of technology and the ease of online banking transactions. Recent studies have found that consumer motivation is crucial in capturing customer value and trust. Consumer motivation will affect consumer purchase intention. However, the scarcity of empirical evidence has inspired researchers to examine the relationship between consumer motivation, perceived service satisfaction, and purchase intention simultaneously in Malaysian online banking. Thus, the role of service satisfaction as a mediating variable in the relationship between consumer motivation (information influences, consumption patterns, and consumer involvement) and purchase intention was discussed in this paper. Data were collected from 250 online banking users through a self-directed questionnaire. All the data has been analyzed using partial least squares structural equation modelling (PLS-SEM). Findings confirmed the significant relationship between consumer motivation, perceived service satisfaction, and purchase intention. The results also indicated that perceived service satisfaction fully mediates the relationship between consumer motivation and purchase intention. Managerial implications were provided to guide online banking service providers on effective ways to retain their users through consumer motivation.

Building Trust in AI-Human Partnerships: Exploring Preferences and Influences in the Manufacturing Industry

Abstract The incorporation of artificial intelligence (AI) into industrial processes has seen substantial development, characterized by the shift from Industry 4.0 to the future concept of Industry 5.0. The article identifies a significant gap in knowledge regarding how openness in AI engagement influences consumer trust and confidence in news media. This gap highlights the need for further exploration into the relationship between transparency in AI processes and consumer perceptions. The research utilises a combination of qualitative and quantitative approaches, gathering insights from academic literature, industry viewpoints, and actual data. We conduct an extensive analysis of existing literature to investigate the process of incorporating artificial intelligence into news creation and its influence on the level of confidence consumers have in the news. We have identified a significant lack of knowledge about the impact of openness in AI engagement on consumer views and trust in news media. Expanding on this discrepancy, we suggest a systematic methodology that incorporates controlled experiments and surveys to evaluate the influence of different degrees of openness on consumer trust and involvement with AI-generated news content. In addition, the paper examines the difficulties in establishing confidence in artificial intelligence (AI) inside the European Union, including several aspects such as technological, ethical, social, and legal considerations. The document presents a thorough plan to guarantee the secure development and execution of AI, with a focus on the significance of transparency, ethics, and teamwork. The study’s results provide vital insights for politicians, news organisations, and industrial businesses as they navigate the intricate process of integrating AI. Comprehensive Plan for Secure AI Development, to address the challenges outlined, the article presents a thorough plan for ensuring the secure development and execution of AI within the European Union. This plan emphasizes the significance of transparency, ethics, and collaboration in building trust and confidence in AI technologies.

Use of Digital Technology to Calculate Water Footprints for Different Daily Use Items

Water security is a global concern for utilities due to urbanization and climate change. Although water utilities are directly affected by climate change, greenhouse gas emissions are also a result of their activities. Urban water cycles are becoming more sustainable as a result of the efficient operations of utilities made possible by digital technologies. Nonetheless, there is still a dearth of research on the global advancement of digital water transformation. Here, we report on the findings of an online survey that 64 utilities from 28 countries participated in to learn more about the digital transformation's effects on the water utility industry, its drivers, and the main technologies that make it possible. We discovered that the water distribution system serves as the gateway for additional digital technology adoption throughout the entire urban water cycle. In addition, the main forces behind the adoption of technology are economic gains, governmental regulations, and hydroclimatic conditions. We identify areas for future research aimed at improving our understanding of the role that company culture, consumer involvement, and regulations play in effective digital transformation, based on the survey results.

Who Do We Serve? Role Conflict in Ontario Midwifery

The integration of midwifery into the Ontario health care system has posed challenges to the role of the midwife. The pressure to maintain hospital privileges and the fear of litigation can place midwives in opposition to their role of advocate and support for childbearning women. Additionally, collaborative maternity care models may also create conflicting demands on midwives. Midwives can experience these challenges as role conflict which can have a detrimental effect on midwifery care and lead to work stress and attrition in the profession. Open dialogue, further research, education, consumer involvement and improved interdisciplinary communication are among the strategies that could be used to better understand and address role conflict amongst midwives.

The Physical Health Nurse Consultant: Perceptions and Experiences of Those Who Care for People with Mental Illness

Mental health carers are crucial in improving the physical health outcomes of people diagnosed with a mental illness (hereafter referred to as consumers). The long-term and multifaceted mental and physical health support carers provide to consumers can contribute to caregiver burden. Consequently, carers advocate for coordinated and integrated physical healthcare to improve the physical health outcomes of consumers and alleviate caregiver burden. The aim of this qualitative exploratory study is to explore carers’ perceptions and experiences with the Physical Health Nurse Consultant role. Semi-structured interviews with nine carers nominated by consumers were conducted. Interviews were transcribed and reflexively thematically analysed. Three main themes were identified: (i) Therapeutic relationship s were a catalyst for health behaviour change; (ii) Overt and covert positive changes were observed by carer and (iii) Cares’ involvement in integrated mental health and physical health care. Nine carers who were nominated by consumers to be involved in their physical healthcare planning, preferred to adopt a supporting role as this prevented or reduced caregiver burden. The findings support the adoption and continuation of the Physical Health Nurse Consultant role to facilitate positive physical health outcomes for consumers and a reduction in caregiving burden. The benefits of the Physical Health Nurse Consultant provide a compelling argument to embed the role in routine practice. Mental healthcare services should advocate for continued funding and career development for such positions to provide long term benefits for consumers and carers. Future research is required to explore carer and consumer involvement in co-producing future and localised iterations of the Physical Health Nurse Consultant role. This research should also measure the outputs and outcomes of co-production to clarify how the process worked in practice.

Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective

Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements, as it encompasses the proactive involvement of consumers in spreading advertisements and creating value. Therefore, investigating the mechanisms behind consumer engagement holds significant relevance for formulating effective influencer advertising strategies. The current study, grounded in self-determination theory and employing a stimulus-organism-response framework, constructs a general model to assess the impact of influencer factors, advertisement information, and social factors on consumer engagement. Analyzing data from 522 samples using structural equation modeling, the findings reveal: (1) Social media influencers are effective at generating initial online traffic but have limited influence on deeper levels of consumer engagement, cautioning advertisers against overestimating their impact; (2) The essence of higher-level engagement lies in the ad information factor, affirming that in the new media era, content remains ‘king’; (3) Interpersonal factors should also be given importance, as influencing the surrounding social groups of consumers is one of the effective ways to enhance the impact of advertising. Theoretically, current research broadens the scope of both social media and advertising effectiveness studies, forming a bridge between influencer marketing and consumer engagement. Practically, the findings offer macro-level strategic insights for influencer marketing.

Consumer involvement and guiding frameworks in mental healthcare: An integrative literature review.

Perspectives of healthcare have, in past decades, focused more on active citizenship, human rights and empowerment. Healthcare consumer involvement as a concept is still unstructured and consumers have no apparent opportunities to participate in their care processes. The focus is often on the expertise of professionals, even if mental health consumers are willing to become involved and have sufficient decisional capacity. The aim of this integrative literature review was to construct an understanding of consumer perceptions and guiding frameworks of consumer involvement. There was no previous synthesis of mental health consumer perceptions combined with guiding frameworks. An integrative review methodology was employed, following Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines. The quality of the 18 studies included was analysed with the Whittemore and Knafl approach. By following Braun and Clarke's guidelines, an inductive thematic analysis was conducted to collate the themes from the selected papers. Mental health consumers' perceptions of involvement included expectations of person-centred care, such as respect, dignity, equal interaction, supportive environments and being part of a community. This research did not find any single established framework to give clear guidelines for consumer involvement in mental healthcare, but similar determinants describing various frameworks were uncovered. This review also shows how the terminology has changed throughout the years. The perceptions of mental health consumers need to be considered to enable the implementation of person-centredness from guidelines through to practice. Paying more attention to the education of professional mental health caregivers and the involvement of mental health consumers in their care provides better opportunities to co-develop successful mental health services and recovery processes.

Consumer Involvement And Purchase Pattern Of Organic Food Products In Chennai City

Consumer Involvement And Purchase Pattern Of Organic Food Products In Chennai City

Consumer-driven evaluation of assistive technology usage and perceived value in people with myositis in Australia.

Idiopathic inflammatory myopathies (known as 'myositis') are a group of rare sporadic inflammatory muscle disorders that significantly impact function and quality of life. There are no standardised approaches in the use of assistive technologies in myositis. This study was initiated to investigate current use and perceived value of assistive technology (AT) by people with myositis. A cross-sectional online questionnaire (Qualtrics) was designed to capture information regarding AT use and perceived value and demographic information from people with myositis across Australia. The questionnaire was distributed via the Myositis Association of Australia and specialist myositis clinics. Participants were asked to identify which AT items they owned and how frequently the item was used and to rate the 'usefulness' of those items. Information was also collected on participants' engagement with health professionals regarding assistive technologies. Consumer involvement via the Myositis Research Consumer Panel identified a knowledge gap regarding AT. The questionnaire was designed with consumer input and review. One hundred two people (102) with myositis completed the questionnaire. One hundred (100) participants owned at least one AT device, with a median of 12.5 items and a maximum of 65 items. The most used devices were associated with toileting, personal care and mobility. Participants rated AT devices relating to environmental support, sleeping, seating and body support as most useful. There was a positive correlation between disease duration and number of devices used (r2= 0.248, p= 0.012). Majority of participants (75.5%) were interested in talking to health professionals about AT; however, only 50% had done so. AT device usage is high among people with myositis, with most items deemed to be useful. Greater occupational therapy input into recommendations and potential funding options may improve knowledge and access to AT.

Optimizing Customer Relationships: A Case Study of CRM Practices at Puma Outlet in Ahmedabad city of Gujarat

Effective client Relationship Management (CRM) techniques are essential in the current competitive retail environment to maintain client loyalty and stimulate corporate expansion. This study aims to investigate and assess customer relationship management (CRM) techniques used in Puma shops. It seeks to provide insights into the impact of these tactics on customer relationships and the overall success of the organisation. The study uses a qualitative methodology, conducting in-depth interviews with branch managers in various geographical areas and market conditions. The findings indicate that common customer relationship management (CRM) tactics include the use of technology to handle data, personalised marketing efforts, and the implementation of loyalty programmes. The positives that have been identified include the efficient utilisation of customer data and the proactive interaction with customers. On the other hand, the limitations are related to the integration of CRM practices across all points of contact and the maintenance of data quality.This study makes theoretical contributions by connecting CRM theories with actual implementations, emphasising the changing role of technology and human interaction in enhancing CRM effectiveness. This study enhances the current CRM literature by offering in-depth understanding of a particular retail environment, opening up opportunities for further investigation into upcoming technologies and CRM tactics across other retail sectors.Ultimately, the results emphasise the crucial significance of CRM methods in cultivating client connections and promoting retail achievements in the digital age. Retail managers may use these observations to continually enhance their CRM strategies, while researchers are urged to explore more into the ever-changing environment of CRM to further enhance retail efficiency and consumer involvement.

The Role of Whatsapp Business in Increasing Consumer Engagement by Implementing Dewa Eka Prayoga Marketing Techniques

The development of digital communication technology has changed the marketing paradigm, with WhatsApp Business becoming one of the popular platforms companies use to interact with customers. Effective marketing techniques such as those developed by Dewa Eka Prayoga, a well-known practitioner in the field of marketing, have become a concern in efforts to increase consumer engagement. This research aims to investigate the role of WhatsApp Business in increasing consumer engagement by applying Dewa Eka Prayoga marketing techniques. This research focuses on understanding the extent to which WhatsApp Business and Dewa Eka Prayoga's marketing techniques can increase consumer interaction and engagement. This research uses a quantitative research method with data collection using a questionnaire. The respondents were randomly selected from the target population of WhatsApp Business users who have used the Dewa Eka Prayoga marketing technique. The questionnaire was structured based on consumer involvement dimensions and the effectiveness of marketing techniques, and it was analyzed using descriptive and inferential statistical methods. This research analysis shows that WhatsApp Business significantly increases consumer engagement when applied with the Dewa Eka Prayoga marketing technique. The high level of interaction between companies and consumers via WhatsApp Business positively influences consumer perceptions, as well as increases the level of consumer satisfaction and loyalty. This research concludes that WhatsApp Business is an effective tool for increasing consumer engagement when used together with Dewa Eka Prayoga's marketing techniques. Companies can use this platform to strengthen consumer relationships, expand marketing reach, and increase customer loyalty.

A simplified approach for food traveller segmentation based on involvement

ABSTRACT This study reveals a simple but effective method of segmenting food travellers (also called culinary travellers or food tourists) based on involvement. Respondents are asked a three-item battery measuring purchase involvement adapted from the Mittal & Lee's article “A causal model of consumer involvement”, published in the Journal of Economic Psychology. By adding up the scores, three segments of food travellers (high, medium, and low food travel involvement) can be identified. The three segments are significantly heterogeneous in attitudes toward food and drink, role of food and drink in destination choice, social influence on food and drink, and food and drink activities. For each attitude or behaviour, high food travel involvement travellers rate higher than medium-involvement travellers, who rate higher than low-involvement travellers. This research supports three-cluster segmentation of food tourists provided by Levitt et al.'s article “Food tourist segmentation: Attitude, behavioral intentions and travel planning behavior based on food involvement and motivation” published in the International Journal of Hospitality & Tourism Administration, while providing a new approach that can be simply implemented by researchers and destinations without complicated statistical analysis or long lists of questions.

The impact of value co-creation behavior on customer loyalty in the service domain

As per the tenets of Service-Dominant Logic theory, consumers play an incessant role as proactive participants and collaborative stakeholders within commercial transactions. This orchestrated involvement of consumers in the process of service production enables service providers to discern and address consumer's needs, thus fortifying their competitiveness. As a result, consumers benefit from heightening service performances and competitiveness of the company. The principal aim of this study is to ascertain the foundational underpinnings of value co-creation behavior, particularly as exhibited within the context of utilizing gym services at the California Fitness Center located in Ho Chi Minh City, Vietnam. A comprehensive investigation encompassing a sample size of 315 respondents was conducted using SPSS and AMOS software. The findings of this investigation establish a robust linkage between customer participatory behavior, customer citizenship behavior, and the premise of customer co-creation conduct. However, it is noteworthy that the factor of information-seeking within customer participation did not garner empirical support. Notably, there is a relationship between active co-creator behavior and customer loyalty.

Understanding the desire for green consumption: Norms, emotions, and attitudes

Building on goal-directed behavior premises, this article sets out to develop a framework for explaining why consumers desire green products. Informed by a qualitative study exploring critical consumption incidents, the new model of green goal-directed behaviors (MGGB) presents a unique approach, tested empirically through a survey on the sustainable food consumption of 474 U.S. consumers. By combining the effects of pro-environmental and self-oriented motivations, the MGGB achieved a superior fit and predictive power compared to rival frameworks. Structural equation modeling results unveiled the salient role of personal norms, associated with affective and evaluative mechanisms. The important function of social and cognitive aspects is also revealed. The novel approach taken herein overcomes the limitations of rational theories, by introducing new processes, and showing how their contingency on outcome expectancies and consumer involvement regulates the arousal of green consumption desires. Important considerations are derived for theory development, future research, and marketing practice.

How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement

PurposeThe purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement, especially in the context of the smartphone industry and Chinese social media marketing. This study also examines the important role of brand love and gender in this relationship.Design/methodology/approachData from 403 participants who are followers of the smartphone brand’s social media page was collected via an online survey. PLS-SEM was also used for examining the research model.FindingsThe findings of this research reveal that the (perceived) brand interactivity, and consumer involvement, are key factors influence CBE. As expected, brand love and consumers’ eWOM intention are significant outcomes of CBE. In particular, the relationship between CBE and consumers’ eWOM intention is mediated by brand love. However, gender did not moderate the proposed relationships.Originality/valueBy integrating social exchange theory and attribution theory, this study deepens the understanding of CBE and brand love by examining the relationship between brand interactivity, consumer involvement, CBE, brand love and eWOM in the context of smartphone and Chinese social media marketing.

An Analysis of the Influence of Customer Participation in Airline Loyalty Programs: A Multi-Group Examination

Loyalty programs have long been seen as a critical factor in the success of many businesses. While there has been extensive research into the benefits, satisfaction, perceived functional value, and loyalty associated with LPs, few studies have sought to compare these results across different consumer groups. This study aims to examine how user involvement levels relate to airline loyalty programs. The survey collected 429 responses from individual members of airline loyalty programs, using multi-group analysis with Partial Least Squares Structural Equation Modeling. The findings indicate that satisfaction and perceived value mediate the relationship, while consumer involvement moderates it. A distinction was found between the two consumer groups regarding hedonic benefits, satisfaction, and loyalty. This research makes a valuable contribution to the airline industry by emphasizing the importance of loyalty program benefits and highlighting consumers' role in these programs. Furthermore, it offers practical insights for future research endeavors

Analyzing the evolutionary game of subsidies’ strategy in the digitization of marine ranch: a theoretical framework

This study establishes a three-party evolutionary game model that includes marine ranch firms, consumers, and the government, with a focus on the digital transformation pattern of marine ranching. Subsequently, the researchers conduct gaming and simulation to analyze the government subsidy strategy in the digital transformation of marine ranching. The following findings are derived: (1) Government subsidies have the potential to facilitate the digital transformation of marine ranches, benefiting both the supply and demand sides. Government subsidies positively influence both the digital transformation of marine ranch firms and the involvement of consumers in this transformation process. (2) The findings from the evolutionary game system demonstrate that alterations in the cost–benefit dynamics of each participant lead to adjustments in the steady state, thereby prompting the government to adapt its optimal subsidy strategy. (3) More government subsidies are not always better. Excessive government subsidies will destroy the stability of the evolutionary game system, which is not conducive to the realization of the digitization of marine ranch. (4) Subsidizing consumers is more effective in driving the digital transformation of marine ranch than subsidizing marine ranch firms. Subsidies to marine ranch firms will destroy the stability of the evolutionary game system, whereas subsidizing consumers contributes positively to its stability.

The liability of emergingness and country-of-origin effect on South African wine

Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context.Design/methodology/approach: Using a qualitative approach, we examine the country-of-origin effect building on the existing theories and gaining insights from multiple perspectives and participants who are involved in the South African and European wine supply chains.Findings/results: We reveal country-product category interaction and show that the wine category has certain dynamics (complexity, vastness of choice, and limited consumer knowledge) that leads consumers to rely more on extrinsic properties in their product evaluations. We show that a liability of foreignness and emergingness, and particularly Africanness, is at work in terms of the product evaluation of South African wine in European markets.Practical implications: We integrate the country-of-origin effect with the liability of foreignness (specifically emergingness and Africanness) research and demonstrate its manifestation in an African context. We contribute towards emerging market country-of-origin effect research, highlighting the liability of emergingness, and unpack its multidimensionality and connections between product category and country engagement dynamics, and how these are affected by consumer involvement, the retail environment, and engagement with expertise.Originality/value: Understanding how country-of-origin effects manifest with products from emerging markets is of increasing importance given the continued economic shifts towards that part of the world. We examine avenues for South African producers to mitigate country-of-origin effects.