In the confrontation between the global West and the global South, Russia found itself directly on the fault line. The confrontation leads to changes in the world economy, which, of course, have an impact on the standard of living of the population. It becomes relevant to study this influence, both in Russia and in countries that impose economic sanctions against it. This study provides a brief analysis of household income and consumption expenditure in Canada for 20002022 across the provinces of the country. Based on the data obtained, a high degree of social support for Canadian citizens from the state was revealed, especially in areas densely populated by indigenous peoples. The conditional division of the country according to the standard of living of the population into four geographical sectors is determined: northern, western, central and eastern. It has been established that throughout the entire period under review, the indicators of the standard of living of citizens in the northern provinces are the highest, and in the eastern provinces the lowest in Canada. At the same time, about two-thirds of the total population of Canada live in the eastern provinces, and the Northern provinces are very sparsely populated (less than 1% of the total population). It has been recorded that relatively high incomes and savings of the population are not a determining factor in the country for choosing a place of residence. Much depends on other indicators of the quality of life of people, as well as on the local mentality, traditions and culture.