Consumer Expectations Research Articles

Health Care Systems Sustainability: The role of Health Care Management Education and Continuing Professional Development in Building a Sustainable Healthcare System

It comes as no surprise that healthcare leaders today face unprecedented challenges. Some are immediate. Others are long-term. Many are interrelated. All are complex. None of them are small, as they include financial sustainability, mission, quality and patient safety, rapidly advancing technology, changing consumer expectations, new market entrants, healthcare inequities, and more regulation. And one challenge tops that list: workforce shortages. Although many individuals continue to be drawn to healthcare, the numbers are insufficient to meet increasing demand. But there is one more challenge which even tops this issue. And that is the continuing and growing need for capable and competent leaders and leadership in the world’s most complex industry sector – healthcare. Aiming for excellence in health are words that adorn our organisation’s’ mission statements and list of values. But is there something that can make the difference in outcomes for health at the patient level, at a system level, and at a population level? And if there is, can we identify what makes the difference, amplify it and exploit it to the world? My thesis is the one thing that will make the difference is the level of competence and capability of the leaders and leadership. What does this look like? What should we be doing to grow it and develop it?

Innovative 3D printed multigrain rice and silver carp surimi diets: Rheological, textural, and nutritional solutions for the elderly with dysphagia

Owing to the dysfunction of chewing and swallowing, the elderly often face inadequate food intake, which can lead to severe malnutrition. It is particularly important to ensure that they have access to sufficient and nutritionally balanced diets. This study aimed to design a nutrient-rich dietary compound for the elderly, utilizing rice, black rice, oatmeal rice and silver carp surimi, focusing on a balance of carbohydrates and proteins. The effects of different water-to-grain ratios (2.0, 2.5, 3.0, 3.5 times, w/w) on the rheological properties, textural properties, microstructure and sensory evaluation of nutritional compound diets were investigated. Additionally, swallowing grades were classified according to the International Dysphagia Diet Standardisation Initiative (IDDSI). Rheological tests showed that the apparent viscosity, storage modulus (G′) and loss modulus (G″) of the nutrient compound diets decreased as the water-to-grain ratio increased, which was further explained by textural and micro-structural analyses. Three-stage recovery experiments showed that the recovery rate of the compound with a 2.0:1 water-to-grain ratio (Ink-A) was the lowest, at 61.31 ± 1.79%. The recovery rate significantly increased (p < 0.05) with higher water addition. According to the IDDSI framework, compounds with water-to-grain ratios of 3.0:1 (Ink-C) and 3.5:1 (Ink-D) were classified as "potential transitional" foods with their texture and taste aligning more closely with consumer expectations, and 3D printing shows that 3.0:1 (Ink-C) has adequate supporting capacity.

Eye-tracking study on the impact of 'EU organic' and 'sustainable irrigation' logos on consumer acceptance of olive oil.

This study investigates to what extent the presence of the EU organic (EU‑O) logo and a sustainable irrigation (SI) logo on extra virgin olive oil (EVOO) labels affects (i) consumers expectations and purchase intention based on label information and (ii) acceptance of olive oil when tasted under informed versus blind conditions. A panel of 94 consumers took part in the study. Attention paid to label components during the task designed to evaluate the logos' effect on expectations was recorded by means of an eye-tracker. Compared with the control (without logos), the presence of EU‑O and SI logos on the EVOO label significantly influenced participants' associations (i.e. price, sustainability, consumption occasions, etc.). A halo effect was detected, so that both logos led consumers to anticipate higher expected liking compared with the control. A synergic effect between both logos was detected. Eye-tracker data revealed that participants whose liking expectations were improved by the EU‑O logo paid more attention to it than those whose expectations did not improve. This relation between attention and expectation improvement was not observed with the SI logo, likely because participants were unfamiliar with it. Beyond expectations, the presence of logos on labels significantly increased the liking scores given by the participants when EVOOs were tasted, which resulted in a higher percentage of participants' willingness to purchase. Consumers perceived added value for the sustainable labeled food, which positively affected their liking and purchase intentions. This may encourage food production companies to adopt more sustainable practices. © 2024 Society of Chemical Industry.

Chemical Composition and Crystallization Behavior of Oil and Fat Blends for Spreadable Fat Applications.

To meet the expectations of European consumers, who prioritize agro-environmental factors and local resources, the substitution of fats (palm, coconut, shea) and achieving a balanced fatty acid profile in spreadable fats are gaining more attention. The crystallization at 4 °C of a lipid blend composed of rapeseed oil, anhydrous dairy fats, and emulsifiers was studied using a multi-scale approach (DSC and X-ray diffraction techniques) to understand the emergence of polymorphic structures. Although the addition of PUFA from rapeseed oil reduces the atherogenicity and thrombogenicity indices in the blend, controlling the cooling kinetics influences the shapes (needles and spherulites) and sizes of the crystalline structures (small crystals form at a cooling rate of 1 °C min-1, while larger crystals form at higher rates of 5 and 10 °C min-1). The crystallization behavior revealed differences in polymorphic forms at 4 °C in the blend, with a transition to different forms occurring more rapidly compared to dairy fat (stop-and-return method). The study shows crystalline coexistence (α, β', and β) in a 2L lamellar structure, with the β' form being predominant. This structure is ideal for formulating a spreadable product, offering good spreadability (SFC < 32% at 10 °C), mouthfeel, and nutritional benefits compared to butter.

Multi-objective development of novel egg free cakes using quinoa protein and its quality attributes

This study explores the potential of utilizing quinoa protein as an egg substitute in bakery products for customers with health, culture/religion, or dietary restrictions. Quinoa protein was prepared from quinoa seed by alkaline solubilization followed by isoelectric precipitation and drying. Four different formulations of egg-free cakes were prepared by incorporating quinoa protein in egg equivalents of 50 g (Formulation 1), 75 g (Formulation 2), 100 g (Formulation 3), and 150 g (Formulation 4). The research involved Fourier-transform infrared spectroscopy and revealed such functional properties as proximate composition, physical properties, color, texture, microstructure, and sensory characteristics for the batters and the cakes. The incorporation of different quinoa protein concentrations significantly (p &lt; 0.05) affected all the functional properties of the batters and the cakes. Such variables as crude protein and ash increased while moisture and fat contents decreased. The baking loss went down as the share of quinoa protein went up. The structural analysis showed an increase in gumminess and chewiness accompanied by a decrease in cohesiveness and elasticity. The analysis also revealed hardness and non-uniform changes. The lightness (L*) and yellowness (b*) of the cake surface and crumb decreased while the redness (a*) increased. The cakes prepared according to Formulation 4 with the greatest share of quinoa protein had a high nutritional value with reasonable concentrations of essential amino acids in general and a high level of lysine in particular. The same sample also received the highest score for overall sensory properties. The sensory assessment proved that quinoa protein could meet consumer expectations of egg-free cakes.

Strategic Management of Luxury Brands: A Case Study of Louis Vuitton’s Market Performance and Consumer Loyalty

This study explores the critical role of brand strategy management in the luxury goods industry, focusing on Louis Vuitton (LV) as a case study. With the continuous development of the global economy and heightened consumer expectations, competition in the luxury market has intensified. Brand strategy management, encompassing positioning, communication, maintenance, and extension, emerges as a vital competitive tool that influences market performance and consumer loyalty. This research aims to uncover the unique aspects of LV's brand strategy, its impact on market performance and consumer loyalty, and the challenges the brand faces. Through an in-depth literature review and case analysis, the study identifies key success factors of LV's brand strategy, providing strategic recommendations for other fashion brands to enhance their market competitiveness. The findings contribute to the existing literature by filling gaps in the understanding of luxury brand management and offering practical insights for industry practitioners. Additionally, the study highlights the importance of innovation and adaptation in maintaining brand prestige and relevance in an ever-evolving market landscape, emphasizing how LV's strategic decisions have solidified its position as a leader in the luxury sector. This comprehensive examination not only sheds light on LV's enduring success but also offers valuable lessons for emerging brands aiming to navigate the complexities of the luxury market.

Safety Trends in the Automobile Industry in India

The automobile industry in India has experienced significant advancements in recent years, driven by rapid technological innovations and evolving consumer expectations. Safety has emerged as a critical focus area, with stakeholders ranging from government bodies to manufacturers and consumers increasingly emphasizing the need for stringent safety measures. This paper explores the key safety trends shaping the Indian automotive sector, including the adoption of advanced driver-assistance systems (ADAS), the implementation of new crash test standards, and the increased integration of passive and active safety features in vehicles. Additionally, it highlights the regulatory changes brought forth by the Indian government, such as the Bharat New Vehicle Safety Assessment Program (BNVSAP) and mandatory safety norms like airbags and anti-lock braking systems (ABS). The study also examines the role of technological innovations, including connected vehicle technologies and the potential of autonomous driving in enhancing road safety. By analyzing these trends, the paper aims to provide insights into how safety measures in the Indian automobile industry are evolving to meet global standards and reduce the rising number of road accidents in the country.

Research on the Network Communication Strategy of New Energy Vehicle Brand in Xi an China -- Taking NIO as an Example

With the increasing global attention to sustainable development and environmental protection, new energy vehicles have become the main direction of transformation and upgrading of the global automotive industry and green development. As one of the world s largest auto markets, China is also actively promoting the development of the new energy vehicle industry. This project will visit the sales points and service centers of NIO in Xi an market to understand the specific implementation of its network communication strategy. Therefore, this research intends to establish a perceived intention model to analyze the related factors of network communication effect in the light of Technology Acceptance Model (TAM). At the same time, the questionnaire survey method is adopted to collect data on the network communication strategy and consumer feedback of NIO, learn consumers feedback and satisfaction on the network communication strategy of new energy vehicles, provide key market insights, and better understand consumers demands and expectations.

Sustainable Marketing Strategies: Aligning Brand Values with Consumer Demand for Environmental Responsibility

Sustainable marketing has become an essential component for businesses aiming to meet growing consumer demand for environmental responsibility. This paper explores how companies can align their brand values with sustainability efforts to foster long-term customer loyalty and market competitiveness. It examines key sustainable marketing strategies, including eco-friendly product design, transparent communication, and corporate social responsibility (CSR) initiatives. The study emphasizes the importance of authenticity, as consumers are increasingly wary of "greenwashing" tactics and seek brands that genuinely prioritize environmental stewardship. Case studies from various industries demonstrate successful integration of sustainability into brand identity, resulting in enhanced brand reputation, consumer trust, and business growth. The findings highlight the need for a comprehensive approach that includes stakeholder engagement, sustainable supply chains, and marketing campaigns that educate consumers on eco-friendly choices. By aligning brand values with consumer expectations for environmental responsibility, companies can create a competitive advantage while contributing to global sustainability efforts.

Adoption of Online Food Ordering Platforms: A Study on Consumer Behavior and Brand Influence of Swiggy and Zomato

The swift advancement of digital technologies alongside the evolving lifestyles of consumers has profoundly reshaped the food service sector, resulting in the extensive utilization of online food ordering platforms. This review manuscript seeks to investigate the principal determinants affecting the acceptance and expansion of these platforms, emphasizing consumer behavior, technological innovations, and branding methodologies. By synthesizing knowledge from prevailing literature and research concerning notable platforms like Swiggy and Zomato, the manuscript scrutinizes essential motivators such as convenience, pricing strategies, service excellence, user engagement, and promotional initiatives. Furthermore, it delves into the influence of trust, security, and social dynamics in molding consumer perceptions and preferences. Through a thorough examination of these variables, this manuscript endeavors to furnish a more profound comprehension of the mechanisms underlying consumer adoption and retention within the online food delivery sector. The conclusions underscore potential avenues for platforms to refine their strategies to align with the shifting expectations of consumers and uphold a competitive edge in an increasingly crowded marketplace.

Influence of drying method on the shelf life of artisanal pasta

Efforts to optimize pasta drying often face challenges due to the complexity of operational variables. This study aimed to optimize conventional fixed-bed convective drying of artisanal pasta using a desirability function approach and assess the influence of drying methods on shelf life. Three methods were compared: optimized conventional fixed-bed convective drying (O-CFBCD), hot air microwave drying (HAMD), and convective tray drying (CTD). This study underscores the importance of exploring and regulating pasta quality parameters to meet both industry standards and consumer preferences for marketable products with sensory appeal. While all three drying methods show promise for producing quality pasta, there is a need for improved initial moisture control, particularly in the CTD condition, to ensure compliance with regulatory standards and mitigate microbiological risks associated with high water content. Over time, most sensory parameters exhibited enhancement, aligning with consumer expectations for high-quality products. This suggests that continuous monitoring and optimization of drying processes are essential for maintaining and improving pasta quality throughout its shelf life.

Expectancy Violations and Discontinuance Behavior in Live-Streaming Commerce: Exploring Human Interactions with Virtual Streamers.

Virtual streamers, as a typical application of AI-enabled digital humans, are increasingly being utilized in live-streaming commerce due to technological advancements and industry innovations. Although virtual streamers present several benefits, there is potential for adverse effects when they do not align with consumer expectations. Drawing upon expectancy violations theory, this study developed a theoretical model to explore whether and how consumers' expectation violations during human-virtual streamer interactions affect consumers' discontinuance behavior. Through an online questionnaire survey of 307 Chinese consumers with prior experience interacting with virtual streamers, this study used a partial least squares structural equation model to analyze the research model. The empirical results indicated that professionalism expectation violation, empathy expectation violation, and responsiveness expectation violation positively influenced consumers' distrust and dissatisfaction, which subsequently led to discontinuance behavior. This study contributes to the literature on live-streaming commerce, human-AI interaction, and expectancy violation theory. Furthermore, the findings offer valuable insights for practitioners in the field of live-streaming commerce by enabling them to formulate preventive or remedial strategies to mitigate potential negative outcomes when implementing virtual streamers.

Development of an intelligent model for management of the requirements of marketing projects of the pharmaceutical industry

The object of research is the processes of managing the requirements of the marketing project using means of intelligent data analysis and artificial intelligence systems. Marketing projects include a large number of projects of various types, formats and scales. The work considers projects that are initiated at an existing pharmaceutical enterprise that produces drugs for the local market. Over a period of time, the company needs to introduce new dosage forms to the market. It is not about the development of new innovative drugs. Usually, these are new mixtures of known components, but according to the results of global research, adding new components to the formulation gives a new, additional effect. Also, it can be a new form, for example, a spray or syrup for children, etc. Nevertheless, in order to produce such a new product and bring it to the market, to make a profit, it is necessary to conduct a study of the local market in order to find analogues, consumer expectations and predict future cash flows from sales of new drugs. In order to form requirements for the project of creating and manufacturing a new medicinal form, the company initiates marketing projects. Such marketing projects are the subject of research. As a result of the marketing project of the analysis of the drug market, it is necessary to form the contours of a new product and the requirements for the project of creating this product – a new medicinal product. Collecting and forming requirements is not a trivial task. Therefore, in the work, it is proposed to apply means of intelligent data analysis, which will be implemented on artificial intelligence systems. As a result, an intelligent model for managing the requirements of marketing projects of the pharmaceutical industry was developed. The non-triviality of the task of requirements formation is based on the fact that it is multi-criteria. The desired requirements and, accordingly, the future product of the project depend on: the lack of a similar dosage form on the local market, the presence of theoretical and practical pharmacological developments in this direction, the technical and financial capabilities of the enterprise, the expectations of stakeholders and consumers of the product. The use of intelligent tools will allow to avoid a conflict of requirements and to develop a medicine that will not only meet the expectations of all participants of the local pharmaceutical market, but also provide profit to the developing company.

Determinants of Bank Selection: A Study on Consumer Perceptions and Expectations in Albania

This study investigates the factors influencing consumer perception in selecting banking services, focusing on service quality, customer satisfaction, and brand reputation within the Albanian banking sector. Using a structured questionnaire, 213 valid responses were gathered from customers in major cities, including Durres and Tirana. The analysis involved factor analysis, reliability testing, and regression analysis to explore the relationships between the identified factors and consumer decision-making. The findings reveal that service quality, encompassing tangibles, reliability, responsiveness, assurance, and empathy, plays a critical role in shaping consumer perceptions, with assurance, reliability, and responsiveness having the most significant impact. Additionally, customer satisfaction and the bank's brand influenced the selection process significantly. The results underscore the importance of banks enhancing service quality and maintaining a strong brand reputation to attract and retain customers in a competitive market. These insights provide valuable implications for bank marketers and strategists aiming to develop effective customer-centric approaches.

Enhancing Collaboration and Interdisciplinary Strategies for Navigating Innovative Technologies and Regulatory Approvals in the Cosmetic Industry

Abstract: The cosmetic industry, driven by innovation, constantly seeks safer, more effective, and sustainable products. However, regulatory hurdles often impede the introduction of innovative cosmetics. This paper explores the convergence of advanced technologies and regulatory conformity, emphasizing the need for collaborative, interdisciplinary approaches. Through an extensive review of literature and case studies, we reveal the multifaceted challenges within the industry. These encompass shifting consumer expectations, ingredient safety concerns, and intricate global regulations. Cross-functional collaborations, uniting researchers, regulators, industry experts, and consumers, are pivotal, driving innovation while ensuring product safety and compliance. Our research stresses the importance of a proactive, all-encompassing approach to product development. This approach should integrate cutting-edge technologies, rigorous safety assessments, and smart regulatory strategies from project inception. Additionally, it emphasizes engaging stakeholders, sharing knowledge, and practicing transparency to earn trust from consumers and regulators. This paper provides a comprehensive overview of the balance between innovation and regulation in the cosmetic industry, advocating for a paradigm shift characterized by collaboration and interdisciplinary efforts. By aligning innovation with regulatory compliance, the industry can effectively navigate the complex landscape of modern cosmetics, fostering the creation of safer, more sustainable, and consumer-centric products.

The power of electronic Word of Mouth in inducing adoption of emerging technologies

This study examines the influence of electronic Word-of-Mouth (eWOM) on consumer expectations and intentions to adopt emerging technologies, specifically focusing on cryptocurrency payment methods. Employing the Elaboration Likelihood Model (ELM), the research utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (PLS-MGA) to analyze data from a diverse sample of 505 respondents sourced from MTurk. The findings reveal that the quality, consistency, and volume of eWOM significantly shape consumer expectations. Notably, the two-sidedness of online reviews does not have any substantial impact on both expectations and adoption behaviors toward cryptocurrency payment methods. Furthermore, factors such as the time spent online, and the frequency of online shopping were found to partially moderate the effects of eWOM on adoption behavior. This research contributes pioneering insights into the role of eWOM in influencing consumer attitudes towards cutting-edge technologies, extending existing knowledge beyond traditional consumer decisions to include technological adoption, particularly in digital finance. This offers valuable implications for technology firms and digital marketers aiming to harness eWOM to promote new technological solutions.

THE ROLE OF LICENSING IN PROTECTING TRADEMARKS IN THE REPUBLIC OF NORTH MACEDONIA

The aim of this study is to investigate, in the context of the Republic of North Macedonia, the role that licensing plays in protecting trademarks. Businesses rely heavily on trademarks to protect their trademark identification, build consumer trust, and maintain goodwill. In the Republic of North Macedonia, trademark protection is essential for promoting economic development and enabling international trade. The study explores how licensing agreements help safeguard intellectual property while enhancing trademark value. It explores the complex nature, benefits, and pitfalls of licensing while diving into its historical and legal foundations. Licensing is a way to improve trademark quality and consistency by making sure that products live up to consumer expectations. The study also highlights how crucial it is to abide by intellectual property laws and stop trademark infringement from a moral and legal standpoint. In addition, it clarifies the difficulties and most current advancements in the field of trademark licensing, providing information and suggestions for businesses and other interested parties. Furthermore, this research not only sheds light on the significance of licensing in safeguarding trademarks but also emphasizes the critical role it plays in bolstering the economic landscape and international trade within Republic of North Macedonia.

Advertising and gender stereotypes

Advertising and gender stereotypes constitute a complex theme that explores how the advertising industry perpetuates or undermines traditional gender roles in society. Each year, a variety of advertising techniques are employed to construct and reinforce gender stereotypes, shaping the perceptions and expectations of consumers. From portraying women in stereotypical roles to excessively promoting masculine traits, advertising influences public opinion and contributes to the perpetuation of gender inequalities. The impact of gender stereotypes in advertising is significant in society, affecting how gender identity is portrayed in the advertising space and impairing the creation of a fair and authentic image.Advertising and gender stereotypes constitute a complex theme that explores how the advertising industry perpetuates or undermines traditional gender roles in society. Each year, a variety of advertising techniques are employed to construct and reinforce gender stereotypes, shaping the perceptions and expectations of consumers. From portraying women in stereotypical roles to excessively promoting masculine traits, advertising influences public opinion and contributes to the perpetuation of gender inequalities. The impact of gender stereotypes in advertising is significant in society, affecting how gender identity is portrayed in the advertising space and impairing the creation of a fair and authentic image.

Agile Supply Chain Management In FashionIndustry

The fashion industry is one of the most globalized sectors, featuring a complex and widespread supply chain. Often, clothing is designed in one country, produced in another, and then distributed and sold across multiple international markets. This global scope and complexity necessitate an agile approach to supply chain management. Agile supply chains are engineered to be flexible, responsive, and adaptable, enabling companies to swiftly respond to shifts in consumer demands and market conditions. By adopting agile principles, fashion companies can more effectively navigate the intricacies of global operations, ensuring that products reach the appropriate markets at the right time, thereby sustaining competitiveness and meeting consumer expectations in a fast-paced industry

DECODING DIGITAL LOYALTY: HOW SERVICE QUALITY, PLATFORM PERFORMANCE, AND MENU DIVERSITY SHAPE TRUST, SATISFACTION, AND RETENTION IN ONLINE PLATFORMS?

This quantitative study utilized Structural Equation Modeling (SEM) via Smart PLS to analyze data from 199 participants, exploring relationships between service quality, platform performance, menu diversity, trust, and customer satisfaction on online platforms. Contrary to typical findings that service quality and platform performance significantly drive trust and satisfaction, our study found no substantial direct effects from these factors. Instead, menu diversity was confirmed to enhance both trust and satisfaction, suggesting its continued relevance in securing user loyalty. The research also highlighted trust's mediating role between service quality and satisfaction, emphasizing its importance in digital consumer relationships. With shifting consumer expectations, platforms are advised to reevaluate service metrics, emphasize menu diversity, and use analytics to adapt to user preferences. Future research should consider expanding demographic diversity and employing mixed methods to better understand the evolving dynamics of online consumer engagement.