Consumer Decision Research Articles

Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Pada Konsumen Produk Nivea di Sidoarjo

This research wants to find out more about "The Influence of Price, Product Quality and Promotion on Purchasing Decisions of Nivea Product Consumers in Sidoarjo". The background for conducting this research is that there are many cosmetic brands competing to create beauty products with quality that guarantees consumers to make repeat purchases. The aim of this research is this research aims to determine together the influence of price (X1), product quality (X2), promotion (X3) on purchasing decisions (Y) for Nivea products. The research method used in sampling was a purposive sampling method with 100 respondents. The respondents of this research are consumers who have used Nivea products in the city of Sidoarjo. The instrument tests used in this research are Validity Test, Reliability Test, Multiple Linear Regression Analysis, T Test, F Test, and Determination. The research results show that price influences purchasing decisions, product quality influences purchasing decisions, and promotion influences purchasing decisions. Product quality has the most dominant influence on purchasing decisions.

Ethical deployment of cognitive biases in marketing a framework for responsible influence

This paper examines the intersection of cognitive biases and ethical marketing practices, highlighting how psychological principles can influence consumer behavior within ethical boundaries. Cognitive biases such as scarcity bias, authority bias, the halo effect, and confirmation bias significantly shape consumer perceptions and decisions. However, their application in marketing raises complex ethical concerns, particularly regarding consumer autonomy and the potential for manipulation. This study proposes a conceptual framework that integrates ethical guidelines with marketing strategies that utilize cognitive biases. Through a comprehensive literature review and theoretical analysis, this paper outlines the implications of these biases in marketing, develops a set of ethical guidelines, and discusses the broader impacts on consumer trust and brand integrity. The findings give marketers practical insights for ethically harnessing cognitive biases, ensuring that marketing practices drive business success and maintain consumer respect and loyalty.

Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Minat Keputusan Pembelian pada UMKM Surakarta

This study aims to examine the influence of product quality, service quality, and price on purchase decision interest in Micro, Small, and Medium Enterprises (MSMEs) in Surakarta. A quantitative approach was used in this research, employing purposive sampling to collect data from 200 respondents who met certain criteria: MSME customers in Surakarta aged 17-40 years who had made purchases more than twice. Primary data were collected through questionnaires based on a Likert scale and analyzed using Smart PLS version 3.0 software to perform Partial Least Square (PLS) testing. The results showed that product quality, service quality, and price significantly influence consumers' purchase decision interest. Product quality has the greatest influence on purchase decision interest, followed by service quality and price. These findings indicate that improving product and service quality, as well as setting competitive prices, can enhance consumer purchase interest in MSMEs in Surakarta. This study provides practical implications for MSMEs to focus on enhancing product and service quality and establishing effective pricing strategies to attract consumer purchase interest and decisions.

The Relationship of the 4P Model to Purchasing Decisions: Evidence on Residential Property

This paper explores the application of the 4P model (product, price, place, promotion) in analyzing the factors that influence house purchasing decisions in the Anging Mammiri Residence housing complex, Makassar City. Through quantitative research with a descriptive approach and collecting primary data through questionnaires, validity and reliability tests were carried out on these variables to ensure the robustness of the variables and the formation of a linear relationship between the variables. The population in this research is the number of consumers who have bought a house at Anging Mammiri Residence, Makassar City from 2016 to 2022. In this research, the sample was taken using the Census Sampling technique where the researcher took the entire sample or part of that number. Questionnaires were distributed to all home buyers totaling 131 respondents. However, at the data processing stage, 61 respondents did not return the questionnaire. So, the number of samples used was 70 respondents. The research results found that product, price, location and promotion had a significant and positive influence on the decision to purchase a house at Anging Mammiri Residence, Makassar City. This research contributes to understanding the elements of the marketing mix and analyzes the 4P model in shaping consumer decisions and its implications for the property market. Apart from that, it contributes to the government as a source of literature in formulating appropriate policies and in building infrastructure and regional development such as roads and other public facilities.

Short-term memory effects of eco-labeling: Evidence from the perceived environmental friendliness of sequential consumer behavior

Can memory of eco-labeling bias how consumption is perceived and influence subsequent consumer decisions? We report three experiments showing that the perceived environmental friendliness of simulated shopping sequences is disproportionately influenced by what happens at the end of the sequence. For example, sequences that ended with a high carbon footprint item were perceived as less environmentally friendly than other sequences with the same content but with items in different order—a recency effect (Experiments 1–3). Judgments depended more on how often environmentally significant items were purchased than on the quantity of those items (Experiment 2). Furthermore, after completing a shopping sequence that was perceived as relatively harmful to the environment, participants were more prone to select a comparably expensive eco-labeled item over a cheaper but less environmentally friendly item in subsequent purchase decisions—a spillover effect (Experiment 3). The results stress the role of memory in environmentally significant consumer behavior.

Study on the mechanism of non-immersive VR technology's impact on consumer decision-making ——Take high-intervention goods for example

This study explores the impact of non-immersive VR in online real estate platforms on commodity consumption decisions. Non-immersive VR displays simulated environments on screens, with users interacting via keyboard and mouse. BEKE, a prominent Chinese real estate platform, introduced VR house-viewing in 2018, marking its the first user of this technology in e-commerce. This study deeply analyzes the effect of non-immersive VR on consumer decision time, using survival model, tendency matching, and Hecmann control function, to reveal its role in decision-making. The study aims to provide useful insights for the innovative development of the online real estate industry.

Influence of packaging, husbandry, feeding practices, and price transparency on consumer segments preferences for milk in Germany: A conjoint and latent class analysis

Despite a slight decline in average consumption in recent years, milk remains a significant component of diets in Western countries, including Germany. Concurrently, there has been growing awareness of the impact of food choices on climate, environment, and animal welfare. This study examines how various attributes of milk—such as packaging, husbandry practices, feeding methods, price, and price transparency—affect consumer decisions, using fresh milk as a case study.We conducted a choice experiment with 250 participants, who selected from product alternatives varying in price, milk features, cow husbandry and feeding practices, packaging types, and labels. Contrary to previous studies, which identified price as a primary decision criterion, our findings indicate that price was secondary for most participants, except for a specific segment.Label influence was minimal, while packaging had a significant impact on consumer choices. Interestingly, most respondents preferred glass packaging, despite its potential environmental drawbacks, suggesting a need to explore whether this preference is based on misconceptions about its environmental benefits.The type of husbandry emerged as the most influential factor in consumer decisions. In terms of animal welfare, there was a strong preference for pasture milk, particularly for "Year-round grazing with mother-bonded calf rearing." This preference not only explains the marketing trend towards pasture milk but also presents an opportunity for sustainable farms to differentiate themselves and attract customers amidst a decline in pasture-based milk production.

Pengaruh Citra Perusahaan dan Pemasaran Relasional Terhadap Keputusan Pembelian Mobil

This study aims to find out how the influence of corporate image and relational marketing on consumer purchase decisions. The sample in this study is 78 people who use CV services. Zia car Banda Aceh. This study is a survey research with a quantitative approach, using the multiple linear regression analysis method with the help of the SPSS program. The results of this study show that the corporate image (,X-1.) has a positive influence and a significant level below 0.05, namely (0.00 < 0.05) or ,H-a . is accepted on the consumer's purchase decision (Y) on CV. Zia of Banda Aceh car partially (ttable > tcal value or 4,512 > 1,664). Relational marketing (,X-2.) has a positive influence and a significant level below 0.05 namely (0.015 < 0.05) or ,H-a . is accepted on the consumer's purchase decision (Y) on CV. Zia of Banda Aceh car partially (tcount value > ttable or 2,492 1,664). The most dominant variable has an influence on consumer purchase decisions (Y) on CV. Zia car Banda Aceh is a variable of the company's image (,X-1.) with a ttable > tcount value or 4,512 > 1,664 and the smallest significant value 0.00. The results of the F test show that the variables of company image (,X-1.) and relational marketing (,X-2.) together have a positive and significant effect on consumer purchase decisions (Y) on CV. Zia car Banda Aceh. Based on the results of the research, the author suggests that the quality of service can be improved and maintained so that consumers are not disappointed with the service and consumers will be loyal to continue buying used cars at CV. Zia Car Banda Aceh.

Location and Brand Image Outshine Price in Homebuyer Decisions in Indonesia

General Background: The increasing population in Medan has led to a rising demand for housing, prompting competition among companies to provide secure and comfortable upper-middle-class residences. Specific Background: Citraland Helvetia serves as a case study to understand the dominant factors influencing consumer decisions in purchasing homes. This study specifically investigates whether price, location, promotion, brand image, and facilities significantly impact the purchase decisions at Citraland Helvetia. Knowledge Gap: Previous research has not conclusively identified which factors are most influential during the product launch phase for residential properties in this region. Aims: This study aims to identify the dominant factors affecting consumer purchasing decisions during the product launch of Citraland Helvetia, focusing on location, brand image, and price. Results: The study found that location and brand image are the two most influential factors in the decision-making process, while price has a significant impact but is not as dominant. Promotion and facilities also positively influence purchasing decisions. Novelty: The research provides empirical evidence highlighting the critical role of location and brand image over price during the initial launch phase, which contrasts with the common perception that price is the primary determinant. Implications: These findings suggest that developers should prioritize strategic location selection and strong brand image development to attract buyers. Enhancing these elements can lead to better consumer satisfaction and potentially higher investment returns. The study's insights can inform future urban development and marketing strategies in the housing sector, particularly in emerging urban areas like Medan. Highlights: Dominant Factors: Location and brand image drive home purchase decisions. Price Impact: Less significant during initial product launch phase. Strategic Focus: Prioritize location and brand image for buyer attraction. Keywords: Housing demand, Medan, Consumer decision, Location, Brand image

The impact of high arousal and displeasure on online review helpfulness: Exploring the moderating role of product involvement

Online reviews help consumers make purchasing decisions on e-commerce platforms by addressing uncertainties in online shopping. In the context of information overload, the value of review helpfulness has become increasingly evident. This study aims to explore the effects of discrete emotions on helpfulness by categorizing Ekman’s six basic emotions based on arousal and valence, and extracting their probabilities from Amazon reviews using BERT (Bidirectional Encoder Representations from Transformers). The results indicate high arousal or negative emotions adversely influence review usefulness. Furthermore, anger, disgust, and fear, characterized by high arousal and displeasure, significantly affect the perceived helpfulness of the reviews. Additionally, we identify product involvement as a significant moderator, suggesting that consumers’ investment in products influences their interpretation of reviews’ emotional content. This study contributes to understanding the relationship between discrete emotions, product involvement, and review helpfulness in e-commerce, offering insights for online retailers and platform developers to enhance consumer decision-making.

From Screen to Table: How Douyin Food Bloggers Stimulate and Convert Viewer Interests.

In the era of social media, the influence of food exploration bloggers is increasingly apparent. Sharing their culinary experiences stimulates the audience's interest in visiting and consuming food destinations. This paper seeks to understand how the characteristics of food exploration bloggers on the Douyin platform influence audience perceptions of food and locations and how these perceptions may relate to visiting intentions, using the stimulus-organism-response (SOR) model. A cross-sectional online survey analyzed responses from 437 individuals interested in food exploration videos on Douyin. The results indicate that source credibility is significantly associated with the stimulation of taste desires and the formation of taste awareness. The audience's taste desire and taste awareness are positively linked to the intention to visit. This study contributes to the expansion of the SOR model's application in digital media, underscoring the substantial role of social media in influencing audience consumption intentions. It highlights that as an effective communication tool, social media can significantly impact users' behavioral responses and consumption decisions.

BUILDING BRAND AWARENESS THROUGH PRODUCT QUALITY AND SOCIAL MEDIA MARKETING FOR FOOD SERVICE BUSINESS DEVELOPMENT

Objective: This study investigates the role of product quality and social media marketing on brand awareness in the food service industry, mainly focusing on pastry and beverage establishments in Bandung, Indonesia. Theoretical Framework: Brand awareness is crucial for consumer decision-making, with product quality playing a significant role in brand recognition. The study explores the role of social media platforms, especially in promoting product branding within the competitive food service sector. Method: A survey was conducted among 150 consumers of a food service outlet in urban Bandung, Indonesia, specialising in pastries and beverages. Quantitative methods were employed, and data was analysed using multiple regression analysis. Results and Discussion: Both product quality and social media marketing significantly impact brand awareness. However, social media communication only partially affects brand awareness, suggesting additional factors influence consumer perceptions. Research Implications: Recommendations are provided for researchers and practitioners in the hospitality industry, emphasising the importance of leveraging social media for digital marketing and integrating product quality to enhance brand awareness. Originality/Value: This study underscores the evolving role of digital technology, particularly social media, in shaping brand awareness in the food service sector. It highlights the necessity of combining product quality and digital marketing strategies to promote brand recognition and achieve business development objectives effectively.

The shadow wage of child labor: An application to Nepal

AbstractThis paper describes a new method for estimating shadow wages and identifying the shadow contribution of child labor to household income. The approach enables a direct test for recursivity by comparing the estimated shadow wages with the market wage. This is a novel option to test for non‐separability that complements traditional indirect tests based on constraining production or consumption decisions. Our innovative identification strategy is not specific to child labor but can also be used to identify gender‐specific shadow wages for women and men. The estimated shadow wages are meaningful in the context of Nepal's rural economy. Based on the results of our direct test for separability, we conclude that the separable representation of farm households is inconsistent with the Nepalese data. We also estimate the contribution of child labor to household income at both the household and national levels. A series of simulations illustrates the role that child labor plays in household livelihoods and how it affects Nepal's income distribution.

Information needs for transparency in blockchain-enabled sustainable food supply chains

The growing demand for transparency in sustainable food production creates a challenge for supply chains to meet the diverse information needs of stakeholders. This research addresses this challenge by identifying and prioritising information needs within sustainable food supply chains. Employing a mixed-methods approach, the study identified 14 information needs, categorised them into three clusters: a) product and quality details information, b) production and processing information, and c) sustainability information, and prioritised the information needs. Experts highly prioritised information needs on quality and safety, followed by product origin and nutrition/ingredients. The research suggests that blockchain technology can play a role in supporting consumer decision-making. These findings can inform the development of information-sharing systems that enhance transparency and support consumer decision-making in sustainable food supply chains.

How does recall bias in farm labor impact separability tests?

In the agricultural household literature, empirical tests of separability between production and consumption decisions commonly exploit theoretical predictions of household labor allocation. Many of these studies rely on data that asks respondents to recall labor usage over the entire growing season. Two recent field experiments in Tanzania and Ghana show that such labor use data, collected at the end of the growing season, is a systematically unreliable measure of actual labor allocation. In this study, we examine how inaccurate measures of labor influence the reliability of market failure tests based on separability. In Ghana, we find no statistical evidence that recall bias influences the reliability of the separability test. In Tanzania, we find that recall bias increases the probability that such tests fail to reject separability. Thus, we find partial evidence that classic tests based on typical household survey labor data may erroneously conclude that markets are adequately functioning.

The Influence of Green Marketing and Brand Image on Repeat Purchase Decisions of Mc Donald's Consumers

Currently, the increasing amount of waste from industrial development which originates from unsustainable public consumption waste can cause damage to the environment. With damage to the environment, this becomes a challenge and opportunity for every company to attract consumers to make repeat purchases and expand market share. The strategy that can be carried out by the company is to carry out a Green Marketing strategy. The purpose of this research is to determine the influence of Green Marketing and Brand Image on repeat purchase decisions. This research uses quantitative descriptive analysis methods and data collection techniques using questionnaires with a 1-5 Likert scale. where the population in this study are consumers who come to McDonald's Kediri Mall outlets aged 17 years and over who have made more than one purchase. The sampling technique used is a non-probability technique, namely a purposive sampling technique. The sample used in this research was 96 respondents. By using multiple linear regression analysis of data using the IBM SPSS Statistics statistical data analysis tool. The results of this research show that partially Green Marketing has a positive and insignificant influence on repeat purchase decisions and Brand Image partially has a positive and significant influence on repeat purchase decisions and simultaneously Green Marketing and Brand Image have a positive and significant influence together. the same (simultaneous) on the repeat purchase decision variable

Exploring the Longissimus Muscle: Unraveling its Correlation with Meat Quality in Bos indicus and Crossbred Bulls.

This study investigated muscle tissue in Bos indicus and crossbred bulls to explain differences in meat quality traits. Carcass traits, meat quality parameters, and biochemical and molecular investigations of myofibrillar proteins are described. Methods for evaluating pH, intramuscular fat (IMF), meat color (L*, a*, b*), water losses, tenderness, and molecular biology assays have been outlined. Specific procedures detailing calibration, sample preparation, and data analysis for each method are described. These include techniques such as infrared spectroscopy for IMF content, objective tenderness assessment, and electrophoretic separation of MyHC isoforms. Color parameters were highlighted as potential tools for predicting beef tenderness, a crucial quality trait influencing consumer decisions. The study employed the Warner-Bratzler shear force (WBSF) method, revealing values of 4.68 and 4.23 kg for Nellore and Angus-Nellore (P < 0.01), respectively. Total cooking losses and biochemical analyses, including myofibril fragmentation index (MFI), provided insights into tenderness variations. Muscle fiber types, particularly myosin heavy chain (MyHC) isoforms, were investigated, with a notable absence of MyHC-IIb isoform in the studied Zebu animals. The relationship between MyHC-I and meat tenderness revealed divergent findings in the literature, highlighting the complexity of this association. Overall, the study provides comprehensive insights into the factors influencing meat quality in Bos indicus and crossbred (Bos taurus × Bos indicus) bulls, offering valuable information for the beef industry.

Pengaruh Faktor Sosial Dan Perilaku Konsumen Terhadap Keputusan Boikot Produk Pro Israel: Studi Kasus Pada Generasi Z Di Kota Kisaran

In this era of globalization, social and political issues are increasingly influencing consumer behavior, especially among the younger generation or known as Generation Z. One of the issues that has received great attention from the world is the Palestinian conflict with Israel. The purpose of this study is to determine the effect of social factors and consumer behavior on the decision to boycott pro-Israel products, both partially and simultaneously. This study used 119 respondents as a research sample taken using a quantitative approach analysis method technique based on descriptive research methods. The results of the study based on the simultaneous test (F test) show that simultaneously (simultaneously) social factors and consumer behavior have a positive and significant effect on the decision to boycott pro-Israel products in Kisaran City. The results of partial hypothesis testing (t test) show that social factors and consumer behavior partially have a positive and significant effect on the decision to boycott pro-Israel products in Kisaran City. Based on the results of the determination test, it is known that consumer decisions can be explained by social factors and consumer behavior by 61.7%, while the remaining 38.3% is explained by other variables not examined in this study.

Consumer Protection Frameworks by Enhancing Market Fairness, Accountability and Transparency (FAT) for Ethical Consumer Decision-Making: Integrating Circular Economy Principles and Digital Transformation in Global Consumer Markets

This research explores the evolving role of consumer protection laws for enhancing market fairness, accountability, and transparency (FAT) to facilitate informed consumer decision-making within the digital economy. Exploring international standards by The United Nations Guidelines for Consumer Protection (UNGCP), the Organisation for Economic Co-operation and Development (OECD), and the United Nations on Trade and Development (UNCTAD), as well as regional initiatives like the European Commission's, the study investigates circular economy principles for consumer resilience and marginalized groups such as low-income populations and rural communities. Utilizing a normative and exploratory research approach, data is gathered from global policy documents and scholarly sources. Comparative qualitative analysis is conducted to identify standard practices. The significance of adopting consumer protection frameworks to study the intricacies of digital transactions and environmental sustainability and its impact on consumer protection law, which will help citizens make informed decisions. This study highlights innovative strategies, such as the OECD’s guidelines for e-commerce and national policies promoting circular economy principles. By exploring case studies from countries like Germany, the Netherlands, China, Japan, India and Oman for circular economy practices and Sweden, the United States, Armenia, Australia and Oman for financial sector improvements, the research provides the framework for improving consumer protection policies globally.

Pengaruh Selebgram Endorsement dan E-Wom terhadap Keputusan Pembelian Konsumen Bittersweet by Najla melalui Niat Beli

Purpose: This study aims to analyze the impact of celebrity Instagram endorsements and e-WOM on the purchasing decisions of bittersweet consumers through purchase intention. Methodology/approach: The research method used was ex post facto with a quantitative approach. Non-probability sampling was the sampling technique employed. Questionnaires were the primary means of data collection. Data analysis was conducted using SmartPLS tools. Results: Celebrity Instagram endorsements have a positive and significant impact on purchase intention and purchase decisions. Purchase intention also had a positive and significant impact on purchasing decisions. However, e-WOM does not have a significant impact on purchase intentions or purchase decisions. The results of the hypothesis testing for indirect effects indicate that celebrity Instagram endorsements have a positive and significant impact on purchase decisions mediate purchase intention, but purchase intention does not successfully mediate the influence of e-WOM on purchasing decisions. Limitations: This research does not cover the entire consumer population of Bittersweet By Najla, which is only represented by 103 respondents. The variables used by researchers do not fully fulfill the influence of purchasing intentions and decisions. The variables used by researchers can also be expanded by using other variables. Contribution: Based on the results of the research that has been carried out, the researcher wants to provide input to Bittersweet using Najla as a research object: Researchers suggest that Bittersweet by Najla can endorse honest celebrities, such as Titan Tyra. Researchers have also suggested that Bittersweet by Najla makes social networks as attractive as possible. Research suggests that Bittersweet by Najla can develop more food products so that if consumers do not eat the products, they will feel less.