Consumer Decision Research Articles

From Screen to Table: How Douyin Food Bloggers Stimulate and Convert Viewer Interests.

In the era of social media, the influence of food exploration bloggers is increasingly apparent. Sharing their culinary experiences stimulates the audience's interest in visiting and consuming food destinations. This paper seeks to understand how the characteristics of food exploration bloggers on the Douyin platform influence audience perceptions of food and locations and how these perceptions may relate to visiting intentions, using the stimulus-organism-response (SOR) model. A cross-sectional online survey analyzed responses from 437 individuals interested in food exploration videos on Douyin. The results indicate that source credibility is significantly associated with the stimulation of taste desires and the formation of taste awareness. The audience's taste desire and taste awareness are positively linked to the intention to visit. This study contributes to the expansion of the SOR model's application in digital media, underscoring the substantial role of social media in influencing audience consumption intentions. It highlights that as an effective communication tool, social media can significantly impact users' behavioral responses and consumption decisions.

BUILDING BRAND AWARENESS THROUGH PRODUCT QUALITY AND SOCIAL MEDIA MARKETING FOR FOOD SERVICE BUSINESS DEVELOPMENT

Objective: This study investigates the role of product quality and social media marketing on brand awareness in the food service industry, mainly focusing on pastry and beverage establishments in Bandung, Indonesia. Theoretical Framework: Brand awareness is crucial for consumer decision-making, with product quality playing a significant role in brand recognition. The study explores the role of social media platforms, especially in promoting product branding within the competitive food service sector. Method: A survey was conducted among 150 consumers of a food service outlet in urban Bandung, Indonesia, specialising in pastries and beverages. Quantitative methods were employed, and data was analysed using multiple regression analysis. Results and Discussion: Both product quality and social media marketing significantly impact brand awareness. However, social media communication only partially affects brand awareness, suggesting additional factors influence consumer perceptions. Research Implications: Recommendations are provided for researchers and practitioners in the hospitality industry, emphasising the importance of leveraging social media for digital marketing and integrating product quality to enhance brand awareness. Originality/Value: This study underscores the evolving role of digital technology, particularly social media, in shaping brand awareness in the food service sector. It highlights the necessity of combining product quality and digital marketing strategies to promote brand recognition and achieve business development objectives effectively.

The shadow wage of child labor: An application to Nepal

AbstractThis paper describes a new method for estimating shadow wages and identifying the shadow contribution of child labor to household income. The approach enables a direct test for recursivity by comparing the estimated shadow wages with the market wage. This is a novel option to test for non‐separability that complements traditional indirect tests based on constraining production or consumption decisions. Our innovative identification strategy is not specific to child labor but can also be used to identify gender‐specific shadow wages for women and men. The estimated shadow wages are meaningful in the context of Nepal's rural economy. Based on the results of our direct test for separability, we conclude that the separable representation of farm households is inconsistent with the Nepalese data. We also estimate the contribution of child labor to household income at both the household and national levels. A series of simulations illustrates the role that child labor plays in household livelihoods and how it affects Nepal's income distribution.

Information needs for transparency in blockchain-enabled sustainable food supply chains

The growing demand for transparency in sustainable food production creates a challenge for supply chains to meet the diverse information needs of stakeholders. This research addresses this challenge by identifying and prioritising information needs within sustainable food supply chains. Employing a mixed-methods approach, the study identified 14 information needs, categorised them into three clusters: a) product and quality details information, b) production and processing information, and c) sustainability information, and prioritised the information needs. Experts highly prioritised information needs on quality and safety, followed by product origin and nutrition/ingredients. The research suggests that blockchain technology can play a role in supporting consumer decision-making. These findings can inform the development of information-sharing systems that enhance transparency and support consumer decision-making in sustainable food supply chains.

How does recall bias in farm labor impact separability tests?

In the agricultural household literature, empirical tests of separability between production and consumption decisions commonly exploit theoretical predictions of household labor allocation. Many of these studies rely on data that asks respondents to recall labor usage over the entire growing season. Two recent field experiments in Tanzania and Ghana show that such labor use data, collected at the end of the growing season, is a systematically unreliable measure of actual labor allocation. In this study, we examine how inaccurate measures of labor influence the reliability of market failure tests based on separability. In Ghana, we find no statistical evidence that recall bias influences the reliability of the separability test. In Tanzania, we find that recall bias increases the probability that such tests fail to reject separability. Thus, we find partial evidence that classic tests based on typical household survey labor data may erroneously conclude that markets are adequately functioning.

The Influence of Green Marketing and Brand Image on Repeat Purchase Decisions of Mc Donald's Consumers

Currently, the increasing amount of waste from industrial development which originates from unsustainable public consumption waste can cause damage to the environment. With damage to the environment, this becomes a challenge and opportunity for every company to attract consumers to make repeat purchases and expand market share. The strategy that can be carried out by the company is to carry out a Green Marketing strategy. The purpose of this research is to determine the influence of Green Marketing and Brand Image on repeat purchase decisions. This research uses quantitative descriptive analysis methods and data collection techniques using questionnaires with a 1-5 Likert scale. where the population in this study are consumers who come to McDonald's Kediri Mall outlets aged 17 years and over who have made more than one purchase. The sampling technique used is a non-probability technique, namely a purposive sampling technique. The sample used in this research was 96 respondents. By using multiple linear regression analysis of data using the IBM SPSS Statistics statistical data analysis tool. The results of this research show that partially Green Marketing has a positive and insignificant influence on repeat purchase decisions and Brand Image partially has a positive and significant influence on repeat purchase decisions and simultaneously Green Marketing and Brand Image have a positive and significant influence together. the same (simultaneous) on the repeat purchase decision variable

Exploring the Longissimus Muscle: Unraveling its Correlation with Meat Quality in Bos indicus and Crossbred Bulls.

This study investigated muscle tissue in Bos indicus and crossbred bulls to explain differences in meat quality traits. Carcass traits, meat quality parameters, and biochemical and molecular investigations of myofibrillar proteins are described. Methods for evaluating pH, intramuscular fat (IMF), meat color (L*, a*, b*), water losses, tenderness, and molecular biology assays have been outlined. Specific procedures detailing calibration, sample preparation, and data analysis for each method are described. These include techniques such as infrared spectroscopy for IMF content, objective tenderness assessment, and electrophoretic separation of MyHC isoforms. Color parameters were highlighted as potential tools for predicting beef tenderness, a crucial quality trait influencing consumer decisions. The study employed the Warner-Bratzler shear force (WBSF) method, revealing values of 4.68 and 4.23 kg for Nellore and Angus-Nellore (P < 0.01), respectively. Total cooking losses and biochemical analyses, including myofibril fragmentation index (MFI), provided insights into tenderness variations. Muscle fiber types, particularly myosin heavy chain (MyHC) isoforms, were investigated, with a notable absence of MyHC-IIb isoform in the studied Zebu animals. The relationship between MyHC-I and meat tenderness revealed divergent findings in the literature, highlighting the complexity of this association. Overall, the study provides comprehensive insights into the factors influencing meat quality in Bos indicus and crossbred (Bos taurus × Bos indicus) bulls, offering valuable information for the beef industry.

Pengaruh Faktor Sosial Dan Perilaku Konsumen Terhadap Keputusan Boikot Produk Pro Israel: Studi Kasus Pada Generasi Z Di Kota Kisaran

In this era of globalization, social and political issues are increasingly influencing consumer behavior, especially among the younger generation or known as Generation Z. One of the issues that has received great attention from the world is the Palestinian conflict with Israel. The purpose of this study is to determine the effect of social factors and consumer behavior on the decision to boycott pro-Israel products, both partially and simultaneously. This study used 119 respondents as a research sample taken using a quantitative approach analysis method technique based on descriptive research methods. The results of the study based on the simultaneous test (F test) show that simultaneously (simultaneously) social factors and consumer behavior have a positive and significant effect on the decision to boycott pro-Israel products in Kisaran City. The results of partial hypothesis testing (t test) show that social factors and consumer behavior partially have a positive and significant effect on the decision to boycott pro-Israel products in Kisaran City. Based on the results of the determination test, it is known that consumer decisions can be explained by social factors and consumer behavior by 61.7%, while the remaining 38.3% is explained by other variables not examined in this study.

Consumer Protection Frameworks by Enhancing Market Fairness, Accountability and Transparency (FAT) for Ethical Consumer Decision-Making: Integrating Circular Economy Principles and Digital Transformation in Global Consumer Markets

This research explores the evolving role of consumer protection laws for enhancing market fairness, accountability, and transparency (FAT) to facilitate informed consumer decision-making within the digital economy. Exploring international standards by The United Nations Guidelines for Consumer Protection (UNGCP), the Organisation for Economic Co-operation and Development (OECD), and the United Nations on Trade and Development (UNCTAD), as well as regional initiatives like the European Commission's, the study investigates circular economy principles for consumer resilience and marginalized groups such as low-income populations and rural communities. Utilizing a normative and exploratory research approach, data is gathered from global policy documents and scholarly sources. Comparative qualitative analysis is conducted to identify standard practices. The significance of adopting consumer protection frameworks to study the intricacies of digital transactions and environmental sustainability and its impact on consumer protection law, which will help citizens make informed decisions. This study highlights innovative strategies, such as the OECD’s guidelines for e-commerce and national policies promoting circular economy principles. By exploring case studies from countries like Germany, the Netherlands, China, Japan, India and Oman for circular economy practices and Sweden, the United States, Armenia, Australia and Oman for financial sector improvements, the research provides the framework for improving consumer protection policies globally.

Pengaruh Selebgram Endorsement dan E-Wom terhadap Keputusan Pembelian Konsumen Bittersweet by Najla melalui Niat Beli

Purpose: This study aims to analyze the impact of celebrity Instagram endorsements and e-WOM on the purchasing decisions of bittersweet consumers through purchase intention. Methodology/approach: The research method used was ex post facto with a quantitative approach. Non-probability sampling was the sampling technique employed. Questionnaires were the primary means of data collection. Data analysis was conducted using SmartPLS tools. Results: Celebrity Instagram endorsements have a positive and significant impact on purchase intention and purchase decisions. Purchase intention also had a positive and significant impact on purchasing decisions. However, e-WOM does not have a significant impact on purchase intentions or purchase decisions. The results of the hypothesis testing for indirect effects indicate that celebrity Instagram endorsements have a positive and significant impact on purchase decisions mediate purchase intention, but purchase intention does not successfully mediate the influence of e-WOM on purchasing decisions. Limitations: This research does not cover the entire consumer population of Bittersweet By Najla, which is only represented by 103 respondents. The variables used by researchers do not fully fulfill the influence of purchasing intentions and decisions. The variables used by researchers can also be expanded by using other variables. Contribution: Based on the results of the research that has been carried out, the researcher wants to provide input to Bittersweet using Najla as a research object: Researchers suggest that Bittersweet by Najla can endorse honest celebrities, such as Titan Tyra. Researchers have also suggested that Bittersweet by Najla makes social networks as attractive as possible. Research suggests that Bittersweet by Najla can develop more food products so that if consumers do not eat the products, they will feel less.

Theorizing the socio-cultural dynamics of consumer decision-making for participation in community-supported agriculture

In the context of the urgent need to establish sustainable food systems, community-supported agriculture (CSA), in which consumers share risks with producers, has gained increasing attention. Understanding the factors that influence consumer participation in CSA is crucial, yet the complete picture and interrelations of these factors remain unclear in existing studies. This research adopts a scoping review and the KJ method to elucidate the factors influencing consumer participation in CSA and to theorize consumer participation. In particular, we focus on the dynamics of individual decision-making for participation, under the premise that individuals are embedded in socio-cultural environments. We examine the decision-making process based on the seesaw of expected gains and losses from participation, along with the reflexivity to the individual and the process of updating decision-making post-participation. Our study highlights how individual decision-making for participation is influenced by relationships with others within the embedded socio-cultural environment, as well as by attachment and connection to the community. It also shows that discrepancies between expectations and experiences post-participation, and the transformation of the social capital, promote the updating of decision-making processes. In addition, among the factors identified in this study for participation in CSA, the decision to participate was heavily influenced by expectations of “variety of ingredients,” suggesting that other factors such as “food education and learning opportunities,” “contribution to environmental and social issues,” and “connections with people and nature” had little impact. Although there are limitations, the insights gained from this study offer profound implications for stakeholders and provide valuable insights for more sustainable and efficient CSA practices.

COMPARISON OF THE EFFECTS OF MEGA AND MICRO-INFLUENCERS ON CONSUMER PURCHASING BEHAVIOUR

Social media is frequently used for the promotion activities of companies. Advertising and promotional activities began to be shaped through the "influencer". The influencer is carries out the marketing activity. Influencer types are examined in three separate groups considering the number of followers on social media. These; mega-influencers, macro-influencers and micro-influencers. The marketing methods of social media phenomena and the effect of sales strategy on consumer decisions, mega and micro-influencers will be compared. In the study, a comparison of mega-micro influencers in influencing consumer decisions was made and it was tried to conclude which one was more effective. The shares of two influencers on youtube were used in the data collection tool of the research. The questionnaire, created as a data collection tool, was sent to 327 participants in Istanbul via Google Forms. The received answers were coded by transferring SPSS 22. The shares belonging to Promotion A Mega Influencer and Promotion B Micro Influencer were compared. Descriptive Statistics and Chi-square test were used for comparison. In the comparison, it was concluded that Promotion B, which is the share of Mikro Influencer, had a greater effect on the purchasing behaviour of consumers.

The Connection between Neuroscience and Marketing

Neuroscience and marketing may seem like two separate fields, however, there is an interesting intersection between the two; the connection is called neuromarketing. Neuromarketing has emerged as a fascinating discipline that combines neuroscience principles with marketing strategies to fully understand consumer behavior. This paper explores the connection between neuroscience and marketing; it emphasizes how insights from neuroscience can drastically improve marketing strategies and consumer engagement. By collecting research findings and conclusions from many different sources, this paper thoroughly explains the ways through which neuroscience influences the field of marketing. Overall, this paper emphasizes the immense benefits for businesses who understand the neuroscience behind consumer decisions as they are able to optimize their marketing campaigns. In essence, neuromarketing is an extraordinary field that combines neuroscience with marketing to study consumers' behavior and decisions. This article will talk about how neuroscience can help improve marketing strategies in addition to consumer involvement. Not only does this paper reveal the interesting connection between marketing and neuroscience, but it also explains how marketers can use neuroscientific methods to better their campaigns.

Effects of Money Priming on Sustainable Consumption Attitudes

Recognizing the importance of sustainable consumption in addressing the grave challenge of climate change, the present study investigates the effects of non-conscious exposure to money (“money priming”) on Sustainable Consumption Attitudes (SCAs). In two experiments we examine money priming’s impact on SCAs and assess the role of materialism and altruism as mediating factors. In Experiment I money priming was found to increase materialism and decrease SCAs, although materialism did not mediate this relationship. Experiment II demonstrated that money priming decreased altruism and SCAs, with altruism mediating the effect of money priming on SCAs. We explain how these new research findings extend the existing body of knowledge on the role of money priming in shaping individual values and SCAs and discuss the implications of our results for consumer decision making, marketing strategy, and public policy.

Travel footprint, or how responsibly and sustainably do professionals creating and providing travel experiences behave?

In the 21st century, sustainability has become a prominent issue in the tourism sector. While conscious and responsible consumer decisions are increasingly prioritized in our daily lives, the question arises whether similar scrutiny is applied during leisure and business travel. In this recent empirical research, these questions are examined in detail in the light of the travel habits of tourism experts. The findings indicate that tourism professionals make more conscious consumer decisions in their daily activities compared to when they engage in leisure or business travel, where economic considerations tend to take precedence amidst today's macro-environmental changes, alongside a preference for compressed experiences. We further investigated the extent to which tourism professionals attending a professional conference on sustainability behaved consciously and responsibly when choosing their mode of transportation to attend the event. In this regard, we calculated their travel footprint, which is consumption-based and solely based on the use of transportation modes. We introduced this indicator on a pilot basis, with plans to apply it more extensively and over longer timeframes in the future, and to compare it across different target groups. Our main findings that tourism professionals surveyed in the research consider sustainability to be important and even prominent in their daily activities, and less so in their business activities, only 11% of them consciously choose the means of transport.

Pengaruh Pemasaran Digital, Kualitas Layanan Elektronik dan Citra Merek Terhadap Keputusan Konsumen Menggunakan Aplikasi OVO

The behavior of digital wallet users in Indonesia depends on individual preferences, user habits, and other factors. Consumers' decisions in using digital finance applications are influenced by various factors, including digital marketing, the quality of electronic services and the brand image of the digital finance applications they use. This research aims to determine the influence of digital marketing, electronic service quality and brand image on consumer decisions to use the OVO application in the Jabodetabek area. The method used in this research is a quantitative method that is associative. Data was collected using a questionnaire distributed via Google Form to 155 respondents who used the OVO application. The sampling technique uses purposive sampling. Data processing in this research used the IBM Statistical Package for the Social Sciences (SPSS) ver.25. Based on the results of hypothesis testing, it shows that: (1) digital marketing variables have a positive and significant effect on consumer decisions to use the OVO application (2) electronic service quality variables have a positive and significant effect on consumer decisions to use the OVO application (3) brand image variables have a positive and significant effect on consumer decisions to use the OVO application and (4) digital marketing variables, electronic service quality and brand image together have a significant influence on consumer decisions to use the OVO application.

The Influence of Product Packaging on Students’ Purchasing Intention

In today's highly competitive market, the packaging of a product is a very important factor in influencing the purchasing decisions of potential buyers. There was an increase in the overall level of competition that existed between the various packaged items. This is due to the fact that the product packaging has a considerable impact on the intention of the buyer to make a purchase. The purpose of this study is to investigate, among students at one of the institutions in Malaysia, the influence that product packaging has on the intention to make a purchase of the product. A quantitative approach was used and a total of 331 respondents who were randomly selected from the populations. This paper used various types of analysis, including descriptive analysis, frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis, were utilised. All analyses were developed using Statistical Package for Social Science (SPSS) software. The findings demonstrate that all hypotheses were accepted. According to the findings, the colour of the product packaging, the type of material used in the packaging, the design of the packaging, the size and shape of the packaging, and the purchaser's purpose to make a purchase all play a role in the consumer's decision to make a purchase.

The Influence Of Digital Marketing And Electronic Word Of Mouth On Purchasing Decisions (Survey of Lestari Product UMKM Consumers)

This research aims to determine the influence of Digital Marketing and Electronic Word of Mouth on Survey Purchasing Decisions for Sustainable Product MSME Consumers. This research method is a quantitative approach with a causal descriptive survey method, the population in this study is not known for certain and a sample of 100 respondents was taken. The analytical tool used in this research is multiple regression using SPSS version 25. The research results show that Digital Marketing and Electronic Word of Mouth simultaneously have a significant effect on Purchasing Decisions. Digital Marketing partially has a significant effect on purchasing decisions, Electronic Word Of Mouth partially has a significant effect on purchasing decisions.

Exploring Data Privacy and Privacy Paradox Nature of Consumers Using Block Chain Technology: Application of SLR and Bibliometric Analysis Tools

This research presents an in-depth study of blockchain technology’s impact on data privacy and the consumer behaviour phenomenon known as the privacy paradox. Through a systematic literature review (SLR) and bibliometric analysis, the study delves into the effectiveness of blockchain in safeguarding personal data in an increasingly digital world. Key databases such as Scopus and Web of Science provide rich academic contributions, particularly from regions with stringent data privacy laws. The findings highlight blockchain’s effectiveness in limiting unauthorised data access, boosting user control and tackling the privacy paradox, where personal information is shared despite privacy worries. Yet, it points out challenges in aligning blockchain with legal frameworks, such as General Data Protection Regulation, particularly concerning data erasure rights. The study emphasises three themes: blockchain’s progression toward robust data protection, psychological aspects of the privacy paradox in consumer decisions and attitudes toward blockchain solutions. It notes gaps in standardisation, public awareness and blockchain’s practical applications, alongside ethical and policy issues. Conclusively, the research stresses the need for aligning technological advancements with legal and ethical frameworks, highlighting user experience in digital technology adoption. It positions blockchain as a pivotal factor in reshaping digital privacy, advocating for continued innovation and exploration in blockchain applications to ensure a secure, user-empowering future globally.

The Analysis of Electronic Marketing of Agriculture Products Based on Feasibility, Desirability, and Feasibility Risk

Many industries have been impacted by saturation in a highly competitive climate. Many conventional Business-to-consumer companies are dealing with the dilemma of fragmented and lost clientele. However, live-streaming commerce has shown its potential in recent years, which brought conventional enterprises an opportunity. While many primary industry entrepreneurs lack knowledge of this sector. Therefore, this report will discuss the feasibility of selling agricultural products online with live commerce. Both primary data and secondary data are used. I have collected data from multiple experienced sellers from electronic business platforms, including sales, market share, etc. However, literature is also used for analyzing live commerces success factors and forecasting the feasibility of the online agriculture market. The results of this study show feasibility, desirability, and feasibility risk, lending practitioners in multiple traditional industries, especially agriculture suppliers, a more comprehensive understanding of the factors that would affect live commerces success and motivations of consumer decisions. The outcomes can be further used as a fundamental of online platforms improvement and agriculture products online selling suggestions.