The article defines the role and place of consumer societies of the Central Union of the Russian Federation in rural areas, considers methodological approaches in the choice of activities for cooperatives, cooperative organizations of consumer cooperation, consumer societies and unions, considers the evolution of the choice of activities for cooperatives in rural areas. Analyzed the multifaceted activities of consumer cooperation, characterized by areas of specialization of the work of cooperative enterprises, covering the area of procurement and processing of agricultural products, storage and marketing through their own cooperative trading network of retail shops. The prerequisites for improving the efficiency of consumer cooperation, cooperative enterprises and organizations, development and strengthening of the material and technical base of cooperative formations are analyzed. On the materials of consumer societies and unions of the Republic of Tatarstan and the Volga Federal district, the results of consumer cooperation are analyzed, methodological approaches are outlined, taking into account the analysis of practice in choosing the type of activity for cooperatives in rural areas. The ratio of the share of food and non-food, industrial goods in the system of retail cooperative trade of consumer societies is revealed. The development of various sectors of specialization in consumer societies of the Central Union of Russia is analyzed, the review of procurement activities of cooperative organizations is made. The directions of development of cooperation and integration in the field of procurement of agricultural products and raw materials are formulated.