Consumer Competency Research Articles

Effectiveness of consumer education through Home Economics on middle school students consumer competency

본 연구의 목적은 가정교과의 소비자교육이 중학생의 소비자역량 발달에 미치는 효과를 알아보는데 있다. 이에 단일집단 사전·사후유사 실험 설계를 사용하여 경기도 소재의 중학교 1학년 7개 학급 남녀학생을 대상으로 가정교과에서 소비자교육을 실시한 후, 그 효과를 검증하였다. PASW 18.0 프로그램을 사용하여 신뢰도 검증, 대응표본 t검증, 다중회귀 분석을 한 결과는 다음과 같다. 첫째, 중학교 신입생의 인지적 소비자역량은 100점 만점에 37.66으로 중간보다 낮았고, 실천적 소비자역량은 5점 만점에 3.26으로 중간보다 높았다. 인지적 소비자역량은 시민역량(M=39.97)이 거래역량(M=36.15)보다 높았고, 실천적 소비자역량은 거래역량(M=3.32)이 시민역량(M=3.16)보다 높게 나타났다. 둘째, 중학생은 가정교과에서 소비자교육을 받고 난 후에, 인지적･실천적 소비자역량(거래, 시민) 모두 통계적으로 유의하게 향상되었다. 특히 가정과수업을 통한 소비자교육은 인지적인 측면에서는 구매의사 결정력과 소비자권리 주장력을 향상시키고, 실천적인 측면에서는 정보이해･활용력과 소비자권리 주장력을 크게 향상시키며, 가정과교육의 도움 정도에 대한 인식과 생활만족도도 유의하게 향상시키는 효과가 있었다. 셋째, 중학생의 실천적 소비자역량(거래, 시민)은 가정과교육내용이 실제 생활에 도움이 된다고 인식할수록, 인지적 소비자 시민역량이 높을수록, 소비자 거래 또는 시민 영역이 중요하다고 인식할수록 높게 나타났다. 하지만 성별과 생활만족도, 인지적 소비자 거래역량은 통계적으로 유의한 영향을 미치지 않았다. 결론적으로 가정과수업을 통한 소비자교육은 중학생의 인지적 소비자역량과 실천적 소비자역량을 향상시키는데 매우 효과가 있는 것으로 확인되었으며, 후속 연구를 위해 소비자역량 척도, 소비자역량 연구, 가정과교육의 소비자역량 강화 측면에서 제언하였다.The purposes of this study were to investigate the intensity of middle school students’ consumer competency and to assess effectiveness of Home Economics education on consumer competency. One group pretest-posttest quasi experimental design was employed to assess the effectiveness of Home Economics education on 1st grade middle school students’ consumer competency in Gyeonggi province and 154 data copies were used for analyses. The results obtained were as follows. First, the cognitive consumer competency of the middle school 1st grade students was lower than the median of 37.66 out of 100 points, and the practical consumer competency was slightly higher than the median of 3.26 out of 5 points. As for cognitive competency, citizen competency was higher than deal competency. As for practical competency, deal competency was higher than citizen competency. Second, quasi-experiment intervention statistically enhanced the middle school students’ consumer competency including the cognitive and practical competency. Third, the middle school students’ perceived helpfulness of Home Economics education, perceived importance of deal competency and citizen competency, the level of cognitive citizen competency were statistically influential to practical consumer competency(deal and citizen competency). However, gender, life satisfaction, and cognitive citizen competency were not influential to practical consumer competency(deal and citizen competency). The outcome offered the basic information of middle school students’ consumer competency and confirmed the effectiveness of Home Economics education on the middle school students’ consumer competency.

The Effects of Consumer Competency on Consumer Anxiety, Consumption Problem Experiences, and Consumption Satisfaction

소비자의 합리적인 의사결정은 바람직한 시장형성과 소비자 복지향상의 구심점이 된다. 이에 본연구에서는 소비자역량의 수준을 파악하고, 역량에 따른 소비생활문제경험, 소비생활에서 경험하는 소비자의 불안감, 소비생활만족 수준의 차이를 파악하며, 소비자역량이 소비자 안전한 소비생활에 미치는 영향에 대해 알아보고자 하였다. 연구결과, 사회 전반적으로 소비자역량 수준이 보통 이하 수준이었으며, 저역량집단에 비해 고역량집단이 연령이 높고, 고학력자이며 소득이 높은 것으로 나타났다. 또한 소비자역량이 소비문제경험도, 소비생활불안감, 소비생활만족도에 모두 영향을 미치는 것으로 나타났으며, 소비생활 불안감이 소비생활만족도에 정적인 영향을 미치는 것으로 나타났 다. 따라서 소비자역량 함양을 위한 다양한 교육프로그램이 지원되어야 할 것이며, 소비생활불안감의 긍정적 효과에 대해 이해하고 이를 활용하여 소비자 스스로 자신을 보호할 수 있는 제도적 환경을 만들어야 할 것이다.Consumers’ rational decisions become pivotal in creating a desirable market and improving consumer welfare. This study aims to (1) examine the level of consumer competency; (2) figure out the differences in the experiences of consumer problems, consumer anxiety, and satisfaction of consumer life according to competency levels; and (3) investigate the effects of consumer competency on their consumption satisfaction. The findings show that consumers’ competency level was below average across the society and that the high competency group was relatively older and highly educated, and earned more income than the low competency group. Consumer competency had significant effects on experiences of consumer problems, consumer anxiety, and consumption satisfaction. Consumer anxiety had positive impacts on satisfaction of consumer life.

The Association Between Consumer Competency and Supplemental Nutrition Assistance Program Participation on Food Insecurity

ObjectiveTo examine whether Supplemental Nutrition Assistance Program (SNAP) participants exhibited lower food insecurity when they also demonstrated desirable behaviors in the areas of financial management, nutrition literacy, and conscientious food shopping. DesignUsing data from the US Department of Agriculture's newly launched National Household Food Acquisition and Purchase Survey, this study examined whether consumer competency is a factor that affects food insecurity. ParticipantsA total of 4,158 participants were included. Sampling weights were applied to represent the population better. Main Outcome Measure(s)Very low food insecurity was the dependent variable. Important independent variables were participants’ financial management skills, nutrition literacy, and conscientious shopping. AnalysisLogit and 2-staged least-squares models were used for empirical analyses. The significance of models was tested at .05, .01, and .001. ResultsConsumer competency-related factors such as financial management ability, not defaulting on bill payments within the previous 6 months, and using the nutrition panel frequently when shopping were negatively associated with food insecurity and very low food security after controlling for a number of other demographic, socioeconomic, and behavioral characteristics. Conclusions and ImplicationsPolicies that focus solely on consumer competency programs such as SNAP-Education might marginally achieve program goals but the effect would be modest owing to the unique challenges that SNAP participants may face. Further investigations are needed to understand better why SNAP participants do not benefit successfully from competent consumer practices.

A Study on Consumer Competency of Chinese Adults Living in Korea

A Study on Consumer Competency of Chinese Adults Living in Korea

이동통신요금 만족도와 이동통신 소비생활 만족도에 대한 영향요인: 요금 관련 소비자정보의 충분성과 소비자역량을 중심으로

이동통신요금 만족도와 이동통신 소비생활 만족도에 대한 영향요인: 요금 관련 소비자정보의 충분성과 소비자역량을 중심으로

Effects of Awareness of Guarantee of Medical Service Right and Satisfaction of Consumer Competency on Satisfaction of Medical Service

Effects of Awareness of Guarantee of Medical Service Right and Satisfaction of Consumer Competency on Satisfaction of Medical Service

The effect of subjective consumer competency on the consumer satisfaction in food -Focused on feeling of insecurity for food and type of household-

The effect of subjective consumer competency on the consumer satisfaction in food -Focused on feeling of insecurity for food and type of household-

Consumer Anxiety on Foods hazards and satisfaction with food-related life : the effects of subjective consumer competency and safe food purchasing behavior

Consumer Anxiety on Foods hazards and satisfaction with food-related life : the effects of subjective consumer competency and safe food purchasing behavior

Satisfaction of Consumption Life through Social Participation by Life Cycle :Focus on the Main Effects and Interaction Effects of Consumer Competency

Satisfaction of Consumption Life through Social Participation by Life Cycle :Focus on the Main Effects and Interaction Effects of Consumer Competency

결혼여부에 따른 여성소비자역량의 영향요인

The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer competency are classified into financial management areas, trading areas and consumer citizenship areas. The differences in consumer competency based on marital status and the differences in variables affecting consumer competency by marital status are identified. The types of consumers are classified and characterized based on consumer competency and marital status. This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group. Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables. Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.

Development and measurement of the index of agrifood consumer competency index

Development and measurement of the index of agrifood consumer competency index

판매자와의 상호작용 유형이 소비자들의 부적절한 불만행동에 미치는 영향에 대한 소비자역량 조절효과 분석

The purpose of this study is to examine the moderating effect of consumer competency associated with the influence of interaction styles with sales man on inappropriate consumer compliant behaviors. For the purpose, the survey questionnaire was administered to 1,050 consumers across country by the on-line survey. The research data are analyzed using four statistical methods: factor analysis, reliability analysis, multiple regression, and moderating regression analysis. The results are as follows: First, some demographic variables, for example, male, level of education, marital status, amount of monthly household income had significant effects on inappropriate consumer compliant behaviors such as rudeness of behavior and interference with business. Second, it is significant that two types of interaction with sales man(passive and assertive interaction) have positive effect on rudeness of behaviors, while assertive interaction only has positive effect on inference with business. Third, this research has been shown to be significant, based upon the findings on moderating effects of consumer competency in respect to consumers` level of inappropriate compliant behaviors. In particular, consumer competency has negative moderating effects between interaction styles with sales man and rudeness of behaviors. Practical implications were discussed in terms of effective customer management strategies and policy making related to consumer education.

An analysis of purchase behavior of North Korean adolescent refugees and determinant factors on them and seeking strategies for upgrading consumer competency

An analysis of purchase behavior of North Korean adolescent refugees and determinant factors on them and seeking strategies for upgrading consumer competency

식품안전 소비자교육 프로그램의 방향과 사례 프로그램 제작 연구

The goal of educating consumers regarding food safety is to increase consumer competency in food safety. In order to recognize consumer problems and to develop consumer competency in rapidly changing consumer environment, it is necessary to cultivate consumer knowledge, attitude, and ability on food safety required in performing the consumer role effectively. Within this context, it is necessary to develop consumer-oriented education programs which aim to change consumer values and behaviors with regard to food safety. Based on information obtained from focus group interviews, the need for educational programs for food safety, which are related to the whole process of food consumption, have been raised. The process of food consumption is divided into buying, cooking/eating, and after eating, based on the process of consumer decision making and consumer behavior. Scenarios for consumer education on food safety were developed depending on the process of food consumption. This study developed a pilot consumer education program which included the whole process of food consumption. The program of this study was designed to induce consumers to change their behavior through establishing values on food safety and may contribute to lay the foundation for the realization of food safety culture. The results will be utilized to provide future directions for consumer education programs and efficient educational materials on food safety. Finally, it is hoped that empirical evaluation and analysis on the effects of consumer education programs will be investigated in future studies.

Toward a Digital Goods Consumer Competence Index: An Exploratory Study

Consumer spending on digital goods such as e‐books, entertainment, and online services is increasing exponentially. Digitalization of the marketplace is transforming the competencies required by consumers if they are to operate efficiently in the changing marketplace. In this study, an index of digital goods consumer competency was developed to help consumer and family scientists to better understand the new marketplace. Empirical testing of the proposed index was carried out using a sample of Korean consumers. Factor analysis was performed to identify the underlying dimensions of the index. Further analysis showed that consumers face particular difficulties in the prepurchase search and evaluation of digital goods. Cluster analysis showed that there are distinct consumer groups that differ in their level of digital goods consumer competence, suggesting that there may be consumer groups that are more vulnerable in the consumption and use of digital goods. This implies a need for intervention from a consumer policy and education perspective.

Shared Decision Making in Mental Health Treatment: Qualitative Findings From Stakeholder Focus Groups

This article reports on findings from seven stakeholder focus groups conducted in exploring shared decision making (SDM) between provider and consumer in mental health (MH) treatment in public MH. Seven focus groups were conducted with stakeholders-consumers, family members, prescribers, MH clinicians, and rural providers. Each of the focus groups was recorded digitally, transcribed into text, and analyzed qualitatively for recurring themes. Provider barriers to SDM include history of the medical model, MH crises, lack of system support, and time. Consumer-related barriers included consumer competency, fears, insight, literacy, and trauma from past experiences. Information-exchange issues include consumer passivity, whether consumers could be viewed as experts, and importance of adequate history information. New skills needed to practice SDM included provider's knowledge about alternative treatments, mastery of person-first language, and listening skills; consumer's ability to articulate their expert information; and computer skills for both providers and consumers. Outcomes expected from practice of SDM include greater sharing of power between provider and consumer, greater follow-through with treatment plans, greater self-management on the part of consumers, and improved therapeutic alliances. Implementing SDM in public MH will impact consumers and their families, providers, prescribers, and administrators. More SDM trials in public MH are needed to answer some of the many questions that remain.

Consumers' Knowledge: The Missing Element in Online Purchasing Expenditures

This study introduces two knowledge-related constructs (i.e., consumer competency and product knowledge) into online purchasing expenditures and then analyses variables (i.e., convenience, trust, and privacy) that have been discussed in existing literature in order to investigate how knowledge plays out in the online purchasing context. The findings, derived from the responses of 124 survey participants, show that consumer competency is the focal element of online expenditures. While convenient service is still one of the most important factors, trust and privacy do not directly impact online expenditures. It is interpreted that competent consumers, who are already determined to purchase something online, are able to locate trustworthy sites and make purchases from those sites; consequently, these issues that are traditionally considered important do not necessarily dissuade consumers' online expenditures, but may affect individual web sites. This study shows that consumers' knowledge about technology and the Web are the main determining factors for online purchasing expenditures.

Information on medication and consumer competency

Information on medication and consumer competency

The savvy French consumer: a cross-cultural replication

While French consumers' adoption of broadband may slightly lag UK and Australian uptake, their adoption of various interactive technologies is rapidly increasing. The multi-dimensional 19-item consumer SAVVY scale helps to assess consumer competency – including technological sophistication, marketing literacy, and networking – and can be used for population profiling. The scale is applied to a sample of French consumers (in French language) and a sample of UK consumers (in English). The findings indicate translational equivalence for the French-language version, as well as good fit and reasonable stability of the scale in the French and UK replications. Thus the conceptual equivalence of "savvy" across cultures is supported. However, further analysis indicates that a parsimonious 10-item measurement model in the French context may be justified. The findings have implications for conceptualisation and assessment of consumer savvy across cultures. The implications for research and practice, as well as the study limitations, are discussed.

Faces of the New Consumer: A Genesis of Consumer Governmentality

This paper is less concerned with discussing the reality of the new consumer than in discovering how researchers and consultants construct this through their marketing discourses. A genealogical approach uncovers the three major faces of the new consumer that have emerged over the past twenty years: individualistic consumers in the early 1990s; hedonistic consumers at the turn of the millennium; and creative consumers in the mid-2000s. The paper then shows how these faces interact within a consumer competency structure in which individualistic dialogue competencies combine with hedonistic play competencies and creative resource integration competencies. The conclusion focuses on the existence within these different marketing discourses of a governmental process pressuring today's citizens to see and think of themselves first and foremost as consumers.