Consumer Buying Interest Research Articles

Analysis of the Influence of Public Relations and Price Towards Consumer Buying Interest in Make-Up Artist Service (Case Study on Aliefiah Pranedya Make-Up Artist)

Make-up artist services is one of the businesses that lately is growing rapidly and has considerable growth potential. Marketing services such as make-up artist, running optimally when supported by structured planning It includes activities in the marketing mix of services that begin from identifying products as consumer needs that will be met, determining prices, promotional activities to be carried out, locations to market products to consumers, assigning people involved in business activities, as well as organizing processes to be used in business activities and also physical evidence. So the purpose of this research researchers want to find out more about public relations and prices can influence consumer buying interest in make-up artist services. This research is a quantitative research with the consumer population of women who have used the services of make-up artists in the city of Surabaya with an infinite number of population using Cosenza & Davis so that using 385 respondents with the criteria that is prospective consumers AP Make-up Artist female gender with a range of age 15-49 years and residents of Surabaya. The conclusion of this research is public relations factor and price influence on consumer purchasing interest in make-up artist services.

PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET

Product Quality on Consumer Buying Interest with Customer Satisfaction as an Intervening Variable at the Tebing Tinggi Black Market Online Store (Case Study on Customers of Tebing Tinggi Black Market Online Store), Product Quality on Consumer Buying Interest with Customer Satisfaction as an Intervening Variable at the Tebing Tinggi Black Market Online Store. The research method used is the data method. qualitative and quantitative data. While the data used is primary data. The data analysis method in this study uses simple linear regression analysis to obtain a comprehensive picture of the effect of product quality variables on consumer buying interest using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of hypothesis testing using simple regression analysis and t-test show that: the t-table value of the Product Quality variable is 7.644> the t-table value (df: : 68%) of 1.995 so it can be concluded if Product Quality has a positive effect and significant to Consumer Buying Interest.

Minat Beli Konsumen Teh Botol Kemasan terhadap Variasi Produk dan Kemasan Produk

This study aimed to determine the effect of product variation, product packaging, and the effect of both (product variation, and product packaging) on ​​consumer buying interest in Sosro bottled tea at Lesehan Pak Gendut. This research used an Associative Quantitative research design. The data analysis technique used is the SPSS version 23.0 application, using data testing, and statistical testing. The results showed that product variation, product packaging, and their influence (product variation, and product packaging) respectively had Mean>Std values. Dev. (41,840>4,45091; 41,380>4,96062; 41,300>4,85399). The conclusion is that product variations and product packaging indicate an influence on consumer buying interest in bottled tea sosro at Lesehan Pak Gendut simultaneously and partially.
 Keywords: Product Packaging, Consumer Buying Interest, Product Variation

Minat Beli Konsumen terhadap Suasana Toko dan Lokasi

This study aimed to determine the effect of store atmosphere and location on consumer buying interest at the Rabbani Bandar Agung Lahat outlet. The sampling technique used in this study is incidental sampling. Then the analysis was carried out using the T test, and the F test. The results showed that the regression equation obtained was: Y=3.879 +0.514 X_1 +0.687 X_(2 )+e. Store atmosphere variable with t count > from t table or 2,537 > 1,960, and location variable with t count > from t table or 3,497 > 1,960. The calculated F value is 126,504, so the calculated F value > F table. The conclusion is that there is a significant influence between the store atmosphere variable, the location variable, and both of them together on the consumer buying interest variable. 
 Keywords: Location, Consumer Buying Interest, Store Atmosphere

Analysis Atmosphere Management of Price Reduction and Product Quality on Consumer Buying Interest in the Covid-19 Pandemic

This research was conducted to look for the effect of store atmosphere, price discounts, and product quality on consumers buying the interest of RA Jeans at PT. Matahari Department Store Plaza Medan fair. The population in this research was unknown, so the number of samples was determined using the Zikmund formula the number of samples was 97 respondents. This research used an associative approach with quantitative data that was processed with SPSS application version 24.0. The Source of data used primary data taken directly from respondents. The analytical method used was multiple linear regression. The research was conducted from July to December 2019. The results showed that store atmosphere, price cuts, and product quality had a positive and significant effect both partially and simultaneously on consumer buying interest, where the discounted variable was the most dominant variable influencing consumer buying interest. Store atmosphere, price discounts and product quality contributed 86.6% in the formation of consumer buying interest. Store atmosphere, price discounts, and product quality also had a very strong relationship to consumer buying interest.

PRICE EFFECT ON CONSUMER BUYING INTEREST WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES (Case Study of Community Users of Health Facilities in the United States)

This study aims to determine“The Influence of Price on Consumer Purchase Interest with Consumer Satisfaction as an Intervening Variable (Case Study of Community Users of Health Facilities in the United States)”. the results of this study indicate that 1)it can be seen that tcount (3.128) > ttable (1.667), likewise with a significance value of 0.00 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the Price variable(X) positive and significant effecton Customer Satisfaction (Y1). 2) it can be seen that tcount (1.766) > ttable (1.667), and a significance value of 0.00 <0.05, it can be concluded that the second hypothesis is accepted, meaning that the price(X) positive and significant effecton Buying Interest (Y2). 3) it can be seen that tcount (6.987) > ttable (1.667), and the significance value is 0.00 <0.05, it can be concluded that the third hypothesis is accepted, meaning Customer Satisfaction (Y1)influentialpositive andsignificanton Buying Interest (Y2). 4) the direct effect of variable X on variable Y2 is 0.162. While the indirect effect through the Y1 variable is 0.357 x 0.642 = 0.2291, the calculation results obtained show that the indirect effect through the Y1 variable is greater than the direct effect on the Y2 variable.

INFLUENCE OF ENDORS CELEBRITY LAUDIA SINTIA BELLA ON SOCIAL MEDIA INSTAGRAM AND BELLA SQUER HIJAB PRODUCT PROMOTION ON CONSUMER BUYING INTEREST: Pengaruh Selebriti Endors Laudia Sintia Bella di Media Sosial Instagram dan Promosi Produk Hijab Bella Squer Terhadap Minat Beli Konsumen

Marketing a business through social media Instagram is one way to expand market reach more easily. In addition, business people are competing to promote their products as attractively as possible. Promotion is now undergoing many changes with the development of social media. The purposes of this study were to 1) determine the effect of attractiveness, expertise possessed by celebrity endorsers on the buying interest of Instagram social media users simultaneously; 2) knowing the effect of attractiveness, expertise possessed by celebrity endorsers on the buying interest of Instagram social media users partially. The type of research used in this research is quantitative with a descriptive approach. The research location, namely in Namlea, the object in this study is the Bella Square Hijab. The results showed that the Celebrity Endors and Promotion variables simultaneously had a positive and significant influence on Consumer Buying Interest. Based on the results of the F test, Celebrities endorse, promotions simultaneously have a positive and significant effect on consumer buying interest. Celebrity Endors have a positive and significant effect on Consumer Buying Interest. Promotion has a positive and significant effect on Consumer Buying Interest. Keywords: celebrity endorse, instagram, product promotion, buying interest

ANALISIS PENGARUH ORIENTASI BELANJA DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI

The development of Information, Communication and Technology (ICT) is currently being welcomed by the Indonesian through the growing development of digital businesses. The increasing of digital businesses nowadays must be followed by a business competition strategy, example: online shops. Therefore an analysis of the factors that impact the consumer buying interest in online shopping was needed. Thus this study aims to determine the effect of Shopping Orientation and Consumer Confidence on Consumer Buying Interest. The method used in this research is quantitative research methods. The population in this study were students of the Department of Economics, Faculty of Economics, Universitas Negeri Medan and the sample used was 205 people by using purposive sampling technique. The data collection technique was using a questionnaire and the data analysis method was multiple linear regression analysis. Based on the research results, it is found that (1) Shopping Orientation has a positive and significant effect on Buying Interest, (2) Consumer Trust has a positive and significant effect on Buying Interest and (3) Shopping Orientation and Consumer Trust simultaneously have a positive and significant effect on Buying Interest.

Marketing Development Model of Goyor Woven Fabric Increases Consumer Buying Interest in Pandemic Covid-19 Era: Study at Sragen Goyor Industry Center

Goyor woven fabric is a product of the creative industry, a micro, small and medium enterprises (SMEs) product in weaving. Goyor woven fabric is developed industrial center locations at Kalijambe, Miri, Plupuh, Sragen. Goyor woven fabric, as a result of weaving craft, is a handmade woven fabric through a non-machine loom (ATBM). The study aims to raise the potential of woven fabric products so that woven fabric products (goyor) become attractive to consumers and increase consumer buying interest. The strategy applied to increase sales volume and increase consumer buying interest is through marketing models by marketing mix approaches 9P (products, prices, promotions, distribution, people, physic, process, public relation, and power) to consumer buying interest. This research is beneficial as a marketing development model of market-oriented goyor Woven Fabric. The research objectives are to (a) analyze woven fabric goyor products based preferred by consumers; (b) analyze the market-oriented fabric goyor marketing development model in pandemic era covid 19. The research method uses explanatory sequential methods with a research population of 15 entrepreneurs who understand Kalijambe, Miri, and Plupuh goyor woven fabric products. Data analysis Likert scale using preferences costumers while increasing product marketing uses a participatory approach. The research results showed that goyor fabric product preferred by consumers has the characteristics of using a marketing mix approach as follows: (1) product variables; (2) variable prices; (3) promotion variables; (4) place variables, (5) people, (6) physic, (7) process, (8) public relation and (9) power). The concept of strategy empowerment and market-oriented product marketing empowerment model is said to be feasible and reasonable. It can be used as a marketing development model in increasing interest in buying goyor products in the pandemic era covid 19.

PENGARUH STORE ATMOSPHERE DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI PEMEDIASI (Studi Pada Warong Kobong di Kota Manado)

Abstract : The research aims to review effect of Store Atmosphere and Price Perception On Consumer Buying Interest with Customer Satisfaction as a mediator on Warong Kobong in Manado. The population of the research were all customers in Warong Kobong. Sampling was carried out based on Issac Michael table 272 respondent and analysed with path analysis. The results showed that the Store Atmosphere have positive and significant impact on Consumer Buying Interest. Price Perception no significant on Consumer Buying Interest. Store Atmosphere and Price Perception have positive and significant on Consumer Satisfaction. Consumer Satisfaction have positive and significant on Consumer Buying Interest. Warong Kobong still must remain develop Price Perception to attract Consumer buying interest in Warong Kobong. Keywords: Store Atmosphere, Price Perception, Cunsomer Satisfaction, Consumer Buying Interest.

ANALYSIS OF THE EFFECTS OF PERCEIVED BENEFIT AND PERCEIVED EASE ON CONSUMER INTEREST IN USING SINGLE TRIP TICKET OF MRT JAKARTA AND THE IMPACT ON BUYING DECISION

The purpose of the present study was determining the result of Analysis of the Effects of Perceived Benefit and Perceived Ease on Consumer Buying Interest in Single Trip Ticket of MRT Jakarta and the Impact on Buying Decision. The present study used descriptive research design with survey method. Sampling used purposive sampling technique. The present study was tested using structural equation modeling – Lisrel to examine the effect of significance of the entire model and preset path. The finding showed that Perceived Benefit and Perceived Ease significantly affected Consumer Buying Interest. The present study also showed that Consumer Buying Interest affected Buying Decision. The company should improve Perceived Benefit and Perceived Ease.

MINAT BELI KONSUMEN DITINJAU DARI STORE ATMOSPHERE, CITA RASA DAN WORD OF MOUTH DI MIE GACOAN SOLO RAYA

This study aims to determine the effect simultaneously and partially on consumer buying interest on store atmosphere, taste of food, and word of mouth at Mie Gacoan Solo Raya. The method used is a quantitative method. Data collection techniques were carried out by distributing questionnaires to respondents. The population in this study were consumers of Mie Gacoan Solo Raya. The sampling technique used non-probability techniques with accindental sampling.The data analysis used was validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, and R2 with the help of SPSS version-20. Based on the results of the data calculation and analysis used, the regression equation is obtained, namely Y = 2.697+ 0.609X1 0.160X2 + 0.126X3 + e. This equation shows that consumer buying interest is influenced by store atmosphere, taste, and word of mouth. The conclusion that can be drawn is: "There is a simultaneous influence of store atmosphere, taste of food, and word of mouth on consumer buying interest at Mie Gacoan Solo Raya" can be accepted. "There is an effect of store atmosphere on consumer purchase interest at Mie Gacoan Solo Raya" is acceptable. "There is an influence of taste of food on consumer buying interest in Mie Gacoan Solo Raya" is acceptable. "There is an effect of word of mouth on consumer buying interest at Mie Gacoan Solo Raya" is acceptable. The result of the coefficient of determination R2 is 0.736, which means that 73.6% of the variation in the purchase interest variable can be explained by the store atmosphere, taste of food, and word of mouth variables, while the rest is explained by other variables not included in this study.
 
 Keywords : Store Atmosphere, Taste of Food, Word of Mouth and Consumer Buying Interest.

The Effect of YouTube eWOM on Consumer Buying Interest

YouTube creates valuable social media opportunities in eWOM content. Individuals currently discuss products and other matters with their friends and new acquaintances over the internet. The purpose of this study was to determine the effect of YouTube eWOM conversations on consumer buying interest. Based on the Information Adoption Model (AIM) and the Theory of Reasoned Action (TRAM), we developed a new conceptual model: The Information Acceptance Model (IACM). In this quantitative study, the population under analysis, composed of followers of a YouTube channel, was selected using purposive sampling so that the number of respondents was 200. We implemented data analysis techniques using the Structural Equation Model with Lisrel. The results show that information quality, information credibility, information needs, information usefulness, information adoption, and attitude towards information influence consumer buying interest.

PENGARUH IKLAN, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PENGGUNA HANDPHONE OPPO DI KOTA BIMA

This study aims to determine whether the advertising variables, brand trust and brand image partially and simultaneously affect Oppo Mobile Consumer Interest of buying in the City of Bima. This study uses survey design on respondents by distributing questionnaires to 96 people. The population in this study is not measurable (Unknown population). The sample was 96 people with accidental sampling technique. data collection using a questionnaire with a Likert scale, observation, literature study . Data analysis using the validity test, reliability test, multiple linear regression, t test and F test using SPSS 20.00. The results show that Advertising (X1) influences Consumer Purchase Interest, Brand Trust (X2) does not affect Buy Interest, Brand Image (X3) influences Consumer Buying Interest and together Advertising (X1), Brand Trust (X2), Brand Image (X3) influences Interest of Buying

The Effect of Green Marketing toward the Consumers Buying Interest of Starbucks Coffee Mediated By Brand Image

Starbucks is a company applied to go green and concerned in the environment. Moreover, it is supported by the policy regarding the plastic cups minimalization and recycled materials used in Starbucks outlets. The objectives of the study are (1) To determine the effect of green marketing on Starbucks coffee brand image in Malang, (2) To determine the effect of brand image on buying interest in Starbuck Coffee in Malang. This research conducted at Starbucks Malang City Point and Starbucks Kota Araya in March-July 2019. The object of the research was the brand image (X1) green marketing (X2) and buying interest (Y). The data were analyzed using qualitative descriptive analysis, reliability test analysis, and path analysis. The results were (1) Green Marketing had positive and significant effects on Brand Image in other words the better quality of Green Marketing impacted on Brand Image quality improvement Starbucks Outlets in Malang (2) Brand Image had positive and significant effects on buying interest, in another sense better Brand Image of Starbucks Outlets in Malang impacted on consumer buying interest enhancement.

MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?

The study was to determine the effect of Store Image and Service Quality on Consumer Buying Interest at a famous bakery at Purwakarta. The datas taken from respondents that was questionnaired to 96 respondents with Non Probability Sampling techniques. The research method used is descriptive method which is a method that is done by collecting, presenting and analyzing data so as to provide a clear enough picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS 21 program. The results of this study indicate that the variables of Store Image and Service Quality have a positive and significant effect on Consumer Interest in a famous bakery at Purwakarta.

Crowdsourcing: A Critical Reflection on This New Frontier of Participant Recruiting in Nutrition and Dietetics Research

Crowdsourcing: A Critical Reflection on This New Frontier of Participant Recruiting in Nutrition and Dietetics Research

Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat

This study aims to determine whether Product Quality has an effect on Consumer Buying Interest. Speaking with quality and buying interest is certainly very tied to marketing. The essence of marketing according to Daryanto (2011) "marketing is a social and managerial process where individuals and groups get their needs and desires by creating, offering, and exchanging something of value with each other". This type of research is quantitative research with data analysis techniques using a skla likert research instrument, test validity, reliability, simple linear regression analysis and hypothesis testing. Based on the results of the study the influence of product quality is a variable that does not affect consumer buying interest. Then it can be concluded that product quality does not significantly influence consumer buying interest. If the quality of the product is good, there will be buying interest and consumers will feel satisfied. In this case, Pia Deisy's business must further improve product quality so that it will be more attractive and will have a good impact on Pia Deisy's home business.

THE IMPACT OF VIRAL MARKETING ON CONSUMER INTEREST ON INDIHOME PRODUCT

This study aims to determine the impact of viral marketing on consumer buying interest of Indihome as one of the products of PT Telekomunikasi Indonesia, Tbk Bandung. Every company must try to set the best marketing strategy to win the competition in the business, including marketing a product through social media. Indihome is one of the products marketed using the viral marketing method, which uses Instagram social media. This research method uses quantitative methods with data collection techniques through questionnaires to 60 respondents and uses descriptive analysis and verification approaches. The results showed that Viral Marketing had a significant effect on Consumer Buying Interests. Keywords: Viral Marketing, Consumer Buying Interest

Influence of Packaging Design, Promotion and Brand Image on Consumer Buying Interest (Study Case of Consumers Glek-Glek Tea Nganjuk)

This study aims to determine the effect of packaging design, promotion and brand image on consumer buying interest in NganjukGlek-Glek Tea. The population used in this study were consumers of Glek-Glek Tea Nganjuk with 100 respondents. The data analysis method used is multiple linear regression analysis. The results of the analysis show that simultaneously the packaging design, promotion and brand image variables have a significant effect on consumer buying interest, this is evidenced by the significance value of 0,000 or less than 0.05 and F 127,634> ft. 1.98. The results of the analysis partially indicate that the variable promotion of significance value 0.002 <0.05, which means that it has a significant effect on buying interest and brand image significance value 0,000 <0.50 which means that it significantly influences buying interest, while packaging design variables partially significance value 0.542.> 0.50 which means does not significantly influence buying interest.