Consumer Behavior Disciplines Research Articles

10 years of consumer behavior in collaborative consumption: a systematic literature review of open access articles

ABSTRACT Collaborative consumption (CC) is becoming a key concept in marketing. Despite the topic’s relevance, the academic literature on consumer behavior in collaborative consumption remains very fragmented. This present research aims to provide a systematic review of consumer behavior in collaborative consumption research in the existing literature. An extensive literature review was systematically conducted on collaborative consumption spread over the time period between 2010 to 2021 published journals which were identified from online academic and research databases of Web of science and EBSCO. A total of 97 conceptual and empirical articles were analyzed based on criteria such as year of publication, theoretical underpinning, methodological approaches, etc. The paper highlights the critical emergent themes and sub-themes, extensively used methodologies and analysis approaches, and dominant theoretical underpinnings. By providing the distribution schema of collaborative consumption articles based on the mentioned criteria and the future research areas, the present study will help future researchers understand the current status of collaborative consumption research in the marketing and consumer behavior discipline and take this research area forward. Our theme-based segregation of collaborative consumption gives a deeper insight to the managers of sharing services concerning the key motivations and constraints of collaborative consumption. This systematic literature review provides a holistic view of consumer behavior in collaborative consumption. It highlights three major research themes (customer-centric studies, sustainability-centric studies, and consumer trust studies) and their related and relevant sub-themes to date addressed in the research studies.

Coreografando os projetos integradores para a prática da responsabilidade socioambiental: o uso de metodologias ativas no Ensino Superior

In view of the technological, climatic and socio-environmental changes that have impacted the world in recent decades, transforming the population into conscious and sustainable consumers is a prerogative of the consumer behavior discipline in the administration course, requiring teachers to develop didactic choreographies that promote transformations in the lives of people. So, how to choreograph project-based learning and integrate other active methodologies to propose solutions that impact society? The objective of this study was to analyze the contributions under the use of active methodologies along the learning process of undergraduate students, based on a model based on the Integrator Project. It was a qualitative research based on a case study with data collected through interviews, field diaries and observation by researchers. The results showed that, in order to guarantee the satisfactory performance of students using project-based learning, other methodologies were necessary, such as: inverted class, gamified activities and challenges, problem-based learning, in addition to the integration of digital information and technology communication (TDIC), through which students recorded videos and podcasts and shared on Google Classroom.

(Un)saving face, or the designer face as a new consumer commodity

The designer face as a new consumer commodity is a focus of this work. By venturing into the global marketplace of elective plastic surgery, the authors aim to develop a concept of the face in the consumer behavior discipline. “What is the face?” – is the fundamental research question. What makes the face the site of voluntary alteration? How do marketing forces drive the mainstream embrace of surgical correction of facial features as a commercial commodity, similar to shoes? This study takes place in South Korea, a nation that places a strong metaphorical value on the face and has historically developed the honor-centered concept of “saving face” as a guiding principle of life. Specifically study examines the normative function of advertising as presented in street billboards. Results show a transition occurring for the face's major functions and highlight emerging newer functions - the face as a mask and the face as fashion.

The use of disliked gifts from a consumer behavior perspective

To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice.

One step closer to the field: visual methods in marketing and consumer research

Purpose – The purpose of this study is to examine the use of visual research methods in the area of recent marketing and consumer research. Design/methodology/approach – Content analysis was used to investigate visual method in articles from Journal of Consumer Research; Journal of Marketing; Journal of Marketing Research; Journal of Marketing Management; Consumption, Markets, and Culture and Qualitative Market Research. Abstract, key words and methodology sections of all articles published in these six journals from 2002 to 2012 were scanned to identify which of them applied visual methods in their studies. The selected articles were then closely analyzed to discover how visual research methods were used and in what manner did they contribute to the marketing and consumer behavior discipline. Findings – This study found that a growing number of marketing and consumer researchers utilized visual methods to achieve their research goals in various approaches such as cultural inventories, projective techniques and social artifacts. Visual method is useful when research deals with children who are not fully developed and able to comprehend text messages and also advantageous when investigating informants’ metaphorical thoughts about a subject or the content of their mind. Originality/value – This paper examined how visual methods have assisted marketing and consumer researchers in achieving their goals and suggests when and how researchers can utilize the visual methods for future research.

The Relationship between Gender, Age, Martial Statue and Store Characteristics and in Department Store in Libya

The aim of this paper is to identify the nature of the relationship between demographic variables and store characteristics. Also to find the differences between male and female customers in an importance of store characteristics within a Libyan department retail environment. A survey gathered data from two hundred and eighty male and female department customers, across two cities. An intercept mall-sample, collection methodology was employed to collect data. The results indicate that there is no relationship between gender and store characteristics, therefor no significant statistical differences between male and female department customers in the importance of store characteristics constructs. No significant relationship between store characteristics and age and martial statue. This study has implications for demographic researches and consumer behavior disciplines. It also has profitable implications for department retail management in Libya to assist understanding Libyan consumer and their activities when they develop their strategies that can positively influence consumer contribution levels, increased department store revenues.

Applying evolutionary psychology in understanding the Darwinian roots of consumption phenomena

AbstractConsumer scholars have amassed an impressive body of knowledge using a wide range of methodological approaches and paradigms. Despite the scientific rigor of the consumer behavior discipline, most scholars that have reviewed the field agree that it has yielded a fragmented and confused literature. It is argued here that this is in part due to the near paucity of evolutionary‐based theorizing within the theoretical frameworks used by consumer scholars. While evolutionary psychology focuses on ultimate causation namely the adaptive origins of a particular cognition, emotion, preference, or behavior, the consumer behavior discipline has overwhelmingly addressed proximate mechanisms. Both levels of analyses are needed for a full understanding of consumption phenomena. Copyright © 2006 John Wiley & Sons, Ltd.

Content Analysis Research Themes 1977-2000: Evolution and Change

More than two decades ago, Hal Kassarjian introduced the content analysis methodology to consumer researchers in his 1977 Journal of Consumer Research article “Content Analysis in Consumer Research.” Our research has two goals. First, from a historical perspective, we trace the evolution in the use and application of content analysis in-field from 1977-2000. Second, we analyze the substantive issues and thematic domains that dominate this body of research. By integrating the set of studies in terms of themes, we are in a better position to describe current knowledge and practice, evaluate theoretical progress, identify gaps and weak points that remain, and plot a course for future research. From its earliest days, content analysis has been a vital and popular technique in the consumer researcher’s tool kit. In 1977, Kassarjian’s article “Content Analysis in Consumer Research,” appeared in the Journal of Consumer Research. The article is considered “a catalyst” for later research (Kolbe and Burnett p. 243) and served as a “methodological benchmark” for more than two decades. Just as earlier researchers investigated the how of content analysis (methodology), we focus on the what (theoretical focus) of such research from 1977-2000. The purpose is to trace the evolutionary development of research themes so that future content analysts can make sense out of what has been studied and make more informed decisions about what to study in the future. Here, the unit of analysis is the “subject thematic unit,” (Riffe, Lacy, and Fico 1998, p. 68), defined by Berelson as “an assertion about a subject matter” (1952, p. 18) and by Holsti as “a single assertion about some subject” (1969, p. 116)‐ in a word, its “aboutness.” The study first examines the “original themes” (“research questions”) in Kassarjian’s first-generation article, and organizes them into baseline categories. Next, it identifies themes in content analysis studies from 1977-2000, and organizes them into an updated categorical scheme that reveals post-1977 changes. Last, it offers suggestions for new research directions. In this way, thematic development over time is organized into a system that reveals the relationship between changes in content analysis research and changes in society, the advertising and consumer behavior disciplines, the media, and data sources.

A conceptualization of the consumer behavior discipline

Consumer behavior, as a social science discipline, is analyzed from a developmental perspective. Seven developmental levels or stages are identified reflecting the growing role of consumer behavior study in applied social settings. A classification schema is also presented in an attempt to categorize consumer behavior research

A Conceptualization of the Consumer Behavior Discipline

A Conceptualization of the Consumer Behavior Discipline

Consumer behavior: Some thoughts on Sheth’s evaluation of the discipline

A paper by Sheth in the Fall 1979 issue of this journal assessed the status of the consumer behavior discipline. Various recommendations on future directions were also presented with that evaluation. The purpose of this paper is to comment on a number of issues raised by Sheth's review. Additional thoughts on the future of the discipline are also offered.