The Relationship between Gender, Age, Martial Statue and Store Characteristics and in Department Store in Libya

Abstract

The aim of this paper is to identify the nature of the relationship between demographic variables and store characteristics. Also to find the differences between male and female customers in an importance of store characteristics within a Libyan department retail environment. A survey gathered data from two hundred and eighty male and female department customers, across two cities. An intercept mall-sample, collection methodology was employed to collect data. The results indicate that there is no relationship between gender and store characteristics, therefor no significant statistical differences between male and female department customers in the importance of store characteristics constructs. No significant relationship between store characteristics and age and martial statue. This study has implications for demographic researches and consumer behavior disciplines. It also has profitable implications for department retail management in Libya to assist understanding Libyan consumer and their activities when they develop their strategies that can positively influence consumer contribution levels, increased department store revenues.