Equity Construct Research Articles

Participation of state authorities in the protection of the rights of citizens participating in equity construction in insolvency (bankruptcy) of developers (on the example of Krasnoyarsk region)

Participation of state authorities in the protection of the rights of citizens participating in equity construction in insolvency (bankruptcy) of developers (on the example of Krasnoyarsk region)

The Influence of Event Satisfaction on Destination Awareness, Image, and Loyalty in a City Marathon : Construction of Participant-based Brand Equity for a Destination

The Influence of Event Satisfaction on Destination Awareness, Image, and Loyalty in a City Marathon : Construction of Participant-based Brand Equity for a Destination

Country Brand Equity: The Role of Image and Reputation

ABSTRACT Country brand equity (CBE) is expanding in theory and in practice; however, little has been published on its conceptualization. By incorporating ‘reputation’ into the place brand equity construct at a country level, we provide a theoretical multidimensional framework for CBE. Seventeen interviews with international researchers were undertaken for theory building. A seven-dimensional CBE framework was developed according to the interpretations of two constructs - country brand reputation (‘share of experience’) and country brand image (‘share of mind’) - along with country brand associations, country brand awareness, country brand loyalty, country brand perceived quality, and channel relationships. We conclude by outlining potential further research avenues and implications for managerial practice. These contributions may guide policymakers, government officials, executives, and scholars in maximizing the value of a place brand (e.g., country, region, or city) by focusing on ‘reputation’ as an added (qualitative and/or quantitative) construct. This study may also inspire insights into joint efforts of public and private strategies and actions on economic performance, consumer welfare, and business decisions for national prosperity.

Construyendo equidad en Medellín: una apuesta desde el Observatorio de Género de la Facultad de Ciencias Jurídicas y Políticas de Uniremington

The construction of equity and social justice scenarios within the city of Medellin is a joint task aligned to a training and research endeavor that is forged within universities. In the universitas view of education, the message of inclusion, participation and recognition of human rights is a commitment to the free exercise of reason, which is characteristic of the Enlightenment’s proclamations. The defense of critical freedom must follow, understand and, if necessary, exceed government guidelines expressed through national and local public policies. The goal of the Gender, Equity and Justice Observatory of Uniremington is to raise awareness, research and build networks with public and private institutions to fight gender related inequality and discrimination, which strongly persists in our society.

How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing

Purpose In the current dynamic and competitive environment in which retail companies operate, store equity is a differentiating factor. In view of the scarce research found regarding the links between the variables traditionally related to brand equity (store awareness, store image, store perceived quality and store loyalty) and innovation, sustainability and the global retail equity, this study aims to examine these links in depth. Design/methodology/approach For a sample of 510 customers of grocery retail establishments and with the help of a structured questionnaire, the relationships between the variables defined in this research were examined using a structural equations model. Findings The authors find evidence in favor of the positive influence of innovation and sustainability on the variables related to brand equity. Likewise, store loyalty to the establishment, influenced by store image and perceived quality, emerges as a key variable in the construction of global brand equity. Research limitations/implications This study shows that innovation and sustainability have a significant impact on the variables traditionally linked with brand equity. Practical implications This research shows that new business models should be created through more innovative and sustainable businesses. In this sense, the managers of retail stores should direct their efforts toward actions aimed at implementing innovation, as well as provide evidence of the sustainability of the store’s activities, with the purpose of improving the perception that consumers have of the store. Originality/value The results of this research support the role of store loyalty as key element of brand equity. Also, to the best of authors’ knowledge, this is the first study that addresses the relationship that innovation and sustainability have with the variables linked to store equity.

Transition to the project housing construction financing scheme

In current social and economic conditions, the construction industry has a lot of problems. It is necessary to reform the industry. One of the significant changes was implementation of the project financing scheme and abandoning of the equity construction financing scheme. Project financing is a more mature market development model. By 2020, the bank project financing scheme into the construction market will have been implemented by the Russian Government.

Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions

AbstractThe aim of this study is to analyze the effect of unauthorized use of famous brand names on their brand equity dimensions. In addition, we explored the moderation effect of similarity between the unauthorized brand (junior brand) and the famous brand. An experimental design with four real famous brands and sixteen fictitious junior brands was applied to 617 undergraduate students from a large university in Ecuador. Hypotheses about the effect on brand equity dimensions and overall brand equity construct were tested using structural equation models. Results showed that awareness of a famous brand was not diluted by consumers’ exposure to junior brands. However, associations, perceived quality, loyalty and an overall construct of brand equity were diluted. There was evidence that similarity between famous and junior brands attenuated dilution. Therefore, considering that brand equity dimensions have desirable consequences on consumer behavior and firm value, this paper’s results highlight the importance of protecting brands against unauthorized use.

Teaching with understanding while teaching for understanding

This manuscript focuses on the experiences of a science teacher educator’s initial engagement in reconceptualization of the construct of equity in classrooms through the use of praxis. What might equity look like if conceptualized as a dynamic interaction between teacher and individual students? Utilizing a critically situated perspective, this work explores the evolution of mutual and reciprocal understanding between a white male teacher educator and one student. It then questions the outcomes produced by this exploration. This work provides an example of how separating equity into two components—equity as interactive, and equity as complex and dynamic, may help pre-service teachers (PSTs) and practicing teacher educators negotiate meaning through discussion on a long-term basis. By utilizing a concrete conceptualization of equity, and examples for discussion, findings can inform PSTs, teacher educators, and practicing teachers of a starting point for de/reconstructing personal conceptualizations of equity in classrooms.

College Readiness for English Language Learners (ELLs) in California: Assessing Equity for ELLs under the Local Control Funding Formula

ABSTRACTEnglish Learners (ELs) represent critical mass of K-12 students in public schools across the nation. However, states have failed to improve EL student academic outcomes, including college readiness. In 2013, California altered its school funding policy, providing additional support for English learners. Drawing on Vertical Equity and a Critical Community Strength Framework, this study examines the impact of local funding on college readiness among EL students by analyzing accountability plans and secondary data of 13 districts and assessing reforms using markers of college readiness. Document analysis shows: 1) school districts’ prioritization, 2) resource allocation based on those priorities, and 3) different approaches to operationalizing the construct of equity. Secondary data analysis reveals EL students lagged behind peers in performance on state assessments and enrollment in college preparatory and Advanced Placement varied across districts. These data confirm the critical need for intervention and targeted investment to raise overall college readiness rates among EL students in California and have national implications for states with growing Latino and EL student populations.

A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

Purpose: To identify key relationships in building brand equity in the fast-moving consumer good (FMCG) category in the United Arab Emirates. Design/methodology/approach: It is postulated that marketing elements impact brand equity dimensions which in turn impact the brand equity construct. Five marketing mix elements were selected—price, distribution intensity, advertising, price promotions and non-price promotions, and four dimensions of brand awareness, brand loyalty, perceived quality and brand associations, finally to overall brand equity. Data were collected from a broad sample. Structural equation modeling was used to test the relationships among the 10 constructs. Findings: Brand loyalty and perceived quality have a significant impact on brand equity, whereas brand awareness and brand association were weak. Brand awareness has a significant influence on brand loyalty. Distribution intensity and non-price promotions have a positive relationship with all the brand equity dimensions, whereas weak support was determined for pricing and advertising. Conclusion: In the FMCG category building strong brand awareness combined with wide distribution and supported by non-price promotions are critical to building brand loyalty which in turn impacts brand equity. Originality/value: This study contributes to the general body of knowledge on branding and provides a starting point for further research in the region.

Applying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia

Store equity is an important source of sustainable competitive advantages for retailers in today’s competitive environment. Therefore, retailers should work hard to develop and improve their store equity. Measuring it should constitute the first stage of the development process. The present research provided a scale for measuring store equity in KSA market. It first discusses the store equity construct and then describes procedures for developing and refining a multiple-item measurement scale for the construct. Scale reliability, factor analysis, and validity are then discussed based on an analysis of the data gathered from the Saudi market. The study concludes with a discussion of some potential applications of the scale.

Role of Brand experience in Fashion brands

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected. Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

Organizational and economic-and-legal problems of the transition from the equity residential construction to project financing

The paper focuses on the features and specificity of the regional market of residential construction in the Moscow region. The authors claim and prove that the solution of complex modern problems of residential construction and the creation of conditions for its further development is directly related to the reasonable application of the existing repertoire of organizational and economic methods of governmental control over this national economy sector. The article represents the authors’ opinion on implementing the new laws on equity housing construction that have come into force and their consequences in terms of the well-balanced protection of the rights of citizens participating in equity construction and the economic interests of developers. A possible scenario of premature abandonment of equity construction and the transition to project financing is described.

Research on the Influence of Customer Perceived Value on Brand Equity

As an important part of brand management, brand equity is being studied and concerned by more and more scholars and managers. The research of brand equity has experienced the change from the early stage of the company’s financial angle of view to the customer’s angle of view; this article is mainly from the latter. In the research of customer perceived value, predecessors mostly start from the perspective of functional and emotional value. The unique feature of this study is that it adds a cost perspective because the difference between what consumers get and what they pay constitutes the whole of perceived value. For customers, brand is in line with its closely linked value, and is the core factor of forming customer loyalty; for brands, customers are the foundation of brand survival and development. Customer perceived value is the direct experience in the process of consumption, which has a profound impact on consumers’ brand evaluation. Therefore, this study takes the impact of customer perceived value on brand equity as a breakthrough point, and explores the impact of three dimensions of customer perceived value on brand equity. From the perspective of increasing cost in theory, this paper examines the meaning of customer perceived value, enriches the research on the influencing factors of brand equity, and puts forward suggestions for brand management and marketing strategies of Chinese enterprises in practice. In terms of research design and methodology, this study mainly takes smartphone brands at home and abroad as the research object, and tests the hypothesis of this paper through questionnaire survey. The analysis method mainly uses reliability, validity analysis and related analysis. The results show that functional value, emotional value and cost have positive effects on brand equity. At the same time, in the process of customer perceived value impact on brand equity, the relationship between the consumer and the brand continues has been deepened, and the enterprise’s brand equity has been added. On this basis, Chinese enterprises should change the traditional concept of brand management, under the new situation, consumers, and strive to improve customer perceived value, so as to create new development opportunities for the construction and management of brand equity.

Имитация реформ долевого строительства как сдерживающий фактор неизбежной системной транс-формации отрасли

The main goals of the national project “Housing and urban environment” consist in a strategic reformation of equity construction and the creation of a socially integrated housing market. The scale of the problem is determined by the output on the volume of housing construction at the level of 120 million square metres by 2024. The solution of the task is complicated by the outbreak of the equity construction crisis. It manifested itself not only in the growth in the number of deceived equity holders and suspended housing construction projects, but also in the bankruptcy of developers. The urgency of the measures was expressed in the legis-lative consolidation of new building regulations, which tightened the requirements for developers to such an extent that they actually isolated medium and small businesses from participating in housing construction, transferred functions of control over the turnover of assessed contributions to banks, removed compensa-tion mechanisms into a separate institution and absolutised the value of mortgage purchase arrangements. The results were manifested in the growth of prices for residential real estate, a decrease in the liquidity of construction products, an increase in contradictions and disputes requiring judicial resolution. As a result, the unreasonable burden of the judicial system affected the quality of decisions made, demanding an im-mediate transition to the use of non-judicial dispute resolution methods in construction. Thus, the fragmenta-tion and weak elaboration of the measures taken, give the reform an imitative nature, leaving behind the sys-temic measures of industry transformation. The inevitability of their development is confirmed by the growth of sectoral contradictions and imbalances that create insurmountable obstacles in achieving national devel-opment goals.

Understanding millennial perceptions of human and nonhuman brands

PurposeThe purpose of this paper is to obtain perceptions from three distinct millennial segments about human and nonhuman brands related to travel. Specifically, inter and intra relationships between human and nonhuman brand credibility and equity constructs were investigated.Design/methodology/approachThree millennial generational segments representing 571 respondents familiar with human and nonhuman brands, were investigated to explore their human and nonhuman brand credibility and equity perceptual issues. Structural equation modeling was employed to test the study hypotheses. Multi-group analysis was used to observe group differences.FindingsSelected millennial segments were found to have differences in their behavior pertaining to human and nonhuman brand constructs. All hypotheses of the overall model were accepted. For group differences, a significant difference was observed. Gen Z was found to be different in emulating humans and their linked nonhuman brands when compared to both younger and older Gen Y segments.Research limitations/implicationsStudy findings contribute to the marketing and tourism branding literature, as do findings related to generational differences.Practical implicationsThe authors suggested implications for hospitality and tourism marketing professionals under the headings of emotional attachment, entertaining content, use of social media and exploring brands online. Implications including multicultural, brands with strong values and engaging with brands can be helpful for hospitality managers in attracting millennials.Social implicationsSocial implications suggest behavioral differences related to three sub-groups of generational cohorts involving millennials.Originality/valueThis is the first study dedicated to observing millennial perceptions for human and nonhuman brands.

Managing the consumer-based brand equity process: A cross-cultural perspective

Most consumer-based brand equity (CBBE) models are linear and fail to capture the complexity of the brand equity construct and its benefits in terms of key consumer behavioral outcomes. More complex and dynamic models focusing on CBBE as a process often lack empirical support particularly from more than one country. This study builds on and extends previous research by empirically examining the configural nature of the CBBE building process cross-nationally, and by investigating differences vis-a-vis key consumer behavioral outcomes (namely, willingness to pay a price premium, brand recommendation and repurchase intention). These differences are postulated and explained through culture theory particularly the cultural dimension of individualism/collectivism. Using fuzzy-set/Qualitative Comparative Analysis (fs/QCA), survey data from Greece and Germany support the robustness of the extended CBBE model. The model shows that overall brand equity and consumer behavioral outcomes are created through the brand building, brand understanding, and brand relationship blocks, and identifies core causes and common patterns across countries providing a useful diagnostic tool for international brand management.

Developing an island destination brand equity model: the case of Kish Island in Iran

The extant tourism literature contains only a limited number of studies that have examined brand equity and its determining factors for an island tourist destination. This paper aims to address this gap by developing a brand equity model in an island destination context from the perspective of both domestic visitors and experts. To this end, a two-stage qualitative and quantitative mixed method was taken into consideration. Applying content analysis and structural equation modeling, the results led to the conclusion that there are six dimensions for island brand equity construct as in the following: familiarity, image, value, quality, loyalty, and cultural and natural assets. According to the total effects, out of the dimensions, the construct of cultural and natural assets had the highest explanatory power. The results offer significant insight into island destination managers and policy makers to tailor their brand-building strategies.

Typical Ways of Committing Crimes Related to the Construction and Operation of Apartment Buildings

Crimes in the sphere of housing can be divided into two groups: those committed at the stage of construction and those committed at the stage of building management. Crimes at the stage of construction are most often connected with unscrupulous developers who have accumulated money for equity construction and then have failed to build the house or put it into commission, which could be characterized as fraud. There are many crimes connected with the overestimation of construction costs, provision of false work completion statements, etc. Crimes of unscrupulous management companies in the sphere of building maintenance are most often connected with embezzlement of funds collected from the dwellers as payments for utilities, and their non-transfer to the corresponding public utility companies. Besides, both management and construction companies often try to overestimate their costs by providing fictitious completion statements for the volume of work that has not been done, which could be viewed as the falsification of primary evidence. The sophisticated illegal schemes used by companies involved in the construction and management of apartment buildings result in a steady increase of the number of complaints from dwellers and equity construction participants, which leads to an increased burden on the specially authorized bodies who examine crimes in this sphere. The goal of this article is to systematize different ways of committing crimes in the sphere of housing and to improve the efficiency of their solving, investigation and prevention.

Legal Regulation of Equity Construction: Shortcomings Determining Some Types of Economic Crimes

There are various types of unlawful, including criminal, behavior in the sphere of construction, but the lawmakers have reduced them all to «defrauding shareholders». The growth in the number of such offences is directly connected with the shortcomings in the system of subcontractor bidding, the legislation on self-regulating organizations and the general economic climate for developers. The authors conclude that «defrauded shareholders» are the result of failed financial pyramid schemes devised by developers to compensate for insufficient funds and expensive bank loans. The lawmakers should take into account not only the position of shareholders, but also the position of developers who need a cheap loan, while amendments to legislation set various limits to means available to them. Calculations show that a bank loan with a 5 % interest automatically eliminates most problems, but this solution is outside the industrys control. At present, a developer can only obtain a loan for project funding if the full project documentation is ready, the construction permit has been obtained and at least 30 % of the total amount has already been invested in the site. Most developers cannot meet these requirements. To summarize, there should be adequate punishment for offenders in the sphere of real estate (imposition of fines proportionate to the public danger of the action). At the same time, administrative liability is incurred if the actions of a person do not constitute a criminal offense. Administrative liability is less repressive than the criminal one, which is evident from the comparative analysis of administrative and criminal punishments and the type of deprivations and encumbrances that they entail. The future of equity construction depends not only on criminal or administrative legislation, but on the economic climate in Russia and the complex financial and legal measures aimed at protecting defrauded shareholders.