Pheromone-based technologies, such as mating disruption or pheromone-baited traps have been widely used to protect vineyards against the European grapevine moth, Lobesia botrana (Lepidoptera: Tortricidae), an insect pest with major economic impact on the viticulture industry. So far, research and development of such techniques has predominantly focused on how male insects respond to the sex pheromone emitted from calling females, while female autodetection (i.e., the ability of females to detect their sex pheromone) has, for the most part, been overlooked. As a result, any potential effects of pheromone-mediated strategies due to female autodetection are poorly understood. In this work, we investigated the olfactory and behavioural response of L. botrana virgin and mated females to the major component of their conspecific sex pheromone (E7,Z9–12:OAc) through electroantennographic and two-choice olfactometric assays. The results confirm that both virgin and mated females respond at antennal level to their own pheromone and subsequent behavioural results revealed a strong repellent effect of female L. botrana to synthetic pheromone which was stronger in the case of mated females. Thus, the findings on sex pheromone autodetection by L. botrana females may contribute to designing better pheromone-mediated strategies for its biological control in vineyards. The suggested approach based on our findings is that of a dispersal behaviour: a) in order to avoid competition from other conspecific calling females and b) as a spacing strategy among host plant resources to ensure progeny survival.