The article is dedicated to the study of the factors contributing to the increasing influence of mass media on the formation of political consciousness in modern society. In the context of globalization and digitalization, mass media have become key instruments in shaping public opinion, political preferences, and mobilizing various forms of socio-political activity. The paper analyzes the key technological, sociocultural, political, and economic factors that directly or indirectly determine the influence of mass media on political processes and societal consciousness. Special attention is given to the role of algorithms in the selection and presentation of information, including the impact of external factors on content, as well as challenges related to the spread of disinformation and manipulative technologies. The article also explores the phenomenon of the mediatization of politics and the self-referential nature of mass media, which contribute to the formation of a specific public space and changes in political communication. The problems of global media influence, which tend to unify information flows and blur cultural and political differences between countries, are also analyzed. The conclusions emphasize the importance of ensuring transparency, independence, and diversity of mass media to support democratic processes, strengthen civil society, and prevent information manipulation in the modern world.