Conscious Attitude Research Articles

Eco-innovation and financial performance nexus: Does company size matter?

Nowadays, there is an increasing recognition of the value of eco-innovation in both academic and practical spheres. Establishing the connection between eco-innovation and corporate performance is highly important. This paper aimed to analyze the correlation between eco-innovation, corporate performance, and company size. To accomplish this goal, the paper collected unique data from 383 global non-financial companies using the Refinitiv Eikon database from 2013 to 2022. This paper uses fixed effect and (generalized method of moment) GMM techniques to overcome possible endogeneity concerns. The strong empirical results display a positive relationship between eco-innovation and corporate performance. Importantly, this paper discovered that the size of companies significantly magnifies the effect of eco-innovation on corporate performance. Our findings are still robust to endogeneity concerns. The results confirm that prioritizing eco-innovation can benefit larger companies in multiple ways, including boosting productivity, avoiding penalties, expanding into new markets, improving green image, and gaining a competitive edge, all of which ultimately enhance corporate performance. Additionally, the extensive evaluation by stakeholders enables these larger corporations to generate increased profits. This paper aims to contribute the innovation literature by exploring an under-explored topic using extensive panel data and offering practical guidance for non-financial firm stakeholders. The implications of the findings have various impacts on future research and policy development. Furthermore, this paper aims to assist policymakers in establishing impactful mechanisms and guidelines that foster ecologically conscious attitudes. The conclusion assists managers in grasping the importance of context-based eco-innovation.

Environmental Conscious Attitudes of Geography Education Students

Purpose of the study: The research aims to: 1) determine attitudes towards protecting the campus environment for Geography education students, 2) determine attitudes towards preserving the campus environment for Geography education students, 3) determine attitudes towards utilizing the campus environment for Geography education students.
 Methodology: The Geography education student population was 197 students, the sampling technique used purposive sampling with the characteristics of the 2006-2010 class of students who had taken PKLH, namely 50 students. The variables in the research are attitudes towards protecting, preserving and utilizing the campus environment for Geography education students. The data analysis technique uses descriptive percentages.
 Main Findings: The research results showed that as many as 90% of Geography education students were in the good category in being aware of the campus. Students have attitudes towards environmental protection such as views, feelings and efforts to plant trees and to attend seminars in the context of environmental protection on campus. Students have an attitude towards preserving the environment, such as having views, feelings and tendencies to act on waste management, reducing paper use and saving electrical energy on campus. Students have an attitude towards sustainable use of the environment, such as having views, feelings and tendencies towards action towards recycling rubbish, composting, using used goods on campus.
 Novelty/Originality of this study: Due to the fact that there are still some students who do not have an environmentally conscious attitude, this research examines the Environmental Conscious Attitude of Geography Education Students.

ФОРМУВАННЯ ЕКОЛОГІЧНОЇ ВІДПОВІДАЛЬНОСТІ ПРОВАЙДЕРІВ ПОСЛУГ ГОСТИННОСТІ НА ЗАСАДАХ СОЦІАЛЬНОГО ДІАЛОГУ

The hospitality industry, which is one of the biggest generators of negative impact on the environment, needs transformation and greening. The problem of implementing environmental responsibility among Ukrainian tourism service providers is not just a condition of their competitiveness, but a guarantee of the possibility of functioning and development in the future. The purpose of the study: identification of the parameters of the social dialogue implementation for the formation of ecologically responsible sustainable functioning and development of the hospitality sphere at the level of tourist destination. The subject of the study: theoretical principles and practical experience of implementing social dialogue at the local level. Research methods: general and special methods of scientific knowledge, namely abstraction, induction and deduction, analogy and qualitative comparison were used in the research process. The hypothesis of the study is that the only way to ensure the ecological sustainability of the hospitality sector is the conscious attitude of the local population, as providers of hospitality services, to the existing environmental problems and the desire to preserve the natural, recreational, historical and cultural resources of their own territory. The main results of the study: the analysis of the theoretical basis of the development of the concept of social dialogue and modern international and domestic experience regarding its implementation in the field of hospitality and tourism allowed to determine the parameters of the social dialogue implementation for sustainable ecological development of the hospitality sphere at the local level. The originality and practical significance of the study: the presented parameters of the introduction of social dialogue for the sustainable ecological development of the hospitality sphere at the local level reveal the essence of the process involving not only the local population, but also visitors to the region, who must be informed and responsible for observing the rules and conditions of stay and recreation in the territory of the community. Conclusions: the proposals presented in the study regarding the development of social dialogue for the formation of environmental responsibility of hospitality service providers at the local level are relevant and can be used to overcome the current crisis in the industry, which began during the pandemic and was deepened with the beginning of a full-scale war

Основные приоритеты государственной политики Республики Казахстан в формировании исторического сознания

The article attempts to determine the main priorities of the state policy of the Republic of Kazakhstan in the formation of historical consciousness. For this purpose, the analysis of the state programs implemented in this direction is carried out. The need for further work on the formation of historical consciousness is due to the fact that it is an important component of public and source of national self-consciousness, which serves to meet socio-cultural and ideological and personal needs, as well as realising the importance of knowing the history of their country and preserving the historical past for future generations. The process of formation of historical consciousness should become an integral part of the state policy of the Republic of Kazakhstan. The most important direction is education, including the study of not only history, but also the state language, as they are interrelated. At the same time, the effectiveness of formation of historical consciousness depends on teaching methods, and also requires taking into account the specifics of educational institutions, regions, social and national groups. The author considers the existing problems and formulates proposals for their solution. In particular, it is proposed to introduce a pilot project on the use of virtual excursions in the teaching of history, which will help to achieve a conscious attitude to the importance of knowing the history of their country and preserving the historical past for future generations, as well as a number of measures to improve the quality and effectiveness of teaching history and the Kazakh language.

Perspectives on the application of IT in education to promote environmental education and sustainable development

The article explores the prospects of using digital tools in education to support environmental education and sustainable development. It analyzes the role of digital technologies in forming a conscious attitude to the environment, providing access to information about environmental issues and stimulating active participation in solving environmental problems. The article also discusses the main advantages and challenges of digitalization of the educational process in the context of sustainable development and suggests ways to optimize the use of digital tools to achieve these goals.

НЕКОТОРЫЕ ПРОБЛЕМЫ ОРГАНИЗАЦИИ ТРУДА И ТРУДОВОЙ ДИСЦИПЛИНЫ НА ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЯХ КАЗАХСКОЙ ССР В ВОЕННЫЕ ГОДЫ (1941-1945 ГГ.)

Labour was one of the key aspects of the relationship between power and society in the Soviet Union. The ideology of a conscious attitude to labour was an important component of socialist working discipline. However, with the outbreak of World War II and the challenges it posed, including economic crisis, starvation and devastation, the problems of labour discipline in the work collectives became more pronounced. Under wartime conditions, workers were sometimes forced to take extraordinary measure to solve their problems. Despite the fact that the orders and decrees of the Soviet leadership testify to the strict regulation of the life of Soviet society on the home front, violations of labour discipline expose many structural problems of the Soviet system of management. Numerous forms of labour discipline violations were documented at industrial enterprises during the war. The study of the peculiarities and problems of labour organization at enterprises evacuated to Kazakhstan provides an opportunity to understand the nature and features of the functioning of the Soviet mobilisation system within the war years. The study of labour discipline of workers at defence enterprises during the war also allows us to go beyond established ideological frameworks. The main group of sources includes documents extracted from the fonds of the Archive of the President of the Republic of Kazakhstan (AP RK), the State Archive of Western Kazakhstan Region (GAZKO), the State Archive of Almaty city (GA Almaty).

Экопсихологическая компетентность во взаимодействии с пространственной средой повседневной жизни: теоретические основы и практики развития

The author analyzes the theoretical foundations and practices of the development of ecopsychological compe-tence as the ability of the subject to determine and transform the potential of various characteristics of the spa-tial environment of everyday life into a psychological resource necessary to maintain optimal functioning. A review of theoretical approaches, the focus of which is the position of the environment “as a resource of psy-chological health” and “a resource for overcoming stress” (according to S.K. Nartova-Bochaver), allows us to conclude that there is an impressive number of theoretical “constructions”, where the spatial environment is considered as a factor with which human interaction can contribute to subjective well-being and optimization of psychological functioning. As examples, the salutogenic approach to the interaction between man and the envi-ronment, the theory of the supporting environment, the theory of the restorative environment, the theory of the health-saving environment are given. Some practices of developing a conscious attitude and using the spatial environment of everyday life to maintain psychological well-being are analyzed. It is emphasized that one of such practices is “landscape analytics”, representatives of which note that the psychological resources of inter-action between a person and the space of the natural environment are associated with solving the problems of self-knowledge, self-change, projection, as well as actualization of various meanings, experiences and actions. Another area that actualizes the possibilities for the development of ecopsychological competence is the per-ception of images of the urban and natural environment, where attention is paid to Researchers focus on the resourcefulness of elements and the quality of the visually perceived spatial environment in the field of optimi-zation of cognitive functions and emotional background. Independent practice focused on the development of ecopsychological competence is participatory design, within the framework of which the thesis of the psycho-logical resource of the spatial environment for the development of the subject’s acousticity is formulated. Proof of the existence of a spectrum of everyday practices of office employees to regulate their condition and per-formance by operating with various properties of the spatial environment is the subject of an empirical analysis of ordinary techniques of help in the office. The author concludes that it is relevant to develop a program for the development of ecopsychological competence in interaction with the spatial environment of everyday life.

Awareness And Attitudes Of Pregnant Women Towards STI Prevention And Treatment In New Sociomedical Conditions Of COVID-19 Pandemic

Background — Restriction on in-person events during the pandemic constitutes a dangerous factor causing the reduced awareness of youth of the risks and measures to prevent sexually transmitted infections (STIs). Consequently, pregnancies ending in childbirth in 2022 occurred against the backdrop of the COVID-19 situation, characterized by a decrease in preventive activity. Information deficit in 2020-2021 and the emphasis on issues of maintaining health in connection with the psychological factors of the pandemic accounted for peculiarities of awareness of young women regarding the prevention of STIs. The objective of our study was to analyze the knowledge and attitude of women towards prevention, diagnosis and treatment of STIs during pregnancy and to highlight the differences that arose depending on their education profile/profession. Materials and Methods — In 2022, against the background of the cancelation of most anti-epidemic restrictions, we conducted a sociological survey of 518 pregnant women. The respondents were divided into two comparable subgroups (178 respondents with education in medicine/biology and 340 females with other education profiles). This sample size corresponded to a significance level of 95%. Data processing was based on the calculation of relevant indicators (the proportion of parents – women and their husbands – screened for STIs prior to the conception, readiness for systematic screening examinations, and intentions to seek medical help for STIs). The significance of the difference in values between the subgroups of respondents with education in medicine/biology and education in humanities or technology was assessed using the Student’s t-test. Results — We revealed that 66.8% of respondents were focused on productive contact with the health care system, 74.2% of women with education in medicine/biology were examined for STIs, which statistically significantly (p<0.05) exceeded the proportion of women with other education profiles (62.9%). At the same time, the level of trust in the public venereological services vs. private clinics was significantly higher among all categories of pregnant women (p<0.01). Conclusion — Our study exhibited a high level of awareness among pregnant women about the STIs and the beneficial importance of preparation for conception by STI prevention. Women with education in medicine/biology had a more conscious attitude towards screening examinations for STIs, but at the same time demonstrated a higher desire for self-medication. We established that during the pandemic, young people in general have shown a stronger intention to receive medical care in private clinics, but in case of pregnancy exhibited higher confidence in public medical facilities.

ПРАВОВОЕ ОБРАЗОВАНИЕ КАК ПЕДАГОГИЧЕСКОЕ УСЛОВИЕ ПРОФИЛАКТИКИ ДЕФОРМАЦИИ ПРАВОСОЗНАНИЯ ЛИЧНОСТИ

The relevance of the study lies in the sphere of formation of legal consciousness and prevention of its deformation using pedagogical methods of legal training, education and development in the educational process. At present, when society is faced with rapid sociocultural and technological changes, it is important to understand how a person's legal consciousness can be formed more effectively through pedagogical methods. The purpose of the study - conduct an analysis of effective methods for forming legal consciousness within the framework of the educational process, highlight key aspects that contribute to the education of law-abiding citizens and the formation of a sustainable legal outlook, worldview and worldview in the educational environment. Research methodology. In this article, to systematize theoretical and empirical data on the problem of forming legal consciousness through the educational process, the method of analyzing scientific and methodological literature is used. To identify the main advantages and problems associated with the development of legal training, education and development in the educational process, a descriptive method is used. When considering examples of successful practices in legal education and countering the deformation of legal consciousness, the method of analysis and generalization of pedagogical experience is used. Results. The article discusses current methods and strategies used in educational institutions for the effective formation of legal consciousness among students. Particular attention is paid to the influence of legal education on the prevention of deviations of legal consciousness and the correction of its deformation. The role of educational programs in creating a conscious attitude towards the law is explored, and factors contributing to the deformation of the legal consciousness of students are identified. The article discusses problems associated with the information environment and media literacy that affect the perception of laws. The presented analysis allows us to identify key strategies and techniques that contribute to the sustainable and balanced development of legal consciousness in the educational environment. Conclusion. The article provides practical recommendations for educational organizations in order to optimize the processes of forming legal consciousness, ensuring effective prevention and countering the deformation of legal values in the modern educational context.

Effect of Mathematical Disposition on Students' Mathematical Creative Thinking Abilities in Class XI

Mathematics as a lesson that is useful for the development of thinking, thinking becomes an important process in it, where students are expected to be able to think deductively. Students are asked to understand the concept of the material that has been delivered with an active and conscious attitude, or referred to as a disposition. The purpose of this research was to find out the effect of mathematical disposition on students' mathematical creative thinking abilities in class XI MIPA MAN 2 Banyumas. The population in this research were all students of class XI MIPA totaling 243 students, 153 students were taken as samples using simple random sampling technique. This research was conducted using quantitative research methods where data was obtained by distributing research instruments in the form of questionnaires and tests. The analysis technique uses a simple linear regression analysis technique. Before the analysis test was carried out, the data went through analysis prerequisite tests, namely the normality test, regression significance test, and linearity test. The results of this study indicate that there is an influence of mathematical disposition on students' mathematical creative thinking abilities of 12,6%. Also regression equation obtained, Ŷ=8.325+0.730X which shows that the regression coefficient value is positive, which means that if the mathematical disposition (X) increases by 1 unit, the student's mathematical creative thinking ability (Y) will increase by 0.730 units.

The Inappropriable: The Landscape

This article aims to further develop Giorgio Agamben’s argument that the landcape, along with the body and language, is a phenomenon of the “inappropriable”. According to Agamben, the landscape inherently resists being captured as property and can only be revealed through the experience of simple use. Agamben presents this claim in his works The Use of Bodies (L’Uso dei corpi), the final volume of the Homo sacer project, and Creation and Anarchy: The Work of Art and he Religion of Capitalism. The article asserts that the landscape is not merely another example of the inappropriable, but rather its most complex manifestation, encompassing relationships with both language and embodiment. A significant aspect of this discussion is Agamben’s dispute with Husserl, who diminishes psychologism and physicalism in his phenomenological project but upholds juridiism as a foundational attitude of consciousness that shapes the constitution of its objects. Consequently, the recognition of the “inappropriable” as an original realm of human experience can be achieved through the deconstruction of the “I” that falsely assumes possession of something unique. Ultimately, the landscape unveils itself when we no longer exist as subjects of rights, but rather as “persons” in the legal sense. To illustrate the precise emergence of such an experience with the inappropriable, the article analyzes artistic works, specifically a story by Alexander Grin and two paintings by Edvard Munch.

Танец и религия: онтологические точки пересечения

The article raises questions about how changes in sacred dogmatics affect the development of dance culture. In contrast, is it possible for dance to influence religious ideology? Why for some confessions dance is an inte-gral part, and for others – a sinful act? Consideration of the attitude of religious consciousness to dance in the historical aspect determines the relevance of the topic. The paper attempts to go beyond the understanding of dance as a bodily-physical phenomenon and determine its metaphysical foundations, from the position of which it is possible to talk about the relationship between dance and religion and proto-religion. The author shows not only the historical and cultural points of intersection of dance and religion, but also reveals the onto-logical features of their relationship on the basis of M. Eliade’s method of the history of religions.

Design of health protection technology in the process of beginning physical culture for young students

In the past decades the world science has included the problem of health in its wide interpretation in the circle of global problems, the resolution of which predetermines not only the quantitative and qualitative characteristics of the prospective development of mankind, but also the fact of its further existence as a biological species itself. Nation’s health is regarded as an indicator of the state’s civility reflecting the social and economic condition of the society. According to UNO resolution No. 38/54 of 1997 the population’s health is considered to be the main criterion of the expediency and efficiency of all the spheres of the economic activity without exception. Moreover, the experts believe that about 75% of adults’ diseases result from the living conditions they had in their childhood and youth.
 The problem of healthconservation and its purposeful formation in children andyouthhas an exclusive importance and topicalityin the modern conditions of the Ukrainian society development as it is directly connected with the problem of the state existence. In the World Health Declaration (May 1998) the stress is laid upon the fact that the level of state social policy efficiency can be determined by the level of its influence upon the health of the population as a sufficient level of health establishes a solid foundation of a sustainable economic growth.
 Analysis of the results of own and medical and social research in recent years shows a significant deterioration in the quality of the student youth. And this trend is sustainable. The issue of the health of children and young people should become a priority not only for medical employees who do not have objective opportunities to fully solve it, but also teachers. It is the latter that are called to form schoolchildren have a conscious attitude to their own health and a healthy lifestyle (HSL) and carry out propaedeutic work in the specified direction.
 The main function of out-of-school and out-of-class activity is creation of the most favorable conditions for forming the habit of systematic physical trainings. Classes are only the beginning of all complicated system of this process, which means training during the school day, out-of-class and out-of-school physical and health activity, self-dependent work.
 Increasing of effectiveness of the system of physical education at school depends on the correct organization of all the measures. They must be coordinated while planning with the essence of physical culture classes, promote learning of educational material that is predicted with the program. So, all the forms of physical education are united with the common tasks. For optimal solving of all the problems of physical education it is worth practicing different forms of activities by introducing physical-health measures while daily routine, wide pupils’ attraction to training in sport sections and workshops, popularizing of additional and optional classes.

Model for evaluating the efficiency of a socially responsible business entity

The aggravation of transformational contradictions under the influence of globalization and integration processes actualized the need to form a new social development paradigm. Achieving quantitative growth is giving way to ensuring sustainable development within the global economy, which can be implemented using the corporate social responsibility strategy. In Ukraine, the problem of socially responsible behavior of business entities, particularly the education system, which is expressed primarily through training a modern specialist, has become actualized. Even before Russia started the war in February 2022, positive processes toward expanding social responsibility among business structures were observed in the state, expressed in joint projects, educational, and grant activities. At the same time, corporate social responsibility was primarily declarative. In hostilities and the presence of an economic crisis, most domestic business entities were quickly, forcibly, or gradually forced to curtail their charitable and social projects. In contrast to existing research on the social responsibility of business entities, it is proposed to evaluate the effectiveness of their functioning by individual components, considering the educational component. The work uses the toolkit of economic analysis, which made it possible to assess the effectiveness of the socially responsible behavior of the business entity. The practical value of the research consists of establishing the relationship between various participants in market relations, considering each participant's social responsibility for the results of their activities. Social responsibility is helpful for everyone - the state, society, and business, because, as a result, the standard of living of the population increases, the infrastructure develops, the socially conscious attitude of citizens toward the environment takes place, and a corporate culture of management and interpersonal communication is formed. Keywords: corporate social responsibility, business entity, Ukraine, business structures, education.

Attitude towards motivation and formation of healthy fundamentals of life in modern youth

The article reveals the essence and content of the concept of "motivation for a healthy lifestyle", outlines the need and substantiates the main factors, factors and approaches to the formation of motivation and key competence for leading a healthy lifestyle. The mechanisms of influence on the state of health and the absence or presence of healthy motivation of the population as a whole and each person separately are revealed. Physical education and sports help to strengthen health, improve functional and motor capabilities. They are an integral part of a healthy lifestyle and lead to harmonious physical and spiritual development of the individual. Systematic physical education and sports preserve youth, health, and longevity, which is accompanied by creative work growth. A conscious attitude to physical culture and sports is of great importance. The principle of constant motivation, an active attitude towards arbitrary self-improvement and self-development in sports should be laid at the heart of any physical education program. Motivation to do sports is the most important aspect, in many ways it is not inferior in importance to the training process. It reflects interest in classes, an active and conscious attitude to sports and is one of the factors of successful mastering of the training program and progress. “Motivation is the urge to action; a psycho-physiological process that controls human behavior, capable of determining its direction, organization, activity and stability; a person’s ability to satisfy his own needs”.

Competencies in education through the development of the individual's legal awareness in the conditions of a modern society

The main objective of the article is the study of competence formation in higher education through the development of the individual's legal awareness. The process of the research involved the use of methods of analysis of the main aspects of competence formation in an institution of higher education. Legal consciousness is one of the most important forms of a person's consciousness, along with political consciousness, morality, art, religion, science and philosophy. For sustainable existence and development, it is not enough to expect everyone to behave correctly. There must be trust, which is created by the legal system, consisting of binding laws, rules and principles in force, which regulate the rights and obligations of citizens. As a result, the key aspects of competence formation in higher education through the development of legal awareness were characterized. The authors conclude that the ability to comply with the requirements of law and morality, should be considered as a product of the conscious attitude of adolescents towards the recognition of their civic duty and compliance with legal norms.

LIFE VALUES AS A WAY OF ATTITUDE TOWARDS HEALTHY LIFESTYLE OF DIFFERENT AGE AND SOCIAL GROUPS

The article presents the concept of life values as a way of attitude of people belonging to different age and social groups to a healthy lifestyle. Regardless of the individual priorities of each person, the following are common for most: family, friendship, material well-being, career, health, creativity, self-development, and spirituality.
 It was determined that for most people, the concept of life values includes relationships with loved ones, harmony, health and beauty, both external and internal, and with age the vector changes in the direction of spiritual values and recreation, but the general understanding of values remains constant.
 It has been established that physical education and sports are important in the formation of a healthy lifestyle of a person, spiritual and physical development, where the rejection of bad habits is a prerequisite for a healthy lifestyle.
 The question of “free time” requires a more conscious attitude to its planning and filling. The opportunity to think about the content of one's own free time led to an understanding of the unconscious and uncontrolled use of time.

The protection of intellectual property rights in modern conditions

Intellectual property is no less valuable an asset than tangible property, and ensuring its adequate protection is crucial to stimulate innovation and societal development.
 The protection of intellectual property rights should be an important concern for international law scholars, as new innovative ways of violating them are emerging every day with the development of technology. This article provides an overview of the ways in which intellectual property rights are protected in Ukraine. The author highlights the imperfection of national legislation on the protection of intellectual property rights in comparison with the countries of the European Union.
 In particular, the article focuses on the role of intellectual property in the modern digital environment. With the increasing number of digital content and online services, the likelihood of intellectual property rights infringement through piracy and illegal use is growing. The author discusses the problems and contradictions that affect this area today and suggests ideas for further research.
 The article goes on to discuss various mechanisms for the protection of intellectual property rights, including alternative methods of protection, such as mediation, damages, compensation, etc. The author offers recommendations on how to improve the existing rules and procedures to ensure effective protection of rights holders.
 In general, the article emphasizes the importance of ensuring fair and effective protection of intellectual property rights, which contributes to creating incentives for innovation, technology development and economic growth. Knowledge and conscious attitude to the protection of intellectual property rights is of great importance for the progressive development of society. After all, the protection of intellectual property rights can stimulate the exchange of technology and knowledge between countries and organizations, which contributes to scientific and technological progress on a global scale.

Conceptual component of health-preserving activities of Physical Culture and Sports specialists

One of the main tasks of the modern policy of Ukraine is to preserve health of the population, to form needs, motives and values for a health-preserving lifestyle, a conscious attitude to the problems of health and life safety, especially under conditions of martial law. The health-preserving activities of Physical Culture and Sports specialists in preschool education institutions, general secondary education institutions, and higher education institutions should aim to create a health-preserving educational environment for the participants of the educational process, which requires the modernization of the training process intended for future specialists (junior specialists, bachelors, masters) in Physical Culture and Sports in institutions of higher education as well as directing it to the development of a personality capable of creatively, rationally and professionally performing the role of a coordinator, an organizer and a manager of Physical Education, Sports alongside the formation of participants’ healthy lifestyle within the educational process in an educational institution. At the current stage of the development of Physical Culture and Sports, contradictions can be seen between the demand of the European community and our society for the level of readiness of specialists in Physical Culture and Sports; between the focus on the professional activity of Physical Culture and Sports specialists and specialized types of training, as well as the technological content of the training process aimed at future specialists. Research methods: logical methods, systematic analysis of scientific (philosophical, pedagogical, special) literature on health-preserving activities of Physical Culture and Sports specialists. It was determined that the conceptual apparatus eliminates different understanding and interpretation of professional terms during communication between the participants of the educational process. The theoretical provisions contained in the scientific research deepen the conceptual understanding of the methodology of improving the training in the field of Physical Culture and Sports and health education, create conditions for scientific assurance of the professional training aimed at future specialists in Physical Culture and Sports. The main key concepts of health-preserving activities of Physical Culture and Sports specialists have been revealed and clarified. New formulations of the concepts “health-preserving activities of Physical Culture and Sports specialists” are provided, such as: Physical Culture teacher; physical culture of the individual; the concept "health" for children and adolescents; health care; health care professional activity; health-preserving educational environment of a higher education institution; the concept of physical culture, physical culture as a process has been clarified; Physical Education; pedagogical activity; health; health promotion; biological basis of health; the value of health; axiological (value-oriented) approach; health care activities in a higher educational institution; health-preserving educational space. The research results can be used in the practice of professional training aimed at future specialists of Physical Culture involving health-preserving activities with students of educational institutions, the system of postgraduate training and in the process of developing programs, educational and methodological aids on the problems related to Physical Culture and Sports in the direction of a healthy lifestyle and health preservation.

COMPONENTS OF SOCIAL RESPONSIBILITY PERSONALITIES: SOCIAL AND PSYCHOLOGICAL CONTENT

The article reveals the socio-psychological content of the components of social responsibility of an individual. It is shown that the social responsibility of an individual is defined as a moral and value stable personal formation, which includes a strategy of social behavior of an individual, where the basis is a conscious attitude to voluntary, active performance of social roles, in accordance with one's actions and their consequences, values and norms of society, as well as ready to be responsible for the obtained result. It is emphasized that social responsibility is revealed in the following structural components: value-normative (sociocentric motivation, egocentric motivation, etc.), cognitive-informational (cognitive consciousness, awareness, etc.), affective-empathic (sthenic emotionality, asthenic emotionality, sincerity and etc.), organizational-communicative (dynamic ergicity, dynamic aergy, difficulties, etc.), result-active (object effectiveness, subject effectiveness, etc.), reflexive-prognostic (regulatory internality, regulatory externality, etc.). The conducted study of the components of social responsibility revealed the specificity of their interrelationships depending on the length of professional activity, as well as evidenced an increase in the level of responsibility to the level of hyperresponsibility. Professionally and socially responsible respondents are aware of themselves as a subject of activity, show social activity, initiative, control their educational and professional activities.