Congruence Of Attitudes Research Articles

Role of influencer–follower congruence in influencing followers’ food choices and brand advocacy: mediating role of perceived trust

PurposeThis study attempts to encapsulate the idea of influencer marketing in the food sector and the vital role played by food influencers in shaping the dietary preferences, tastes and decisions of their social media followers and turning them into brand advocates.Design/methodology/approachAn online survey of 383 social media users, utilizing a self-administered questionnaire, was undertaken to validate the proposed research design. The partial least squares structural equation modeling (PLS-SEM) methodology was used to analyze the data and test the relationships between the constructs.FindingsThe results confirm the validity and reliability of the research model. The research revealed the positive influence of influencer–follower demographics and attitude congruence on followers’ food choices, which in turn leads to followers’ delight and significantly impacts their brand advocacy. It also depicts how followers’ perceived trust in an influencer mediates the relationship between their similarity with the influencers, their food choices and brand advocacy.Originality/valueThe study proposes a new theoretical framework and empirically tests the effectiveness of influencer marketing in influencing social media users’ food choice behavior and brand advocacy through the medium of followers’ congruence with social media influencers. The findings offer noteworthy theoretical and managerial implications for academicians as well as marketing practitioners.

Customer-Brand Attitude Congruence and Purchase Intentions Among Thai Media Students in Higher Education: A Case Study of the Sansiri Brand

Customer-Brand Attitude Congruence and Purchase Intentions Among Thai Media Students in Higher Education: A Case Study of the Sansiri Brand

How does mindfulness relate to sustainable attitude and behavior? The role of possible mediators

The study’s primary goal is to investigate the relationship between different aspects of mindfulness which were carved out by a systematic literature review on sustainability through possible mediators. The relationship between different aspects of mindfulness (acceptance, acting with awareness, decentering, inner awareness, outer awareness, insight) and sustainable attitudes and behavior under the consideration of mediating variables (congruence of attitudes and behavior, values, well-being, connectedness to nature, disruption of routines, pro-socialness) was investigated in 337 participants. The results showed the diverse relation of mindfulness to sustainable attitude and behavior. In a mediation model, sustainable attitude and sustainable behavior were positively predicted by outer awareness and insight via connectedness to nature. Moreover, sustainable attitude and behavior were positively predicted by inner awareness, outer awareness, and insight via pro-socialness. There were no direct effects from any other aspect of mindfulness on sustainable attitude or behavior. Our study hints that connectedness to nature and pro-socialness are the relevant mediators between mindfulness (awareness and insight) and sustainable attitude and behavior. However, further intervention studies should test whether these mindfulness aspects are the most important for changing sustainable attitudes and behaviors.

Social identity emergence in attitude interactions and the identity strengthening effects of cumulative attitude agreement

AbstractThe social identity approach asserts that self‐categorization is fluid and created anew in context. Despite this, research often conceptualizes identities as being based on static categories. In this article, we assess: how attitudes may be relevant attributes used to categorize the self and others, and therefore have the potential to foster social identification; how such categories/identities can be updated with new attitudinal information; and how attitudes have greater impact when socially expressed. Across three preregistered computer‐mediated interactive experiments (N = 3087), involving attitudes relating to the Ukraine‐Russia conflict of 2022, we find, identities can be updated with the introduction of new attitudes in interaction; cumulative attitude congruence strengthens identification; attitudinal interaction strengthens opinion‐based group identification and activism intentions, and ingroups can strategically align their attitudes. We conclude that to fully understand identity formation, we must acknowledge the fluidity of self‐categories and resultant identities, in line with the original specifications of the social identity approach.

Responsivität im polarisierten Pluralismus – Zur Entwicklung der Einstellungskongruenz zwischen Politikern und Wählern auf umstrittenen Politikfeldern

Responsiveness of politicians to the citizens is one of the key characteristics of a representa- tive democracy . It can be measured by whether and to what extent the preferences of politi- cians and the population coincide . Particularly in times of accelerating social change, polit- ical decision-makers face the challenge of confronting new problems and solving them in a way that is perceived as fair and appropriate by the public . Since two decades new issues emerge on the political agenda in addition to more traditional policy-issues . How to deal with two problems, increasing transnational migration and climate change, is particularly contentious . Based on opinion surveys for the past four federal elections, this article exam- ines the structure of, and changes in, the congruence of attitudes among candidates for the Bundestag, its Members and the German electorate . While the two groups of politicians and the population differ from each other in their positioning on the left-right continuum and their basic socioeconomic ideas, but are not opposed to each other in principle, a com- pletely different constellation appears in the policies of climate protection and migration . Politicians and the population are largely united in their support for a stronger commit- ment to fight the climate change; in migration policy, however, the majority of the popula- tion favors a restrictive course, while the majority of politicians prefer a liberal immigration policy .

Family congruence in sustainability attitudes and behaviour; an analysis of a household survey in Belgium.

In this paper, I investigated whether the sustainability attitudes and behaviour of young people are similar to those of the older generation. Furthermore, I examined to which extent today’s parents play a role as socialization agents in shaping the broader sustainability attitudes and behaviour of their children by investigating whether specific family characteristics are important to explain this association. The research questions were analysed by using data from a Belgian study conducted among Flemish pupils from 47 primary and secondary schools and one of their parents (n = 880). I found that children’s attitudes towards sustainability are higher compared to those of the older generation (e.g. their parents) but that the older generation, on the contrary, act more sustainably. Furthermore, there were small but positive correlations within the family for sustainability attitudes and behaviour. Finally, the results showed that increased intrafamily discussions are associated with more sustainable attitudinal parent–child congruence. However, the results did not provide evidence in support of behavioural congruence. It was concluded that the transmission of sustainability attitudes and behaviour is not limited to the classic top-down approach where parents influence children’s attitudes and behaviour and children are considered as passive recipients.

Three worlds of austerity: voter congruence over fiscal trade-offs in Germany, Spain and the UK

AbstractPolitical opposition to fiscal adjustments has varied significantly across countries. Our analysis links this variation to differences in the congruence of voter attitudes towards fiscal trade-offs across political blocs in different countries. These differences in attitudes, in turn, coincide with the implications of the distinct macroeconomic growth strategies that these countries pursue. Based on original survey data, we show that in Germany, supporters of different parties not only share similar views on the appropriate size of fiscal adjustment, but also on how to distribute these cuts across various spending items. In Spain, there is fundamental disagreement on the amount of austerity, but voters largely agree on the composition of fiscal adjustments. In the UK, there is disagreement between voters of diverging political blocs on both accounts. Variation in public attitudes, therefore, gives rise to very diverse political dynamics surrounding fiscal adjustments in different countries.

Collective Program Social Justice Identity and Perceived Norms on Promoting Student Advocacy

A growing body of research suggests that graduate psychology training programs with a stronger collective social justice identity are likely to provide more support for students’ advocacy engagements than those with discrepant views among members. We conducted response surface analyses ( N = 178 PhD students; across 16 counseling psychology programs) to examine whether the degree of congruence and discrepancy in social justice attitudes and perceptions of training program norms (perceived social justice norms among students and faculty) between the individual student and other students in their program would be associated with students’ social justice advocacy intentions and behaviors. Higher congruence in attitudes and perceived norms (among students and faculty) were significantly associated with advocacy intentions. For advocacy behaviors, only congruently higher perceptions of faculty were significantly associated. Discrepant attitudes and perceived norms were not significantly related to students’ advocacy intentions and behaviors. Recommendations for training and research are discussed.

Correcting science misinformation in an authoritarian country: An experiment from China

People rely on heuristic cues to evaluate messages. An increasing number of studies found corrective messages useful in correcting misinformation, and the correction effect varies on heuristic cues. Existing studies, however, mostly focus on correction effects in the Western context. This study aims to compare the effects of corrective messages with different heuristic cues in an authoritarian society. We focused on the cues that suggest government authoritativeness. Using an online experiment, we compared the impacts of correction sources (official vs. professional vs. layperson) and tones (formal vs. conversational) on the believability of the correction. The results indicated corrections from a government source and delivered in a formal tone were more believable in China. In addition, we examined the moderating role of attitude congruence.

СОЦИОВИРТИВНОСТЬ КАК ВИД РЕАЛЬНОСТИ В СОВРЕМЕННОМ ОБРАЗОВАНИИ

Резкий переход к более активному использованию современных виртуальных технологий в образовании привел к множеству проблем и негативных эффектов, начиная от технической неготовности некоторых вузов к данной реальности, заканчивая психологической напряженностью и снижением качества жизни всех субъектов образования. С целью выявить новые особенности структурных изменений образовательного процесса и обосновать причины возникающих трансформаций, существенно влияющих на качество получаемых дистанционно знаний, было проведено настоящее исследование. В статье предлагается новое понятие «социовиртивность» как новая онтологическая реальность человека. Раскрываются специфические особенности виртуального образа и виртуальной реальности. Объясняются отличия виртуального образа от зеркального. Рассматриваются характерные особенности виртуальной коммуникации. Представлены результаты анкетирования студентов ТУСУРа, в котором приняло участие 122 человека. Анкетирование было направлено на изучение конгруэнтности отношения студентов к первичному опыту перехода на дистанционную форму образования. В результате выявлены позитивные и негативные аспекты погружения в социовиртивное пространство, основные факторы снижения качества образования, заключающиеся в неготовности студентов и педагогов учитывать специфичность виртуальной среды и в отсутствии знаний управления ей и в психологической неготовности к новому формату взаимодействия.

A novel perspective to enhance the role of TPB in predicting green travel: the moderation of affective-cognitive congruence of attitudes

Successful and sustained interventions to obtain travel behavior change would be achieved based on a thorough understanding of individual’s decision-making process on travel. To narrow the gap between the theory of planned behavior (TPB) and green travel behavior, this study extends classical TPB by accommodating the moderating effect of affective-cognitive congruence of attitudes. Based on a cluster analysis utilizing affective and cognitive attitudes towards private driving, four groups are obtained, each characterized by different extent of feelings/emotions for private driving and of evaluations/beliefs about the consequences on environment due to car-use. A multi-group structural equation model analysis explicitly confirms the moderating role of affective-cognitive congruence of attitudes, given that the structural relations between overall attitude, subjective norm, active and passive PBC, green travel intention, as well as green travel behavior significantly differ depending on the extent and direction of the congruence between affective and cognitive attitudes. It is expected that the empirical findings might be useful for transport administrators to maximize the effects of their limited resources and funds.

The Relationship Between Couples' Gender-Role Attitudes Congruence and Wives' Family Interference with Work.

BackgroundPrevious research on female employees’ family interference with work (FIW) has demonstrated that such conflict is affected by their or their spouses’ gender-role attitudes. However, few studies have considered the perspective of husbands-wives congruence, which is further meaningful of the research on FIW. The purpose of this paper is to examine the relationship between husband-wife congruence of gender-role attitudes and wife’s FIW.MethodsData were collected from 148 husband-wife dyads from eight companies in China. The average age of the husbands was 31.86 years (SD = 8.75) and that of the wives was 28.39 (SD = 6.38). The hypotheses were tested by the combination of polynomial regression and response surface methodology.ResultsFour results were drawn. First, wives’ role overload is lower when husbands and wives are aligned in terms of gender-role attitudes than when they are not aligned (a4 = 0.53, p < 0.01). Second, on the condition of husband-wife congruence, role overload is positively correlated with their gender-role attitudes (a1 = 0.59, p < 0.001). Third, on the condition of incongruence, wives’ role overload is stronger when husbands’ traditional gender-role attitudes are higher than wives’, compared to when wives’ traditional gender-role attitudes are higher than husbands’ (a3 = 0.23, p < 0.05). Fourth, role overload mediates the relationship between husband-wife congruence of gender-role attitudes and wives’ FIW (indirect effect = 0.15; 95% CI [0.05, 0.27]).ConclusionGuided by the role theory, the current study suggests that the husband-wife incongruence of gender-role attitudes augments wives’ role overload and further leads to FIW.

Selection in a Snapshot? The Contribution of Visuals to the Selection and Avoidance of Political News in Information-Rich Media Settings

The psychological bases of the selection and attitudinal response to news media have received ample attention in political communication research. However, the interplay between three crucial factors in today’s online, high-choice news media settings remains understudied: (1) textual versus multimodal (text-plus-visual) communication; (2) attitude congruent versus attitude incongruent versus balanced content; and (3) political versus nonpolitical genres. Relying on an experimental study of refugee and gun control news in the United States ( N = 1,159), this paper investigates how people select and avoid, and also the extent to which they agree with, congenial, uncongenial, and balanced political news in a realistic multimodal selective-exposure setting in which political news is presented alongside sports and entertainment news. Although the findings partially depend on the issue, we find that the presence of multimodal (compared to textual) entertainment and sport items can increase avoidance of political news. Multimodal (compared to textual) political news augments attitude congruent selective exposure instead of encouraging cross-cutting selective exposure. Once selected, multimodal political news articles evoke stronger emotions and lead to higher issue agreement than textual news, regardless of an article’s attitude congruence. By linking research on text-alone to multimodal selective exposure, this study shows that visuals in high-choice media environments can contribute to the selective avoidance of political news generally and cross-cutting political news more specifically.

Voter Attitudes Towards Fiscal Trade-Offs: Evidence from Three European Countries

Political opposition to fiscal adjustments has varied significantly across countries. Our analysis links this variation to differences in congruence of voter attitudes towards fiscal trade-offs across political blocs. These differences in attitudes, in turn, coincide with the implications of different macroeconomic growth strategies that these countries pursue. Based on original survey data, we show that in Germany, voters of different parties not only share similar views on the appropriate size of fiscal adjustment, but also on how to distribute these cuts across different spending items. In Spain, there is fundamental disagreement on the amount of austerity, but voters largely agree on the composition of fiscal adjustments. In the UK, there is disagreement between voters of different political blocs on both accounts. Variation in public attitudes, therefore, gives rise to very different political dynamics surrounding fiscal adjustments in different countries.

Congruence of Reproductive Goals and Fertility-Related Attitudes of Adolescent and Young Adult Males and Their Parents After Cancer Treatment.

Purpose: Approximately half of all males experience fertility impairment after cancer treatment, which can diminish quality of life. Parents are often responsible for sharing health-related information, and parental recommendation strongly impacts fertility-related decisions; yet it remains unclear whether adolescents and young adults' (AYAs) and their parents' fertility-related goals/attitudes align. This study examined parent-AYAs congruence on fertility-related attitudes and (grand) parenthood goals during survivorship, and if parents were aware of their sons' parenthood goals and reproductive concerns. Methods: Males (15-25 years) and their parents were recruited within 1-8 years of completing cancer treatment. Based on the Health Belief Model, AYAs (N = 38), mothers (N = 33), and fathers (N = 24) reported on parenthood goals, perceived benefits/barriers of fertility testing/preservation, perceived susceptibility/severity of infertility, and fertility knowledge. Analyses included Pearson's correlations and paired-sample t-tests. Results: More than 80% of mothers, fathers, and AYAs desired future (grand) children. Mother-son dyads had differences in fertility knowledge (p = 0.037), and father-son dyads differed in parenthood goals (p = 0.024). AYAs perceived more fertility-related barriers than their mothers (p = 0.014) and fathers (p = 0.006). AYA survivors were less likely to report they could accept a life without a biological child compared with their mothers (p = 0.009) and fathers (p = 0.024). Conclusions: These findings suggest some similarities, yet important differences between male AYA survivors' and their parents' attitudes toward fertility and parenthood. As infertility is common in this population, and is associated with uncertainty and distress, these findings underscore the need for family-centered fertility-related interventions at the time of cancer diagnosis and throughout survivorship.

Gender Role Attitude Congruence Moderates the Relationship between OCB and Work-family Conflict

Organizational citizenship behavior (OCB) is beneficial to employers, but it comes at a cost to the helper. Little is known about how gender serves as a boundary condition in the relationships betw...

Representation in the European Parliament: Factors affecting the attitude congruence of voters and candidates in the EP elections

This article examines the extent to which individual-, party- and system-level characteristics affect the attitude congruence of voters and candidates for elections to the European Parliament. It examines attitudes towards basic policy packages in the socioeconomic and libertarian/authoritarian issue domains and on immigration and European Union integration. The analysis is based on the 2009 European Election Study and European Election Candidate Survey, which covered 27 countries of the European Union (EU), 162 parties and over 11,500 respondents. It shows that the European Parliament suffers from inequalities in representation for different groups of citizens, representing much better the attitudes of educated, middle-class and politically knowledgeable voters. Furthermore, the analysis uncovers significant differences across political parties in how well they match up to voters. We provide tentative evidence suggesting that voters are better represented in open and ordered ballot systems.

Family Influences on Intermarriage Attitudes: A Sibling Analysis in the Netherlands

This study examined the influence of the family on native Dutch attitudes toward having ethnic minority members as kin through marriage using multiactor data from the Netherlands Kinship Panel Study (N = 1,652). Results from multilevel models showed that 28% of the variation in ethnic attitudes can be ascribed to the family. We investigated different pathways through which the family affects these attitudes; 60% of the family influence was explained. Results revealed that the intergenerational congruence of attitudes and the transmission of attitudes and structural and cultural positions are important mechanisms. Furthermore, family characteristics in adulthood—strength and warmth of family relationships—related to intermarriage attitudes, and the strength of family relationships moderated attitude congruence within families.

Security and Similarity: Parent-Child Political Attitude Congruence as Predicted by Parental Attachment

Security and Similarity: Parent-Child Political Attitude Congruence as Predicted by Parental Attachment

Use of attitude congruence to identify safety interventions for small residential builders

The construction industry has experienced high numbers of occupational injuries and fatalities over the years. To address this issue, differences in safety attitudes and behaviours were explored among construction workers, first‐line supervisors, and project managers in small residential construction companies with respect to recommendations for safety interventions. A triangulation design consisting of observation (shadowing), subjective quantitative (questionnaire), and subjective qualitative (interview) methods was used to obtain different but complementary data on the same safety challenges. Shadowing was utilized to explore onsite safety problems and/or risky behaviours resulting from safety attitudinal discrepancies among the three groups. Questionnaires were administered to identify salient themes for the observed practices. Semi‐structured interviews were conducted to explore the causes of the observed safety problems. Results revealed that first‐line supervisors did not enforce safety rules strictly or consistently, and that significant differences in safety attitudes and risk perceptions were observed among the three groups. Results also support a tendency among subcontractors to practise risky behaviours, even though they generally articulated a desire to avoid injuries. The recommended interventions include holding regular safety meetings between managers and workers, implementing informal training to supplement formal training, and closely examining and reviewing the appropriateness of health and safety policies.