I examine the relationship between (d+1)-dimensional Poincaré metrics and d-dimensional conformal manifolds, from both mathematical and physical perspectives. The results have a bearing on several conceptual issues relating to asymptotic symmetries in general relativity and in gauge–gravity duality, as follows: (1: Ambient Construction) I draw from the remarkable work by Fefferman and Graham (Elie Cartan et les Mathématiques d’aujourd’hui, Astérisque, 1985; The Ambient Metric. Annals of Mathematics Studies, Princeton University Press, Princeton, 2012) on conformal geometry, in order to prove two propositions and a theorem that characterise which classes of diffeomorphisms qualify as gravity-invisible. I define natural notions of gravity-invisibility (strong, weak, and simpliciter) that apply to the diffeomorphisms of Poincaré metrics in any dimension. (2: Dualities) I apply the notions of invisibility, developed in (1), to gauge–gravity dualities: which, roughly, relate Poincaré metrics in d+1 dimensions to QFTs in d dimensions. I contrast QFT-visible versus QFT-invisible diffeomorphisms: those gravity diffeomorphisms that can, respectively cannot, be seen from the QFT. The QFT-invisible diffeomorphisms are the ones which are relevant to the hole argument in Einstein spaces. The results on dualities are surprising, because the class of QFT-visible diffeomorphisms is larger than expected, and the class of QFT-invisible ones is smaller than expected, or usually believed, i.e. larger than the PBH diffeomorphisms in Imbimbo et al. (Class Quantum Gravity 17(5):1129, 2000, Eq. 2.6). I also give a general derivation of the asymptotic conformal Killing equation, which has not appeared in the literature before.