The purpose of this work is to identify the features of mass consciousness in the aspect of traditionalism, which allows us to draw analogies of the content of mass consciousness of various historical periods. Mass consciousness is interpreted as one of the essential factors infl uencing the preservation of the manifestations of traditionalism. The connection between the consciousness of the masses of traditional society and the society of the present time is noted not as a paradox, but as a regularity. The history of people is an activity aimed at adapting to social reality, to the specifi cs of social existence. In this provision, something fundamental is noted not only in the approach to any historical epoch, but also in the approach to the study of the activity of the carrier of mass consciousness in any historical epoch. Functional aspects (inherited ideological and thinking schemes) of mass consciousness are clarifi ed and concretized taking into account the social context. The mass consciousness of both traditional and modern society orients and directs people within the boundaries of their individual and group actions, reproducing traditional (archaic) norms, values, attitudes and at the same time producing potential changes in society. These are the reference ways of thinking, perception and reaction, transmitted from generation to generation with the help of signs, symbols, myths, stereotypes. These include: the customs of everyday life; the Absolutization of Good and Evil; the syncretism of the triad individual — society — culture; the division of the world into permissible and forbidden; the preservation of the image of the motherland (home) unchanged; ideas about truth — truth and justice. Such constants of mass consciousness ensure not only adaptation to the system of norms and values accepted in a given society, but also the preservation of this system without entering into a confl ict relationship with it to develop new norms and values corresponding to changing conditions and circumstances. In conclusion, methodological principles are recommended that can be used in the study of mass consciousness at any stage of the development of society.