Conduct Market Research Research Articles

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE NOKIA DENGAN CITRA MEREK SEBAGAI PEMEDIASI

This study aims to determine the effect of product quality on Nokia mobile phone purchase decision with brand image as mediator. This research was conducted in Denpasar City. The number of samples taken is 99 samples with nonprobability sampling method, especially Accidental sampling or convenience sampling. The data were collected through questionnaires with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The results of the study found that product quality has a significant positive effect on purchasing decision, brand image hasa significant positive effect on purchasing decision, product quality has a significant positive effect on brand image and brand image mediating the effect of product quality on purchasing decision. Companies should conduct market research to make the product or product specifications suitable and suitable to be incorporated in Nokia mobile phone products. In the service, the company must work together with various vendors of Nokia mobile phones both sales and service spare parts, service, and guarantees by multiplying the cooperation with them, with these consumers will easily obtain the services needed.

Commercial Products and Services: Raising the Market Research Bar or Much Ado about Nothing?

This short piece discusses the Federal Circuit's recent decision in Palantir USG, Inc. v. United States, No. 17-1465 (Fed. Cir. September, 2018), affirming that “the Army failed to determine whether commercial items meet or could be modified to meet the agency’s needs and that, by failing to do so, the Army acted in an arbitrary and capricious manner in violation of 10 U.S.C. § 2377.” The decision appears to tilt the balance towards “commercial products” and “commercial services” (recently redefined in the 2019 NDAA § 836; 41 U.S.C. §§ 103, 103a), in effect, mandating that procuring agencies use Federal Acquisition Regulation (FAR) Part 12 commercial item procedures despite the (very real) possibility that the Government’s needs might not be met by a solution from the commercial marketplace. As the essay notes, such a standard seems inordinately, arguably inappropriately, low. The most obvious takeaway from Palantir derives from one of the most basic tenets of statutory interpretation: when Congress uses the word “shall,” rather than, for example, “may” or “should,” its direction is mandatory (rather than discretionary). Less obvious, but potentially more important, is the reminder that that contracting agencies get no credit for conducting market research if they do not subsequently consider or rely upon that market research.

Affordable Method for Conducting Market Research

Nonprofit Communications ReportVolume 16, Issue 11 p. 4-4 Market Research Tools Affordable Method for Conducting Market Research First published: 14 October 2018 https://doi.org/10.1002/npcr.31053Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat No abstract is available for this article. Volume16, Issue11November 2018Pages 4-4 RelatedInformation

PRICE AS AN INTEGRATED MARKETING COMMUNICATION TOOL IN PROMOTING THE CONSUMPTION OF SUSTAINABLE PRODUCTS

There are favourable conditions for the development of sustainable marketing in Latvia. In order to take advantage of this, businesses need to conduct market research on the need and demand for sustainable products and draw up a marketing strategy encompassing all the marketing mix elements serving the People, Planet, and Profit. Businesses need to create a well-thought approach, a sustainable product assortment and promotion and selling activities in line with sustainability conditions. The consumers of nowadays are very sensitive to any price changes, and businesses may use price changes as an IMC (integrated marketing communication) tool in communication with their consumers to help not only sell or promote new products, but also boost the sales of healthy, ecological, domestic manufactured products.The goal of the research is to study and assess the role of price as an integrated marketing communication tool for sustainability in the context of demand. The subject of the research is price as a set of IMC tools, and the object of research are the price tools for the sustainable development of food retail chains.In order to accomplish the goal and objectives of the research, the author used the results of previous studies and the following quantitative and qualitative methods of economic research: survey, comparison, and grouping. The research is based on scientific papers published by Latvian and foreign scholars, general and scientific literature, and periodicals. Within the research there an assessment was conducted, a market investigation, a comparative analysis, as well as a survey of leading specialists from Latvian food retail chains, with the MS Excel software used for data processing and analysis.The research confirmed the hypothesis that price changes as an IMC tool and the use therefore may positively affect the buyer’s market behaviour and foster the consumption of sustainable, ecological, domestic manufactured products. The results of the research are of both theoretical and practical value.

Industrial Espionage in Duopoly Games

In the context of a duopoly market, firms can learn about unobservable demand from two sources: conducting market research, and spying on their competitor's market research results. In the unique linear equilibrium firms pick an action which is a weighted average of the market research signal and the espionage signal. A firm's preferred information source depends on its technological advantage over the competitor (in terms of spying precision), and on the degree of differentiation between their products. If the former is larger than the latter, the firm trusts its espionage more than its market research (i.e. places a larger weight on the respective signal), and vice versa. Spying under price competition is shown to be beneficial for the industry: aggregate profit increases as the precision of the spying device improves. The same is true under quantity competition if and only if the espionage technology is already more accurate than the alternative market research technology.

THE ROLE OF INNOVATION IN BUSINESS OF SMALL AND MEDIUM ENTERPRISES

Successful information and knowledge management is extremely important for every organization, and the focus in this paper will be on the marketing role. Financial institutions that wish to continue operating successfully in such a competitive environment have to invest all their eff orts in an important and difficult task, to successfully manage knowledge and information. Furthermore, companies build in an increasing quantity of knowledge about their consumers into quality products, which adds to its final value. In order for a financial institution to acquire knowledge about consumers, they are required to collect as much data about them, and conduct market research, use and manage all the collected data in order to make the right decision. This paper demonstrates a model to explain the role and importance of organized information as a precondition for the successful realization of marketing strategies and market competitiveness.

STRATEGIES FOR SUCCESSFUL ENTRY OF BANDUNG CREATIVE SMES IN FOREIGN MARKET (CASE STUDY: LITTLE BANDUNG IN KOREA)

Little Bandung is a concept to help Bandung creative SMEs to enter foreign market. This study aims to understand obstacles, motivation, expectation and strategies in preparing Bandung SMEs in international environment. This research used qualitative and quantitative method to collect data by interviewing and conducting focus group discussion toward 15 respondents (owner/manager) from SMEs in creative industries listed in the Book of Bandung creative products as well as spreading questionnaires to obtain deeper understanding. The results show that more than 90% respondents have previous experience in foreign market such as in Singapore and Malaysia. The major reasons to enter foreign market are to fill customers’ orders and develop business. The main barriers that SMEs are concerned with are laws and regulation and perception of no market abroad. This study suggests that Bandung government should create a website as a platform that connect with each of SMEs’ website and conduct market research to analyze Korean market. In addition the clarity of concept of Little Bandung and business management in Korea are needed to prepare it well before penetrating abroad.
 

Stochastic Selection Problems with Testing

We study the problem of a decision-maker having to select one of many competing alternatives (e.g., choosing between projects, designs, or suppliers) whose future revenues are a priori unknown and modeled as random variables of known probability distributions. The decision-maker can pay to test each alternative to reveal its specific revenue realization (e.g., by conducting market research), and her goal is to maximize the expected revenue of the selected alternative minus the testing costs. This model captures an interesting trade-off between gaining revenue of a high-yield alternative and spending resources to reduce the uncertainty in selecting it. The combinatorial nature of the problem leads to a dynamic programming (DP) formulation with high-dimensional state space that is computationally intractable. By characterizing the structure of the optimal policy, we derive efficient optimal and near-optimal policies that are simple and easy-to-compute. In fact, these policies are also myopic -- they only consider a limited horizon of one test. Moreover, our policies can be described using intuitive `testing intervals' around the expected revenue of each alternative, and in many cases, the dynamics of an optimal policy can be explained by the interaction between the testing intervals of various alternatives.

Strategy Analysis Of SMEs Business Development (Case Study On Junggo Village Goat Goat Subdistrict Prigen, Pasuruan, East Java Province, Indonesia)

The purpose of this study was to identify internal and external factors of SMEs of Junggo Village Goat, to analyze the strengths, weaknesses, opportunities and threats faced by Junggo Goat Village SMEs, to formulate a business development strategy that should be done of SMEs of Goat Village Junggo . This research uses participatory action research (PAR) approach to data collection and processing. The data obtained in the form of primary data and secondary data. Based on the results of SWOT matrix analysis, there are several alternative strategies such as increasing the number of permanent customers, increasing sales capacity, increasing production capacity, promoting, performing financial and administration recording system, conducting market research and development, providing quality goats, increasing synergism and partnership, provide supplementary food and preventive medicine and conduct comparative studies.

Fighting Fire With Fire: Using Industry Market Research to Identify Young Adults at Risk for Alternative Tobacco Product and Other Substance Use.

Limited public health research has used psychographic profiling to segment young adults and examine their substance use behaviors. We aimed to conduct market research to identify young adult market segments at risk for alternative tobacco products (ATPs), alcohol, and marijuana use. Substance use; psychographics per the Values, Attitudes, and Lifestyle Scale (VALS); and other key variables were assessed at baseline in a longitudinal study of 3,418 students aged 18-25 from seven colleges/universities in the state of Georgia. Cluster analysis was conducted on VALS factors to identify distinct segments. Regression examined segments in relation to substance use risk. Past 30-day use prevalence for each substance was as follows: cigarettes, 13.3%; little cigars/cigarillos (LCCs), 11.2%; smokeless tobacco (SLT), 3.6%; e-cigarettes, 10.9%; hookah, 12.2%; alcohol, 63.1%; and marijuana, 19.0%. Five segments were identified, created, and named: Conventionals, Simple Lifes, Open Minds, Confident Novelty-seekers, and Stoic Individualists. Controlling for sociodemographics, Open Minds, Confident Novelty-seekers, and Stoic Individualists (vs. Conventionals [referent]) were more likely to smoke cigarettes. Confident Novelty-seekers were more likely to use LCCs. Simple Lifes were less likely to use SLT. Open Minds and Confident Novelty-seekers were more likely to use e-cigarettes. Open Minds were more likely and Simple Lifes were less likely to use hookah. Open Minds were more likely to use alcohol; Simple Lifes and Stoic Individualists were less likely to use alcohol. Open Minds were more likely to use marijuana. Market research is an effective strategy for identifying young adults at risk for using distinct ATPs and can inform targeted health campaigns and cessation interventions.

The Enigma of Pharmacovigilance of Patient Support Programs: A Survey of Marketing Authorization Holders in Europe.

Pharmacovigilance of patient support programs (PSPs) has been the subject of debate, legislation, and guidance, and regulatory inspections over the last half-a-dozen years. PSPs often involve direct contact between patients or caregivers and health care professionals and are sponsored by marketing authorization holders (MAHs). PSPs have no scientific hypothesis under study, and are not governed by a protocol. Adverse events and suspected adverse reactions are expected to arise. Management of safety data is governed by a patchwork of incongruous guidelines worldwide, leaving room for varying interpretations. A survey of MAHs was conducted to inquire about methods, techniques and scope of pharmacovigilance activities concerning PSPs and similar organized data collection systems. The survey was conducted over a 6-week period by contacting pharmacovigilance operations managers in a broad range of MAHs. The survey was completed by 18 of 35 MAHs. The vast majority of MAHs (94%) conduct market research. Patient support programs were sponsored or supported by 89% of the respondents, with 67% of MAHs sponsoring or supporting disease management programs or social media resources. Pharmaceutical industry responses to the challenge of pharmacovigilance of patient support programs are varied. In general there has been a consistent response to the European pharmacovigilance regulations and the accompanying guidance introduced in June 2012. As evidenced by the following survey results, many companies have adopted a risk-based approach first assessing each PSP for probability of AE generation, and then setting up a contract and processes to ensure appropriate collection, collation, and assessment of reports of suspected adverse reactions. At the same time, the survey results indicate that many companies are not as mature in their oversight of PSPs. The authors recommend collaboration within the industry to define and agree to industry standard approaches for oversight of PSPs and the adoption of evidence-based simplification of the current regulatory guidelines concerning safety monitoring and reporting, as the current burden is onerous, and over a period of several years has not yielded any information on medically important new risks. Specifically, the authors recommend the formation of a CIOMS Expert Working Group to spearhead this industry collaboration to find a better path forward.

The Total Quality of Colleges and Universities Education

This article from the perspective of quality, discussed the of college education. When the total management application in the field of education, To view all the work at the college from the Angle of the service, Formation of service students, the teaching first line service chain, emphasize the school to establish a quality system, To continuous improvement to enhance education quality. For talent cultivation in colleges and universities to conduct market research, market research is designed to adapt to market demand, the talents training goal of accurate positioning. For school teaching we should have the new idea of comprehensive, standard (theory teaching standards, the of practice teaching standards), control, TQM and responsibility of the school, That is the school teaching management. In this paper, the student personal should be managed, For the value of the project-----the teachers team, should be managed in the whole teaching processes, Teaching is a dynamic, the whole teaching processes must control and need assurance management. Satisfaction level five points available method to teaching evaluation, evaluation should introduce a third party. In order to improve the teaching of colleges and universities, we must implement and six sigma management.

Conducting Market Research: An Aid to Organisational Decision Making

As firms grow more and more in global markets, the role of reliable, verifiable, timely and high quality marketing research information to support decision-making becomes increasingly indispensable. The effectiveness and usefulness of decision-making is directly connected to the broad condition of the preferred sector(s) of the global market. To obtain complete information regarding the market entails designing and completing a significant number of activities arranged in logical sequence. Marketing research is the principal means by which firms comprehend existing and potential customers. Thus, this conceptual paper proposes a framework for accomplishing global market research ventures. In addition, the paper outlines a number of factors that should be taken into consideration by scholars who engage in global market research ventures. The factors represent the diversity of challenges that should be focussed on in conducting research globally. Specific attention is given to the nuances linked to data collection and analysis. Taking cognisance of the above, the informational core in the management of global firms should be assessed according to its value and role in world-wide marketing management. Lastly, technological advances should be integrated into the market research process in order to ease and accelerate research performed across national borders.

GEF India Private Limited: January 2011: Defining the Market Research Problem

The year 2010 was coming to a close, and Kapil, Marketing Manager of GEF India Private Limited (GEF), was thinking about the future. He had drafted a brief (see Exhibit 1) on conducting market research to assess the health of the brand Freedom Refined Sunflower Oil, which GEF had launched in the southern Indian state of Andhra Pradesh (AP) in February of that year.1 Kapil was very happy to note that the brand had achieved good sales, in fact, significantly higher sales than the target set for the launch. This had been achieved thanks to a well-thought-out launch plan that had included considerably more above the line (ATL) marketing expenditure than any of the competing brands in the market. He was interested in finding out whether and where exactly the brand had taken root in the minds of consumers. Another important purpose of the proposed market research was to assess the effectiveness of the launch plan. Above all, he felt it would provide valuable insights when he set out to prepare a marketing plan for the coming year.

Identyfikacja pól wartości produktu kultury

When we analyse some products, we could take into consideration not only their physical side. What is more, we could reach their incorporeal level, in other words the subjective value that is born in the consciousness and unconsciousness of customers. In this article, we take into account the cultural products and indicate what symbolic values are responsible for the fact that these products are appreciated by customers. To do this, we create and use an analytical tool: fields of the product value. Moreover, the tool could be also useful when it comes to conducting marketing research, both by researchers and manufacturers, who are trying to understand hidden mechanisms, which are responsible for choices not only of cultural market participants, but also other markets.

How to relate to quality and marketing in project focused environments: A literature review of real-world thinking

When thinking about product or service quality, one does not usually think of its role with marketing. However, this study indicates otherwise. The study explores how companies conduct market research to optimize customer satisfaction by utilizing process improvement tools. The evidence in this research demonstrates that marketing and quality are in fact correlated. The purpose of this paper is to demonstrate how quality and marketing are linked with one another. Marketing strategies will not be successful if organizations are not providing quality products. Both quality and marketing are dependent upon the consumer's needs and wants; successful organizations constantly study the consumers in an effort to improve their products. It is important that marketing departments in organizations analyze clients in order to produce quality products that satisfy all customer needs and give the organization a competitive edge in the marketplace.

ПОТЕНЦИАЛ РЕГИОНАЛЬНОГО РЫНКА ЭНЕРГЕТИЧЕСКИХ КОРМОВЫХ ДОБАВОК ДЛЯ ВЫСОКОПРОДУКТИВНЫХ ЖИВОТНЫХ

Goal. Conduct market research and determine market demand in the Penza region in the energy feed supplements for farm animals. Materials and methods. The study was conducted on the basis of data of register of feed additives to the Russian Federation, as well as Internet sites and commercial offers producers of feed additives and energy. The definition of market capacity and energy feed supplements in Penza region was based on statistics and authors ‘ calculations. Results. The results showed that about 81% of the market feed additives of the Russian Federation are imported. The range was in Russia energy supplementation has 64 names, of whom only produced in Russia. The existing energy feed supplements for ruminants used palm oil, and the rest is additives based on propylene glycol. Raw materials for the proposed energy feed additive is a mixture of waste production of oils – sunflower, Flaxseed and others that determines its lower price in comparison with analogues. Conclusion. Thus, the calculations show that in the Penza region there is a substantial potential market for energy feed additives. In addition, the importance of good balanced feeding of animals come to the fore, as this is one of the primary reserves increase animal productivity and net profit per unit of output.

Fatores que afetam a percepção do colaborador sobre a orientação para o mercado de uma empresa do setor de tecnologia da informação

Market orientation is the ability of an organization has to understand and satisfy their customers by identifying their needs and suitability of products and services offered. This capacity generates benefits like increased sales, profitability, turnover and employee satisfaction. The objective of this research was to identify with employees of an Information Technology company factors, in their perception, affect guidance for the enterprise market. A quantitative, descriptive, cross‐sectional survey, through questionnaires answered by 177 employees of a company in the sector, which were later analyzed data generated by multiple linear regression was performed. After analysis, it was found, in the opinion of employees, the company can achieve better market orientation to hear the concerns and customer complaints, conduct market research, maintain an adequate level of internal communication and develop products and services aligned with what the customer wants.

Analisis Strategi Pelayanan Geriatri Berbasis Rumah Sakit dengan Menggunakan Value Chain di Rumah Sakit Islam Kendal

An increasing number of elderly peopel in Kendal district led to a rise in RSI Busines Plan of geriatric services have not been clearly superior to the Kendal geriatric patients but has not been served in a holistic manner. analysis of value chain in the pre service, point service, and after service in order to provide added value to the service as a competitive relevance as an input in determining the business strategy. The purpose of the study to analyze the application value chain strategies to service-based outpatient geriatric hospital in Kendal RSI. The research is a qualitative with depth interview techniques. The subjects of the study consisted of four main informants is Director, Service Manager, HR Manager, Head of Outpatient Installation, while two specialist doctors, one of interna’s nurse and one of nurse In Neural’s poli as informant triangulation. The results showed that the strength of the value of the services geriatrics is at the geographical location, service satisfaction, quality of service, supported by a professional culture and technology resources for class C. The weakness lies in the value of nurses who have not been standardized service providers as a nurse gerontik and lack of care of the elderly market surveys. Care of the elderly is still served in outpatient poly and physiotherapy. The process of competitive analysis on the relevance of the idea that the care of the elderly has a value that is greatly appreciated, rare, difficult to imitate and sustainable. Conclusions This study is the care of the elderly have a competitive advantage and strategies that can be applied is differentiation. It is recommended to management to evaluate busines plan to conduct market research and marketing planning of human

Fruitzone India Limited (B): Designing the Research Questionnaire

Fruitzone India Limited was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was conducting market research to identify a new flavour of fruit juice that it could launch. The case discusses how Fruitzone India Limited conducted the exploratory research and then prepared to conduct a confirmatory research. The case can be used to discuss different exploratory research techniques, how to interpret the findings of exploratory research and questionnaire construction. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses.