Improved planting methods and foliar application of glycinebetaine (GB) and salicylic acid (SA) can improve the water productivity in field crops under limited water supply conditions. A 2-year field study was conducted to evaluate the possible role of different planting methods and foliar applications of GB and SA in improving the yield, quality and water productivity of hybrid sunflower (Helianthus annuus L.). The crop was planted by flat sowing (75 cm spaced rows) and ridge sowing (75 cm spaced ridges), with GB and SA applied exogenously at 100 and 0.724 mm, respectively, at both budding and flowering stages, while control plots received distilled water. Ridge sowing, rather than flat sowing, improved the biological yield, oil yield, leaf area index (LAI), crop growth rate (CGR), plant height, water-use efficiency and final achene yield during both the years. Foliar applications of GB and SA at both the stages improved the achene yield, although foliar application of GB at flowering was the most effective. Neither the planting methods nor the foliar application of GB and SA altered the achene oil contents during both the years. Foliar application of GB and SA increased the free proline content of the leaf and GB contents at flowering but reduced the achene protein contents, whereas planting method had no effect on these attributes across the years. Of the foliar applied chemicals, GB was more effective in improving sunflower growth and yield and water productivity than SA. To conclude, ridge sowing coupled with foliar application of GB at flowering stage could be beneficial for achieving maximum yields of hybrid sunflower under relatively water limited conditions in the field.