The distribution of goods to the trade network is a complex process that requires a careful approach to determining the hierarchical structure of the interaction of participants in the logistics chain and planning their activities. An essential element of this process is choosing the configuration of the transport and logistics scheme, which ensures efficient and timely delivery of goods to the trade network. In this study, we propose to carry out a variable assessment of the efficiency of the distribution of goods according to basic schemes on the ground of taking into account a set of factors, such as the distance of transportation, volume of cargo, delivery terms, specific costs for transportation and storage of freight, the impact of changes in the speed of movement and the time of cargo operations. It makes it possible to present the choice of a rational transport and logistics scheme in the form of an optimisation process to make it more flexible and adaptable to the changing conditions that characterise the current distribution of goods. The article aims to establish a rational structure for determining the efficiency of the delivery of goods to the trade network based on evaluating a sensible version of the transport and logistics scheme, which ensures the conditions for implementing technological operations in time. The methodological basis for establishing a rational version of the transport and logistics scheme is a developed structural model of the influence of input parameters on the total costs and timeliness of delivery of a batch of goods to the trade network. Such a research model describes the functional relationship between incoming information flows about the volumes of orders for the delivery of goods, the nature of changes in the parameters of cars in motion and under loading-unloading, information about the structure of the available car fleet, and the characteristics of the communication network and the controlling influences represented by the choice of a rational total of trunk and delivery routes. Designating a logical sequence of communication between these flows enables determining the value of the components of the efficiency criterion of the transport and logistics delivery system. We established that the transport and logistics scheme of delivery is the basis for the development of transportation routes and the organisation of the functioning of warehouse distribution complexes. The developed structure for evaluating the efficiency of the delivery of goods to the trade network allows for determining the core conditions of activity of the logistics chain participants and specifying a set of technical, operational, and economic indicators of their work. Accounting for the time parameters of the transport and logistics chain enables taking into account the influence of fluctuations in the high-speed mode of movement and idle time at loading and unloading points. The developed models for estimating the time parameters of cargo delivery facilitate efficient planning of the transportation routes and determine the rational time for delivery of each consignment. All local models work in a complex with the general structure of evaluating the efficiency of goods delivery and ensuring a more efficient and transparent management of logistics processes. Their use allows logistics companies to reduce delivery costs, improve the quality of customer service, and increase the competitiveness of the trading network in the market. Keywords: delivery, product, trade network, delivery chain, logistics system.