This article examines the evolution of the concepts of “family” and “marriage” in the Russian worldview across four generations: children (41 respondents, with significant differences observed between the groups aged 5–7 and 10–13 years, as well as preschoolers (under 7 years) generally lacking a fully developed concept of “marriage”), young adults (24 respondents aged 19–24 years), middle-aged adults (32 respondents aged 42–55 years), and seniors (14 respondents aged 66–80 years). The respondents were asked about their five reactions (words and/or word combinations) to the stimuli family and marriage. The analysis of these reactions reveals that both concepts have a complex structure, which can be best described as a frame consisting of slots (groups of related semantic reactions), and unfold over time as a series of changes: preschoolers are normally concrete thinkers with a straightforward idea of family, a result of their age-specific naïve worldview → children aged 10–13 years attain an ability to abstract from reality, but still depend on their immediate experiences → young adults, starting to live on their own, have an abstract, idealized model of family and marriage → middle-aged adults and seniors associate family and marriage with their personal life experiences.
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