The main problem: In the latest Messages of President Kassym-Jomart Tokayev to the people of Kazakhstan, it is indicated that "the systemic problems of our economy are well known. These are commodity dependence, low labor productivity, insufficient level of innovation, and uneven income distribution. Of course, all these are difficult problems, but there are specific ways to solve them. These are macroeconomic stability, economic diversification, digitalization, the development of small and medium-sized businesses, human capital, and ensuring the rule of law. However, there is still no tangible progress on these issues. Obviously, new approaches are needed" [1]. New approaches include methods and conditions for the disclosure of a person's personal and professional potential as the main value and supreme asset of any organization striving to maintain competitiveness in the market for as long as possible, which means jobs and the prospect of a decent life. As an alternative, Sayasat Nurbek believes, offering an Atlas of new professions, the country needs it first of all, because the higher education system has become detached from the real needs of the economy [2]. "For 30 years, we have not been able to create a simple applied tool for professional diagnostics and, in general, an understanding of the labor market, which professions will be in demand, and which ones will now leave the labor market or what they can transform into. Meanwhile, the stagnation in the public procurement system of Kazakhstan is failing, as the world has undergone a transformation of the labor market – digitalization is changing it. Thousands of people will be out of work because its structure and qualifications are evolving. The advent of artificial intelligence threatens the human monopoly on mental labor, which will be replaced by machines. People may cease to be in demand due to the creation of new "technological personalities (robots)" based on algorithms in mature markets, these are the forecasts of many experts" [2]. The authors of the article substantiate innovative approaches to the growth of a personality with a strong civic position, with high intellectual potential, with communicative and reflective abilities. Using an ontological approach to disclose a person's personal potential. Purpose: substantiation of the method (conditions) for the disclosure of a person's personal potential. Methods: the method of ascent from the abstract to the concrete, the method of converting concrete images of objects based on their abstract essence, the speculative language of schematic images of thought. Results, their significance: in relation to life and the world of activity, a person's personal potential is manifested in actions in the positions of "individual", "student" and "subject". The use of motion vectors in the logic of descent from the concrete to the abstract, ascent from the abstract to the concrete, as well as in their combination, gives certainty to thinking. As an example, the use of methods (AAC, LSI) is shown. Description of the cycle of personal potential disclosure, considered as a transformation in educational activity into a subject, where the personal potential of a person with sufficient ways and abilities is revealed to use them both in professional activities and in life. A sufficient prerequisite is the acquisition by subjects of appropriate reflexive thinking abilities for self-determination, self-organization, self-regulation, and so on.