audience’s loyalty and their word of mouth activities to the chamber music. The study was implemented to understand the effect of the reputation and the popularity of the music to the audience’ loyalty and satisfaction and to provide sufficient and essential data for conductors and operators of chamber music. A questionnaire has been conducted on people who are located residing in Wonju and have experience of attending musical concert within in last 3 years for empirical purpose. The purpose and the method of the questionnaire were informed in advance thoroughly when it was carried out just before they answered it. Sampling method was carried out by using nonprobability sampling and convenience sampling, the summery of result as follows Firstly, the popularity of the music and the degree of fame of the players have a positive effect on the satisfaction of audience and the popularity of the music have an effect most of all. Secondly, on relation between audience’s satisfaction and the loyalty audience’s satisfaction of the music have a positive effect on their loyalty. Thirdly, the loyalty of the audience have a positive effect on their word of mouth activities. Fourthly, satisfaction the audience have from the chamber music concert, have a positive effect on their word of mouth activities. It is found out that the popularity of music and the degree of fame of the players have a positive effect on the audience’s loyalty and thier word of mouth activities in this research, which suggests that vitalisation of chamber music should be carried out through development and management of audience.