Abstract
The findings reveal several key challenges encountered in organizing and executing live music concerts in North-East India. Limited sponsorship opportunities’ and ‘disappointing government funding’ emerge as significant hurdles for concert organizers. The study also uncovers a preference for artists from mainland India over local talent, attributed to their consistent preparation and higher performance standards. Moreover, the study highlights the lack of equipped auditoriums and the need to import amplification equipment, leading to increased costs for organizers. This study employs a qualitative approach to explore the problems faced by live music concerts in North East India. The research had qualitative interviews with concert organizers, performers, and attendees. The research further underscores the impact of weather conditions on outdoor concerts, as the region experiences frequent rain. It emphasizes the importance of having contingency plans and backup venues to ensure uninterrupted performances. Additionally, the study reveals the limited culture of purchasing concert tickets among the local population, requiring tailored ticket distribution strategies. These findings shed light on the complexities of organizing successful live music concerts in North East India and provide insights for concert organizers, policymakers, and local artists. The research calls for enhanced support, improved infrastructure, and a stronger platform for local talent to thrive in the vibrant music scene of the region.
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