Concept Of Service-dominant Logic Research Articles

Penerapan Teori Service Dominan Logic Pada Wisata Arung Jeram Vertical Rafting Magelang Dalam Perspektif Maqashid Syariah


 The Dominant Logic Perspective is a marketing strategy. The dominant perspective of Logic consists of 8 aspects, namely operating means, resource acquisition, services and experiences, value plans, dialogue, value creation networks, and marketing cooperation. This study examines the extent to which the Magelang Vertical Rafting Rafting Tour is implemented in a marketing perspective based on the service concept to determine the marketing strategy used by the company. This type of research is descriptive research with a qualitative approach method. The results of this study indicate that the Magelang Vertical Rafting Rafting Tour implements the concept of service dominant logic in 8 existing aspects according to the principles of Maqashid Syariah. Only, of course, there is 1 aspect that has not been maximized, namely the aspect of Operational Resources, so a strategy is needed to increase the number of employees to help expedite the operation of services.
 Kata kunci: Operational resources, Service Dominant Logic, Strategy, Tourism

산업연관분석을 이용한 라스트마일 배송산업 공급사슬구조의 탐색적 연구

The purpose of the study is to identify the degree of production induction effects and industrial synergy effects of the last mile delivery service industry. It also connects the industrial linkage structure of the last mile delivery industry with the concept of the supply chain. Ultimately, it identifies the structure of the service supply chain centered on the last mile delivery. It approaches research problems from a service science perspective. The philosophical basis of the study is the concept of service dominant logic. In addition, the research methodology is an inter-industry analysis of economics, and WIOD is used for analysis data. Petroleum product manufacturing and warehousing are the backward industries of the last mile delivery industry. And it seems clear that wholesale and retail industry are forward industries. Therefore, the last mile delivery industry plays a role in connecting the relationship between the supply industry, the manufacturing industry, and the distribution industry on the supply chain. In addition, the supply chain architecture of the last mile delivery service is significantly different from the existing manufacturing-oriented supply chain structure. Academically, the concept of a traditional manufacturing-oriented supply chain has been expanded to the service sector. And it identified the supply chain structure of the last mile delivery service. In practice, if a strategic industry is selected with limited resources, it will be an important indicator for determining investment priorities.

Revisiting the Past to Understand the Current Debates on Service-Dominant Logic

We present a systematic review of the literature on services marketing. In doing so, we trace how the domain’s core characteristics have changed over the years, with technology playing a disruptive role. The IHIP (intangibility, heterogeneity, inseparability, and perishability) framework once distinguished services marketing as a sub-discipline of marketing. However, with the advent of the concept of service-dominant logic, ‘services’ within the marketing domain are no more seen as a special case but as the core of what consumers need. The article examines the key theoretical issues surrounding the shift in services marketing and concludes by providing future directions.

Sustainable Value Co-Creation in Mobile Advertising in Cellular Telecommunication Industry: A Conceptual Framework

The growth of Mobile Internet services has changed the paradigm of telecommunication consumers from information- oriented toward social to communication- oriented. This change makes customers as part of the digital society, especially in Mobile Advertising services. Along with this change and the requirement for the company to win the competition, telecommunication providers must develop a business model of Mobile Advertising as a 'stage' that is easily accessible to all interested customers to this facility. In the concept of Service Dominant Logic, the company has no longer as a full control of value creation, but it must involve the customer in the process of value co-creation. The purpose of this research is to understandnding the landscape of Mobile Advertising services in telecommunication industry, understanding the existing model that can be build a model of Mobile Advertising services in the telecommunication industry, and understanding Mobile Advertising will influence on the value co-creation of the brand and corporate image. The research method using survey, exploratory, and systematic review. The research develops a model from the model of attributes and benefits of online community, model Consumer Engagement, model Attitude Toward Online Ads and model of Click Through Rate (CTR). Keywords: value co-creation, mobile advertising, consumer engagement, attitude toward online ads, click through rate (CTR)

Integration of Value Co-creation into the e-Learning Platform

The e-learning platform is a technology used in most academic institutions. The e-learning platform provides services as an alternative to conventional methods. Previous studies have primarily focused on using and accepting e-learning among consumers and developing tangible attributes on the platform. Platform attributes should be available to engage with all users, leading to innovative ideas and improvement in the value offerings to users if well used. Therefore, this study explores the service science perspective in terms of co-creation for an e-learning platform. The concept of Service-Dominant Logic and value co-creation is adopted to explore and extract the elements and factors that are collectively applied to the model. The concepts illustrate how user value is co-created through the value propositions on the platform and value drivers for the users. The findings help identify the components for value proposition on the platform: enrichment, interaction, personalization, and environment. Meanwhile, the components of value drivers for actors are engagement, resources, experience, and goals. Then, the proposed components are used to develop an e-learning conceptual model. A service-driven model of e-learning will be a significant input to develop an effective platform that provides co-creation opportunities to its users. Future research is to identify the critical features available on the e-learning platform from the users’ view.

MEMEPERTIMBANGKAN PERSPEKTIF SERVICE-DOMINANT LOGIC SEBAGAI STRATEGI PEMASARAN DI AGRO TAWON WISATA PETIK MADU, LAWANG

The Service-Dominant Logic (SDL) concept was first promoted by Vargo & Lusch (2004a) because of a shift in marketing perspective that prioritizes services in the exchange process. The SDL marketing perspective consists of eight aspects namely, operant resources, resourcing, service and experience, dialogue, value plans, value creation networks, learning through exchanges and marketing collaboration. This study examines the extent to which the Honey Picking Tourism Honey Agro (WPM) has implemented marketing perspectives according to the SDL concept. Data obtained through observation, interviews and documentation studies. The resource persons consisted of managers, division heads and WPM customers. Data analysis uses an interactive model (Miles, Huberman & Saldana, 2014) which starts from Data Collection, Data Condensation, Data Display, and Conclusion Drawing. The results showed that WPM has applied all eight aspects of the marketing perspective that are in accordance with the SDL concept. WPM Managers place customers as an internal part in value creation. This can be seen from the involvement of customers from the beginning of the formation of educational tourism to the ongoing development. Managers give priority to service to customers to meet customer needs and satisfaction. However, WPM applies the service concept without knowing the SDL concept in theory. So that the benefits obtained are more optimal for the application of the service concept, it is better for WPM to carry out theoretical learning about the SDL concept.

Tax Consulting as a Tool to Support Business Activities of Organizations

The subject of the research is tax consulting aimed at ensuring the proper business activity of organizations. The purpose of the research was is to substantiate the need for the tax consulting as a special tool for supporting corporate business activities. The paper deals with the current specifics of the tax consulting as a separate area of the service economy within the framework of the service-dominant logic concept that reflects the degree of involvement of all participants of financial relations in the tax consulting processes. From the standpoint of institutionalism, the tax consulting institution is regarded as a financial intermediary performing mediation or auxiliary functions to ensure interactions between basic agents of the economic system, in particular, communications between the state and business entities. Based on the research findings, it is concluded that a developed tax consulting institution as an integrated attribute of the tax system determines the levels of corporate business activities and business development. The research findings are intended for participants of the tax consulting and auditing market.

Developing the Dimensions of a Social Content Management Framework

The rise of social media has transformed the way of collaboration between organisations and customers. Social content resulting from the active collaboration between both parties on a social media platform should be managed accordingly. Thus, a social content management (SCM) framework should be developed as a guide to manage the social content. Such SCM framework should be able to augment existing frameworks, which mainly focuses on the value of social content for the organisations. Hence, based on the service science perspective, this article proposes a SCM framework that focusses on value to both organisations and its customers. In order to do this, the concept of Service Dominant Logic and the DART model are adopted to explore and extract the elements and factors that collectively become the dimensions of the proposed SCM framework. Experts’ review of the elements and factors is conducted to ensure that the dimensions in the SCM framework are acceptable and have practical value. The proposed framework is then validated via an instrument whose content validity is investigated by using Lawshe’s Technique. This framework could assist the organisations in decision-making process towards innovating services and in the management of social content.

THE CONCEPT OF JOINT VALUE CREATION AND TRANSFORMATION OF THE BUSINESS MODEL: PECULIAR PROPERTIES OF COMPANIES DIFFERENT IN THE TYPE OF PRODUCTION AND ECONOMIC INTERACTION

The article deals with the problem of transformation of business models of companies, which has become relevant for many of them in connection with the development of information technology and the emergence of real opportunities to include final consumers in the value chain. The features of this process for different types of companies are studied. The author analyzed 65 academic articles examining transformations of business models of particular companies. The analyzed companies were classified by two features: the type of economic interaction and the type of production. This makes possible to divide them into four groups. The author analyzes the problems, goals, and objectives of research for each of the four types of companies, as well as the scientific theories on which their authors rely. The purpose of the article is to identify the particularities of different types of companies, which are faced with the task of transforming business models, what, in turn, would allow companies to involve in the value chain of new members, more effectively create, deliver and withdraw value, as well as redistribute it among the rest of the participants. Content analysis is used to analyze academic articles published between 2010 and 2017, which are available in the databases of scientific citation Scopus and Web of Science. As a theoretical basis, we used service-dominant logic, Chesbrough and Rosenbloom’s concept of open innovation, Zott and Amit’s concept of action system and a number of others. The article concludes that Vargo and Lusch’s concept of service-dominant logic is the fundamental theoretical basis for most studies on business models and the theory of joint value creation. At the same time, depending on the type of company and the sector of the economy in which company acts, the practical problems faced by the company also vary, as well as the possible options for their solution. It is concluded that improving the business model of the organization, the researcher needs to take into account the business environment and the specifics of the sector.

Integrating the Service Paradigm into Procurement Practices in Ghana

This paper investigates how an integration of the concept of service into public procurement practices in universities in Ghana could lead to performance improvement. With samples drawn from procurement practitioners of public universities in Ghana, the study adopts a qualitative approach based on the constant comparative analysis of interview data; deriving categories from composite concepts. At the end of the analysis process three ‘categories’ emerged - procurement practice, resource integration and networking, and information support systems for procurement practitioners. A careful evaluation of these ‘categories’ show that whereas an integration of the concept of service dominant logic into procurement practices could improve procurement performance in public universities in Ghana, bottlenecks such as minimal resource integration and networking; inadequate information support systems; and prohibitions on customer-supplier relationship building affect performance improvement. These findings are significant because they contribute to the body of knowledge in a study area known for its paucity of empirical information.

Service logics of providers in the forestry services sector: Evidence from Finland and Sweden

Non-industrial private forest (NIPF) owners are the most significant ownership group in both Finland and Sweden. Meeting the industrial requirements for a stable roundwood supply has traditionally dominated the services targeted at them, but changes such as urbanization and a higher level of education have diversified the NIPF owners' service demands. Therefore, it seems that the traditional ‘roundwood supply approach’ may no longer match the service needs of all customer groups.Based on the concept of service-dominant logic, the empirical objective is to better understand the challenges presented by the ongoing market renewal in Finnish and Swedish forestry services. Using a qualitative approach and data from 17 thematic expert interviews carried out within Swedish and Finnish forestry service organisations, we aimed to identify potential opportunities and barriers with respect to creating new services in NIPF owner markets.According to the results, concentrated markets dominated by a small number of players are challenging the surroundings for new enterprises to evolve in. The lack of dynamic middle-sized companies in the sector coupled with difficulties in adopting a more cooperative mindset is proving to be hindrances.

Service-dominant logic and the business model concept: toward a conceptual integration

Companies are recently affected by an ongoing change of customer behaviour. Customers are no longer solely interested in product offerings but call for a provision of service solutions that accompany these offerings. This development forces companies to rethink their basic business logic by paying more attention to the crucial service aspect. This change goes along with a need for companies to redefine their idea of how to create and capture value. Against this background, we ask: how does an increased focus on service influence a company’s business model? We examine this question based on the service-dominant logic concept as well as the business model concept and discuss possibilities how to adapt the business model to a service-dominant business logic. As a result, we develop a set of propositions describing the influence of a company’s service-dominant business logic on basic elements of a company’s business model. Our research shows that a fundamental re-design of the business model is necessary to successfully implement service-dominant logic.

Non-industrial Private Forestry Service Markets in a Flux: Results from a Qualitative Analysis on Finland

Previous research on European forestry service markets is scarce and mainly focused on analysing external market environment and modelling of timber selling behaviour of non-industrial forest owners (NIPFs). In this study, we aim to create a broader understanding about business perspectives of forestry service markets covering the whole array of market and institutional based services offered to the NIPFs in case of Finland. The more specific empirical objective of the paper is to describe market drivers and underlying challenges in existing and potential service business models based on the concepts of service-dominant logic and dynamic capabilities. Using a qualitative approach and 22 thematic expert interviews in service organisations, we strive to analyse the drivers and opportunities for creating new services within the NIPF market and also build insight in possible barriers for new service value creation. According to our results, the ongoing structural changes offer new opportunities to change traditional mindsets and search for new types of offerings that support the renewal of this traditional forestry sector. As one of the major barriers for new innovations we identified the dominant role of established organisations securing their current positions, mainly driven by the forest industry timber procurement needs. From a managerial perspective, the changing institutional base of the current service organisations may facilitate new innovative business start-ups in addition to enhancing the strategic capabilities and competitiveness of the established firms in Finnish forestry sector.

The broken product chain: rapid paths of service internationalization in terms of the service-dominant logic

How does an increased importance of services influence the time pattern of launching industrial services and integrated solutions in foreign markets? When examining this question, we explain the change by making reference to the concept of service-dominant logic that suggests a move from goods-centred to service-centred value creation. The change that has occurred in the last few decades requires new value architectures, new competences and, in the case of internationalization, new organizational trajectories. The new constellation often implies an instant internationalization right from the outset, which is considered in a newly developed model. By this new line of reasoning, we employ an evolutionary approach that is based on a competence-based perspective and research on path dependence.

On the sluggish adoption of total cost of ownership business models - A SDL perspective

It is rather undisputed that in recent times the economy is to a large extent a service - and maybe even more - a knowledge driven one. The service-dominant logic concept points to the pervasive service nature of business concepts and transactions and their dominance. This would suggest a high level of openness to innovative service solutions in general. The authors focus on the ‘Total Cost of Ownership' concept, the obstacles from the customer's point of view and the long and uncertain way of final adoption. The paper advances research in three ways: First, the authors connect the phenomenon of a sluggish adoption of innovative hybrid business models with servicedominant logic reasoning. Service-dominant logic thinking opens the door for a better understanding of imperfectly designed business models. Second, they shed additional light on organizational purchasing decisions in the context of cognitive biases. Third, they give empirical evidence to support their viewpoint.

The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective

Based on the concept of service-dominant logic as the emerging organizing logic of marketing that would replace the traditional goods-dominant view, Vargo and Lusch (2004) originally proposed that among several other approaches to research and marketing practice that had emerged, relationship marketing would be subsumed by this broader view. More recently, however, Vargo (2009) suggested that because relationship marketing focuses on increasing the series of on-going transactions with a customer, coupled with the goal of enhancing their long-term patronage, that relationship marketing extends the goods-dominant perspective, rather than transcending into the service-dominant logic. This article counters that the relationship marketing view of the customer has already transcended the goods-dominant view to the to service-dominant view based on the way that customers are brought into the relationship as active participants in the service creation, and act as “co-producers” of value. To address the apparent goods-dominant approach in two widely used relationship marketing practices and measures, customer relationship management and customer lifetime value, this article proposes that these tools can be used from a goods-dominant view, but they can also serve as essential steps towards the practice of relationship marketing from the service-dominant logic.

Service dominant logic

PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers insights on: the implications of SDL for entrepreneurship; the value of co‐creation in an entrepreneurial context; and an exploration of risk and co‐creation, mass customization, and scale production in an entrepreneurial marketing context.Originality/valueThis paper contributes to the work of both academics and executives attempting to better understand the concepts of SDL and co‐creation and how they might be leveraged to create advantage. In addition, a set of research implications is offered pertaining to co‐creation and SDL in an entrepreneurial marketing context.