Abstract
The e-learning platform is a technology used in most academic institutions. The e-learning platform provides services as an alternative to conventional methods. Previous studies have primarily focused on using and accepting e-learning among consumers and developing tangible attributes on the platform. Platform attributes should be available to engage with all users, leading to innovative ideas and improvement in the value offerings to users if well used. Therefore, this study explores the service science perspective in terms of co-creation for an e-learning platform. The concept of Service-Dominant Logic and value co-creation is adopted to explore and extract the elements and factors that are collectively applied to the model. The concepts illustrate how user value is co-created through the value propositions on the platform and value drivers for the users. The findings help identify the components for value proposition on the platform: enrichment, interaction, personalization, and environment. Meanwhile, the components of value drivers for actors are engagement, resources, experience, and goals. Then, the proposed components are used to develop an e-learning conceptual model. A service-driven model of e-learning will be a significant input to develop an effective platform that provides co-creation opportunities to its users. Future research is to identify the critical features available on the e-learning platform from the users’ view.
Highlights
E-learning technology has been in high demand since the Covid pandemic hit the world
As this paper explored e-learning a platform that offers services in education, it would provide a new perspective in S-D Logic and value co-creation (VCC)
The emergence of the area of S-D Logic and value co-creation, has thrived in imploring the research community to handle research the concepts, theory and methodologies of co-creation. This motivation has led us to analyze the idea of user‘s value in using e-learning services and search for a suitable value proposition on platform and value drivers for and from users that contribute the essence of value
Summary
E-learning technology has been in high demand since the Covid pandemic hit the world. It is widespread recognition that E-learning plays a decisive role in supporting and engaging teaching and learning among its users. Students and teachers initially perceived face-to-face learning as the ultimate way of teaching and learning, but they have to find alternatives since the restriction order is applied. As primary users of the education system, need to adapt to survive in the ever-changing technology environment. They need to be agile to adjust, respond, and be resourceful in working together and find practical learning for the institutions. By collaborating to develop information, users promote to transform information into knowledge and eventually get values
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call