Concept Of Message Research Articles

Pesan dalam Berkomunikasi

This journal aims to investigate the concept of messages in communication, analyze the message communication process, and identify its influence on human understanding and interaction. By understanding the role of messages in communication, we can become more effective communicators and be able to better manage messages in various contexts. The method used in this research uses the Systematic Literature Review (SLR) to find out the most appropriate method. This research applies three stages, namely: planning, implementation. In the communication process, messages have a key role in transmitting information, building relationships, influencing behavior, and increasing understanding. The importance of good understanding of messages in the context of communication is very relevant in various aspects of human life

An Evaluation of Messages to Promote Parental Intent to Vaccinate Children Aged

Effective health communication can increase intent to vaccinate. We compared 8 messages that may influence parents' intent to vaccinate their children against COVID-19. In a cross-sectional survey of adults in the United States administered online in August 2021, 1837 parents and legal guardians were exposed to 8 messages (individual choice, gain/practical benefits, nonexpert, health care provider recommendation, altruism/community good, safety/effectiveness, safety, and effectiveness) to determine message reception and influence on intent to vaccinate their children. Parents responded to 10 questions using a Likert scale. We computed odds ratios (ORs) for each message, with an OR >1.0 indicating greater observed odds of participant agreement with the follow-up statement as compared with a reference message. We compared outcomes individually across messages with ordinal logistic regression fit using generalized estimating equations. The individual choice message had the highest odds of agreement for understanding intent (OR = 2.10; 95% CI, 1.94-2.27), followed by the health care provider recommendation message (OR = 1.58; 95% CI, 1.46-1.71). The individual choice message had the highest odds of memorability, relatability, and trustworthiness. The altruism/community good message was at or near second best. The altruism/community good message had the highest or near-highest odds of increasing parents' intent to vaccinate their children, asking friends and family for their thoughts, and searching for additional information. The message that most motivated parents to vaccinate their children depended on parental intent to vaccinate prior to being exposed to the tested messages. Messages with themes of individual choice, health care provider recommendation, and altruism/community good may be used in future message campaigns. Further research is needed to refine message concepts related to altruism/community good.

Rapidly developing communications materials during public health emergencies: the Âu Cơ campaign in the USA.

During public health emergencies, health communication materials to contain the outbreak are needed promptly, which prevents the use of standard approaches for getting feedback from the intended audience. We propose a strategy for rapidly obtaining community feedback on new health communication materials during the public health emergencies. We illustrate this with COVID-19 testing campaign in a Vietnamese-American enclave in the USA. The project included community-based COVID-19 testing and communication activities to increase the awareness of the testing centers and encourage frequent testing. Our strategy involves two main components: (i) use of a research team with an existing trust relationship with the community and that includes researchers from that community and (ii) co-design of communication materials using community-based gatekeepers and a cultural broker. We developed brochures and posters to increase the awareness of the COVID-19 testing services. The cultural broker and community-based partners identified salient message concepts and worked with the researchers to define the objectives and content of the materials, which were then reviewed by the entire team. In lieu of standard pretesting, we relied on feedback on mockups of the materials and subsequent revisions from the community-based gatekeepers and cultural broker. Our strategy strikes a balance between the need to urgently disseminate new materials and the need for community input. One key takeaway is that effective planning for public health emergencies must start long before the crisis occurs.

The Effect Of The #AwasModus Campaign At @bankbca Tiktok On Community Financial Literacy


 In Indonesia, the increase in the level of financial inclusion and literacy in the community is not balanced. There is a considerable gap between the high level of financial inclusion and low financial literacy, which opens a gap of opportunity for bank fraud mode behavior to carry out its actions. The perpetrators of the fraud mode, on behalf of the bank irresponsibly. Bank BCA, which is also one of the banks that experienced this phenomenon, conducted a campaign that became one of the preventive measures to deliver educational messages to the public as a form of financial literacy. The purpose of this research is to find out whether there is an influence between the #AwasModus campaign message delivered by BCA on the level of public financial literacy. The concepts used in the study used the concepts of campaign messages and financial literacy. The method used is explanatory quantitative using a questionnaire survey to 201 respondents. And the results of this study indicate that the independent variable, namely the campaign message, has an influence on the dependent variable, namely financial literacy, by 33.1%. The conclusion of this study is that there is an influence between the #AwasModus campaign message on Tiktok @bankbca on people's financial literacy.
 
 
 

O.4.4-1 Moving messages: development of the physical activity messaging framework and checklist

Abstract Purpose Physical activity (PA) messaging is an important step in the pathway towards improving population PA levels, but best practice is not yet understood. A gap in the literature existed for a PA messaging framework to help guide creation and evaluation of messages. This study aimed to further develop and improve, and gain international expert consensus on, a Physical Activity Messaging Framework and Checklist. Methods A modified Delphi study consisting of three online survey rounds was conducted. A preliminary version of the framework and checklist developed using findings from a scoping review of PA messaging were used as a starting point for this study. Each survey gathered feedback from an international expert panel using quantitative and qualitative methods. The framework and checklist were amended each round based on survey results until consensus (defined a priori as 80% agreement) was reached. Results The final expert panel (n = 40, 55% female) came from nine countries and comprised academics (55%), healthcare and other professionals (22.5%) and government officials or policymakers (22.5%). Consensus was reached in survey 3 with 85% and 87.5% agreement on the framework and checklist, respectively. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) comprise several PA messaging concepts organised into three overarching sections: (1) who, when, what, how and why, (2) message content, and (3) message format and delivery. Conclusion This study presents an expert- and evidence-informed framework and checklist for physical activity messaging. The PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages. The PAMF and PAMC may improve practice by encouraging development of evidence-based and target audience-focused messages, as well as enhance the research base on physical activity messaging by harmonising key terminologies and improving quality of reporting. Funding source This research was conducted as part of CW’s PhD, funded by the University of Edinburgh’s Principal’s Career Development Scholarship, Oct 2018 - Jan 2021.

ANALISIS PESAN PADA FILM “DUA GARIS BIRU”

"Dua Garis Biru" is a romantic drama film directed by Ginatri S. Noer, which was released in Indonesian cinemas in 2019. It tells the story of a high school couple who engage in premarital sex and face an unintended pregnancy, highlighting the importance of parental involvement and the surrounding environment in the development of their child. The film portrays a common phenomenon in Indonesia, namely early marriage and teenage pregnancy. "Dua Garis Biru" received 11 awards in 2019 and 2020, including the Piala Maya for Best Feature Film or Selected Cinema Film. This research aims to analyze the moral messages regarding early marriage present in "Dua Garis Biru." The study will observe the explicit and implicit moral messages conveyed by the film, focusing on the concepts of moral messages by Nurgiyantoro and utilizing Gillian Rose's visual analysis from three research areas: the site of self, the site of audience, and the site of production. The research methodology employed is qualitative. The findings of the study indicate that "Dua Garis Biru" contains moral messages regarding the relationship between humans and God, the relationship between humans and themselves, and the relationship between humans and others.

Improving Asian Americans’ awareness and interest in clinical research: Examining the role of culturally tailored messaging

AbstractBackgroundAsian Americans and Pacific Islanders (AAPI) are one of the fastest‐growing populations in the United States, yet these communities comprise less than one percent of participants in NIH’s Alzheimer’s disease and Alzheimer’s disease related dementias (AD/ADRD) clinical research. This underrepresentation is due to numerous barriers well‐documented in the literature, with a key deterrent being a lack of culturally and linguistically appropriate outreach materials. This abstract presents findings from focus groups conducted by the National Institute on Aging (NIA) to identify culturally and linguistically appropriate message concepts that raise awareness, address barriers and motivate Asian American and Pacific Islanders to consider participation in AD/ADRD research studies.MethodEighteen virtual focus groups (N = 103 individuals) were conducted with Chinese Americans, Filipino Americans, and Indian Americans who are at‐risk for AD/ADRD or are caregivers to people living with dementia. Focus groups were conducted in Chinese, Hindi, Tagalog and English. The sessions tested multiple audience‐tailored message concepts designed to increase interest and encourage participation in AD/ADRD clinical research. These discussions also examined participants’ preferred language, terminology and communication approaches.ResultOverall, message concepts that 1) emphasized the value of caring for family members; 2) offered a sense of hope; 3) communicated a clear call to action; and 4) provided opportunities to learn more information about clinical research resonated across all groups. Between participant audiences, there were some important differences, including around terminology preferences. For example, Chinese‐American participants expressed concern about the term “caregiver” as it implied that taking care of a loved one was a burden or a professional job, rather than a familial responsibility. Concept visuals will be presented.ConclusionThis research conducted by NIA improves our understanding of messaging concepts that do and do not resonate with AAPI, providing valuable insight into themes that should be leveraged to effectively promote awareness about AD/ADRD clinical research with these communities. The finding from this study were used to develop, finalize and make available to the research community a suite of culturally and linguistically appropriate materials to increase awareness and interest in AD/ADRD clinical research among AAPI communities.

PESAN EDUKASI PROMOSI KESEHATAN PADA IKLAN LAYANAN MASYARAKAT DI MEDIA SOSIAL

The purpose of this study is to analyze the video content of the public service advertisement (PSA) for the covid-19 vaccine of the Ministry of Health of the Republic of Indonesia uploaded on YouTube. A quantitative approach using the content analysis method was used in this study to describe message content based on the concept of educational messages from the development communication theory, communication, information and education model. The research object consists of 3 (three) videos with a 30 seconds each duration and 64 scenes. The analysis was carried out by coding educational messages consisting of verbal and nonverbal messages by 2 coders. The results showed that the PSA video covid 19 vaccine of Indonesian Ministry of Health's contains educational messages with dominant elements of encouraging learning for lyrical and written for verbal messages, while nonverbal educational messages of music and expression are dominated by elements of attitude formation. Construct validity is used to guarantee measuring instruments by deriving the theory of health communication into a concept of verbal and nonverbal messages with interactive, encouraging learning, forming attitudes, and strengthening experiences indicators, while the intercoder reliability test is carried out using the Scott formula with a result of 1 for verbal messages because there is no difference in coding between coders, while the reliability level for nonverbal messages is 0.97 with there differences in coding between coders on the elements of action and expression.

Development and Pretesting of Prescription Opioid Misuse Prevention Messages: Results and Implications for Practice

ABSTRACT Well-designed health communication campaigns can contribute to the uptake of preventive behaviors, but there has been a lack of attention on using communication research to develop opioid misuse prevention messages. We report the results of two studies designed to inform the development of prescription opioid misuse prevention messages for adults ages 30–59. In Study 1, 16 adults across 4 counties participated in semi-structured interviews to provide input on message concepts addressing six key prescription opioid misuse prevention behaviors. In Study 2, 1,335 adults completed an online, survey-based between-subjects experiment in which participants were randomized to a no message control condition or a message condition that aligned with a prevention behavior. The survey examined Reasoned Action Approach (RAA) predictors of intention in no message control participants and examined differences in intention to perform prevention behaviors among experimental conditions. The qualitative interviews yielded insights about message preferences and perceived facilitators and barriers related to the prevention behaviors. The online survey demonstrated that attitude and descriptive norms are important determinants of preventive behaviors and potential targets for communication interventions. Message testing results demonstrated that the draft messages were effective in changing intentions to safely store, securely dispose of, and monitor the use of prescription opioids, but they were not effective in increasing intentions to talk to healthcare providers, older adults, or children about proper opioid use. A communication campaign addressing attitudes and perceived descriptive norms may be successful in increasing intentions to engage in opioid misuse prevention behaviors.

Instagram Sebagai Medium Pesan Komunitas Ibu Tunggal di Indonesia (Studi Netnografi di Akun Instagram @singlemomsindonesia)

The virtual community of Indonesian Single Mothers on Instagram, Single Moms Indonesia (SMI), is an interesting study in relation to the development of technology and communication. The depiction of messages conveyed through social media Instagram @singlemomsindonesia in the context of themes, functions, and messages before and after the pandemic as well as the responses of followers on Instagram is one of the important and interesting things to study. For this reason, this study uses the netnographic method by using the concepts of group communication, virtual communities, persuasive messages, and social media as the analytical tools. The research data was obtained through analysis of posts on Instagram for the period November 2019 – June 2020 and in-depth interviews with followers of the Instagram account @singlemomsindonesia who are single mothers. The research findings show that the message themes that often appear are stories and messages for single mothers with a message function, namely social functions and the form of messages that often appear is conveyed in the form of posters. The response of Instagram followers @singlemomsindonesia showed a positive response through messages uploaded on Instagram, informants felt they had support from other parties. The SMI community on Instagram is the right place to convey messages to marginalized groups and maintain the existence of the community in the digital era as evidenced by the SMI community is one of the single mother virtual communities that has the most followers compared to others.

FASHION PHOTOGRAPHY ON INSTAGRAM: A STUDY OF VISUAL ATTRACTION AND MESSAGES DELIVERED

Fashion photography that was previously distributed through printed media such as magazines, is now also distributed online through social media such as Instagram. Seeing these developments, this study aims to examine the form, visual appeal, and messages conveyed by fashion photography in Instagram’s content. This study uses a descriptive qualitative research approach with analysis of visual methods. Observations and interviews were used for data collection, sourced from fashion marketing accounts on Instagram, and from other Instagram users with photography and fashion education backgrounds. The results show that the form of fashion marketing photography varies depending on the concept and product being sold. Photos that are unique, different, and use good compositions are favored by the participants. Each photo has its own theme and message concept, but each photo shows that anyone can look cool and attractive if they use the fashion products shown in the photos. So, the fashion photography used in Instagram content should look unique and different, with good photographic composition, and easy-to-understand messages.

How to Keep Drivers Attentive during Level 2 Automation? Development and Evaluation of an HMI Concept Using Affective Elements and Message Framing

With Level 3 and 4 automated driving activated, users will be allowed to engage in a wide range of non-driving related activities (NDRAs). Although Level 2 automation can appear very similar to L3 and L4, drivers are required to always monitor the system. However, past research has found drivers neglect this obligation at least partly and instead engage in NDRAs. Since this behavior can have negative impacts on traffic safety, the goal of this work was to develop a human–machine interface (HMI) concept to motivate users to continue their supervision task. This work’s concept used message framing in connection with affective elements. Every three minutes, messages were displayed on the head-up display. To evaluate the affective message concept’s (AMC) effectiveness, we conducted a between-subject driving simulator study (baseline vs. advanced HMI) with 32 participants and 45 min of driving time with both L2 and L4 phases and a silent system malfunction. Results show the road attention ratio decreases and the NDRA engagement ratio increases over time only for baseline participants. Participants supported by the AMC did not show a change over time in monitoring behavior and NDRA engagement. However, no effect on the drivers’ reaction to the system failure became apparent. No effects on subjective workload and user experience were found. Additional research is needed to further investigate the safety implications and long-term effectiveness of the concept, as well as a driver-state-dependent design.

Mobile Instant Messaging Communication Etiquette: Educators’ Voices and Point of View

Communication using digital media has highly increased since the pandemic, including within education context. Different types of expectation between the involved parties sometimes causing communication challenge for both. This study aims to find out how educators viewed the courtesy shown by the students during interactions using instant messaging media. Specifically, it aims to find out politeness indicators, communication challenges, and educators’ expectations. The interview questions included the concept of appropriate and polite messages between students as well as the overall attitudes of students within WhatsApp communication. The interviews are transcribed and coded based on what is listed in the framework. The results of the study reveal that most lecturers agreed students are adept in establishing communication through WhatsApp, compared to those in the past by incorporating greetings to open a conversation, stating identity, thanking and closing to end the conversation. Aside from a small number of students having trouble following etiquette, challenges appeared mostly when educators did not set clear rules on what they expected regarding WhatsApp communication. Educators have lower expectations on WhatsApp use in non-academic context.

Cognitive polyphasia as a strategy for pre-adaptation to social changes

The article analyzes the mechanism of cognitive polyphasia, considered in the context of S. Mosсoviсi’s theory of social representations. In social thinking coexist often incompatible with each other cognitive attitudes that enter into dynamic relationships with each other. The work of cognitive polyphasia can be traced on the example of doublethink in the history of Soviet everyday life. Doublethink is considered a characteristic of not only individual, but also social, mass consciousness (G. Orwell), which makes it possible to distinguish between the concepts of ambivalence (S. Freud), double messages (G. Bateson), and cognitive dissonance (L. Festinger). Using examples from Soviet history and culture, the following proposition is proved: doublethink is the practice of constructing a subject of social cognition and behavior under conditions of authoritarianism and totalitarianism. The diaries of the writer Yu. M. Nagibin. But doublethink is also being reproduced in post-Soviet Russia, as can be clearly seen from the sociological discussion about the “Soviet Man” (Homo Soveticus). If the supporters of the scientific school of Yu. A. Levada and L. D. Gudkov believe that the implicit model of a person, constructed in Soviet everyday life, is quite stable and reproducible from Stalin’s time up to the present day, new studies of “millennials” conducted at the Higher School of Economics under V. V. Radaev reveal differences between the generational groups of Russians in a number of value characteristics related to both the way of life and the perception of the surrounding world. Competing interpretations of the problem of “Soviet Man” are combined, according to the author of the article, with the help of the psychological concept of cognitive polyphasia. Doublethink as a specific historical form of cognitive polyphasia has, first of all, a prognostic function: the spontaneous generation of vivid images in culture and art, which has an “unofficial” and even marginal status, as in the avantgarde of the 1920s and postmodernism of the 1990s, has a preadaptive potential to future social changes and crises.

Development of culturally appropriate clinical research education materials in Alzheimer’s disease and related dementias (ADRD) for Hispanic/Latino caregivers and at‐risk individuals

AbstractBackgroundThough Hispanics/Latinos (H/L) comprise 18% of the U.S. population and are 1.5 times at greater risk for Alzheimer’s and related dementias (AD/ADRD) than non‐Hispanic Whites, a median of only 2% of participants in NIH‐funded AD/ADRD clinical trials are H/L. Reasons abound for this inequity; key documented impediments to enrollment of Latinos are too few researchers offering studies and limited materials that provide culturally and linguistically relevant information. This abstract presents findings from focus groups conducted by the National Institute on Aging (NIA) to identify salient, culturally appropriate message concepts that raise awareness, address barriers, and motivate H/L to consider participation in AD/ADRD studies.MethodTwelve remote focus groups (N=72) were conducted among two H/L audiences: 1) those at risk for AD/ADRD; and 2) those caring for a family member or friend with AD/ADRD. Messages were designed to motivate H/L to learn more about AD/ADRD clinical studies. Sessions explored participants’ knowledge, attitudes, and beliefs regarding AD/ADRD and clinical studies. Participants reviewed and provided feedback on messaging designed to motivate them to seek more information about AD/ADRD clinical studies.ResultMessage concepts that resonated strongly were those that 1) framed clinical studies as one step to finding a cure for AD/ADRD and 2) connected participation with helping their family members’ future health. Concepts were more acceptable if they represented multi‐generational families, emphasized the importance of family support, and promoted diversity and inclusivity (showing a diversity of age, gender, skin tone). Participants requested that concepts offered more opportunities to learn about Alzheimer’s and local clinical studies. Trusted concepts are those that clearly identified the document’s source and avoided the terms “trial” and “dementia,” as both had negative connotations in the Spanish language.ConclusionThe data from these focus groups improve our understanding of message concepts that motivate H/L to consider participating in AD/ADRD clinical research. They also provide insights to develop, finalize and make available to the research community a suite of culturally appropriate, well‐tested materials for H/L populations in both English and Spanish that can be used to increase awareness of AD/ADRD and clinical research.

Examination of B-M. Koltès’ Play Tabataba in Communicative Perspective Using Dramatic Method

We tried to analyse the dramatic discourse between two people formed by “monologuedialogue” in French writer Bernard-Marie Koltès’s play Tabataba, and this analysis is based on the communication model of Roman Jakobson. We have explained the concepts of addresser, addressee, context, message, contact and code in this theory. Then we have described referential function, poetic function, emotive function, conative function, phatic function and metalingual function of the language one by one. In our four-part study we have interpreted the complaints of the siblings about each other and their expectations from each other in terms of the functions of the language. We have separated those interpretations as dramatic exposition, dramatic node, dramatic resolution and analysis of dramatic deep structure sections. We tackled said steps by reflecting defensive communication and open communication in the context of judgemental/introductory, supervisory/problem-oriented, planned/unplanned, unconcerned/understanding, superior/egalitarian and certain/empirical attitudes. In the analysis of the dramatic deep structure, based on the findings we have obtained, we found that the heroes have invisible wishes behind their apparent wishes and that they hide those wishes in their subconscious. We analysed this communication process between siblings in line with the model, then in the light of the data displayed with open communication, we analysed the messages of the subtext that emerged in closed communication. Therefore, based on the communication model theory, we moved the dramatic text to an implementation format using discursive analysis.

The Application of Laswell Communication Model on The Good Message Within Religious Malay Films

The general public perceives film as the factor that encourages negativity in the behaviour of its audience. However, through the perspective of film studies, the film can serve as the means to convey a good message. However, more in-depth reviews need to be done to attest to its capability in doing so. Therefore, using Laswell Communication Model (1948), this study was carried out to examine the good messages from religious Malay films. This study used qualitative content analysis design. by using purposive sampling, the researcher chose four Malay films as the subjects in this film study. The movies were Maut (Death) (2009), Syurga Cinta (Love Heaven) (2009) and Nur Kasih (The Light of Love) The Movie (2011). The films were watched and analysed by inserting all the facts into content analysis forms - the film meaning evaluation form and theme coding form. Narrative and theme analysis were used to analyse the film text data. Overall, the study found that the Malay religious films examined to discuss the concept of good message. There were four themes from the religious Malays films analysis which were promoting the good messages; the plays of emotions, based on the target group, negative reinforcement style and the good advice. However, not all the film samples highlight the idea of good messages in their purest sense as they are inharmonious with the principle of Amar Ma’ruf Nahi Munkar (encouraging good deeds, forbidding bad acts).

How the Year of a Thousand Unknowns Could Transform Camp

COVID-19 made many summer camp professionals cancel their 2020 programs. Summer camp professionals who cancelled, or significantly modified their programs, still have something to do: they have an opportunity to change. In the applied research environment, this new body of information will be fascinating to examine as it could potentially help all camps embrace the value of certain strategies, messaging and crisis management concepts to improve relationships and broaden the value of the camp experience.

Convergent tendencies in political media discourse of postmodern era: manipulative potential of transmedia storytelling

The article deals with the fundamental problem of manipulating public consciousness to achieve certain political goals using new media technologies. The transformation of the modern media landscape associated with the rapid development of digital technologies leads to significant transformations in the social field. The active process of media convergence taking place in digital media space has determined the formation of one of the most relevant tools for the synergy of different polycode texts – transmedia storytelling, which consists in the nonlinear distribution of the global story across different media platforms in parts that do not repeat but complement each other. The product of transmedia storytelling is converged polycode texts based, as a rule, on several digital and traditional platforms, characterized by transmediality, which is most consistent with the mental characteristics of contemporary information consumers, and, in this regard, has significant influencing potential. Within the framework of this study transmedia storytelling is viewed as an effective political technology with a high manipulative potential. Transmedia storytelling allows you to create the most targeted political content, since the main concept of the broadcast message is transmitted through different media platforms and various linguistic and extralinguistic means, integrating reality and virtual reality, generating certain meanings, and broadcasting the necessary convincing attitudes within a given subject area. At the same time, the technology can be used both in a positive (promotional) and a negative (discrediting) political contexts.

Nobile e ignobile simbolismo islamico nella Divina Commedia

Rozpatrując zagadki "Boskiej Komedii", można przyjąć, że kultura muzułmańska była dobrze znana Dantemu, przede wszystkim poprzez dzieła takie jak "Księga Drabiny Mahometa", "Podróże Marco Polo" czy prace Riccolda z Montecroce. Islam jest uznawany za zagrożenie, a jednak podziwiany w wizji Dantego. Miłość jest postrzegana jako kluczowy element chrześcijaństwa, jest to caritas i obejmuje ona każdy aspekt życia człowieka, utrzymując go w harmonii. Według Dantego Mahomet nie rozumiał tej koncepcji, dlatego stworzył nowy rodzaj wiary. Zgodnie z wizją "Boskiej Komedii" Mahomet znalazł się w piekle, z poczuciem winy z powodu oszustwa. Z kolei w "Raju" Dante wskazuje, że zbawienie jest możliwe również w islamie, gdzie Prawda jest tolerancyjna, braterska i całkowita.