Abstract
The general public perceives film as the factor that encourages negativity in the behaviour of its audience. However, through the perspective of film studies, the film can serve as the means to convey a good message. However, more in-depth reviews need to be done to attest to its capability in doing so. Therefore, using Laswell Communication Model (1948), this study was carried out to examine the good messages from religious Malay films. This study used qualitative content analysis design. by using purposive sampling, the researcher chose four Malay films as the subjects in this film study. The movies were Maut (Death) (2009), Syurga Cinta (Love Heaven) (2009) and Nur Kasih (The Light of Love) The Movie (2011). The films were watched and analysed by inserting all the facts into content analysis forms - the film meaning evaluation form and theme coding form. Narrative and theme analysis were used to analyse the film text data. Overall, the study found that the Malay religious films examined to discuss the concept of good message. There were four themes from the religious Malays films analysis which were promoting the good messages; the plays of emotions, based on the target group, negative reinforcement style and the good advice. However, not all the film samples highlight the idea of good messages in their purest sense as they are inharmonious with the principle of Amar Ma’ruf Nahi Munkar (encouraging good deeds, forbidding bad acts).
Highlights
The scholars of film and communication media have placed film as one of the means to illustrate the social, cultural aspect of a society (Nascimento, 2019)
The religious oriented films studied overall discussed the concept of good message
Not all the films reviewed to highlight the concept of good message in its most real sense
Summary
The scholars of film and communication media have placed film as one of the means to illustrate the social, cultural aspect of a society (Nascimento, 2019). The film is used as a tool for entertainment, but elements of morality and messages of goodness can be embedded within it (Smets, 2012). This statement is substantiated by Mohd Arif et al (2009) who believes that film is capable of delivering the messages that can trigger changes in values, attitude and behaviour. In the discussion by Saodah et al (2014), it argued the factors that influence the content of good and poor values within the local films and the public perception towards them. Aziz (2007): "the time has come for us to produce more films that highlight Islamic and noble human values in striking a balance with many of the "soul-less" films that are circulating in the market lately."
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