Objective. The objective of the article is to investigate manifestations of academic dishonesty, including plagiarism as a worldwide tendency in the student environment. Methods. The main scientific results areobtained through the use of a marketing research method, including a survey, analysis of the data obtained in order to find out the most acute causes of academic fraud, academic culture violations and student integrity. Results. Plagiarism is an urgent problem of nowadays as it is part of our lives and will continue to occupy a leading position for many more decades to come. The plagiarism tendency is observed not only in Ukraine but in all other countries of the world. However, there are different ways of controlling this disease in the 21st century. Therefore, in view of the subject of research, it becomes necessary to specify the content of the concepts of «plagiarism» and «academic plagiarism» in the student environment and to study the reasons for resorting to various forms of academic dishonesty. In researching the issue of academic plagiarism in the student environment, it was found that most students are familiar with the concept of plagiarism, but only 2 % can explain its essence. Such superficial awareness leads to the next 62 % of respondents who take foreign texts as their academic texts and resort to translation, or translate from other languages into Ukrainian — 19 %. An important role is played by the method of submission of educational material, where students point out the need and expediency of using innovative teaching technologies in higher education, which significantly affects the level of knowledge, the quality of students’ professional skills and abilities. It has also been found that the existing assessment system does not always correspond to the objectivity of assessing students’ level of knowledge and does not motivate them to avoid academic fraud. However, young people acknowledge that they deliberately resort to it because of the need to write a large number of academic texts throughout the semester, especially since the existence of effective punishment within higher education and scientific settings is now formal. Continued development of this aspect of life and conformist attitude to it will lead to catastrophic consequences. First of all, the stagnation of all aspects of human experience will begin. There will be a constant accumulation of material that will later grow into a distrust of the scientific field by humans. Therefore, plagiarism is a decisive problem in the modern development of society, in the formation of a proper and informative dialogue between scientists. Setting up the wrong principles for writing off has created many negative consequences that humanity is addressing to this day. The effectiveness of counteracting plagiarism should be maintained by the state, because without legal support, punishments cease to be a punitive instrument and turn into a recommendation direction. Rethinking the situation will provide a solid basis in many areas of the human community.