Concept Of Marketing Strategy Research Articles

Strategy and Marketing Communication of Islamic Educational Institutions

Competition in the world of education is one of the challenges for Islamic educational institutions in Indonesia. One solution to face these challenges is the existence of educational marketing activities in order to maintain the existence and increase the growth of educational institutions. The aim of this research is to describe the marketing strategy and communication process of educational institutions in promoting the excellence of their respective institutions. The research method used is a literature study using a descriptive approach to understand the concept of marketing strategy and communication for Islamic educational institutions. The research results show that when selecting a marketing strategy you can use a marketing mix strategy. In the marketing mix there are seven important elements, namely 7p: Product, Price, Place, Promotion, People, Physical Evidence and Process. Apart from that, you can also use a differentiation strategy. A differentiation strategy is a strategy that seeks a difference in educational institutions so that they can compete with other educational institutions. In implementing the differentiation strategy, there are several activities that can support the achievement of differentiation, namely unique academic programs, focus on certain fields, superior facilities and infrastructure, quality teachers, industry connections and job opportunities as well as an active learning approach. Components in marketing communications include several elements, namely source or communicator, message, media, recipient, effect and feedback.

Marketing Strategies Towards Global Brand Model among Selected Resort Industry in Plaridel Bulacan

In this section, the data generated through the questionnaires is segregated into constituent parts. Analysis of the data together with the result information is presented in the same sequence as the sub-problems. In the end, the analysis is focused on the main research on marketing strategies towards the global brand model among the selected resort industry in Plaridel Bulacan. The study aimed to analyze the competitiveness of marketing strategies among selected resorts in Plaridel, Bulacan. Specifically, determine the level of the competitiveness of resorts in terms of their physiography and climate, mix of activities, special events, infrastructure, awareness and image, and cost/value; determine the marketing strategies employed by the resorts in Plaridel Bulacan in terms of product, price, place, and promotion; test the significant difference when grouped according to the profile variables; and to propose an action plan to enhance marketing strategies of the resorts in Plaridel, Bulacan. This study used a quantitative design; data were gathered from three (3) selected resorts in Plaridel, Bulacan using convenient sampling. The researcher-made survey questionnaire was distributed in person. Weighted the weight, chi-square, percentage, and person r, were used to determine the significant relationship. The study concluded that all key factors of resorts are competitive, and the most rated are the physiography and climate, followed by awareness and image, cost/value, mix of activities, special events, and infrastructure respectively. Marketing strategies such as place is most agreed upon, product, price, and promotion, respectively. When classified by profile, there was a substantial difference in the degree of competitiveness. It reveals the highest for a customer why they revisit resorts was Fast response times at 75%, the second was Consistency across channels at 55%, 3rd was Knowledgeable staff at 52%, 4th was Clear consistent messaging at 46%, 5th was Person to speak with 37% .6th was Multiple contacts points 28% and 7th last was Easy to use tools for service for about 23%. Based on the recommendations derived from the survey under study, pointed out the importance of opening roads to help in the free flow of goods and services, and conducting surveys to determine, among other things, shop needs and requirements of Business. All of these factors should be assessed and analyzed efficiently based on the Balance Scorecard to guarantee the financial health and stability of the business, and to draw a conclusion regarding the efficiency and financial status of any business concerns. Indicates the significance of differences in the marketing strategies in the selected resort industry in Plaridel, Bulacan. The business owners implement global branding, (t = 8.08, p = 0.001), towards the tourist volume (t = 5.45, p = 0.000), in repeat visits of the resorts (t = 12.79, p = 0.000), in the effects of social media marketing (t = 9.12, p = 0.000), ads use images marketing (t = 10.11, p = 0.000), ads use in video marketing (t = 7.07, p = 0.000). This study suggested that marketing strategies derive from the interactions among marketing mix, social media marketing, and ads used in images and video marketing. As a concept, it can only be portrayed in terms of its dimensions or components. Each dimension is a result of the types of interactions of the indicators of marketing strategies in the marketing mix with the dimensions usually correlated with the dimension and (b). However, the correlation is significant, the indicator correlates more with another dimension. Based on the foregoing findings and the discussions presented in the previous chapter, the following conclusions are hereby concluded: The respondents that provided the information used in this study are successful resort business owners”. They usually possess rating levels in all the different dimensions of successful resort business owners that are suggested by marketing strategy literature. The data used reflects the true picture of the resort owner’s situation in the resort sector in Plaridel Bulacan and, since the size of the resort’s members are in the area, it could be said that it represents the picture of the sector in the whole area. The concept of marketing strategy can be described, namely, social media marketing, ads used in images, and video marketing. All the dimensions were generated by the interactions of the indicators marketing mix of social media marketing, ads use in images, and video marketing. Keywords: competitiveness, marketing strategies, resort, tourism, Plaridel, Bulacan

Effects of Holistic Marketing on Organizational Performance

This article examines the influence of holistic marketing strategy on organizational performance. Descriptive and analytical research designs were used in this study. Demographic and primary data were obtained through interviews and from questionnaires administered to one hundred and fifty (150) respondents made up of operators, customers and staff of three service sectors through simple random sampling method. Pilot survey and Cronbach’s Alpha were used to confirm the validity and reliability of the study respectively and their variables of measures. Correlation analysis, multiple regression analysis and multicollinearity test were used to analyze the data with the aid of statistical package for social sciences (SPSS). The results showed that the independent variables (Holistic marketing which consists of Social Responsibility Marketing, Internal Marketing, Relationship Marketing and Integrated Marketing) were significant joint predictors of organizational performance (R2=.630). Subsequently, recommendations were made to organizations, especially the ones in the private sectors that they should adopt holistic marketing strategy concepts in order to satisfy customers and sustain firms’ profitability locally and globally.

A Business Plan Final Report Culinary Business of I am Rice Bowl: Marketing Mix Strategy

The culinary industry is seen as a strategic business sector for economic development in Indonesia, as it is a basic and important need that cannot be replaced by other goods. I Am Rice Bowl is a culinary business established in February 2022 with the aim of meeting the needs and wants of society for the type of food that is practical, fast to serve, delicious, and affordable. It carries the online and offline concept of marketing strategy in order to reach the wider market share in more effective and efficient way. Through the implementation of this business, several problems were found that are normal for a new business to experience. It includes problems in finance, work operations, human resource management, and marketing strategy. Not only can this business be used to find problems, but it can also be used to find several solutions to problems in a business.

Research on the Influence of Brand Marketing on Brand Relationship Quality Based on Marketing Strategy Model

The concept of brand relationship is put forward under the development background of relationship marketing and brand equity theory. With the development of relationship marketing theory, the marketing strategy model, which originated in the field of psychology, was introduced into the marketing field as a means to construct the characteristics and formation process of interpersonal relationship, and attracted the attention of marketing scholars. The introduction of marketing strategy model can better understand and analyze the psychological process of the relationship between consumers and brands. Marketing is everywhere, and every new social media has attracted the attention of brand marketing since its birth. The simulation of marketing strategy can provide a useful tool for cultivating and training marketing managers of enterprises, and at the same time, it can help students who study marketing to deepen their understanding of relevant concepts, strategies and methods. Starting from the concept of marketing strategy, this paper analyzes the importance of brand strategy in enterprise marketing in the new era, verifies the correctness and feasibility of relevant theories and Countermeasures of brand strategy in enterprise marketing, and analyzes the impact of brand marketing on the quality of brand relationship.

Increasing Consumers with Satisfaction Application based Digital Marketing Strategies

As technology advances, more complex tools are produced that can be used as a medium in the creation of consumer-focused business operations. More and more businesses are switching from traditional marketing to digital marketing, but there are still many businesses that are less effective in implementing digital marketing strategies. the importance of digital marketing in today's digital era and technological developments that affect the way businesses interact with customers. One way of combining these technologies is marketing practices that utilize digital marketing techniques. The purpose of this research is to evaluate and explore how exposure to digital marketing strategy concepts can increase customer satisfaction using an application basis. The research method used in this research is descriptive, by collecting and analyzing data systematically and objectively. Secondary research data obtained from literature studies in the form of theories and empirical findings from previous studies. The results show that an effective digital marketing strategy includes: a solid understanding of the target market and segmentation, choosing the right marketing platform, interesting and relevant content, search engine optimization, ongoing customer interaction and interest. The conclusion that can be drawn from the findings of the discussion is that an application-based digital marketing strategy, organizations involve an analysis of internal and external elements to choose the best digital marketing approach.

THE ROLE OF STRATEGIES IN THE ENTERPRISE’S MANAGEMENT OF MARKETING ACTIVITIES

Understanding and using the concept of marketing strategy in business management is an integral part of effective entrepreneurial activity. In these conditions, the marketing strategy is more relevant than ever for enterprises whose goal today is not just to make a profit, but to maintain competitiveness. The article covers the theoretical aspects of developing a marketing strategy and its role in marketing management at an enterprise in modern business conditions. It has been proven that in the formation of an enterprise marketing activities’ management effective system the marketing service plays a leading role and occupies one of the main places in the organizational structure and, together with other functional divisions, create a single integrated process aimed at satisfying consumer requests and obtaining profit on this basis. The main development and implementation stages of an the enterprise effective and efficient marketing strategy are highlighted. It was found that the level of the marketing strategy effectiveness and flexibility largely depends on how quickly the company adapts to changes in the external environment and uses its internal potential and the capabilities of the chosen organizational structure. The content of the article reveals the trend of formation and implementation of the strategic component of marketing management at enterprises, which nowadays is increasingly expanding, but all its forms are not yet used to the full extent, and are often carried out chaotically, unsystematically or insufficiently qualified. The understanding of the role of marketing strategy for the development of entrepreneurial activity as a prerequisite for ensuring the competitiveness of the enterprise, its adaptation to constant changes in the external environment and market conditions, the stability of business conditions and, thereby, increasing the level of competitiveness,
 is defined.

SWOT Analysis in the Marketing Strategy for Easy Wadiah Savings Products at Bank Syariah Indonesia, Sub-Branch Office of Buah Batu 2 Bandung

The background to the increase in the Easy Wadiah Saving Product is marketing the product to the public through a marketing strategy. However, before determining the marketing strategy, the bank must analyze the advantages and disadvantages of its products, one of the analyzes is called a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). This study aims to determine the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) in the marketing strategy of Easy Wadiah Saving at Bank Syariah Indonesia Sub Branch Office 2 Buah Batu Bandung. The type of research used is descriptive quantitative, with easy wadiah savings as the research object. Primary data collection techniques through observation, interviews, literature study, and documentation. The results show that the main factor for the lack of optimal marketing of easy wadiah savings was that no special section regulates the marketing of saving products, especially easy wadiah savings. There are two points in the assessment of the Strengths aspect. Aspect Weaknesses (weaknesses) there is one point. Opportunity aspect (opportunity) there are two points. There is one point in the Threats aspect. Aspects of the concept of marketing strategy there are three points.

ANALISIS STRATEGI PEMASARAN PADA PERUMAHAN PT. PESONA ALAM SINERGI

Every company wants to achieve high sales every year and to achieve these sales, an attractive and accurate marketing and strategy is definitely needed so that consumers can trust the products and buy products from the company. PT. Pesona Alam Sinergi is a company that sells subsidized housing, the company PT. This Natural Enchantment of Synergy has been established since 3 years ago or in 2019. In carrying out marketing activities, a company has several goals to be achieved, both short-term goals and long-term goals. In the short term usually to win the hearts of consumers, especially for newly launched products. Meanwhile, in the long term, it is done to maintain existing products in order to continue to exist. In general, to understand the concept of marketing strategy, it is necessary to introduce an understanding of the concept of marketing strategy. Based on the SWOT analysis for Internal factors, a score of 3.03 was obtained for the strength factor which had the highest score was "experienced development" with a score of 0.77, and for the weakness factor which had the highest score was "the facilities provided were incomplete" with a score of 0.44. Then the IFE result value is 3.03. Based on the SWOT analysis for external factors, a score of 2.74 was obtained for the opportunity factor which had the highest score was "a large target market" with a score of 0.80. And for the threat factor that has the highest score is "increase in material prices" with a score of 0.50. Then the value of the EFE result is 2.74.Keywords: Marketing strategy, Housing

Increasing The Productivity Of Palm Sugar Through High Degree Of Crystalline Sugar Production

One of the victims of Covid-19 is micro industry. The research team attempts to find the community of original palm sugar (sugar from sugar palm tree) industry which will be process to become gula semut (crystalline sugar). The location where the research and the public service are done is Deli Serdang Regency, North Sumatera. It seems that the farmers of palm sugar industry are decreasing in number in Deli Serdang so that the research team is interested in increasing the community of palm sugar farmers and industry in developing their micro business. Another objective of the research is to increase the welfare of the palm sugar farmers in Deli Serdang, North Sumatera, with good and qualified crystalline sugar so that its sales price increases and it can enter domestic and international markets. The research employs descriptive qualitative method. The data are gathered by conducting interviews and using Focus Group Discussion with stakeholders. Specifically, the sugar palm trees are used for hand-handle sap tapping which yields water that flows from the stem of sugar palm tree. The water is called palm water (juice of the sugar palm which when fermented turns into toddy and vinegar). It has numerous kinds of palm sugar and one of them is crystalline sugar processing. In this research, crystalline sugar is used as the innovation from palm sugar processing in the form of slabs because its sales value is very promising. The concept of marketing strategy applied in this research is the online and offline marketing.

The Structural Equation Model of Causal Factors Affecting on The Customer Satisfaction Level to Transportation Providers of Fruits in Thailand

The Structural Equation Model of Causal Factors Affecting on The Customer Satisfaction Level to Transportation Providers of Fruits in Thailand

The analysis of the hotel-restaurant enterprise for the development of marketing strategy, on the example of the restaurant "Milena"

The subject of the study is the analysis of the hotel and restaurant enterprise in order to develop a marketing strategy on the example of the restaurant "Milena". In the era of comprehensive informatisation of society, market competition plays an important role in predicting and planning the long-term development of enterprises, which is based on strategic management of the efficiency of business processes. The aim of the article is to analyse the specific enterprise of the hotel and restaurant sphere in order to develop an effective marketing strategy. Many entrepreneurs consider it unnecessary to keep a marketing department at the company or spend 30% of profits on marketing. After analysing the works of today’s scientists, the concept of marketing strategy was formulated, namely, it is a prism of certain actions and methods through which the enterprise is formed and operates. The enterprise working in modern market economy, in order to improve its performance, should constantly analyse the internal and external environment, the actions of competitors, to study the needs of consumers and trends of their changes. The aim of the assignment is to analyse the activities of the hotel and restaurant enterprise "Milena"; to identify the strengths and weaknesses of the restaurant; to analyse the target audience in Kharkiv city and the work of competitors. The methods are: the analysis of the restaurant and its competitors social media networks; to conduct a survey of the target audience and analyse the results of the survey. Results: the necessary measures for the rebranding of the restaurant were proposed. It was suggested to introduce new technologies in the enterprise. It is recommended to pay attention to the younger audience of Kharkov city. Conclusions: the general indicators and indicators of the marketing activity of restaurants were analysed. To be successful, the restaurant must be able to meet the expectations of consumers, understanding the reasons why customers choose a particular type of restaurant. Moreover, as the consumer market becomes increasingly fragmented, restaurants must be aware of the needs to differentiate their customer segment and attract target customers by focusing on their important restaurant attributes when choosing a dining location. This comparison states managers and managers of Milena restaurant the actions and tactics of competitors successfully promoting their marketing activities.

FEATURES OF MARKETING STRATEGY IN THE JEWELLERY INDUSTRY

The way to stay on the market and increase sales results is to use the potential of modern marketing strategies. The article discusses the essence of the concept of marketing strategy as an element of competition in the jewellery market. In recent years, the owners of jewellery enterprises have increased the number of their franchise shops and new brands have appeared. There has been a qualitative change in the retail jewellery market, which in turn has influenced the marketing strategies of both the jewellery giants and small producers. The challenges facing the jewellery industry as a result of the COVID-19 pandemic and the changes in marketing strategy that have occurred as a result were analyzed. Players in the jewellery industry can not just do business as usual and expect to grow their profits; they must be vigilant and respond to important trends and events, otherwise they risk remaining behind more flexible competitors. The marketing strategies are analyzed. The emphasis and complexity in promotion shift from traditional channels to new ones – mainly the Internet and its advertising opportunities. Particular attention is paid to the 4C strategy, which in the opinion of the author is most suitable for jewellery industry. In the jewellery industry, the customer’s opinion is the most important. Most jewellery products are bought by an individual client, and its solutions depend mainly on elements that make up the entire 4C marketing. The peculiarities of the behavior of the buyer in choosing jewellery products are investigated: what needs satisfy the buyer, when looking for jewellery; what is most often required by the client when choosing jewellery; convenience of purchase. The national and world-class brands, their special positioning on the jewellery market are considered. It is clear that in the past the main growth of brand jewellery was due to the expansion of well-known jewellery brands and the emergence of new participants. The upcoming growth of brand jewellery is likely to come from players, who do not belong to jewellery manufacturers but who work in related categories such as elite clothing or leather products.

ANALYSIS OF MARKETING STRATEGY IN INCREASING THE NUMBER OF STUDENTS

This study plans to dissect the idea of the concept of marketing strategy, what variables support and hinder and how to develop the methodology used at the University of Muhammadiyah Lampung with the aim of increasing the number of new students. This exploration is an illustrative quantitative study, the methods used in collecting information are interviews, observations, documentation and questionnaires. The consequences of various information are examined using the Force Field Analysis method. The idea of a procedure to increase the number of new students at Muhamamdiayah University Lampung with approaches including: Product (product), Price (price), people (human resources), Place (location/place), Promotion (promotion), Physical Evidance (Physical Facilities), Process (Service) has not run ideally. An improvement technique is needed with the ultimate goal of increasing the number of new students at the Muhammadiyah University of Lampung, providing smooth abilities to students, expanding teaching skills for lecturers, not increasing tuition fees, providing innovative abilities to students. Furthermore, to increase the number of new students, a special institution is needed that handles new students who intend to increase the number of new students.

Analysis of Halal and Marketing Strategy for Broiler Chickens' Supply Chain during Covid-19 : A Case Study in Yogyakarta, Indonesia

Corona virus has a destructive impact on the world's economy, especially in Indonesia, making a large-scale social restriction policy (SRL). Many restaurants, hotels, schools, and colleges in Yogyakarta are closed. Consumers, mostly students from outside Yogyakarta, have to return to their hometowns. This case impacts the decline in chicken prices to cover losses due to excess supply and decreasing demand. This research aims to analyze the decline in chicken prices, halal products' and the concept of marketing strategies impact on the chicken supply chain during the Covid-19 outbreak in Yogyakarta. This research used SEM to obtain accurate analysis and descriptive results to overview phenomena from society under study. The analysis using SEM shows that halal factors do not significantly affect consumer decisions in buying chicken. However, it was found that there was an increase in consumers in online shopping, which could create new strategies in marketing strategies. The application of online marketing strategies will improve consumers' services so that it is expected to be a novel value that can increase consumer buying interest during the Covid-19 outbreak in Yogyakarta, Indonesia.

Marketing in creating strategic advantages on the services market

Methods. When defining the essence of categories, abstraction methods were used; when determining the key factors that determine the direction of the enterprise – methods of sociological research; in the formation of strategic advantages in the service market – methods of synthesis and analysis. Results. The article is devoted to topical issues of the role of marketing in creating strategic advantages in the service market. The views of scientists regarding the essence of the concept of marketing strategy, strategic planning, and competitive advantages have been investigated. Marketing is an important driving tool in the creation and development of strategic advantages in the post market. It is noted that in the current economic conditions in the service market, there is an expansion of opportunities for primary demand, technological changes in services, a redistribution of the market, which means the priority of providing services characterized by a systematic approach to performing work. The process of developing and implementing a particular marketing strategy is directly influenced by a combination of factors that determine the direction of the enterprise in the selected segment. The key factors that explain the need to increase the presence of enterprises in the service market have been identified. The choice of a strategy for an enterprise is a difficult task, but even more difficult is the selection of tools necessary for monitoring the implementation of the strategy and assessing its results. Of fundamental importance is the development and implementation of marketing strategies for an enterprise, which is currently characterized by an increase in demand for its services and a high degree of competition. To a large extent, this situation is due to an increase in the standard of living of the population and an increase in its income. Marketing strategy is a special form of planning and implementation of enterprise plans, which is designed to minimize all the risks that arise on the way to achieving the goal. Novelty. In the process of forming strategic advantages, it is important to develop criteria for evaluating both the implementation process itself and the final stage for the enterprise, when the planned benefits are achieved as a result of the strategy implementation. Practical value. To create strategic advantages in the service market, the development of a marketing strategy at the enterprise is necessary, since it allows you to more efficiently manage available resources and get the highest possible profit. Thus, strategic marketing is a constant, regular process of analysis, planning and adjustment of the company's marketing policy.

Retracted: VR Technology in Marketing From the Perspective of Customer Experience

Virtual reality technology is a new media technology. On the one hand, virtual reality technology has brought a brand-new impact on people's production and life. On the other hand, our understanding of virtual reality is far from enough, and its derived social problems, Academic issues and ethical issues need to be further explored, and use correct theories to promote and guide the further development of technology. In the process of market segmentation being considered as the core concept of marketing strategy, many scholars at home and abroad have conducted a lot of research on market segmentation. Based on the research results at home and abroad, this article uses factor analysis, cluster analysis, comparative analysis, and inductive deduction as research methods to establish an analysis model for the application of VR technology in marketing from the perspective of customer experience. Based on the application of VR technology in marketing from the perspective of customer experience, the research results show that after using the research method of this article, the data error rate is significantly controlled, and the data error rate is maintained within five percentage points, compared with previous studies The method data accuracy rate is increased by 15%, and the data accuracy rate is higher, which has certain practical value.

IMEJ DESTINASI TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN UNTUK BERKUNJUNG KEMBALI

This research will focus on the Tourist Destination Areas (DTW) of the museum considering the motives and tourist destinations are more unique, besides recreational motives there is an element of learning. The pattern of tourism in museum objects shows the fact that the number of tourist visits is relatively fixed from year to year. Investment in tourist destinations is very large, especially in artificial destinations. Visitors to tourist destinations, although satisfied, are less likely to visit again. So to foster loyalty it needs to be redefined. So this study aims to prove that high decisions do not necessarily form high loyalty. Therefore loyal tourists are not only willing to come back but are willing to promote the destinations visited either by word of mouth or recommend to others. This research uses a quantitative analysis method with an inferential approach. Theoretically, quantitative analysis in a study can be approached from two approaches, the first using descriptive statistics and the second using inferential statistics. Both types of statistics have different characteristics, both in terms of analytical techniques and the objectives that will result from the analysis. The output of this research is to develop the concept of strategy formulation for the marketing of tourist attraction objects especially museum destinations, and to develop the concept of marketing strategies in increasing tourist visits.

PERENCANAAN EKSPOR PERMEN SUSU KARAMEL

The market for economic activities is not only limited to Indonesia, but also international to become international business. One of the activities for market expansion is to export products to the international market. Koperasi SAE Pujon is the largest supplier of raw cow milk in East Java (98% of all East Java in 2018) which will be aimed at export planning for one of its products, Caramel Milk Candy. Caramel milk candy is a product made from milk and a caramel mixture compacted into candy. The planned export of caramel milk candy will be aimed at one of the countries with the highest population in the world, namely China (1.386 billion people in 2018) while taking advantage of the opportunity that the Chinese government issued a policy of reducing import duties (17.3% to 7.7%) . The concept of marketing strategies utilizes the ability of cooperative relations with other institutions to assist cooperatives in promoting their products, and cooperatives as vendors. The process of shipping goods through international shipping services that has an export license for goods to be exported such as DHL, Pos Indonesia, etc., but the cost will be cheaper if the calculation based on container, not per kilograms, except for sending product samples to importers . Recruitment process for adding more workers to support production and something else that make the product marketed, will be carried out as needed. Financial Capital is done in two ways, credit to banks or using savings or cooperative cash. Keyword : international business, milk, caramel milk candy, export, export license, recruitment, financial.

Marketing Strategies of “Born Globals” Companies when Entering the Foreign Market

Purpose of the article: The aim is to verify the level of awareness of “born globals” companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since establishing their business before they would enter the foreign market. The comparison of students’ answers with well-tried theories from all over the world is the result of empirical research. These theories are analyzed in a table and show marketing strategies of “born globals” companies across continents, different fields of study, size of enterprises and turnover. Methodology: There were used methods of data analysis. Secondary data were aimed on structured data collection including the literature overview and analysis of studies across continents that were published as “born globals marketing strategy”. The questionnaire survey, was used for primary data collection in this article. Following evaluation was done by descriptive statistics, statistic induction and the conclusion was set by relative frequency. Scientific aim: The scientific aim was to verify the level of students’ awareness of “born globals” companies and to learn about the choice of marketing strategies when entering the foreign market of “born globals” companies. This choice of marketing strategy was compared to well-tried studies theories from all over the world. The scientific aim was verified by 2 hypotheses and their alternative hypotheses. Findings: The empiric research statistically evaluates given hypotheses and verifies their validity. Conclusions: The conclusion of empirical research answers the question – is it possible to define the concept of marketing strategy of “born globals” companies? This piece of work should help to modern managers to understand current modern trends and to be able to adapt to new export strategies.