Research on the Influence of Brand Marketing on Brand Relationship Quality Based on Marketing Strategy Model

Abstract

The concept of brand relationship is put forward under the development background of relationship marketing and brand equity theory. With the development of relationship marketing theory, the marketing strategy model, which originated in the field of psychology, was introduced into the marketing field as a means to construct the characteristics and formation process of interpersonal relationship, and attracted the attention of marketing scholars. The introduction of marketing strategy model can better understand and analyze the psychological process of the relationship between consumers and brands. Marketing is everywhere, and every new social media has attracted the attention of brand marketing since its birth. The simulation of marketing strategy can provide a useful tool for cultivating and training marketing managers of enterprises, and at the same time, it can help students who study marketing to deepen their understanding of relevant concepts, strategies and methods. Starting from the concept of marketing strategy, this paper analyzes the importance of brand strategy in enterprise marketing in the new era, verifies the correctness and feasibility of relevant theories and Countermeasures of brand strategy in enterprise marketing, and analyzes the impact of brand marketing on the quality of brand relationship.