Concept Of Marketing Management Research Articles

The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma

Marketers within academic and business circles have both praised and criticized the marketing concept. Despite some apparent disadvantages, the theory still is central to marketing thought and still is presented in business schools as the key to business success. This article examines some of the criticisms of the marketing concept, as well as its strengths, and makes recommendations regarding the presentation of the marketing management concept as a theoretical framework for marketing management in business schools.

Marketing Management Concepts Yesterday and Today

In this historical note we find a direct application of Frederick W. Taylor's scientific management concepts to early sales management, scientific marketing management, and modem marketing management. The authors of this article review the applications of scientific management to marketing during the period from approximately World War I to the depression of the early 1930s, and they show how the first large-scale application of management concepts came about.

Marketing Management Concepts Yesterday and Today

Marketing Management Concepts Yesterday and Today