Concept Of Corporate Sustainability Research Articles

Implementation of the triple bottom line concept to improve sustainable marketing performance

This study intends to observe the implementation of triple botton line in improving sustainable marketing performance. Sustainable marketing is a concept that combines socially and environmentally responsible marketing practices to achieve long-term sustainable goals. With a Triple Bottom Line (TBL)-based approach, it is a business concept that measures company performance not only based on finances, but also takes into account the social and environmental impacts of its business activities. TBL describes three main dimensions that companies must consider, namely economic or financial, social responsibility, and environmental sustainability. The three dimensions are interrelated and must be integrated to achieve optimal balance. In the context of sustainable marketing performance, the Triple Bottom Line provides a foundation for analyzing the impact of a company's marketing activities thoroughly. The application of Triple Bottom Line in sustainable marketing performance not only looks at financial gain, but also considers good relationships with customers, positive contributions to society, and efforts to maintain environmental sustainability. This creates long-term value for the company and reflects a commitment to the overall development of the company. Sustainable marketing can contribute to a company's sustainability not only through everyday practices that minimize environmental impact, but also by implementing new policies and strategies to support the broader concept of corporate sustainability as a fundamental part of the entity's economy. Research on the implementation of triple botton line and sustainable marketing performance is carried out with a qualitative approach using literature review methods including research results then analyzing them carefully and in depth in order to get results that are in accordance with the expected goals

ESG Practices In Publicly Capital Construction Companies

Objective: The study aimed to qualitatively evaluate the use of ESG concepts by publicly traded Brazilian companies in the construction and development sector. Theoretical Framework: The discussion about the socio-environmental responsibility of companies has gained prominence in recent years with ESG (Environmental, Social and Governance). Considering the relevance of the construction and civil development sector to the economy, it is not exempt from the aforementioned socio-environmental responsibilities. Method: It was necessary to identify, among all the aspects involved in the concept of corporate sustainability, which were most relevant for companies in the respective segment, and then a survey was carried out to identify which practices companies adopt on a daily basis to minimize negative impacts. From the case study of the three companies chosen for the analysis, multiple examples of ESG initiatives were collected and it was possible to make a comparison between them. Results and Discussion: Company A stands out in the environmental pillar as it already offsets part of its GHG emissions. While on the social side, Companies A and B have initiatives that support projects in the education area. And in relation to governance, the three companies have positive indicators regarding independent members on the board. Research Implications: The limitations of the study are based on the superficiality of data from other companies studied during the company selection process, which do not allow for a broader analysis of the sector. Originality/Value: This study contributes to the literature by providing support for construction companies and developers to improve their ESG practices.

Corporate sustainability in Ukraine: Challenges of European integration

The article examines the draft EU Directive on corporate sustainability due diligence and its significance for Ukraine as an aspiring EU member. I explore the concept of corporate sustainability and its relationship with the corporate social responsibility, the CSR obligations of Ukraine stemming from its Association Agreement with the EU, and its not-so-successful attempt to introduce the non-financial reporting. The analysis then shifts to the proposed Directive, highlighting its departure from voluntary CSR to normative corporate standards. I delve into the problematic aspects of the proposal, categorizing them into: a) general challenges pertinent to any nation implementing the Directive, and b) challenges specific to Ukraine.

University of Pannonia Sustainability index (UPSi) for corporate sustainability

This paper explores the concept of corporate sustainability and the role of sustainability indi-cators in achieving the United Nations’ Sustainable Development Goals (SDGs). It emphasizes the need for companies to integrate sustainability principles into their strategies and operations while minimizing negative impacts on the environment, society, and economy. The study highlights the importance of using relevant sustainability indicators to measure and assess corporate sustainability performance. In this context, we developed the University of Pannonia Sustainability index (UPSi), a comprehensive indicator that monitors sustainability performance and supports decision-making in sustainability developments. A case study was conducted to demonstrate the effectiveness of UPSi in assessing corporate sustainability practices. The findings showcase the practical application of UPSi in identifying strengths, weaknesses, and areas for improvement in sustainability efforts. The examined public institution could improve its performance primarily in management indicators and in relation to greening and transportation, namely the use of renewable energy sources, zero-emission vehicles and sustainability-related expenses solutions can be proposed. This paper contributes to the field of corporate sustainability by offering a framework and tool to evaluate and enhance sustainability performance, thereby fostering a more sustainable future.

Corporate sustainability, organizational resilience and corporate purpose: a triple concept for achieving long-term prosperity

PurposeThis paper aims to narrow the gap caused by the lack of literature relating the three concepts of corporate sustainability, organizational resilience and corporate purpose in the context of corporations. A framework that explains how these three concepts are related and effectively merged for long-term corporate survival are proposed.Design/methodology/approachA systematic review is carried out. It is explained, first, initial search strategies to identify those documents that define each concept and to identify concepts with which each concept is associated. Subsequently, it is designed a search strategy combining all three concepts and their associated concepts to gather and analyze all the possible studies that have tried to connect these concepts. Finally, it is identified some gaps in the understanding of how these three concepts are related.FindingsResults indicate that corporate sustainability, organizational resilience and corporate purpose merge to achieve long-term corporate survival. There exists a two-way relationship between these three variables. Findings also present gaps and future directions that should be addressed to foster an increase in knowledge about the relationships between corporate sustainability, organizational resilience and corporate purpose.Originality/valueNowadays, some authors endeavor to explain how aspects such as corporate sustainability, organizational resilience and corporate purpose are crucial in the dynamic environment facing corporations every day. Nevertheless, there needs to be more understanding of how these three concepts are related and effectively merged for long-term corporate survival. This paper contributes to the literature by closing this gap.

Organizing of internal control of corporate sustainability of Kazakhstan commercial companies

The idea of corporate sustainability has acquired the status of a recognized effective means of including corporations in the process of sustainable social development. This concept implies that corporations must set and achieve not only their business goals, but also social and environmental goals. The purpose of internal control of corporations is directly related to the purposes of their existence. The purpose of this article is to revise the generally accepted principles of internal control in organizations to include the business philosophy of corporate sustainability and consideration of stakeholders' interests. The methodological basis of the study is based on the principles of the theory of sustainable social development, consideration of stakeholders' interests and the concept of corporate sustainability. The results of the study were obtained on the basis of data analysis and synthesis. The following conclusions were made based on the analysis of corporate documents regulating internal control of organizations included in the list of the UN Global Compact in Kazakhstan: the practice of internal control of achieving social and environmental goals is already applied by corporations, but it cannot be considered systematic and comprehensive, and it is not sufficiently taken into account in internal regulations. In addition, civilizational changes and implementation of the concept of sustainable development in organizations affect the objects of internal control, such as business activities and its environment, as well as the components of the internal control process, which should be conditioned by the organization's objectives.

Corporate Sustainability in Family Firms – a systematic literature review and research agenda

The literature on corporate sustainability in family firms has been inconsistent and heterogeneous. The aim of this systematic literature review was to build a conceptual framework that structures and guides corporate sustainability findings. A systematic literature search was performed in four databases using search terms related to various corporate sustainability concepts and yielded 1348 published papers on corporate sustainability. Based on rigorous selection criteria, 60 empirical articles are analyzed abductively (by deconstructing each study into corporate governance, signaling and stakeholder theory). The results show that family firms overperform non-family firms regarding corporate sustainability activities. Moreover, family influence in management strengthens corporate sustainability performance, which increases the firm’s value. Family firms also profit from corporate sustainability disclosure regarding economic and non-economic measures like reputation, corporate sustainability engagement fosters networks among stakeholders. This study structures the field of sustainability research in family business and provides a theoretical framework that guides practitioners and future research.

ПОДОЛАННЯ ГЛОБАЛЬНИХ ЕКОНОМІЧНИХ ВИКЛИКІВ: ІМПЕРАТИВ ДИВЕРСИФІКАЦІЇ ТА СТАЛОГО РОЗВИТКУ

The global economy has been severely disrupted by the COVID-19 epidemic, revealing weaknesses in supply systems, economic institutions, and trade networks. Following these difficulties, the need of diversification and sustainable development has been prominent as crucial approaches for promoting resilience and cultivating long-term prosperity. This article explores the importance of diversification and sustainable development in tackling and reducing global economic issues. It specifically examines important aspects such as natural resources, trade cooperation, neo-protectionism, Industry 4.0, and corporate sustainability. In light of the disruptions caused by the pandemic, there is a growing recognition of the necessity to diversify resource allocation and manufacturing processes. Nations and sectors that excessively depend on singular suppliers or markets have encountered significant risks, hence intensifying the imperative for diverse supply chains and trade alliances. Moreover, trade cooperation appears as a key for managing economic uncertainty, creating mutual interdependence, and improving resilience against protectionist pressures. Simultaneously, the emergence of neo-protectionism highlights the necessity for a well-rounded strategy that harmonizes domestic concerns with the demands of worldwide interconnectedness. Implementing Industry 4.0 technology provides a means to improve production, efficiency, and flexibility, therefore strengthening competitiveness and resilience in the presence of shocks. Moreover, the incorporation of corporate sustainability concepts into company operations arises as a crucial approach for promoting enduring sustainability and public welfare. Adopting sustainability practices not only reduces environmental harm and social disparities, but also strengthens corporate ability to withstand challenges by promoting creativity, gaining the trust of stakeholders, and improving brand image. By completely addressing these important factors, this article gives insights into the design and execution of sustainable economic policies capable of withstanding shocks and encouraging equitable growth in an ever-evolving global context. Policymakers, entrepreneurs, and stakeholders may create a more resilient, fair, and sustainable economic future by adopting a comprehensive strategy that combines diversification with sustainability. Keywords: Global challenges, diversification, digitalization, sustainable development, natural resources, world economy, economic security, neo-protectionism, COVID-19, Industry 4.0, logistics, "perfect storm"

Corporate sustainability and ESG: an imperative distinction

Society increasingly incorporates concerns about environmental and social issues that may affect future generations, especially after the covid-19 pandemic alert on the interdependence of social, environmental, and economic relations. With an increasingly responsible demand on their way of acting before society, organizations are faced with a spread of the term ESG by the financial market, and which also brings the rediscussion of the concept of corporate sustainability towards society. Both concepts have been used by many companies indiscriminately and without due connection with the organizational spheres of corporations. Our goal is to clarify the essential differences for organizations to use the advantages of both concepts in their management and strategy.

“Mutual Assistance” Culture to Maintain Corporate Sustainability

Research aims: This article aims to demonstrate that corporate sustainability will be more balanced and sustainable if it is based on the philosophy of "mutual assistance (gotong royong) culture." (Mutual assistance synergizes to maintain and improve).Design/Methodology/Approach: The research method used was a qualitative method with a phenomenological approach, i.e., a constructivist or naturalistic approach.Research findings: This study disclosed that corporate sustainability would continue to be maintained with the awareness of every company member to work together to sustain, maintain, and improve performance. The application of the corporate sustainability concept must also be based on the spirit of building, maintaining, and improving all aspects of business activities (without giving up). In addition, the company's synergy with the mutual assistance culture will bring the company's safety to a continuous and lasting one.Theoretical contribution/Originality: Implementing corporate sustainability based on mutual assistance culture will increase the company’s existence and sustainability. In this case, managers can focus on corporate sustainability while still paying attention to the mutual assistance culture of all organization/company members.Practitioner/Policy implication: The mutual assistance culture can be used as a guide/companion for companies in implementing the business sustainability concept.Research limitation/Implication: This article offers the Javanese philosophy concept of mutual assistance culture in maintaining business sustainability.

Analyzing the Concept of Corporate Sustainability in the Context of Sustainable Business Development in the Mining Sector with Elements of Circular Economy

Promoting the concept and principles of sustainable development at the micro level requires that industrial companies understand and improve approaches to managing corporate sustainability. Currently, economics does not provide a universal definition of what corporate sustainability is. With regard to the mining sector, corporate sustainability issues reflecting the viability, value, and sustainable development potential of companies have not yet been studied extensively. The article discusses the conceptual foundations of corporate sustainability; the characteristics and a classification of approaches to defining corporate sustainability; and the relationship between corporate sustainability, sustainable development at the micro level, and circular economy. By analyzing the example of Russia, the influence of the mining industry on the environmental, economic, and social development of both a country with a resource-based economy and individual mining regions is shown from the viewpoint of sustainability. The distinguishing features of mining companies, which include natural capital and mineral assets, are studied in the context of promoting corporate sustainability. It is proven that the effective corporate management of ESG factors results in environmental and social influence that goes in line with sustainable development requirements and serves as a foundation for corporate sustainability. A refined definition of corporate sustainability has been formulated, the specific features of corporate sustainability management in mining companies have been determined, and the specific features of corporate social responsibility have been studied. The issue of integrating circular economy elements into the corporate sustainability concept is discussed, and it is claimed that the inclusion of circular business models in the corporate strategies of mining companies will contribute to their corporate sustainable development and boost their contribution to the achievement of sustainable development goals.

Clarifying the Concept of Corporate Sustainability and Providing Convergence for Its Definition

Organizations are under mounting pressure to adapt to and to adopt corporate sustainability (CS) practices. Notwithstanding the increasing research attention given to the subject and the meaningful theoretical contributions, it is claimed that a definition, and a commonly accepted understanding of the concept of corporate sustainability, is still missing. Alignment on the meaning of CS is of critical importance for enabling coherent and effective practices. The lack of a sound theoretical foundation and of conceptual clarity of corporate sustainability has been identified as an important cause of unsatisfactory and fruitless actions by organizations. To address the questions “What is Corporate Sustainability?” and “Is it true there is a lack of convergence and clarity of the concept?”, we perform an ontological analysis of the different and interrelated concepts, and a necessary condition analysis on the key constitutive features of corporate sustainability within the academic literature. We demonstrate that the concept of corporate sustainability is clearer than most authors claim and can be well defined around its environmental, social and economic constitutive pillars with the purpose to provide equal opportunities to future generations.

STATISTICAL EVALUATION OF EXCHANGE PERFORMANCE OF BANKS TRADED IN THE SUSTAINABILITY INDEX

Good financial values are not sufficient alone for the survival of today’s businesses, which sustain their existence in the global competitive environment. For businesses to continue their activities, the expression of sustainability has come to the forefront, and therefore, the concept of corporate sustainability emerged from social, economic, and environmental obligations. The Sustainability Index is calculated under the umbrella of Borsa Istanbul to ensure that businesses implement their sustainability strategies on economic, environmental, and social issues and inform investors. The purpose of the study was to investigate whether the stock market performance indicators of the six banks which have the right to be traded in the framework of the BIST Sustainability Index for 2013, when they were not included in the index, and for 2020, when they were included, by using the Paired t-test. As a result of the analyses made for this purpose, significant differences were detected for the price/earnings ratio, market value/book value, transaction volume, and cash flow rate variables aside from share price. It was interesting that only the transaction volume increased for banks after they were included in the index. Borsa Istanbul Sustainability Index is considered a new index, and it is considered that the effect of banks on stock values and other performance indicators will turn positive as the index deepens.

Corporate Sustainability MSMEs: Halalan Thayyiban Industry in East Java Indonesia

The concept of corporate sustainability is widely discussed by academics and practitioners. The company's sustainability can be achieved if there is a balance between environmental, social and profit. The halal industry deserves attention because the largest Muslim population is in Indonesia, large Islamic Economy Market Size, knowledge and beliefs that influence consumption actions. The role of MSMEs is very significant, so that the Provincial Government sets the direction of the East Java development strategy as a "MSME-based Industrial Province. This study aims in general to improve the capability of MSMEs regarding business management through halalan thayyiban industry in achieving sustainability.

Future-Proofing Capitalism: The Paradox of the Circular Economy for Plastics

AbstractThe marine plastics crisis sparked a wave of corporate interest in the circular economy, a sustainable business model that aims to eliminate waste in industrial systems through recycling, reduction, reuse, and recovery. Drawing on debates about the role of corporations in global environmental governance, this article examines the rise of the circular economy as a dominant corporate sustainability concept, focusing on the flagship example of the circular economy for plastics. It argues that corporations across the plastics value chain have coordinated their efforts to contain the circular economy policy agenda, while extending their markets through developing risky circular economy technologies. These corporate strategies of containment and proliferation represent attempts to “future-proof” capitalism against existential threats to public legitimacy, masking the implications for environmental justice. The paradox of the circular economy is that it seems to offer radical challenges to linear “take-make-waste” models of industrial capitalism, backed by international legislation, but it does not actually give up on unsustainable growth. We need to tackle the plastics crisis at its root, dramatically reducing the global production of toxic and wasteful plastics.

Promoting corporate sustainability through sustainable resource management: A hybrid decision-making approach incorporating social media data

Previous studies revealed triple bottom line cannot entirely cover the concept of corporate sustainability. This study thus uses sustainable resource management (SRM) to improve corporate sustainability (CS) performance considering the socio-environmental, socio-economical, and eco-efficiency aspects. In this study, the vague set (VS) theory and the technique for order preference by similarity to ideal solution (TOPSIS) method are integrated as a hybrid decision-making tool by which social media data can be transformed into entropy weights. The results indicate eco-efficiency and society should be prioritized to improve the corporate sustainability performance. Specifically, the aspects should be promoted through encouraging environmental innovation, redesigning consumers' offer, raising support of the institutions and policy measures, and organizing synergetic involvement. The contributions of this study are three-fold: (i) establishing a comprehensive framework for guiding firms make effective improvements; (ii) developing a hybrid VS-TOPSIS method to process the assessment data and social media information and address the interrelationships; (3) identifying the decisive SRM criteria to precisely guide the Chinese automobile industry towards CS under severe resource constraints.

Development of Corporate Sustainability in Enterprises through the Application of Selected Practices and Tools

Abstract Background and Purpose: The research paper identifies practices and tools to support corporate sustainability concept that can lead to increased business competitiveness in a dynamically developing business world. The purpose of the paper is to provide insight into the practices and tools of corporate sustainability applied by the Slovak industrial enterprises and which barriers do exist. Moreover, the aim is also to identify factors influencing the application of tools such as company ownership, importance of sustainability concept, and company vision. Design/Methodology/Approach: In order to obtain the necessary data an online questionnaire was used. The sample of enterprises was selected on the basis of the enterprise size and the industry focus (n = 336). The following statistical methods were used 1) one-way ANOVA, 2) the Kruskal-Wallis test, and 3) the Wilcoxon rank-sum test. Results: This paper revealed some key insights: 1) foreign-owned enterprises are better at application of sustainability practices and tools, 2) still quite a few enterprises attribute the importance to the concept, 3) the existence of barriers, particularly in the form of a lack of financial resources, 4) one of the key drivers of sustainability is enterprise vision. Conclusion: The paper created and analyzed quite a comprehensive list of practices and tools suitable for enterprises in Slovakia. There was an effort to find out point at the ways how enterprises contribute to sustainable development. It was also found out that they attach importance to vision as a major trigger for the application of the tools.

The Role of Consumers in the Achievement of Corporate Sustainability through the Reduction of Unfair Commercial Practices

The subject of this article is a determination of the potential of the prohibition of unfair commercial practice, as an institution of consumer law, established to strengthen consumers’ protection, to contribute to the achievement of corporate sustainability. The main objective of the paper is the identification of situations in which certain companies’ actions may at the same time be considered as unsustainable and socially irresponsible behavior, as well as unfair commercial practice. There are three such characteristic situations that were the subject of thorough analysis in the paper: (1) company’s constantly invoking to the concepts of corporate sustainability and corporate social responsibility (CSR) in its marketing activities, which is essentially incorrect because the company in practice breaches some of the basic postulates of these concepts, (2) breach of company’s code of conduct which contains the principles of corporate sustainability and CSR, and which the company has undertaken to be bound, (3) conducting many concrete acts which represent unfair commercial practice, and simultaneously have negative impact on the corporate sustainability and CSR. From the analysis of these three situations arises the conclusion that there is a possibility for indirect legal sanctioning of the unsustainable and socially irresponsible behavior of companies through the application of the consumer law rules on the prohibition of unfair commercial practice.

What on Earth Should Managers Learn About Corporate Sustainability? A Threshold Concept Approach

The Earth is facing pressing societal grand challenges that require urgent managerial action. Responsible management learning (RML) has emerged as a discipline to prepare managers to act as responsible leaders that can effectively address such pressing challenges. This article aims to extend current knowledge on RML in the domain of corporate sustainability (CS) through the application of threshold concepts, novel ideas which provide a doorway to new knowledge and transform a learner’s mindset. Specifically, after conducting a systematic review of the management literature, we identify 33 CS threshold concepts that are useful for mainstream managers and practitioners in their RML process. We group them into six CS threshold concept themes that can help managers understand the complexities and interconnectedness that characterize CS. Finally, we map CS threshold concepts with key competences for effective RML. Therefore, our contribution relies on translating existing CS theoretical frameworks into transformative, specific, understandable and applicable pieces of knowledge that might help mainstream managers to embed CS principles in their daily management practices.

Persuasions by Corporate and Activist NGO Strategic Website Communications: Impacts on Perceptions of Sustainability Messages and Greenwashing

The present research was guided by the important need for a diversion from an economistic to a humanistic management perspective of sustainability. It concentrates on the current importance of digital strategic communication, particularly regarding the concept of corporate sustainability in the context of the conflict arena of the oil industry. The focus is on the comparison of the persuasive effectiveness of the framings of corporate versus activist NGO website communications and their impacts on the perception of the triple pillars of sustainability and, corporate greenwashing with respect to a proposed bituminous oil pipeline in Canada. The results of these pro and con messages were analyzed within the Elaboration Likelihood Model demonstrating a “non expert” peripheral route to a positive persuasion from exposure to the corporate communication versus an “expert” central route to a negative persuasion from the activist NGO communication. Subsequent exposure to the opposite website communication further emphasized the predominance of a negative persuasion based on both groups now being motivated as “expert” viewers of these strategic communications, leading to an important perception of greenwashing by participants resulting from vague claims, visual and linguistic contents of the corporate communication versus the mainly verifiable factual ones in that of the activist NGO.