The word ‘coaching’ means actions of coaches. But the word ‘coaching’ is weasel, and the meaning of this word is differentiated, This view about the differentiation of the meaning is based on following reasons: 1. Many scholars in America referred to the coaching as teaching in their studies on physical education or coaching. This means that ‘coaching’ is identified with ‘teaching’, or ‘coaching’ includes ‘teaching’. That is to say, the meaning of ‘coaching’ is differentiated to athletic leadings and educational leadings; 2. The coach as the actor of coaching is demanded to play multiple roles. This word ‘role’ means expectant actions that ought to be done as the coaching position. However, by the word ‘coaching’ that means the action of coaches, it can not mean every expectant action of coaches.The purpose of this study is to elucidate the concept of coaching. For that purpose, this study tried to grasp the concept of coaching as a chain of actions that does not mean a passing phase in the action of coaches but a time series of the action toward some goals. So, this study brought in the concept of administration as a conceptual tool, and examined on the concept of coaching (administration).As the result of this study, the concept of coaching (administration) could be characterized as follows: 1. The concept of coaching (administration) means a certain process toward some goals. This process of coaching (administration) subsumes the administrative phase as policy making and the managerial phase as policy implementation, The phase of policy making includes the stage of examination on goals themselves. 2. The concept of coaching (administration) means the manipulation of men by men about goals, and coaching (administration) must resolve the tension between the human concerns of individual team members and the overriding the winning as organizational purposes, so the process of coaching (administration) includes the stage of philosophy that quests human values.
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