No accessInternational Journal of e-Business ManagementOther Journal Article01 June 2011An Empirical Investigation of Wireless Application Protocol (WAP) Services Usage Determinants Authors: Norazah Mohd Suki; T Ramayah; Loh Mun Yi; Hanudin Amin Authors: Norazah Mohd Suki Associate Professor, Labuan School of International Business Finance, Universiti Malaysia Sabah, Labuan International Campus, Federal Territory of Labuan, Malaysia Google Scholar More articles by this author ; T Ramayah Associate Professor at the School of Management, Universiti Sains Malaysia Google Scholar More articles by this author ; Loh Mun Yi not listed Google Scholar More articles by this author ; Hanudin Amin Lecturer, Labuan School of International Business Finance, Universiti Malaysia Sabah, Labuan International Campus, Federal Territory of Labuan, Malaysia Google Scholar More articles by this author SectionsAboutPDF/EPUBExport CitationsAdd to FavouriteAdd to FavouriteCreate a New ListNameCancelCreate ToolsTrack CitationsCreate Clip ShareFacebookTwitterLinkedInEmail Abstract The purpose of this study is to investigate Wireless Application Protocol (WAP) services usage determinants utilising the technology acceptance model (TAM), theory of reasoned action (TRA) and theory of planned behaviour (TPB). Data was collected via a questionnaire survey on a random convenience sample of 150 respondents who owned hand-held devices. Results from multiple regression analysis confirmed that perceived usefulness, perceived behavioural control and attitude are important determinants to explain WAP services usage. In addition, perceived usefulness and perceived ease of use influence the individual's attitude, which in turn affects usage intentions. This study contributes to the body of knowledge by introducing WAP services usage intentions from the Malaysian viewpoint, which was previously limited. Full Text DOI Previous article Next article RelatedDetails View PUBLICATION DETAILSDate of Publication:June 2011Journal:International Journal of e-Business ManagementISSN:1835-5412Volume:5Issue:1Page Range:2-15First Page:2Last Page:15Source:International Journal of e-Business Management, Vol. 5, No. 1, June 2011: 2-15Date Last Modified:13 June 2019 16:18Date Last Revised:20 May 2016IdentifierTechnology Acceptance Model (TAM)SubjectElectronic commerceMobile communication systemsBehavioral assessmentOrganizational behavior--ManagementWireless Application Protocol (Computer network protocol) METRICS Downloaded 0 times Copyright© RMIT Publishing, 2011Download PDFLoading ...