ABSTRACT The rise of social media and the internet as predominant modes by which most Americans access and communicate information has transformed how we understand knowledge. Coterminous with such technologies is a widespread turn toward conspiracy theories and extremist politics as explanatory mechanisms for current events. This article theorizes a newly emerging mode of knowledge characterized by the speed and scope of information technology and predicated on dramatic shifts in behavior and ideology. I argue that this mode of knowing is a form of epistemology, a theory of knowledge which seeks to understand how humans experience and process information. Framing this emerging mode of knowledge as epistemology, this article develops a theory of the rise and predominance of what I call “pill epistemology,” a powerful and dangerous model for seeking and sharing knowledge online. Using discussions of “redpilling” in online conspiracy theories, I map four stages of pill epistemology: awakening, becoming, behaving, and communicating. I argue that pill epistemology masquerades as a process of reason and knowledge but contains logical jumps into paranoid delusion, which are difficult to identify but which lead into the realm of conspiracy theory and which will continue to impact the health of our information ecosystems.
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