Efficient design, production, and optimization of new safe and sustainable by design materials for various industrial sectors is an on-going challenge for our society, poised to escalate in the future. Wood-based composite materials offer an attractive sustainable alternative to high impact materials such as glass and polymers and have been the focus of experimental research and development for years. Computational and AI-based materials design provides significant speed-up the development of these materials compared to traditional methods of development. However, reliable numerical models are essential for achieving this goal. The AI-TranspWood project, recently funded by the European Commission, has the ambition to develop such computational and AI-based tools in the context of transparent wood (TW), a promising composite with potential applications in various industrial fields. In this project we advance the development specifically by using an Artificial Intelligence (AI)-driven multiscale methodology.